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Qualitative Data Analysis Software for Windows

Last updated: February 2026

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36 software options

Tableau logo
Category Leaders

Business intelligence & analytics

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Tableau is the world’s leading AI-powered analytics and business intelligence platform. Learn More!

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XM for Strategy & Research logo
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Customer insights & brand research survey management tool

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Get the data you need to make the most important decisions. Stats iQ enables everyone, from beginners to expert analysts, to uncover meaning in data, identify trends, and produce predictive models without spending days in SPSS or Excel - no training required.

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XLSTAT logo
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XLSTAT | Statistical Software for Microsoft Excel

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The leading data analysis and statistical solution for Microsoft EXCEL®

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Sisense logo

BI & dashboard software for multiple, large data sets

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Sisense data & analytics platform makes it incredibly easy to mashup data from across your entire data landscape and transform it into powerful, actionable analytics applications that can be embedded anywhere. From startups to brands like GE, Nasdaq, & Philips, thousands of organizations use Sisense

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Looker logo

Analytics Evolved

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Looker, now part of Google Cloud, is a data platform that makes it simple for anyone to find, navigate and understand their data. Looker platform has an analytics interface for exploring data, a reusable development paradigm for curating data experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to search and explore data, build dashboards and reports, and share everything easily and quickly.

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ATLAS.ti logo
Category Leaders

Qualitative data analysis for text, graphical, audio & video

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ATLAS.ti is a qualitative data analysis platform, which allows businesses to analyze content including text, graphics, audio, and video for quality. The platform can be deployed in the cloud or on-premise using Windows, Mac, Android, or iOS devices.

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Wolfram Mathematica logo

Simulation solution for technical computing.

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Wolfram Mathematica is a simulation solution that offers a variety of functions including natural language input, real-world data capabilities, high-powered computation, and more. The platform provides various features such as machine learning, data science, and visualization. Its intuitive interface, predictive suggestions, and rich document organization make it incredibly user-friendly.

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Phocas logo

Business intelligence, financial reporting & sales analytics

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With Phocas, businesses can obtain qualitative data analysis in minutes instead of hours which saves enormous amounts of time.

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SurveyLab logo

Survey software and questionnaire tool

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SurveyLab is professional online survey software for any size of business, non-government organizations and professionals. SurveyLab is an online survey tool that facilitates custom survey creation, automates the response collection process, and provides real-time reporting and analytics.

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Make Opinion logo

fast insights, real people

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Market Research in the Digital Age. Seamless Integration with other Native Applications. Secure and Compliant. DIY Research at a Fraction of the Cost. Connect with Customers. Discover insights. Get Quality Answers. Analyze and Export Results. All in One Platform.

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Fullstory logo

Every data point has a story to tell

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Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

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JMP logo

Statistical Discovery.

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The tool of choice for hundreds of thousands of scientists, engineers, and other data explorers worldwide.

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Thematic logo

AI-powered customer feedback analysis

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Thematic unlocks rich insights from unstructured feedback to help you build better products, reduce churn and drive growth. Without coding.

Add data from all channels for the full customer view. Build a product strategy off customer understanding and impact. See emergent issues as they arise.

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YouGov Surveys: Self-serve logo

Survey platform delivering real-world insights.

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The YouGov Surveys: Self-serve makes it easy to create and launch surveys in minutes. With flexible targeting, quick responses, and data from real people, brands get fast, accurate insights that reflect reality – so they can make smarter decisions with confidence.

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NVivo logo

Data analysis software for businesses and nonprofits

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NVivo is a data analysis software, which helps businesses in the education, healthcare, non-profit, public, and other sectors organize, store, or evaluate qualitative data and manage cloud-based collaboration and automated transcription processes.

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evasys logo

Cloud-based feedback automation platform

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evasys is a cloud-based feedback automation platform that helps businesses automate survey processes, including creation, execution and result analysis.

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Intellicus logo

Business intelligence & analytics platform for enterprise

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Intellicus is a business intelligence and analytics platform with features like built-in ETL, data science integration, self serve reporting, personalized dashboards, predictive analytics, real time analytics and more.

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Marvin logo

Build user-centric products.

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Qualitative data analysis platform & research repository for product teams, consultants, startups, designers and researchers. We help you make sense of your user interviews and turn them into actionable insights.

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Quirkos logo

Qualitative analysis software

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Quirkos makes qualitative coding and analysis simple and intuitive, with a visual and colorful interface. Users are able to tag and code their data with bubbles, and use visual outputs and tools to see trends and patterns in their qualitative text data.

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Apteco Orbit logo

Platform to turn data into actionable customer insights

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Apteco Orbit is an actionable marketing insights platform that helps businesses connect and manage their marketing and other data. This software enables you to access all your connected data sources from a single view powered by FastStats Designer. Users can then integrate and connect data with preferred channels. It also provides analytics capabilities to explore data and create dashboards to share insights across organizations.

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Apteco FastStats logo

Data analysis platform

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Apteco FastStats is data analysis software that enables users to organize and understand their customer data to deliver high performing marketing campaigns. It allows users to explore their data in greater detail than ever before through analysis and visualization tools. FastStats also provides the ability to create customer segments directly from charts and visualizations to improve engagement.

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Voxpopme logo

The Complete Qualitative Insights Platform

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Voxpopme transforms insights teams by collecting, centralizing, and analyzing qualitative data. The Voxpopme Qualitative Insights Platform uses artificial intelligence to enable teams to capture, understand, and act on all qualitative data in a single, integrated platform.

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ARCS logo

Cloud-based panel management tool for research institutions

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ARCS is a panel management software designed to help research organizations manage participants and streamline processes for research studies. Supervisors can utilize the member portal to schedule study sessions, build personalized profiles for participants, and conduct screenings through surveys.

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Optimal Workshop logo

Build products users love.

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Transform user research into actionable insights with Optimal. Upload interviews and videos and let AI automatically surface key themes, insights, and highlight reels. Dig deeper with AI chat. Capture transcripts and notes, conduct affinity mapping, tag data, and uncover key user needs.

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Tatvam logo

Customer Experience tool for aquariums, museums & airports

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Tatvam is a must-have tool for attractions like museums, theme parks, zoos, and aquariums and flexible enough for restaurants and professional sports. It helps you analyze customer feedback and gain valuable insights to improve the visitor experience. Monitor & enhance your business with Tatvam now.

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