Supermetrics vs Power My Analytics

Swydo

Dataslayer

Two Minute Reports

Adverity

Funnel

AdStage

Compare Supermetrics and Power My Analytics based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

AdStage provides a single platform for cross-network PPC campaign creation, management, analytics, and reporting

Swydo is a web-based monitoring, reporting, and workflow solution for online marketers using Google Analytics, AdWords, Facebook Ads, Bing Ads, and more

Two Minute Reports is an add-on for Google Sheets and Google Data Studio applications, designed to help businesses connect multiple data sources to view, monitor, analyze, and report marketing metrics on a unified portal. The platform enables users to create interactive dashboards and generate reports for reference.

All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions. 

Supermetrics is used by +700k marketers in over 120 countries.

Access Controls/Permissions

Activity Dashboard

Ad hoc Analysis

Ad hoc Query

Ad hoc Reporting

Alerts/Notifications

Auto Extraction

Automated Scheduling

Benchmarking

Campaign Analytics

Campaign Tracking

Charting

Client Management

Conversion Tracking

Customizable Dashboard

Customizable Fields

Customizable Reports

Customizable Templates

Dashboard

Dashboard Creation

Data Aggregation

Data Aggregation and Publishing

Data Analysis Tools

Data Capture and Transfer

Data Connectors

Data Extraction

Data Import/Export

Data Integration

Data Management

Data Mapping

Data Migration

Data Source Connectors

Data Storage Management

Data Synchronization

Data Transformation

Data Visualization

Data Warehouse

Engagement Tracking

ETL - Extract Transfer Load

Forecasting

Functions/Calculations

Historical Reporting

In-Database Processing

Integration Management

Integrations Management

Keyword Tracking

KPI Monitoring

Marketing Reports

Monitoring

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Data Collection

Multiple Data Sources

Performance Management

Performance Metrics

Pipeline Management

Pre-built Connectors

Private Dashboards

Public Dashboards

Query Builder

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

ROI Tracking

Sales Reports

Scheduled/Automated Reports

Scorecards

Search/Filter

Secure Data Storage

Single Sign On

Social Media Integration

Social Performance Management

SSL Security

Status Tracking

Tag Management

Third-Party Integrations

Trend Analysis

Version Control

Visual Analytics

Web Data Extraction

Website Analytics

Supermetrics

Linux

Web-based

Windows

Director

The entire year we have not used the service, not even once. Now, Supermetrics (PIC) is refusing to provide a refund for the fee that was charged.

Head of Marketing

It's difficult to find out how to get started with building data sheets, but the worst part of the product. Customer support is utterly useless.

Global PPC Executive

It's the best product ever for managing any PPC activity. My former boss introduced me to this amazing product and I couldn't be more grateful.

Data Scientist

The initial set-up is rather awkward and it can be very difficult to work out what to fix if it stops working for whatever reason.

Web designer

Very good software for analyzing data from your promotional campaigns. You directly import the data and it provides you with the best analysis tools.

Paid Media Manager

Amateurish front-end, queries that fail without any alert, incompatible metrics, a general pain to use.

Owner

Very easy to use, with multiple connectors and other features like scheduling, saving queries, etc. What I most like is the range of connects they have that differ from smaller competitors.

Technical Outsourcing Specialist

Supermetrics is a great tool, and because of its ease of use we were able to save a lot of effort and time that was wasted pulling data from different sources, then merging and formatting them.

Trust - treating me as someone trying to cheat the company when in fact we paid in error due to unclear billing portal (experiences shared by many customers just look at their facebook page).

Senior Digital Marketing Manager

Great google sheets capability and ultimately one of the fastest solutions in market if you can get around some of the usability challenges.

Developer

Problems with licenses and no way to easily solve this. The guide they give is incomplete.

Search Supervisor

It's an amazing time saver and connects with the majority of our platforms.

Marketing Manager

It is very easy to use and very fast to connect API data with super metrics. Marketing platform reporting can be automated by using Supermetrics.

I like the fact that there are a lot of data connectors and customer care is fast.

Digital Operations Manager

Currently the best in its field for out of network data imports.

Media Coordinator

The product is easy to use for data extraction. It helps generating reports in data studio much quicker and easier.

Online Media Analyst

The easiest way to get metrics from almost all channels in one place. A perfect partner to Google Sheets or Data Studio.

Markeing Manager

Supermetrics is like the Clickfunnels of reporting software. Eeryone is spruiking it to claim that sweet affiliate kickback money but is it the best solution.

Supermetrics screenshot

Freelancers

Large Enterprises

Mid Size Business

Small Business

Funnel is the leading marketing data hub. We power your reporting and analytics to give you incredible control over your performance.

Dataslayer seamlessly integrates data from multiple sources into tools like Google Sheets or PowerBI, offering automated updates, advanced filtering, and a user-friendly interface for efficient data management and enhanced decision-making.

Adverity helps marketing and data teams in agencies and brands to tackle their data challenges and create successful, data-driven campaigns that will deliver a high ROI. Adverity is used by leading brands and agencies including Unilever, Bosch, IKEA, Barilla, Forbes, GroupM, Publicis, and Dentsu.

Easily integrate metrics into your favorite data visualization, spreadsheet, analytics, and warehousing tools.

Data Quality Control

Match & Merge

Self Service Data Preparation

Single Page View

Social Media Monitoring

Power My Analytics

Digital Marketing Manager

I like the ease of use, its so easy to get started. And I love the fact that past data can be cached for us to compare performance growth.

This software is very useful to integrate Hubspot with DataStudio. What I like the most is the simplicity of the integration.

Data Analyst

It has been a good finding, we only use it as a connector and works very good.

Digital Marketing Consultant

So far my experience with custom care has been very good. I like the option to purchase a single connector at quite low price.

Online marketing Consultant

Good onboarding, ease of use, quick set-up, works as it should and as you'd expect AND it's really affordable.

Great functionality and excellent customer support. The customer support team was able to assist with deployment.

I can create dashboards with ease, it works as it should and fast and it's pricing is really attractive for a freelancer with a few clients.

database analyst

Most of the companies usually does it, hence I believe this is really important feature. Another feature I liked is the blending of data.

Marketing Specialist

It helps a lot to improve our Advertising evaluation and reporting.

BI Analyst

Great experience, will recommend it to my friends.

Development Supervisor

A reasonably priced, great tool that is fairly ease to use.

Junior Accountant/Analyst

It is easy to use and can be easily aggregated and filtered. Built-in template for Looker Studio is neat and helpful so you won't have to start from scratch.

Associate

The streamlined buying process left me a bit alone without an AE to tap for quick-turn-around answers to questions that arose while we were in the consideration phase.

Digital Director

Super easy to setup and connect to Data Studio.

I don't like that there is no option to have a single report for many advertising sources.

co-founder

Price point, everything we use is the same as Supermetrics without needing to pay the price tag. Plus customer support is better with calling available.

Supermetrics vs Power My Analytics Comparison (2026)

Supermetrics

Power My Analytics

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives