Google Forms Pricing, Features, Reviews & Alternatives

Google Forms

Create custom forms for surveys & questionnaires

4.67/5 (7,110 reviews)

Google Forms overview

What is Google Forms?

Google Forms is a free form builder tool that enables users to create surveys and questionnaires online in order to collect and organize information, simple or complex. Forms can be used to plan events, manage registrations, set up a poll, collect contact information, create a pop quiz, and more. Users can send all collected data to a spreadsheet and analyze data right in Google Sheets.

When creating a form with Google Forms, users can select from multiple question types, customize values, and drag-and-drop to reorder questions. Question types include dropdowns, multiple choice, and linear scales. Users can also use page branching and question skip logic in order to show questions based on answers. Images, videos (including YouTube videos), logos, and custom logic can be added to forms in order to send professional looking surveys and questionnaires to individuals or customers. Google Forms will automatically suggest a set of colors to style the form, or users can choose from an assortment of curated themes.

Responses to surveys and questionnaires are automatically collected and stored within Google Forms, with live response data and charts. Users can analyze entries with automatic summaries, and watch as responses appear in real time. Raw data can be accessed and analyzed via Google Sheets or other platforms. All forms are mobile responsive, meaning that users can create, edit, and complete forms using any device. Additional users can be invited via email and provided with access for collaboration. Google Forms can be shared with individuals via email, a link, embedded into a website, or shared via social media.
www.google.com

Pricing

Pricing options
Free
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada

Supported languages

English
Google Forms screenshot: Choose a name and theme to create a new formA tour of Google FormsGoogle Forms screenshot: Add a description and questions via the form editorGoogle Forms screenshot: Select from multiple question types, drag-and-drop to reorder questions and customize valuesGoogle Forms screenshot: Edit sharing settings and grant access to specific users by inviting them via emailGoogle Forms screenshot: Get a preview of the live formGoogle Forms screenshot: Choose a destination for responses, whether in Forms, or to a spreadsheetGoogle Forms screenshot: Create and send professional looking surveys to customers by adding images, videos, and custom logicGoogle Forms screenshot: Analyze responses with automatic summaries and watch responses appear in real timeCreate a new Google FormCreate a Form and see responses in a Sheet

Google Forms user reviews

Value for money
Features
Ease of use
Customer support
  4.8
  4.4
  4.7
  4.4
Chris C.

Nice Embedable Forms Used For Event Registrations

Used monthly for 2+ years
Reviewed 2019-10-31
Review Source: Capterra

We have used them for years. They are reliable, and a great tool, especially for being a free product. When you embed them, they are reliable to render in the web page every time. This allows for basic logic flow, allowing us to ask yes, no, other, more... questions which need logic to present the proper questions needed.

Pros
This web form is very nice for small event planning. We use it as a registration form for classes we will be having. It is nice to have the form present cleanly on a webpage, allowing the user to fill in the information required, and then submit it to a Google Doc. The ability to receive a confirmation email from a registration and also the end user receiving a confirmation with their information is very beneficial. They can then go back and edit, update, or cancel their registration at a later time.

Cons
Compared to Microsoft's Form, which is equally as feature rich, Google forms look a bit toy'ish. It would be nice to be able to customize a form to make it look a bit more professional, and less colorful and playful.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

Minimize review

Anthony S.

Great for simple survey creation and deployment

Used weekly for 2+ years
Reviewed 2021-04-06
Review Source: Capterra

We use forms for program registration and basic surveying. For these purposes Google Forms has been great. It’s a bit frustrating to not be able to easily create a confirmation email, but it hasn’t been a huge detriment. The analysis portion (“Responses”) leaves a lot to be desired, so I export responses to a google sheet every time. Otherwise it’s a nice addition to Google Drive.

Pros
Google forms are a simple and yet robust survey creation tool. There are lots of different question types, you can create sections, and there are even conditionals that will show different questions based on how participants respond. Diving a little deeper users can implement formulas to further customize questions (like including word counts). Analysis is a bit on the basic side, but you can choose to export to Google Sheets which allows you to manually analyze your data. In addition, you can add tools from the Google Drive store to further expand on the capabilities of Forms (and other Drive tools). Finally, deploying the form is easy, as is adding collaborators. The basic features of forms doesn’t include the ability to send confirmation emails, but users can add a confirmation message at the end of the survey.

Cons
Google Forms are great for simple questionnaires, but if you are a researcher or need more in-depth features, you’ll find Forms to be lacking. The analysis features leave a lot to be desired. Written responses are hard to compare because of formatting. Numerical responses only display a graph which is fine for a quick visual trend, but can’t be exported or customized in any way.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review

Eduardo M.

The simplest way to create a form

Used daily for less than 6 months
Reviewed 2021-03-10
Review Source: Capterra

In my case, I have been using this tool for a few months combined with advertising on Facebook and Instagram and the conversion of potential clients has been very good for me, since it is free and it does not matter how many people enter, also that the answers arrive directly to my email and a google spreadsheet is automatically generated with the form data

Pros
Honestly, until recently I underestimated the power of the simplicity of this tool, probably due to the aesthetic issues that are not the strong one but I have achieved a great conversion of clients due to the ease and the free system of this tool

Cons
I would say that the graphic part is what I like the least, as well as the functionalities part, where compared to other tools it has few options in terms of the questions that can be added.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

Minimize review

Ho'omana Nathan H.

Google Forms is great if you don't need too much security or too many advanced features

Used weekly for 2+ years
Reviewed 2021-03-23
Review Source: Capterra

Overall, Google Forms is the first product I try to use when I need to collect some information, whether it's for research, determining satisfaction, etc. It's the first product I recommend to students who want to collect survey data. It doesn't do everything, but for most basic data collection needs, it's the simplest, freest way to go.

Pros
Google Forms is super simple to use. It's easy to create, it's easy to distribute, it's easy to share, it's easy to collect results from. I can throw together a quality survey in under an hour and have it out with results back in another hour. The fact that you can export results to Google Sheets automatically is a huge help as well.

Cons
It's lacking some of the more advanced features that one might need for more complex data collection (e.g. flows of questions, anonymization of data, etc.). But this isn't an advertised feature, so that's okay as long as you know the limitations.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review

Abigail K.

I don't use any other software!

Used daily for 2+ years
Reviewed 2021-02-09
Review Source: Capterra

I have been able to solve the problem of capturing vendor information for events through using Google Forms, plus it's free, so that's an added plus. Other forms have limits on submissions and such and I love how Google Forms lets me use the available space in my Drive folders.

Pros
Google forms has come a long way since it first began. I have been using their forms for several years now and I love how they integrate with other programs as well, they allow you to store all your information in a handy spreadsheet, which is customizable. They even allow uploads to the form now which is super great considering I often need photos from applicants.

Cons
Having a back office only section would be wonderful! The only place you can do this is on a spreadsheet, and sometimes it's nice to already have those pieces of the puzzle in place. The other option would be allowing payments to be made through the form.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

Minimize review

Google Forms pricing

Pricing options
Free
View Pricing Plans

Google Forms is free as part of Google's online suite of tools, G Suite.

Google Forms features

API
Access Controls/Permissions
Collaboration Tools
Customizable Branding
Customizable Templates
Drag & Drop

Activity Dashboard (218 other apps)
Alerts/Notifications (191 other apps)
Cataloging/Categorization (185 other apps)
Content Management (222 other apps)
Data Import/Export (250 other apps)
Inventory Management (192 other apps)
Order Management (210 other apps)
Reporting & Statistics (194 other apps)
Reporting/Analytics (290 other apps)
SEO Management (224 other apps)
Search/Filter (233 other apps)
Shopping Cart (171 other apps)
Third Party Integrations (284 other apps)
eCommerce Management (191 other apps)

Videos and tutorials

Additional information for Google Forms

Key features of Google Forms

  • Surveys
  • Questionnaires
  • Custom forms
  • Drag-and-drop
  • Customize values
  • Reorder questions
  • Add images, videos, and custom logic
  • Real-time response information
  • Automatic summaries
  • Access control
  • Data validation rules
  • Collect & organize information
  • Create polls & pop quizzes
  • Customizable branding
  • Curated themes
  • Multiple choice
  • Dropdowns
  • Page branching
  • Question skip logic
  • Responsive forms
  • Real-time response charts
  • Export to Google Sheets
  • Multi-user collaboration
View All Features

Benefits

Keep forms private by adjusting the sharing settings for each Google form and control who is able to view and edit information.

Set up a questionnaire, send it to customers, and watch as the responses are recorded in real time into a spreadsheet.

Create questions and analyze results with the team with features for real-time collaboration, and create forms quicker without having to send multiple versions of the file.

Google Forms' smart data validation rules help ensure that email addresses are properly formatted, data is correct, and that people receive the appropriate questions based on previous answers.

All Google forms are responsive, meaning that users can create, edit, and respond to forms using any device such as a smartphone, tablet, or desktop computer.