Supermetrics vs Parsio

Google Analytics 360

Microsoft Power BI

Dataslayer

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Microsoft Power BI converts data into rich interactive visualizations, utilizing business analytics tools to share dashboard-based insights across all devices

Dataslayer seamlessly integrates data from multiple sources into tools like Google Sheets or PowerBI, offering automated updates, advanced filtering, and a user-friendly interface for efficient data management and enhanced decision-making.

All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions. 

Supermetrics is used by +700k marketers in over 120 countries.

Access Controls/Permissions

Activity Dashboard

Ad hoc Analysis

Ad hoc Query

Ad hoc Reporting

Alerts/Notifications

Auto Extraction

Automated Scheduling

Benchmarking

Campaign Analytics

Campaign Tracking

Charting

Client Management

Conversion Tracking

Customizable Dashboard

Customizable Fields

Customizable Reports

Customizable Templates

Dashboard

Dashboard Creation

Data Aggregation

Data Aggregation and Publishing

Data Analysis Tools

Data Capture and Transfer

Data Connectors

Data Extraction

Data Import/Export

Data Integration

Data Management

Data Mapping

Data Migration

Data Source Connectors

Data Storage Management

Data Synchronization

Data Transformation

Data Visualization

Data Warehouse

Engagement Tracking

ETL - Extract Transfer Load

Forecasting

Functions/Calculations

Historical Reporting

In-Database Processing

Integration Management

Integrations Management

Keyword Tracking

KPI Monitoring

Marketing Reports

Monitoring

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Data Collection

Multiple Data Sources

Performance Management

Performance Metrics

Pipeline Management

Pre-built Connectors

Private Dashboards

Public Dashboards

Query Builder

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Reporting/Analytics

Reporting & Statistics

ROI Tracking

Sales Reports

Scheduled/Automated Reports

Scorecards

Search/Filter

Secure Data Storage

Single Sign On

Social Media Integration

Social Performance Management

SSL Security

Status Tracking

Tag Management

Third-Party Integrations

Trend Analysis

Version Control

Visual Analytics

Web Data Extraction

Website Analytics

Some reviewers find Supermetrics affordable and appreciate its ability to expand data analysis at a fair price. However, many reviewers feel the pricing is high, report confusion around costs, and mention the lack of flexible or free plans.

Value for money

The Supermetrics integrations most frequently cited by reviewers are: Meta for Business (a social media marketing product rated 4.5 out of 5 for its integration with Supermetrics) and Google Ads (a campaign management product, 5.0).

Integrations

By industry, Supermetrics reviewers are most commonly professionals in marketing and advertising (46%). The most frequent use case for Supermetrics cited by reviewers is reporting (70% of reviewers).

Supermetrics

Web-based

Windows

Linux

Chromebook

Google Data Studio

Single connector

Essential

Core

Enterprise 

SVP Growth and Insight

It's a gamechanging tool to rapidly extract data from a range of sources including GA and socials.

Traffic Manager

Setting up connectors is straightforward, and once the automations are in place, it saves a significant amount of time on manual reporting.

Media Buyer

I love platform subscriptions when a dedicated account rep checks in and has knowledge beyond their platform.

Digital Marketing Manager

I love that it integrates with all our social media platforms to be able to help us build out dashboards for reporting

Paid Media Lead

Helpful to pull data from all the different platforms into looker, using one unique tool.

Web and Mobile Analytics Specialist

It’s a powerful tool that saves a lot of time by automating data collection.

They also provide great roadmaps on data journeys.

Having one platform that has all the connectors in one is super helpful.

bachelor

I have noticed that sometimes there can be issues with loading some data sources and also sometimes I would like a little more control and flexibility in the report templates.

Web designer

Sometimes it is necessary to export the data to other data visualization software but this does not detract from the quality of the software.

Data from my promotional campaigns is easily integrated to provide analysis tools.

Head of Ecommerce

If you're serious about data-driven marketing, Supermetrics is a must-have plugin for Google Sheets.

Associate Media Director

Higher costs than other similar platforms

Marketing and Social Media

The metrics provided by Supermetrics are powerful and enable us to organize the collected data according to the priorities that have been set, and I find this important to help us get the results we are looking for accurately.

Technical Outsourcing Specialist

Supermetrics just needs some flexibility, so we can customize more tools, so we can pull in more data, sort and combine it, and log it into new fields.

President

What I like about this platform is its extensive integration with 80+ sales and marketing platforms.

Marketing & Growth Ops

The connector is very fast;- Query builder to build custom queries into your analytics

I love the fact that Supermetrics provides powerful process automation, especially when it comes to merging data from multiple sources, which I really appreciate because in the past I struggled a lot when merging data from multiple sources.

Data Analyst

My team uses super metrics for google sheets as an important step in our etl process and well as reporting and visualization.  

Founder

As a marketing analyst Supermetrics simplifies reporting and gives me abs my teams more time to analyze the data for key results and action items.

Manager of Data & Reporting

The most useful part of this software is its light-weight integrations with things we actually use, like google products (sheets, data studio, etc).

SEO Specialist

There is not the most robust set of guides or support available on all functions.

Need to pay extra for connectors that are not built into the basic plans

We use it for a lot of reports in our day-to-day job.

Supermetrics is a lifesaver for data-driven marketers.

They should work to improve the support response time which I found a little long

In addition, the is very easy to use, which allows me to generate reports and analysis quickly and efficiently.

It can deliver voluminous data to Google Universal Analytics, Google Sheets, and other destinations.

It does not always work when the date ranges are larger than normal or when you request data that is segmented along many dimensions.

Marketing Lead

It works amazingly as a connector for pulling data from multiple data sources to Google Data Studio.

Maybe this is because they would need constant updating, but I do feel I don't know what I don't know about the platform.

Overall, its smooth easy to use and well support across reporting platforms. But I would benefit from more guides and support documents

Digital Marketing Director

The tool is little expensive and restrictive to accounts, so for ad agencies the tool turns out to be extremely expensive, limiting the use to only important account.

Accounting

The pricing structure can be complicated, and it may not be worthwhile for small businesses or individuals who only need access to a few data sources.

Supermetrics is a great tool, and because of its ease of use we were able to save a lot of effort and time that was wasted pulling data from different sources, then merging and formatting them.

Senior Analyst

We primarily use Supermetrics as an integration connector for Google Data Studio.

Business Intelligence Analyst

Supermetrics pulls exact information from the databases, although there are some information with discrepancies.

Digital Director

It is a life saver to be able to export data from a tool and then push it back into reporting.

Demand Gen

Our reports have been missing for a month now, not just a few hours, not a few days, not a week, a month! and they do not contact me or give any update unless I contact them. 

Head of Marketing

I use it with Google sheet extracting data from ads channel and it's fine.

Marketing

Way too expensive, was thinking it would be that over $200 charge yearly but monthly is quite excessive especially since we only use a few metrics on the software.

Sr. Growth Marketing Manager

Sometimes a bit clunky with Google sheets with the refresh of current data but eventually it pans out.

Director

I can't force them to provide a refund but I can ensure the story is shared in full detail so that other customers don't fall into this trap and that will no doubt be 100x more expensive to Supermetrics than treating us with respect and providing the due refund with a smile when we asked.  

Search Supervisor

Some of the social metrics can get a little weird, I think that's more of the platforms than Supermetrics, though.

SEM Consultant

Provides robust reporting imports for Google Ads/Facebook

Account Director

It is a tool that, unless you manage to monetize it in your company, is quite expensive for the options on the market.

Performance Marketing Manager

Basically I had to wait for the free trial to finish to stop pushing data to my Google Analytics account.

User Interface

Reporting

Customer Refund

Customer Support

Pricing

Metrics

Bugs and Issues

Small Business

Large Enterprises

Freelancers

Mid-size Business

Reviewers indicate that Supermetrics is expensive compared to similar tools, with some users saying the pricing structure is confusing and changes frequently. They find the lack of a free tier or lower-cost option limiting, especially for small businesses or agencies with few clients. Some users report that the Essential plan allows only one user, which they feel is restrictive for the price. Users think the cost is only justifiable if the tool is heavily monetized within their company. Some reviewers appreciate that it is easy to set up and affordable compared to competitors, but most still mention high costs.

Apify

Apify is a web scraping and automation platform featuring Apify Store, a marketplace of 10,000+ tools called Actors. Developers build and monetize them, while users run them to extract data and automate workflows. If there's data on the web, there's probably an Actor for it.

Parsio is a data extraction tool that helps businesses extract any information from emails including order and customer details. The platform enables managers to highlight data required to extract and Parsio automatically processes all similar incoming emails. Teams can download files in Excel, CSV, and JSON formats, sync with Google Spreadsheet and send it to respective servers.

Supermetrics vs Parsio Comparison (2026)

Supermetrics

Parsio

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives