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Google Forms

Create custom forms for surveys & questionnaires

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Google Forms Pricing, Features, Reviews and Alternatives

Google Forms product overview

What is Google Forms?

Google Forms is a free form builder tool that enables users to create surveys and questionnaires online in order to collect and organize information, simple or complex. Forms can be used to plan events, manage registrations, set up a poll, collect contact information, create a pop quiz, and more. Users can send all collected data to a spreadsheet and analyze data right in Google Sheets.

Key benefits of using Google Forms

  • Keep forms private by adjusting the sharing settings for each Google form and control who is able to view and edit information.

  • Set up a questionnaire, send it to customers, and watch as the responses are recorded in real time into a spreadsheet.

  • Create questions and analyze results with the team with features for real-time collaboration, and create forms quicker without having to send multiple versions of the file.

  • Google Forms' smart data validation rules help ensure that email addresses are properly formatted, data is correct, and that people receive the appropriate questions based on previous answers.

  • All Google forms are responsive, meaning that users can create, edit, and respond to forms using any device such as a smartphone, tablet, or desktop computer.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    FAQs/Forum
    24/7 (Live rep)
    Phone Support
    Knowledge Base
    Email/Help Desk
    Chat

    Training options

    Videos

    Google Forms pricing information

    Value for money

    4.8

    /5

    9.2K

    Starting from

    Free

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Google Forms features

    Functionality

    4.4

    /5

    9.2K

    Total features

    31

    3 categories

    Most valued features by users

    Third Party Integrations
    API
    Customizable Branding
    Reporting/Analytics
    Reporting & Statistics
    Customizable Templates
    Data Import/Export
    Access Controls/Permissions

    Functionality contenders

    Google Forms users reviews

    Overall Rating

    4.7

    /5

    9.2K

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9.05/10
    Rating distribution

    5

    4

    3

    2

    1

    6,609

    2,368

    287

    27

    2

    Why do users choose Google Forms?

    What would users change about Google Forms?

    Pros
    Overall, I would recommend using Forms because its integration with one's google account is amazing and when drafted correctly, you can elicit the appropriate feedback from users of the Form.

    SM

    Shirin M.

    Auto save in the cloud is seamless with amazing collaboration support. Free to use and easily integrates with other Google features.

    AR

    Anonymous Reviewer

    We used it one time for awards in the office, and it was a seamless process to get a free, fair, and unbiased vote from the staff.

    AR

    Anonymous Reviewer

    Cons
    If you make a mistake there is no auto suggestion to help you out. It will give you a blank look and a confusing an error message.
    AvatarImg

    Ridwan A.

    I have a hard time making changes to my current forms. It is mainly because I am scared I will disrupt the flow of the form.

    SS

    Sydnee S.

    People miss the submit button after entering all the information. Hard to capture answers when this is missed.

    CC

    Cindy C.

    Overall rating contenders

    Overall Rating

    Convenient and Versatile

    Reviewed 2 years ago

    Transcript

    Marcie P.: Hi, I'm Marcie. I'm a teacher online in the education industry and I give Google Forms a four...

    AvatarImg
    AvatarImg

    Janiece S.

    Owner

    Management Consulting, 1-10 employees

    Review source

    Overall Rating

    Google does it again!

    Reviewed a year ago

    Transcript

    Janiece S.: Hi, my name is Janiece, and I am the owner of a consulting firm. My Google Form rating is...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Best app to create a forms

    Reviewed 16 days ago

    I really like Google forms because it is simple, intuitive and very useful. I also filled Google's shape myself, and although it may not have a very professional appearance, it achieves its objectives well. It can also be used for questionnaires, but I don't use this option.

    Pros

    I liked most of the software is that the module is easy to create and develop. In addition, I liked the dramatic function that allowed me to organize questions in this sequence. In addition, the cooperation tools allowed us to share important documents among the departments that allowed us to immediately achieve the information. The answers collected are recorded on the spreadsheet, which can be manipulated in it, such as the comparison and assignment of differences in the data collected. The creator of surveys helped us collect comments from our clients, which allowed us to find out what areas improve general performance.

    Cons

    Personalization is too limited in several aspects. For example, I really like to add parameters to increase the size of the symbol in the description field. And sometimes I want to adjust the confirmation page interviewed by the person who was interviewed. Until now, you can only change the text, and this is also limited by a paragraph.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Very handy for creating simple, efficient, and easy to navigate forms

    Reviewed 2 months ago

    I used Google Forms to set up a user sign-up feature, plus an appointment booking button on my website. Prior to that, I was thinking about hiring a developer to build a custom app for this business, which would have essentially only provided these two services. Now that I have easily integrated that functionality directly into my website with Google Forms, I am able to easily access my data in real-time. And my users don't have to go through the stress of downloading an app, and I get to save on developer fees.

    Pros

    Took me less than 5 minutes to complete designing and deploying my first form. That is how user-friendly it is. My users and clients also didn't have to struggle to understand the instructions, fill out the forms, or navigate through pages. Forms are easy to build, options are easy to explore, and setting up the data management system is equally as easy.

    Cons

    The customization options could be enhanced to provide more branding options on the main pages as well. But the simplicity of it all also works fine as it is now.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7/10

    Share this review:

    Google Forms for Data Collection

    Reviewed 14 days ago

    Decent for the price range - analytics are ok but for a real data review I suggest pulling the forms responses out into a power BI of something easier to manipulate.

    Pros

    Google forms is an easy to use no nonsense data collector. We use it internally as part of our CRM to gather information and data from the field for customer projects and leads.

    Cons

    In order to get the form and answer based questions setup it took a lot of time to map the form correctly based off the answers given. Once setup we are afraid to touch, edit or change the order of questions.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    A Swiss Army knife for collecting feedbacks

    Reviewed 17 days ago

    It's a very solid solution that always does a "good enough" job, is free and there's an answer for any question you might have. While using it is a must in any business, most of the tech-savvy organizations have switched to more interactive solutions.

    Pros

    It's free, easy, and super accessible. You have all of the basics you need: templates, field type, logic and various question types. Maybe one of the biggest benefits is that your audience can see the survey in the actual email, which significantly increases your chances of getting responses. The second best benefit is that almost everyone knows how to use it and it makes it a winner for any situation.

    Cons

    The most common limitation is styling and some logical conditioning limitations, but 99% of the time, you will find it ok. If you're looking for more complex functions, such as collecting payments or uploading files, you should start looking for alternatives.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Powerful tool to track and collect data team members, prospects and clients

    Reviewed 3 days ago

    Great

    Pros

    It is super simple and quick to setup and auto feeds our Google Sheets with the data points we collect

    Cons

    Getting the hang of the different field options to use for specific type data point we're collecting

    Google Forms FAQs and common questions

    Q. What type of pricing plans does Google Forms offer?

    Google Forms has the following pricing plans:
    Pricing model: Free


    Q. Who are the typical users of Google Forms?

    Google Forms has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


    Q. What languages does Google Forms support?

    Google Forms supports the following languages:
    English


    Q. Does Google Forms offer an API?

    Yes, Google Forms has an API available for use.


    Q. What other apps does Google Forms integrate with?

    Google Forms integrates with the following applications:
    Firebase, Teachable, ConvertKit, Microsoft SQL Server, Ninox, amoCRM, Constant Contact, GitHub, Microsoft Outlook, PayPal, Google Analytics 360, Dropbox Business, Chatwork, Coda, Zoho CRM, Freedcamp, ManyChat, ClickSend, signNow, MailerLite, Wealthbox, Calendly, pdfFiller, Webflow, Trainerize, Teamwork, Miro, Zapier, SimpleTexting, Google Docs, Formstack Documents, DocuSign, OneDrive, Airtable, Google Workspace, Streak, ClickFunnels, Trello, Google Drive, Box, PostgreSQL, Google Hangouts, Pipedrive, Zoom Meetings, Square Payments, Pipefy, Agile CRM, Microsoft Teams, Acuity Scheduling, WordPress, HelloSign, Google Slides, Freshdesk, Sendinblue, Ontraport, Twitter, MySQL, Stripe, Close, SendGrid, Klaviyo, Google Contacts, SignRequest, Drip, Basecamp, GetResponse, Kajabi, LinkedIn for Business, Bitly, Clio, Mailgun, Wave Accounting, Highrise, monday.com, Toky, ClickUp, Google Meet, Google Calendar, RD Station, Copper, Twilio, NeverBounce, Wrike, Instagram, Asana, Podio, Notion, Xero, AWeber, Smartsheet, Evernote Teams, Intercom, Productboard, Shopify, Zendesk, Microsoft Excel


    Q. What level of support does Google Forms offer?

    Google Forms offers the following support options:
    FAQs/Forum, 24/7 (Live rep), Phone Support, Knowledge Base, Email/Help Desk, Chat

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