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Data analysis software is an online solution used by researchers, data scientists, and data analysts to process and analyze data. The software presents actionable insights extracted from big data by establishing relationships between data points and identifying trends, which, in turn, supports data-driven decision-making.
Data analysis tools facilitate qualitative, predictive, and statistical analysis on a large data set. The solution typically offers data acquisition, clean-up, visualization, and analytics capabilities. It also generates powerful reports that can be used to gain key business insight.
Dashboard: Offers a visual representation of key performance indicators (KPIs) for a business via an online portal. The dashboard feature in data analysis software displays complex data in the form of interactive charts, tables, graphs, and other visuals that are easy to understand and interpret.
Data discovery: Collects, stores, and evaluates data from multiple sources, such as internal databases, spreadsheets, and CSV files. The software enables data scientists to identify patterns, relationships, and anomalies in data, which might involve performing statistical analysis, clustering data into groups based on similarities, or leveraging machine learning to identify patterns.
Data visualization: Creates visual representations of data to make it easier to explore, understand, and analyze. The feature involves presenting data in the form of bar charts, line charts, pie charts, graphs, heat maps, histograms, and other visualizations to make it accessible and understandable. It also allows users to customize the visualizations by changing colors and labels to meet specific requirements.
Predictive analytics: Uses statistical and machine learning algorithms to identify potential issues and make predictions about future events. The feature can be used for a wide range of applications, such as predicting customer behavior, forecasting sales, and identifying fraud.
Reporting/analytics: Generates reports to display insights gained after analyzing data. Users can use the software to produce ad-hoc, operational, financial, compliance, marketing, and predictive analytics reports. The feature also allows a data analyst to share key insights with stakeholders and make informed decisions.
Facilitates data visualization: Data analysis software offers a visualization feature that allows users to create graphs, charts, and other visual representations of complex data sets. This makes it easier to interpret data and identify trends, patterns, and relationships. Some tools also facilitate the creation of real-time visualizations that update automatically as soon as new data becomes available. While line charts, pie charts, bar charts, heat maps, and scatter plots are some common visualization options provided by the tool, advanced options may include tree maps, network graphs, and Sankey diagrams.
Promotes efficient data processing: Manual data processing can take a lot of time. Moreover, the data is often prone to errors. Data analytics tools, on the other hand, can quickly process a large volume of data, thereby making it easier to analyze. It facilitates data cleaning, integration, transformation, and aggregation to generate useful business insight. The platform offers a wide variety of tools, such as machine learning algorithms and data visualization tools to help users explore data.
Offers robust data security: Data analysis tools deal with a large volume of data that requires proper security measures to protect it from misuse and unauthorized access. The software offers necessary security features, such as access control, authentication, auditing, and backup to protect sensitive data and ensure recovery in case of a disaster or data loss. It also provides compliance features to ensure compliance with data protection and privacy regulations, such as GDPR and HIPAA regulations.
Most data analysis software products are priced on a “per month” basis, and their entry-level pricing plan ranges from $4.5 to $279+* per month. An enterprise product that’s priced higher may include additional features such as natural language search, storytelling, trend analysis, and metadata management.
*The pricing included is for the entry-level/lowest-priced offerings found on vendor websites as of April 19, 2023.
Understand your business requirements: Before considering data analytics solutions, it is important to have a clear understanding of your specific requirements. Consider the data sources that you would want your software to integrate with, the volume of data that you want to process in a month, the quality of data that you need, and the requirement for accurate or real-time insights. You may also want to consider the number of users who would work on the software and their levels of technical expertise. Finally, decide your budget based on which you can consider solutions with different pricing models.
Consider the data import options: While considering the best data analysis software for your business requirements, make sure that your shortlisted tool should be capable of importing and analyzing data from a variety of sources. These may include spreadsheets, databases, log files, and social media accounts. The data analytics tool should also be able to support different file formats, such as CSV, Excel, SQL, and XML. Several tools also offer a data preview feature that allows users to preview data before importing it.
Look for self-service analytics: Before investing in a data analytics solution, make sure that the product you select offers a user-friendly interface to help users import, transform, and visualize data without any complex programming or technical knowledge. Several data analytics platforms available on the market also allow users to create models and perform predictions based on historical data without the intervention of the IT teams. By investing in a tool with a self-service analytics feature, you can ensure that even non-technical users can perform data analysis quickly and easily.
Products evaluated for the pricing calculation were taken from GetApp’s data analysis software directory. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in the GetApp’s directory that offer them.