Supermetrics vs Reportei

Looker

Swydo

mLabs

Two Minute Reports

DashGoo

AdStage

Compare Supermetrics and Reportei based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

AdStage provides a single platform for cross-network PPC campaign creation, management, analytics, and reporting

Swydo is a web-based monitoring, reporting, and workflow solution for online marketers using Google Analytics, AdWords, Facebook Ads, Bing Ads, and more

Two Minute Reports is an add-on for Google Sheets and Google Data Studio applications, designed to help businesses connect multiple data sources to view, monitor, analyze, and report marketing metrics on a unified portal. The platform enables users to create interactive dashboards and generate reports for reference.

All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions. 

Supermetrics is used by +700k marketers in over 120 countries.

Access Controls/Permissions

Activity Dashboard

Ad hoc Analysis

Ad hoc Query

Ad hoc Reporting

Alerts/Notifications

Auto Extraction

Automated Scheduling

Benchmarking

Campaign Analytics

Campaign Tracking

Charting

Client Management

Conversion Tracking

Customizable Dashboard

Customizable Fields

Customizable Reports

Customizable Templates

Dashboard

Dashboard Creation

Data Aggregation

Data Aggregation and Publishing

Data Analysis Tools

Data Capture and Transfer

Data Connectors

Data Extraction

Data Import/Export

Data Integration

Data Management

Data Mapping

Data Migration

Data Source Connectors

Data Storage Management

Data Synchronization

Data Transformation

Data Visualization

Data Warehouse

Engagement Tracking

ETL - Extract Transfer Load

Forecasting

Functions/Calculations

Historical Reporting

In-Database Processing

Integration Management

Integrations Management

Keyword Tracking

KPI Monitoring

Marketing Reports

Monitoring

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Data Collection

Multiple Data Sources

Performance Management

Performance Metrics

Pipeline Management

Pre-built Connectors

Private Dashboards

Public Dashboards

Query Builder

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

ROI Tracking

Sales Reports

Scheduled/Automated Reports

Scorecards

Search/Filter

Secure Data Storage

Single Sign On

Social Media Integration

Social Performance Management

SSL Security

Status Tracking

Tag Management

Third-Party Integrations

Trend Analysis

Version Control

Visual Analytics

Web Data Extraction

Website Analytics

Supermetrics

Linux

Web-based

Windows

Director

The entire year we have not used the service, not even once. Now, Supermetrics (PIC) is refusing to provide a refund for the fee that was charged.

Head of Marketing

It's difficult to find out how to get started with building data sheets, but the worst part of the product. Customer support is utterly useless.

Global PPC Executive

It's the best product ever for managing any PPC activity. My former boss introduced me to this amazing product and I couldn't be more grateful.

Data Scientist

The initial set-up is rather awkward and it can be very difficult to work out what to fix if it stops working for whatever reason.

Web designer

Very good software for analyzing data from your promotional campaigns. You directly import the data and it provides you with the best analysis tools.

Paid Media Manager

Amateurish front-end, queries that fail without any alert, incompatible metrics, a general pain to use.

Owner

Very easy to use, with multiple connectors and other features like scheduling, saving queries, etc. What I most like is the range of connects they have that differ from smaller competitors.

Technical Outsourcing Specialist

Supermetrics is a great tool, and because of its ease of use we were able to save a lot of effort and time that was wasted pulling data from different sources, then merging and formatting them.

Trust - treating me as someone trying to cheat the company when in fact we paid in error due to unclear billing portal (experiences shared by many customers just look at their facebook page).

Senior Digital Marketing Manager

Great google sheets capability and ultimately one of the fastest solutions in market if you can get around some of the usability challenges.

Developer

Problems with licenses and no way to easily solve this. The guide they give is incomplete.

Search Supervisor

It's an amazing time saver and connects with the majority of our platforms.

Marketing Manager

It is very easy to use and very fast to connect API data with super metrics. Marketing platform reporting can be automated by using Supermetrics.

I like the fact that there are a lot of data connectors and customer care is fast.

Digital Operations Manager

Currently the best in its field for out of network data imports.

Media Coordinator

The product is easy to use for data extraction. It helps generating reports in data studio much quicker and easier.

Online Media Analyst

The easiest way to get metrics from almost all channels in one place. A perfect partner to Google Sheets or Data Studio.

Markeing Manager

Supermetrics is like the Clickfunnels of reporting software. Eeryone is spruiking it to claim that sweet affiliate kickback money but is it the best solution.

Supermetrics screenshot

Freelancers

Large Enterprises

Mid Size Business

Small Business

DashGoo is a platform for developing integrated, customizable digital marketing reports for Google Analytics, AdWords, Instagram, YouTube, Facebook, among others, to automate marketing campaigns and customize dashboards for customers.

mLabs is a social media management solution that makes it possible to create professionally designed posts for Instagram, Facebook, Twitter, Youtube, LinkedIn, and other networks. It lets users set the day and time for each post to maximize engagement. Available in English, Portuguese, and Spanish.

Looker, now part of Google Cloud, is a data platform that makes it simple for anyone to find, navigate and understand their data. Looker platform has an analytics interface for exploring data, a reusable development paradigm for curating data experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to search and explore data, build dashboards and reports, and share everything easily and quickly.

Reportei is a powerful tool designed for creating professional digital marketing reports and dashboards across major channels such as Instagram, Facebook, TikTok, YouTube, and Google Ads. It supports multiple languages, including English, Portuguese, French, and Spanish

Customer Journey Mapping

Customizable Branding

Data Discovery

Drag & Drop

Sales Trend Analysis

Single Page View

Widgets

Reportei

Partner

Reportei is easy to setup and had good automatization capabilities. From the get-go it provided me with the ability to generate weekly analytics reports on my advertising campaigns.

Marketeer

The most positive point is the ease of use. It delivers exactly what it promises, easy to use and an excellent time saver.

Copywriter

Great for brand tracking, clean design. Trial period option is great for users to understand where they'll be putting their money.

Email Copywriter & Soap Opera Sequence Expert

Reportei makes this process easy, and the reports generated are beautiful, and easy to understand making our startup agency look really good from day one.

Reportei gave my team a great way to show value of what we do for our clients in an easy to deliver way that makes our client happy.

Co-founder 

Reportei has been a great help with seeing and sharing all my data.

Senior News Editor

It's intuitive design, comprehensive features, and helpful customer support have made it incredibly easy to use and implement.

Lack of schedule and management actions is it's only flaw.

Digital Marketing Analyst

For me it is the best option on the market, its use is intuitive and very easy to use.

Digital marketer

Use reportei its very easy, anyone can learn in a few minutes. The integrations with most of social media its another good point.

It's UX is perfect, easy to use, easy to configure.

I don't like the fact that as an agency we cannot show the ad spend including our agency fee but only ad cost. This is confusing for our clients who pay ad cost and agency fees together.

Intern

The worst part is that Reportei doesn't have a free plan (even a limited one).

Few data from social media, especialy instagram, who is growthing every day, more than facebook. Another problem its the impossibility to customize data.

COPYWRITTER AND COMMUNITY MANAGER

A great cost-benefit tool for freelancers and small companies.

Programmer

It's easy for an user to generate an report of any social media. It's easy make integrations and more.

marketing coordenator

I love the custumer support. Everytime I find myself questioning either to use one or another feature, i ask the support team who rappidly answers me.

Operations Manager

In addition, you can know exactly what kind of post it's more efficient, guiding your team to make their job better.

Supermetrics vs Reportei Comparison (2026)

Supermetrics

Reportei

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives