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Tableau vs Looker Comparison

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Overview

Category Leaders

Tableau helps people and organizations become more data-driven as the trusted leader in analytics.

Category Leaders

Looker, a data platform, makes it simple for anyone to find, navigate and understand their data. Looker platform has an analytics...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

916

500

57

13

6

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

5

4

3

2

1

86

44

7

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

Pros

Linking existing databases works like a charm. It has a plethora of data visualization methods which is extremely professional and helpful for users to gain valuable insights.
I also like the fact that the company is always striving to improve their software as it shows dedication to the field. With every update I find that the new features help with my job quite a lot.
One of Tableau's greatest advantages is the ability to connect to many different data sources and combine them into one nice dashboard where users can find the necessary information.

Pros

This software has the best support chat ever. They are very knowledgeable and helpful in trying to help in whatever situation you find yourself in.
The best thing about looker is that it is user friendly and it is easy to understand and operate.
Overall the experience with Looker has been good and the data analyst who use it are happy.

Cons

I'll say that it was really frustrating to use in the beginning, it is complex and if you've never been in it before it is overwhelming.
Due to my lack of familiarity in how to code, I was uncomfortable at first and found it difficult to learn.
What is even more annoying is that it also takes several minutes to cancel a query. I really don't understand how it can take that long just to cancel a query.

Cons

Small errors are hard to troubleshoot and result in not using the dashboard much. No SQL CLI makes it disappointing for power users.
I tried this product out a while back and was very dissatisfied.
Sometimes it lags when using big data sets, so it takes some time to render the complete report. When building a report dimensions search also get some lag.
  • Vendor responds to reviews
  • Last review5 days ago
  • Vendor responds to reviews
  • Last review11 days ago

Key features

  • Total features136
  • 360 Degree Feedback
  • AB Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Active Directory Integration
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts / Escalation
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Annotations
  • Application Development
  • Application Management
  • Association Discovery
  • Attribution Modeling
  • Audience Targeting
  • Authentication
  • Automated Scheduling
  • Bayesian Analysis
  • Behavioral Analytics
  • Benchmarking
  • Budgeting/Forecasting
  • Campaign Management
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Attribution
  • Charting
  • Collaboration Tools
  • Compliance Tracking
  • Content Library
  • Content Management
  • Contextual Search
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Database
  • Customer Journey Mapping
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Blending
  • Data Capture and Transfer
  • Data Cleansing
  • Data Connectors
  • Data Dictionary Management
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Mapping
  • Data Migration
  • Data Quality Control
  • Data Security
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Database Support
  • Demand Forecasting
  • Drag & Drop
  • Dynamic Content
  • Element Analytics
  • Email Management
  • Embeddable Maps
  • False Positives Reduction
  • File Storage
  • Financial Reporting
  • For Education
  • For Healthcare
  • For Sales Teams/Organizations
  • For Science
  • Forecasting
  • Functions/Calculations
  • Gantt/Timeline View
  • Geographic Maps
  • Geolocation
  • Goal Setting / Tracking
  • High Volume Processing
  • Information Governance
  • Integration into Third Party Applications
  • Interactive Content
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Marketing Reports
  • Master Data Management
  • Match & Merge
  • Media Analytics
  • Metadata Management
  • Mixed Methods Research
  • Mobile Access
  • Mobile Alerts
  • Mobile Dashboards
  • Mobile Reporting
  • Modeling & Simulation
  • Monitoring
  • Multi-Language
  • Multi-Location
  • Multi-Touch Attribution
  • Multi-User Collaboration
  • Multiple Data Sources
  • Multiple Projects
  • Multivariate Analysis
  • Natural Language Search
  • No-Code
  • OLAP
  • Offline Access
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Profitability Analysis
  • Public Dashboards
  • Publishing / Sharing
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Query Builder
  • Radial Mapping
  • Real Time Analytics
  • Real Time Data
  • Real-time Updates
  • Referral Tracking
  • Regression Analysis
  • Relational Display
  • Reminders
  • Reporting/Analytics
  • Role-Based Permissions
  • SSL Security
  • Sales Reports
  • Scheduled / Automated Reports
  • Scorecards
  • Search/Filter
  • Self Service Data Preparation
  • Self Service Portal
  • Self-service Analytics
  • Sensitive Data Identification
  • Sentiment Analysis
  • Simulation
  • Single Page View
  • Single Sign On
  • Site Search Tracking
  • Social Media Monitoring
  • Statistical Analysis
  • Statistical Process Control
  • Statistical Simulation
  • Storytelling
  • Strategic Planning
  • Streaming Analytics
  • Survival Analysis
  • Task Management
  • Templates
  • Territorial Mapping
  • Text Analysis
  • Third Party Integrations
  • Time Series
  • Time on Site Tracking
  • Trend / Problem Indicators
  • Trend Analysis
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Management
  • User Research Analysis
  • Visual Analytics
  • Visual Discovery
  • Visual Workflow Management
  • Website Analytics
  • Widgets
  • Total features112
  • 360 Degree Feedback
  • AB Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Active Directory Integration
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts / Escalation
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Annotations
  • Application Development
  • Application Management
  • Association Discovery
  • Attribution Modeling
  • Audience Targeting
  • Authentication
  • Automated Scheduling
  • Bayesian Analysis
  • Behavioral Analytics
  • Benchmarking
  • Budgeting/Forecasting
  • Campaign Management
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Attribution
  • Charting
  • Collaboration Tools
  • Compliance Tracking
  • Content Library
  • Content Management
  • Contextual Search
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Database
  • Customer Journey Mapping
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Blending
  • Data Capture and Transfer
  • Data Cleansing
  • Data Connectors
  • Data Dictionary Management
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Mapping
  • Data Migration
  • Data Quality Control
  • Data Security
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Database Support
  • Demand Forecasting
  • Drag & Drop
  • Dynamic Content
  • Element Analytics
  • Email Management
  • Embeddable Maps
  • False Positives Reduction
  • File Storage
  • Financial Reporting
  • For Education
  • For Healthcare
  • For Sales Teams/Organizations
  • For Science
  • Forecasting
  • Functions/Calculations
  • Gantt/Timeline View
  • Geographic Maps
  • Geolocation
  • Goal Setting / Tracking
  • High Volume Processing
  • Information Governance
  • Integration into Third Party Applications
  • Interactive Content
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Marketing Reports
  • Master Data Management
  • Match & Merge
  • Media Analytics
  • Metadata Management
  • Mixed Methods Research
  • Mobile Access
  • Mobile Alerts
  • Mobile Dashboards
  • Mobile Reporting
  • Modeling & Simulation
  • Monitoring
  • Multi-Language
  • Multi-Location
  • Multi-Touch Attribution
  • Multi-User Collaboration
  • Multiple Data Sources
  • Multiple Projects
  • Multivariate Analysis
  • Natural Language Search
  • No-Code
  • OLAP
  • Offline Access
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Profitability Analysis
  • Public Dashboards
  • Publishing / Sharing
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Query Builder
  • Radial Mapping
  • Real Time Analytics
  • Real Time Data
  • Real-time Updates
  • Referral Tracking
  • Regression Analysis
  • Relational Display
  • Reminders
  • Reporting/Analytics
  • Role-Based Permissions
  • SSL Security
  • Sales Reports
  • Scheduled / Automated Reports
  • Scorecards
  • Search/Filter
  • Self Service Data Preparation
  • Self Service Portal
  • Self-service Analytics
  • Sensitive Data Identification
  • Sentiment Analysis
  • Simulation
  • Single Page View
  • Single Sign On
  • Site Search Tracking
  • Social Media Monitoring
  • Statistical Analysis
  • Statistical Process Control
  • Statistical Simulation
  • Storytelling
  • Strategic Planning
  • Streaming Analytics
  • Survival Analysis
  • Task Management
  • Templates
  • Territorial Mapping
  • Text Analysis
  • Third Party Integrations
  • Time Series
  • Time on Site Tracking
  • Trend / Problem Indicators
  • Trend Analysis
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Management
  • User Research Analysis
  • Visual Analytics
  • Visual Discovery
  • Visual Workflow Management
  • Website Analytics
  • Widgets

Integrations

  • Total integrations193
  • Dropbox Business
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • LinkedIn
  • Mailchimp
  • Marketo Engage
  • Microsoft Excel
  • Optimizely
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Tableau
  • Twitter
  • Xero
  • Zapier
  • Zendesk
  • Total integrations48
  • Dropbox Business
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • LinkedIn
  • Mailchimp
  • Marketo Engage
  • Microsoft Excel
  • Optimizely
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Tableau
  • Twitter
  • Xero
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend7/10

Share this review:

Tableau logo

Tableau

Tableau is a great aggregator or different tools and tables

Reviewed 2 months ago

Tableau replaced Looker for our organization and it has allowed us to save money, have fewer licenses, and integrate more deeply with our platform and our CRM

Pros

I like the ability for multiple data sets to be pulled in. Most beneficial is the joining of our proprietary platform and CRM data. This leads to efficiencies in communication across departments.

Cons

Tableau has very limited flexibility when it comes to how items and tiles display on dashboards. Sometimes it would be very nice title something differently, or change a legend/key or color with a few clicks.

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend9/10

Share this review:

Tableau logo

Tableau

Beautiful visuals to display complex data

Reviewed 2 years ago

Overall, Tableau has been a fun experience to learn and play with visualization. As the world moves further and further into data visualization, I see Tableau being right there along with Looker, Power BI and others.

Pros

Tableau is a must for anyone who wants to visualize data. Below is a list of positives: - Intuitive and easy to use for basic visuals - Mapping tables is easy to do - Chart for pretty much any scenario - Beautiful designs (check the gallery on their site) - Can connect to pretty much any data source - Free version with Tableau Public

Cons

While Tableau is beautiful and can do so much, it can be daunting and difficult to use for more complex visuals. The pricing is also more suited for enterprises vs. small businesses.

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend7/10

Share this review:

Tableau logo

Tableau

Pretty, but limited

Reviewed 2 years ago

Would not recommend for analysis, but if you're willing to do the analysis elsewhere and use Tableau only for visualization, it's worth it!

Pros

Tableau is great for beautiful data visualization - they've clearly put a lot of time into it, and their visualizations are world class. We actually often do our analysis in another tool, and keep a single license for Tableau just to run our visualizations there.

Cons

It does data visualization well, but that's about it. They call themselves a Business Intelligence tool, but fall far short of the capabilities that other tools provide (and at a much higher price). Tableau simply doesn't have the functionality to truly meet the needs of a data analysis team - for that, look to other solutions like Looker or Periscope. I have used Power BI before and found its analytical capabilities stronger even.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Likelihood to recommend6/10

Share this review:

Looker logo

Looker

antiquated features lack customization

Reviewed a year ago

tracking metrics and dashboards for company kpis and measurement

Pros

looking at daily or weekly trendlines examining active users and conversions monitoring across channels

Cons

not as plug and play for integrations as tableau, cannot create pivotable custom dashboards the way tableau can

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Looker logo

Looker

Fantastic tool for enterprise analytics

Reviewed 2 years ago
Pros

Ease of use, Embedded functionality, cloud based, integration with Snowflake

Cons

No ability to cross-filter as in Tableau

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Looker logo

Looker

Overview of Looker

Reviewed 3 years ago
Pros

- Doesn't have a steep learning curve - LookML can be powerful if created correctly - Awesome support (chat)

Cons

- Not as flexible sometimes when creating your visualization - Limited visualizations comparing Tableau

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Looker logo

Looker

Powerful Analytical Tool For Big Data

Reviewed 2 years ago

Customer service is awesome as they are available any time and quick to respond to your questions on LookML and errors.

Pros

We use this tool to analyze Sengkang Central Residences market at https://sengkangcentralsresidences.com and combining with property market in Singapore. We were able to pull insig