Supermetrics vs Transaction Pro

Microsoft Power BI

Google Analytics 360

Tableau

Microsoft Power BI converts data into rich interactive visualizations, utilizing business analytics tools to share dashboard-based insights across all devices

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Tableau is a business intelligence and analytics platform that enables users to connect to databases, create data visualizations, and share insights. The platform offers deployment options including cloud-based, self-hosted, and desktop environments with drag-and-drop functionality for building interactive dashboards. It features AI-based analytics capabilities, integration with Salesforce CRM, and supports visual storytelling and collaboration across organizations.

All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions. 

Supermetrics is used by +700k marketers in over 120 countries.

Access Controls/Permissions

Activity Dashboard

Ad hoc Analysis

Ad hoc Query

Ad hoc Reporting

Alerts/Notifications

Auto Extraction

Automated Scheduling

Benchmarking

Campaign Analytics

Campaign Tracking

Charting

Client Management

Conversion Tracking

Customizable Dashboard

Customizable Fields

Customizable Reports

Customizable Templates

Dashboard

Dashboard Creation

Data Aggregation

Data Aggregation and Publishing

Data Analysis Tools

Data Capture and Transfer

Data Connectors

Data Extraction

Data Import/Export

Data Integration

Data Management

Data Mapping

Data Migration

Data Source Connectors

Data Storage Management

Data Synchronization

Data Transformation

Data Visualization

Data Warehouse

Engagement Tracking

ETL - Extract Transfer Load

Forecasting

Functions/Calculations

Historical Reporting

In-Database Processing

Integration Management

Integrations Management

Keyword Tracking

KPI Monitoring

Marketing Reports

Monitoring

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Data Collection

Multiple Data Sources

Performance Management

Performance Metrics

Pipeline Management

Pre-built Connectors

Private Dashboards

Public Dashboards

Query Builder

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Reporting/Analytics

Reporting & Statistics

ROI Tracking

Sales Reports

Scheduled/Automated Reports

Scorecards

Search/Filter

Secure Data Storage

Single Sign On

Social Media Integration

Social Performance Management

SSL Security

Status Tracking

Tag Management

Third-Party Integrations

Trend Analysis

Version Control

Visual Analytics

Web Data Extraction

Website Analytics

Reviewers indicate that Supermetrics adds value for data analysis and quick setup, and some users say its pricing is fair in certain cases. However, many reviewers feel it is expensive, especially for small businesses, and they report that unclear pricing and lack of a free tier are significant drawbacks.

Value for money

The Supermetrics integrations most frequently cited by reviewers are: Meta for Business (a social media marketing product rated 4.5 out of 5 for its integration with Supermetrics) and Google Ads (a campaign management product, 5.0).

Integrations

By industry, Supermetrics reviewers are most commonly professionals in marketing and advertising (43%). The most frequent use case for Supermetrics cited by reviewers is reporting (72% of reviewers).

Supermetrics

Web-based

Windows

Linux

Chromebook

Google Data Studio

Single connector

Essential

Core

Enterprise 

SVP Growth and Insight

It's a gamechanging tool to rapidly extract data from a range of sources including GA and socials.

Traffic Manager

Setting up connectors is straightforward, and once the automations are in place, it saves a significant amount of time on manual reporting.

Media Buyer

I love platform subscriptions when a dedicated account rep checks in and has knowledge beyond their platform.

Digital Marketing Manager

I love that it integrates with all our social media platforms to be able to help us build out dashboards for reporting

Paid Media Lead

Helpful to pull data from all the different platforms into looker, using one unique tool.

Web and Mobile Analytics Specialist

It’s a powerful tool that saves a lot of time by automating data collection.

They also provide great roadmaps on data journeys.

Having one platform that has all the connectors in one is super helpful.

Web designer

Sometimes it is necessary to export the data to other data visualization software but this does not detract from the quality of the software.

Data from my promotional campaigns is easily integrated to provide analysis tools.

Head of Ecommerce

If you're serious about data-driven marketing, Supermetrics is a must-have plugin for Google Sheets.

Associate Media Director

Higher costs than other similar platforms

Marketing and Social Media

The metrics provided by Supermetrics are powerful and enable us to organize the collected data according to the priorities that have been set, and I find this important to help us get the results we are looking for accurately.

President

What I like about this platform is its extensive integration with 80+ sales and marketing platforms.

Marketing & Growth Ops

The connector is very fast;- Query builder to build custom queries into your analytics

I love the fact that Supermetrics provides powerful process automation, especially when it comes to merging data from multiple sources, which I really appreciate because in the past I struggled a lot when merging data from multiple sources.

Need to pay extra for connectors that are not built into the basic plans

We use it for a lot of reports in our day-to-day job.

Supermetrics is a lifesaver for data-driven marketers.

They should work to improve the support response time which I found a little long

In addition, the is very easy to use, which allows me to generate reports and analysis quickly and efficiently.

It can deliver voluminous data to Google Universal Analytics, Google Sheets, and other destinations.

It does not always work when the date ranges are larger than normal or when you request data that is segmented along many dimensions.

bachelor

I have noticed that sometimes there can be issues with loading some data sources and also sometimes I would like a little more control and flexibility in the report templates.

Accounting

The pricing structure can be complicated, and it may not be worthwhile for small businesses or individuals who only need access to a few data sources.

Senior Analyst

We primarily use Supermetrics as an integration connector for Google Data Studio.

Digital Director

It is a life saver to be able to export data from a tool and then push it back into reporting.

Technical Outsourcing Specialist

Supermetrics just needs some flexibility, so we can customize more tools, so we can pull in more data, sort and combine it, and log it into new fields.

Demand Gen

Our reports have been missing for a month now, not just a few hours, not a few days, not a week, a month! and they do not contact me or give any update unless I contact them. 

Head of Marketing

I use it with Google sheet extracting data from ads channel and it's fine.

Data Analyst

My team uses super metrics for google sheets as an important step in our etl process and well as reporting and visualization.  

Director

I can't force them to provide a refund but I can ensure the story is shared in full detail so that other customers don't fall into this trap and that will no doubt be 100x more expensive to Supermetrics than treating us with respect and providing the due refund with a smile when we asked.  

Founder

As a marketing analyst Supermetrics simplifies reporting and gives me abs my teams more time to analyze the data for key results and action items.

The most significant disadvantage of Supermetrics is that the data it provides can be quite expensive.

Marketing Manager

Reports can be scheduled and shared via email on daily or recurring basis.

Manager of Data & Reporting

The most useful part of this software is its light-weight integrations with things we actually use, like google products (sheets, data studio, etc).

SEO Specialist

There is not the most robust set of guides or support available on all functions.

Data Analysis Consultant

The connection for Google Sheet has an intuitive interface where you can build the queries and filters to your data.

It is such a buggy product (always has been), so many users are confused by it, and the pricing model is constantly changing.

I believe they now have tiers for the google sheets integration.

Digital Strategist

We never attained the level of insight or tracking that we hoped, and after we had the tool set up we still had to manually track and record performance data. If this tool cost 1/3 of what they charge it might be worth it, but Supermetrics is right in the middle: It tries to do too much and makes it messy and not user-friendly; and it tries to be easy to use, which makes the messiness of the tool harder to control.

It’s an intuitive set up and the data is reliable and automatically refreshes.

Owner

Very easy to use, with multiple connectors and other features like scheduling, saving queries, etc.

I do not see any features missing for my use, but what I do not like is that they are way more expensive than other tools.

Trust - treating me as someone trying to cheat the company when in fact we paid in error due to unclear billing portal (experiences shared by many customers just look at their facebook page).

Supermetrics provides a lot of connectors and with the Google Sheets integration provides a great deal of flexibility.

Marketing Lead

It works amazingly as a connector for pulling data from multiple data sources to Google Data Studio.

User Interface

Customer Refund

Customer Support

Google Sheets Integration

Pricing

Automated Reporting

Reporting

Small Business

Large Enterprises

Freelancers

Mid-size Business

Reviewers indicate that Supermetrics offers valuable functionality, especially for expanding data analysis capabilities and enabling quick setup without significant implementation costs. Some users say the pricing is fair compared to competitors, and they appreciate its affordability in certain contexts. However, many reviewers feel Supermetrics is expensive, particularly for small businesses or agencies with limited usage. They report that the lack of a free tier and unclear or complex pricing structures are drawbacks. Some users find the cost difficult to justify given the features and user limits included in lower-tier plans.

Zapier

Zapier connects the web apps SMBs use every day so you can save time, automate tedious tasks, and focus on what matters most. In just a few minutes, you can set up automated workflows using 6,000+ of the most popular web apps—no code required. 


Albato

AI-powered no-code automation and white-label embedded integrations for SaaS. Connect 1,000+ apps, build workflows with AI, deploy autonomous agents, and deliver native in-product integrations through a fully customizable embedded experience.

ZappySys SSIS PowerPack

SSIS PowerPack is an integration management solution that includes a collection of various high-performing, drag-and-drop connectors/tasks for Microsoft SQL Server Integration Services (SSIS). It is designed to boost your productivity using code-free components to connect many cloud as well as on-premises data sources such as REST API Services, Azure Cloud, Amazon AWS Cloud, MongoDB, JSON, XML, CSV, Excel, and Salesforce.

Transaction Pro is a data mobility platform designed to help businesses import, export, or delete data in and out of QuickBooks according to requirements. 


Supermetrics vs Transaction Pro Comparison (2026)

Supermetrics

Transaction Pro

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives