Online Surveys vs Google Forms

Connecteam

Jotform

Google Forms

Google Forms is a free form builder tool that enables users to create surveys and questionnaires online in order to collect and organize information

An all-in-one employee app that's both powerful, affordable and easy to use, especially for the mobile workforce.

Jotform is a cloud-based form builder platform that helps businesses streamline form creation via ready-made templates, integrations with third-party applications, and design features that cater to organizations globally.

Use various colours and fonts to create customizable white labeled online surveys or polls to receive instant and valuable feedback from customers. Extra features include customizable greetings and closing pages, along with help in structuring and ordering questions.

Dashboard

Forms Creation & Design

Monitoring

Negative Feedback Management

Purchasing & Receiving

Reporting/Analytics

Response Management

Review Monitoring

Review Notification

Social Media Integration

Survey/Poll Management

Online Surveys

Web-based

SurveyMonkey

Basic

Mid-size Business

Small Business

Freelancers

Constant Contact

UmfrageOnline

UmfrageOnline provides businesses with a multi-language survey creation platform, as well as multi-channel survey distribution and real-time reporting. Features include logical workflows, customizable branding, mobile device compatibility, dynamic content, answer piping, and more.

SurveyMonkey is an AI-based survey platform designed to help teams collect actionable feedback. The platform offers expert templates for various use cases including customer satisfaction, employee engagement, and event feedback. Organizations can distribute surveys to targeted audiences, analyze results with AI-based insights, and integrate with various business tools for streamlined workflows.

Back end Developer

Additionally, Google Forms doesn’t offer dedicated customer support, which can be frustrating if you encounter an issue.

Commercial Director

The inbuilt complex employee scheduling capabilities of our sales reps on the field are virtually nonexistent, and there is no dedicated customer service that can be contacted whenever we want to implement complex integrations.

Medical Biller

Its built-in features cover most survey and form requirements without needing add-ons, and customer support is supported by extensive documentation and community resources. While payment options are not applicable since it’s a free tool, this actually enhances its value, making Google Forms a highly accessible and efficient solution for collecting and managing data.

Digital Marketer

it's the best software to collect the data through forms. and the security system, access, and customer support of this software are also very good.

Access Controls/Permissions

Anonymous Feedback

Autofill

Collaboration Tools

Conditional Logic

Customizable Branding

Customizable Fields

Customizable Forms

Customizable Questions

Customizable Templates

Data Analysis Tools

Data Capture and Transfer

Data Import/Export

Data Visualization

Drag & Drop

Dynamic Content

Email Marketing

Email Reminders

Forms Management

Lead Generation

Mobile Access

Mobile Survey

Multi-Channel Distribution

Multi-Language

Multiple Question Types

Question Branching

Real-Time Data

Reminders

Response Validation

Skip Logic

Survey Builder

Surveys & Feedback

Template Management

Third-Party Integrations

URL Customization

Visual Analytics

Web Forms

Reviews for Google Forms come from a wide variety of industries, including education management (11% of reviewers), computer software (7%), and information technology and services (6%). The most frequent use case for Google Forms cited by reviewers is surveys (72% of reviewers).

Users and use cases

Most users consider Google Forms to deliver outstanding value for money, as they receive comprehensive features for free and face no paywalls. Some users report limited customization, but they accept this due to the no-cost access.

Value for money

The Google Forms integrations most frequently cited by reviewers are: Google Sheets (a spreadsheet product rated 4.8 out of 5 for its integration with Google Forms), Google Drive (a cloud storage product, 4.9), and Microsoft Excel (a spreadsheet product, 4.7).

Integrations

Google Forms is a survey solution offering key features such as survey builder, forms creation and design, reporting and analytics, data import/export, access controls and permissions, and customizable templates, among others.

Microsoft Forms

Zoho Forms

Wufoo

Typeform

Mailchimp

Formsite

Zoho Survey

Formstack Forms

monday.com AI Work Platform

forms.app

QuestionPro

123FormBuilder

Gravity Forms

XM for Strategy & Research

Limited security features

Technology Lead

Google forms also has some demerits like Security, Google forms is always termed to be less secure as it is managed by Google and users does not have much control compared to coding and developing own forms.

44% of reviewers feel negative about Google Forms’ security and access control. Reviewers express concerns about data privacy, citing the lack of advanced security options such as encryption and password protection for forms. They indicate that permissions management can be confusing, leading to accidental sharing or access issues. Users say the platform is not suitable for collecting sensitive information due to insufficient safeguards and unclear privacy standards. Some reviewers find it challenging to restrict form access or ensure only intended recipients can view or submit responses, raising worries about unauthorized data exposure.

Requires constant connectivity

exercise physiologist

What I like least about this software is that if there is an internet issue then the form can't be filled so it causes a limitation for people who may not otherwise have phones with internet connection

Firstly, Internet or network connection is necessary to access files stored in google forms, if internet is not available you can not get and edit your files.

42% of reviewers feel negative about Google Forms’ reliance on internet access. Reviewers indicate that the lack of offline functionality is a significant drawback, especially in areas with unreliable or limited connectivity. They say users cannot create, edit, or submit forms without being online, which disrupts workflows during outages or travel. Some users report frustration when data is lost due to disconnections, and others mention challenges for participants in rural or low-bandwidth regions. They find the absence of a dedicated mobile app and offline mode limits the tool’s flexibility for on-the-go or field data collection.

Versatile feedback collection

Account Executive

I have used Google Forms for internal feedback and planning allowing for honest feedback with anonymous submissions, and for necessary feedback adding in the users contact info so we can track exactly who and what departments are needing certain aspects to grow.

97% of reviewers feel positive about Google Forms’ feedback capabilities. Reviewers appreciate how easy it is to create and distribute feedback forms for a wide range of purposes, from customer surveys to internal team assessments. They indicate that the ability to gather responses quickly and analyze them in Google Sheets streamlines decision-making and improvement processes. Users say the platform supports anonymous submissions, follow-up questions, and integration with other Google tools, making it valuable for gathering actionable insights. They find it effective for both simple and complex feedback needs across different contexts.

Extensive free features

Manager

Google Forms works well for most all of my applications ... can do most everything a paid form application can do for free!  

It's free (at least for now) it has no limitation of "pro" / "premium" service, hence you can use it at the fullest without paying a dime

98% of reviewers feel positive about Google Forms’ pricing. Reviewers appreciate that the platform is completely free for anyone with a Google account, making it highly accessible for individuals, nonprofits, and organizations with limited budgets. They indicate that even the free version includes a robust set of features, often comparing it favorably to paid competitors. Users say the lack of premium tiers or hidden costs allows them to utilize advanced tools without financial constraints. They find the inclusion in Google Workspace packages convenient and value the cost savings for both personal and business use.

Intuitive and quick setup

SAP B1 Consultant

I would say anyone can quickly create a google form for a particular use in a matter of minutes.

When you need to ask something to someone Google Forms is the quickest and simpler solution.

96% of reviewers feel positive about Google Forms’ ease of use. Reviewers appreciate the intuitive interface, which allows both new and experienced users to create forms rapidly without technical expertise. They indicate that setup is straightforward, with customizable templates and question types that suit various needs. Users say the platform’s integration with other Google services and its accessibility from any device make it convenient for everyday tasks. They find that the simplicity and speed of form creation and sharing save time and reduce barriers for widespread adoption in organizations.

Research Scholar

It also lacks **sophisticated logic features**, such as the ability to perform complex mathematical calculations within the form or provide detailed "save and continue" functionality for longer entries.

Legal Assistant

The intuitive interface makes it easy to create forms quickly, and features like multiple question types, response validation, and basic logic cover most everyday needs.

Language Instructor

The options of complex employee scheduling and the possibility of managing several class schedules are practically absent, and specialized customer care for our small education facility is unavailable.

Fullstack Web Developer

I also really like the built in  “conditional logic” , like the page branching based on what someone answers, and that makes it easier to design custom user routes, or whatever you wanna call it. Plus because it’s all cloud based, team editing feels smooth, and when you capture real time responses the automated summary charts are really handy.

Sr. Communications Consultant

Google Forms is an amazingly efficient and easy way to collect data in various types of documents (write-in answers, multiple choice, drop-down options, etc.), saving time and energy to focus on other non-administrative tasks.

Senior Sales

The best and most important thing I like most about Google Forms is the convenience and efficiency it brings my business in saving time with paperwork to free up time to actual service!

The level of easy usability in terms of survey design is unprecedented and our language teachers are able to create vocabulary quizzes and student feedback portals with ease with no technical expertise.

Its primary strength lies in its **user-friendly interface**, which streamlines the process of designing and distributing surveys while ensuring a smooth experience for respondents across different devices.

Associate Lawyer

I love that you can tailor the questions and that it pre-empts the best format for your questions/answers ie multiple choice, short answer etc. Have used it internally for staff preferences on office related matters and it is very handy and user-friendly.  

Head, Marketing Administration

It’s perfect for educators, small teams, and individuals who need a free, reliable solution. While it doesn’t compete with enterprise-level survey software in terms of advanced features, its simplicity and integration with Google Workspace makes it a go-to option for everyday use.

Administrative Assistant

I have used it for several situations at work, and I have bee able to create forms quickly that has allowed me to organize information quickly and efficiently.

Therapist

I use Google Forms for data collection and the features that the platform offers that connects to other things like Google Sheets and the AI feature connected to Google Docs

L and D Advisor

Perhaps most importantly, it offers a robust suite of features, like unlimited responses and collaborative editing, entirely for free, providing professional grade utility without the restrictive paywalls found in competing platforms

It is my go to for internal team polls and quick event registrations because the setup takes minutes and the integration with Google Sheets is flawless. While it lacks the wow factor of more design heavy platforms, its simplicity and lack of hidden paywalls make it an essential tool for straightforward data collection.

Tax Processor

It's conditional logic is simple (section-based, not highly dynamic); only about 12 question types; no built-in payments, e-signatures, native email notifications for new responses (requires add-ons or workarounds), or advanced calculations.

Google Forms is the ultimate get it done tool because it strips away the complexity of data collection while offering seamless integration into the Google Workspace ecosystem.

I wish the actual look of the form could be customized, similar to an email template, where you could customize the layout with images embedded or to the side rather than just inserting vertically, etc.

Marketing Coordinator

The absence of the native payment options also means that it is not possible to sell the event tickets directly via the form, and the customer support is virtually nonexistent in case of the problems.

What I like most is the effortless synergy with Google Sheets, which allows for real time data analysis without the need for manual exports.

Events Coordinator

I use Google Forms regularly to send surveys and collect data. When you work with a large team, this is an effective way to gather opinions and quickly organize results.

Lead Project Manager

Lack of white labeling and branding, and missing some advanced features like complex skip logic, and specified field types such as e-signature

AI Researcher

I usually fill out forms instead of creating them or surveying with them, so it is nice to use and work with them. and it has a wide range of features and fields to cover, which makes them great, and it is so good for surveying, since they are simple and exhaustive. and the data from them get exported in excel files which makes them so usefull.

Senior Product Manager

The beauty of it is that all the answers land in a Google Sheet automatically, so I can visualize the data on a list without needing to do any further work.

But the design is very basic. And I can´t change fonts, layout that much so it allways looks like a google form Let's say I want to create a really fancy looking survey that matches my company brand and I can't do here.

Google Forms is a great way for potential new leads to fill out information for us as well as a checklist for our staff to stay organized and run efficiently.

Google Forms is basically our go-to solution for quick internal data collection, feedback surveys  and straightforward event registrations.

LVT, Supervisor

This allows me to be able to create the data and present the results in a way that everyone can understand, while still making answers anonymous.

student

The automatic response graphing and seamless, one-click integration with Google Sheets save a massive amount of time when collecting data.

Accountant

I love that it is free to use, allows for data collections, a lot of different features to choose from, allows me to get feedback on what fits certain people schedules and you are able to include who needs to be included.

Creator

I can gather all sorts of information from the survey options it provides, and it creates a google sheet to handle that information.

Owner

What I liked least about Google Forms is that it feels pretty limited in terms of customization and overall design, so it’s hard to make forms look fully branded or unique.

Teacher

As an E-Learning Educator, Google forms is a way I am able to create test/quizzess/extra credit assignments, and easily track grades.

Nurse Supervisor

It’s a dependable and easy-to-use tool that makes creating and managing surveys straightforward. While it may lack some advanced features, it covers all the essentials well and is especially useful for quick data collection and collaboration.

The design customization options can feel somewhat limited, and advanced features for complex surveys or reporting may require third-party tools or additional setup.

Quant Modeling

My experience with Google Forms has been smooth and efficient for simple surveys, but its limited logic and customization make it less effective for complex or adaptive use cases.

Sales Coordinator

I turn on this form only to manage occasional registrations, create opinion polls for new products and validation quizzes.

Office Manager

We love the ability to access this platform, both from the administrative side as well as the responder side, from anything from a computer to a tablet or phone.

Property Manager

I primarily use Google Forms to collect pre-approval information from prospective residential tenants before showings and applications.

Frontend developer

I’ve used it mostly for feedback collection, registrations, and surveys, and it has made data collection much easier.

From our elementary school perspective, we use Google Forms for anything from parent sign ups for events to surveys for staff and students.

Project Manager

The interface & customization allow me to get all the information I need and present in a clean, organized way.

Addetto alle vendite

Google Forms has ensured there are efficient and easy ways to create forms, registration, surveys and even quizzes

Founder and CEO

Drag-and-drop editor, themes, and media insertion make forms for intake and feedback simple to create easily, and answers appear in Sheets immediately to filter, pivot, and share without export agony or version mess.

Vice President of Sales and Operations

We used it for our end of class surveys so each student gets a link that they can fill out to rate our sessions.

Intake, event RSVPs, and student satisfaction data were gathered ahead of time, with Sheets views in real-time assisting teams to prioritize responses and schedule follow-ups, eliminating the lag between capture and action.

Student Intern

It sort of allows you to choose answer options like selecting an answer either abc or d, it also allows one to type in an answer, it has options to rate, and it also provides results in tables and graphs if you want them like that.

Owner, Manager

The features I liked best about Google Forms were the ability to create a range of availability checks, general information gathering documents, surveys and more.

Online Surveys vs Google Forms Comparison (2026)

Online Surveys

Google Forms

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives