Google Forms Pricing, Features, Reviews & Comparison of Alternatives

Google Forms

Create custom forms for surveys & questionnaires

4.67/5 (4,157 reviews)

Google Forms overview

What is Google Forms?

Google Forms is a free form builder tool that enables users to create surveys and questionnaires online in order to collect and organize information, simple or complex. Forms can be used to plan events, manage registrations, set up a poll, collect contact information, create a pop quiz, and more. Users can send all collected data to a spreadsheet and analyze data right in Google Sheets.

When creating a form with Google Forms, users can select from multiple question types, customize values, and drag-and-drop to reorder questions. Question types include dropdowns, multiple choice, and linear scales. Users can also use page branching and question skip logic in order to show questions based on answers. Images, videos (including YouTube videos), logos, and custom logic can be added to forms in order to send professional looking surveys and questionnaires to individuals or customers. Google Forms will automatically suggest a set of colors to style the form, or users can choose from an assortment of curated themes.

Responses to surveys and questionnaires are automatically collected and stored within Google Forms, with live response data and charts. Users can analyze entries with automatic summaries, and watch as responses appear in real time. Raw data can be accessed and analyzed via Google Sheets or other platforms. All forms are mobile responsive, meaning that users can create, edit, and complete forms using any device. Additional users can be invited via email and provided with access for collaboration. Google Forms can be shared with individuals via email, a link, embedded into a website, or shared via social media.
www.google.com

Pricing

Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada

Supported languages

English
Google Forms screenshot: Choose a name and theme to create a new formA tour of Google FormsGoogle Forms screenshot: Add a description and questions via the form editor Google Forms screenshot: Select from multiple question types, drag-and-drop to reorder questions and customize valuesGoogle Forms screenshot: Edit sharing settings and grant access to specific users by inviting them via emailGoogle Forms screenshot: Get a preview of the live formGoogle Forms screenshot: Choose a destination for responses, whether in Forms, or to a spreadsheetGoogle Forms screenshot: Create and send professional looking surveys to customers by adding images, videos, and custom logicGoogle Forms screenshot: Analyze responses with automatic summaries and watch responses appear in real time

Google Forms reviews

Value for money
Features
Ease of use
Customer support
  4.8
  4.4
  4.7
  4.4
Aaron Lentner

Google Forms for Instant Feedback

Used daily for 2+ years
Reviewed 2019-10-17
Review Source: Capterra

The greatest benefit I have found with Google Forms is the ability for my students to get quick and reliable feedback from their peers. They really enjoy this process and love looking at the different comments and charts. I have not found another option that makes this so engaging and so efficient. There is a small learning curve, but one that is worth the time and effort to integrate into your classroom.

Pros
I use Google Forms in a number of ways in my classroom. One way is to get instant feedback from my students. I create a quick survey and link it to my classroom Google Site. Then I have them take the survey. This gives me instant information that I can use to guide my instruction, create groups, and lots of other possibilities. Another feature that I like is that we will play trivia games. I will have students answer the trivia question. Then I can quickly change the questions, have them refresh their page, and answer the new questions. They have a lot of fun with this. But the best part of Google Forms is for students to get feedback from each other. If you have Google Apps for Education, your students can make their own form. I have my students create one after doing a larger scale project. They then have other students take their survey and this can give them feedback on what they did well with their class presentation. This kind of peer to peer feedback has been very valuable in my classroom.

Cons
There are many possibilities with Google Forms and it has been a great addition to my classroom. The only thing I can think of that is sometimes a problem is getting the link to send out. I have shared this idea with colleagues and with my students but this part sometimes causes trouble. Many people want to copy and use the link on the main form. However, this is the "edit" link and you do not want to give this one out. So to send it out properly you have to click on the "send" button and then select the link. I have seen this small step cause trouble.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Supun Sameera

Google Forms - Easy way to collect data

Used weekly for 1-2 years
Reviewed 2019-12-22
Review Source: Capterra

Google forms is an online surveying platform that use to collect data and analyze them. Because of its features, we can create advance questionnaires very simply and quickly. Results collected from the questionnaire can be analyzed very quickly looking at the charts generated automatically by the platform. Almost every person in the world has their own smartphone now. Therefore we can easily collect information from the people. I think Google forms is the best way to collect data analyze them.

Pros
Google forms is very simple to use, for both parties who make the questionnaire and who answer the questionnaire. Many types of question formats are available in Google forms and we can use them as our need. Radio buttons are available to select one choice from the given answer list, check boxes to select one or more choices and we can include text box to type the answer. This is a great feature of Google forms. I used normal question papers to collect data earlier and that was very annoying work. I had to make the question sheet, print it, share those printed question sheets among people and collect them. That was very hard and costly. Analyzing those answer sheets also very hard. But now it is quite easy with Google forms. No any printing and distribution cost. I can make them and share through Whatsapp, Facebook or any social media. Analyzing the result is very easy and fast because this gives out a real time result for the answers collected using graphical representations like graphs. There is an important option in Google forms. From this option, we can set how many times one person can answer the survey. It can be set to one time or many times. This option also very helpful when someone who we need to collect answers do not having a phone.

Cons
I don’t have any bad feeling about Google forms. But I faced some problems in some instances when using this. This requires internet connection to fill the form and analyze results. Therefore without internet we cannot use this. Another problem I faced that some people don’t know how to use this. Still there are some rural areas where smartphones are not in use. If we want to do a survey with them, we cannot use Google forms. No any considerable issue on using Google forms to collect data other than those mentioned above.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Tanuj Dabas

Google Forms: Fast & Efficient Surveys and Questionnaires

Used weekly for 1-2 years
Reviewed 2019-12-12
Review Source: Capterra

Overall, Google Forms is an excellent service to efficiently create and deploy forms and questionnaires, especially if your work involves getting quick responses from a wide variety of users. With the sheer amount of granularity it provides and its suggestive features, it is an indispensable tool for anyone who wishes to reach out to a vast number of respondents.

Pros
Google Forms lets you create forms, surveys as well as questionnaires in a swift and simplified manner without compromising on the granularity of customizations. In my experience, making forms and deploying them to more users has never been as efficient without Google Forms. It not only provides a variety of options to fine-tune the questions (as well as their expected responses) but also recognizes patterns within the body of the questions themselves and automatically suggests optimum parameters for the same. Furthermore, it provides multiple ways for users to share their forms to external channels and get responses fast. Upon receiving responses, it also allows form administrators to get a general view of the answers themselves and enable them to peruse individual responses as well.

Cons
Google Forms has become so deeply ingrained in my usual workflows that it has become a chore to switch to other surveying platforms whenever it becomes necessary to do so. Thus, there are no cons that I've personally faced in my experience with Google Forms.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Damola Bamgboye

Google Forms, Surveys & So Much More

Used daily for 2+ years
Reviewed 2019-05-27
Review Source: Capterra

It's made work a lot easier than I could every envision without it. I once conducted a dip-stick research effort for an FMCG brand in my market. I was able to deploy separate survey forms to 5 geopolitical market regions in Nigeria. We had a really tight deadline to pull it off, but we were able to do it anyways.

Pros
It helped me deploy primary research instruments and above all, gave me an easy platform to analyse the data on the data summary section that is often visualized, the individual submissions and the raw data on Google Sheets. But that was just the beginning. I've used it to collect critical employee data so easily from my team on several occasions without sending and sorting through emails. I'm honestly looking forward to the day I'd deploy a test with the platform. I keep seeing that the capability is there and I've just never utilized it. Ultimately, I feel one can be very creative with it.

Cons
it doesn't have conditional question functions. If yes, what trend of questions come next. If no what happens then. I guess the Google Team created it to be as simple as possible, but I will rather have all my research content domiciled here than spend time on other data collation and analytics platforms.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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Chris Cotter

Nice Embedable Forms Used For Event Registrations

Used monthly for 2+ years
Reviewed 2019-10-31
Review Source: Capterra

We have used them for years. They are reliable, and a great tool, especially for being a free product. When you embed them, they are reliable to render in the web page every time. This allows for basic logic flow, allowing us to ask yes, no, other, more... questions which need logic to present the proper questions needed.

Pros
This web form is very nice for small event planning. We use it as a registration form for classes we will be having. It is nice to have the form present cleanly on a webpage, allowing the user to fill in the information required, and then submit it to a Google Doc. The ability to receive a confirmation email from a registration and also the end user receiving a confirmation with their information is very beneficial. They can then go back and edit, update, or cancel their registration at a later time.

Cons
Compared to Microsoft's Form, which is equally as feature rich, Google forms look a bit toy'ish. It would be nice to be able to customize a form to make it look a bit more professional, and less colorful and playful.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Google Forms pricing

Pricing options
Free
Subscription
View Pricing Plans

Google Forms is free as part of Google's online apps suite of tools.

Google Forms features

Access Control
Custom Forms
Customizable Branding
Drag & Drop Interface

API (229 other apps)
Activity Dashboard (101 other apps)
Automatic Notifications (87 other apps)
Content Management (109 other apps)
Customizable Templates (130 other apps)
Data Import/Export (105 other apps)
Electronic Payments (88 other apps)
Product Catalog (79 other apps)
Reporting & Statistics (94 other apps)
Search Functionality (96 other apps)
Social Media Integration (73 other apps)
Template Management (71 other apps)
Third Party Integration (146 other apps)
Website Management (68 other apps)
eCommerce Integration (68 other apps)
eCommerce Management (80 other apps)

Additional information for Google Forms

Key features of Google Forms

  • Surveys
  • Questionnaires
  • Custom forms
  • Drag-and-drop
  • Customize values
  • Reorder questions
  • Add images, videos, and custom logic
  • Real-time response information
  • Automatic summaries
  • Access control
  • Data validation rules
  • Collect & organize information
  • Create polls & pop quizzes
  • Customizable branding
  • Curated themes
  • Multiple choice
  • Dropdowns
  • Page branching
  • Question skip logic
  • Responsive forms
  • Real-time response charts
  • Export to Google Sheets
  • Multi-user collaboration
View All Features

Benefits

Keep forms private by adjusting the sharing settings for each Google form and control who is able to view and edit information.

Set up a questionnaire, send it to customers, and watch as the responses are recorded in real time into a spreadsheet.

Create questions and analyze results with the team with features for real-time collaboration, and create forms quicker without having to send multiple versions of the file.

Google Forms' smart data validation rules help ensure that email addresses are properly formatted, data is correct, and that people receive the appropriate questions based on previous answers.

All Google forms are responsive, meaning that users can create, edit, and respond to forms using any device such as a smartphone, tablet, or desktop computer.