Smartlook vs Microsoft Clarity

HubSpot Marketing Hub

Hotjar

Mouseflow

Fullstory

LogRocket

HockeyStack

Compare Smartlook and Microsoft Clarity based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Hotjar provides website heatmaps and behavior analytics tools that reveal how visitors interact with websites. The platform combines visual feedback through heatmaps and session recordings with direct user input via surveys and feedback collection, allowing businesses to identify conversion blockers and optimize user experience. Hotjar integrates with popular tools like Google Analytics and Zapier to deliver comprehensive insights about website performance.

Mouseflow is a user behavior recording platform that helps reveal website visitors' activities through 6 types of heatmaps, non-sampled session replays, funnels, form analytics and feedback campaigns. 
More than 165.000 clients trust Mouseflow to help them improve their website experiences.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Smartlook is a qualitative analytics solution for websites and mobile apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels. Not just numbers and graphs, Smartlook will help you truly understand your users' actions.

Activity Dashboard

Activity Tracking

Alerts/Notifications

Application Management

Audit Trail

Behavior Tracking

Behavioral Analytics

Cohort Analysis

Collaboration Tools

Conversion Rate Optimization

Conversion Tracking

Customer Activity Tracking

Customer Experience Management

Customer Journey Mapping

Customer Profiles

Customer Segmentation

Dashboard

Data Coding

Data Storage Management

Data Visualization

Dynamic Content

Element Analytics

Engagement Tracking

For Mobile

For Sales Teams/Organizations

For Websites

Funnel Analysis

Heatmaps

In-App Events Tracking

Incident Management

Interactive Reports

Issue Management

Issue Tracking

Keyword Tracking

Knowledge Management

Media Analytics

Mobile Access

Multi-Channel Attribution

Multi-Channel Data Collection

Multi-Language

Multiple Site Management

Multiple User Accounts

Pageview Tracking

Performance Metrics

Predictive Analytics

Product Data Management

Qualitative Comparative Analysis

Quantitative Analysis

Real-Time Monitoring

Referral Tracking

Reporting/Analytics

Retention Tracking

Screen Activity Recording

Search/Filter

Sentiment Analysis

Session Recording

Single Sign On

Site Search Tracking

Statistical Analysis

Tagging

Text Analysis

Time on Site Tracking

Transaction Monitoring

Usability Testing

User Interaction Tracking

User Journeys

User Research Analysis

Visitor Tracking

Visual Analytics

Web Traffic Reporting

Website Analytics

Smartlook

Android

Web-based

iPad

iPhone

Head of Products

Great app to do qualitative analytics in user's natural environment helping faster product development. This enables better prioritisation decisions.

Manager

Smart look is brilliant to see what your visitor is doing on your site it really helps us in improving our website and making it user freindly.

Director

I found it very disappointing that I was only offered a credit and not a refund of the VAT that should not have been charged to a UK based business.

Web Designer

The administrative panel is easy and intuitive allowing you to quickly access your clients' accounts. The price is the best and the free account is excellent with few limitations.

Online Marketing Manager

It is a great tool to monitor incoming traffic (with sources), and to track their movements on the website in order to improve the user experience on the website. It is a great feedback tool.

Photographer

Seeing what costumers do on my website is like viewing my business from their point of view. It is amazing how much I can get out with this software.

Integrated and Digital Marketing Strategist

Really good tool to use that gives good insights - does what it does well.

Designer

The customer support for free version was excellent. They helped me even in the free plan.

Consultant

Its so easy to install, works great, shows exactly how someone interacts with an app, and provides easy filters to see what you need.

Compared with other Big tools like Hubspot, Smartlook it's much more agile and easy to use.

Smartlook has a clean UI and it's easy to set up.

Bsuiness Strategist

Will pay more than you get. Data will disappear any day, Application filters don't work.

Heatmaps also does not show % clicks on map, so missing some crucial analytical data.

Product Operations Manager

Great, couldnt expect more. Grat integrations available as well.

Head of Product

Smartlook is very easy to integrate in multiple ways and Easy to use.

Head of Product Design

And last but not least, the support team at Smartlook was AMAZING. Our product uses a few layout attributes that the Smartlook recorder wasn't capturing correctly at first.

Marketing Manager

The only negative - free version has limited options.

Smartlook is easy to use. I was able to quickly set up a heatmap and see results.

Smartlook screenshot: Session Replay

Smartlook screenshot: Heatmaps

Smartlook screenshot: Funnels

Smartlook screenshot: Events

Smartlook screenshot: Dashboards

Freelancers

Large Enterprises

Mid Size Business

Public Administrations

Small Business

Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.

HockeyStack is a data-driven SaaS analytics platform designed to help companies increase growth by solving the marketing attribution problem. It combines marketing, revenue, and product data to manage the company's marketing spend and streamline targeting and campaign management processes.

Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

A/B Testing

Annotations

Audience Targeting

Campaign Analytics

Campaign Management

Campaign Tracking

Customizable Reports

Data Import/Export

Data Linking

Feedback Management

Goal Setting/Tracking

Machine Learning

Multivariate Testing

Real-Time Analytics

Real-Time Data

Real-Time Reporting

Reporting & Statistics

Scroll Maps

Social Media Integration

Survey/Poll Management

Third-Party Integrations

Visualization

Widgets

Microsoft Clarity

Business Development Manager

I think it's integral to our teams success and is an importance peace to what we do.

Business Analyst

I like the session recording of website and heatmap metrics from the Microsoft clarity which features is nobody giving in the market with that much clarity.

director 

What I really liked about the product is the ease of use and how easy it was to implement it in the daily running of my business.

Marketing Associate

I think it's super easy to use and more responsive compared to Hotjar. I will keep comparing it to Hotjar since I have only experience using the latter.

Designers

Microsoft clarity is free of cost and help us to understand the customer behavior though the heatmaps. It is easy to similar to the other heatmap tools and gives us the accurate results.

Head of Technology

Records visits on your site. Top entry and top exit pages are great to see where user mostly comes and where leaves.

Project Lead

The best part of the tool is the session recordings to assess what needs to be changed on your website to improve user engagement and conversions.

Chief Community Officer

Easy to use, easy to set up and free so the cost is perfect.

I love the integration with Google Tag Manager, it's fast and reliable.

Analyst

This is a great improvement to the UX testing toolkit.

I was always bothered that I couldn't get that information for my own startups.

UI/UX Designer

A problem I encountered was with viewing a heat map of a url with javascript navigation tabs.

Microsoft tool is very easy to integrate with your website, which makes it easy to kickstart & test the application in the first place.

Dental assistant 

Great user interface, scroll heat maps are a must.

Marketng Executive

One thing I'm missing sometimes data takes time to update.

Only few integration possibilities. There's no FlutterFlow or google chat integrations, but it's no near crucial.

Smartlook vs Microsoft Clarity Comparison (2026)

Smartlook

Microsoft Clarity

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

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