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Smartlook Pricing, Features, Reviews and Alternatives

Smartlook product overview

What is Smartlook?

Smartlook is a qualitative analytics solution for web and mobile helping over 200,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

Key benefits of using Smartlook

1) UX specialists need to find out areas in your website that can be optimized to improve conversion rate of visitors.

CRO and UX specialists can use Smartlook to find friction in conversion paths by utilizing user recordings and funnels. For example by creating a funnel of a checkout process and filtering out customers that dropped off right before placing an order. Insights from these recordings provide information on what to improve on the website to increase conversion rate and UX.

Feature: Conversion funnels

2) Customer support team struggles to keep up with and verify reported issues.

Customer support representatives can take advantage of Smartlook by watching recordings of customers to validate reported issues. Thanks to user identification feature in Smartlook support reps can check what exactly was customer doing right before reporting an issue. This way they can quickly understand the problem and help the customer faster.

Feature: Always-on visitor recordings

3) IT group is on a bug hunt to find out what’s causing all those system hiccups and glitches in your application.

Quality assurance teams can use powerful Smartlook filters and find recordings with JavaScript errors. These recordings reveal bugs which users encountered without the need for complicated and lengthy bug reproduction. This saves the time of both developers and testers.

Feature: Automatic event tracking (JS errors)

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Email/Help Desk

Chat

Phone Support

Knowledge Base

FAQs/Forum

Training options

Videos

Documentation

Awards & recognitions

Awarded in 1 category in 2021

Smartlook pricing information

Value for money

4.5

119

Starting from

€

/momonth

Per Feature

Pricing options

Free plan

Subscription

Free trial

Pricing range

view pricing plans

Value for money contenders

Smartlook

Value for money

Smartlook features

Functionality

4.6

119

Total Features77 13 categories

Most valued features by users

Reporting/Analytics

API

Alerts/Notifications

Activity Dashboard

Mobile Access

Search/Filter

Quantitative Analysis

Incident Management

Smartlook users reviews

Overall rating

4.7

119

Positive reviews

95%

Write a review

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend9.06/10

Rating distribution

Pros

Smart look is brilliant to see what your visitor is doing on your site it really helps us in improving our website and making it user freindly.

Abdur R.

VERY good segmentation and ability to isolate recordings and share recordings. Easy to set up funnel tracking with custom events/URL's etc - good visualisation and linking to falloff recordings etc.

Anonymous Reviewer

Great app to do qualitative analytics in user's natural environment helping faster product development. This enables better prioritisation decisions.

Sagar M.

Cons

I found it very disappointing that I was only offered a credit and not a refund of the VAT that should not have been charged to a UK based business.

Kevin S.

Will pay more than you get. Data will disappear any day, Application filters don't work.

Faheem S.

Heatmaps also does not show % clicks on map, so missing some crucial analytical data.

Anonymous Reviewer

Read all reviews

Overall rating contenders

Smartlook

Overall rating

Cynthia R.

Information Services, 10,001+ employees

Used daily for 1-2 years

Review source

Overall Rating

Value for money
Ease of use
Features
Customer support
Likelihood to recommend10/10

Share this review:

Smartlooked for awhile now

Reviewed 2 years ago

Smartlook has given time management a new definition. It allows us to save tremendous time and work more efficiently.

Pros

So we've been using Smartlook for some time now and I always thought it was a decent program. Having just gone through an entire tax season with almost every call utilizing this tool, it deserves a second view so to speak. Smartlook allows tech support or agents (in my company) to share screens with their customers. We can see their mouse movements, help them to navigate through the various options...

Cons

The only thing I can say I least like about this software is that you can only screenshare within the website. Unlike another competition, you cannot screen the customers complete computer screen. If a customer wants to minimize a screen so you can see a document on their computer, for instance, you can't. In my line of work its not a deal breaker at all because the majority of the workflow is within the website.

Vendor response

Thanks for your review! This review is not related to Smartlook but more to Turbotax. Please change this, Lukas

Chryso S.

Marketing and Advertising, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating

Value for money
Ease of use
Features
Customer support
Likelihood to recommend10/10

Share this review:

Great for UX optimisation

Reviewed 9 months ago

We are generally loving so far the functionalities it offers to our team to be able to understand the digital behaviour of our users with our beta tool

Pros

The functionalities it offers, especially when starting as a freemium user. The UX is simple, automatically tracking important events that can be used to set up a funnel, the fast forward option and the highlighted elements you can review, etc.

Cons

We are not using the Heatmap functionality, and we believe there can be an improvement on that feature. We are using a separate provider for that.

Vendor response

Thank you for your feedback and nice words! I will share it with our development team. - Tomas

Prokop S.

Information Technology and Services, 1-10 employees

Used weekly for free trial available

Review source

Overall Rating

Value for money
Ease of use
Features
Customer support
Likelihood to recommend9/10

Share this review:

DX Heroes review

Reviewed 3 months ago

Smartlook has a clean UI and it's easy to set up. I wouldn't say I like the blocking page after the trial ended because I wanted to show SmartLook to my colleague first before we decide if it has enough value for our business.

Pros

It's better than HotJar and I want to support Czech startups instead of foreign startups. :) The UI is much better than in HotJar.

Cons

I am still not sure if the first plan has suitable value for the money. I really appreciate the extended trial period.

Courtenay W.

Veterinary, self-employed

Used weekly for less than 6 months

Review source

Overall Rating

Value for money
Ease of use
Features
Customer support
Likelihood to recommend10/10

Share this review:

Great free trial and even the free tier is awesome

Reviewed 3 months ago

Seeing the precise actions taken on a website is amazing

Pros

Its so easy to install, works great, shows exactly how someone interacts with an app, and provides easy filters to see what you need.

Cons

Sharing specific recordings isn't as easy as sharing a YouTube link, but I can understand why!

Sagar M.

Mental Health Care, 1-10 employees

Used daily for free trial available

Review source

Overall Rating

Value for money
Ease of use
Features
Customer support
Likelihood to recommend9/10

Share this review:

First tool to use if you're creating a mobile app

Reviewed 5 months ago

Great app to do qualitative analytics in user's natural environment helping faster product development. This enables better prioritisation decisions.

Pros

Ability to view each session and understand UX issues without having to wait for user feedback

Cons

Inability to create custom tags for users for easier identification in case where we want to view the recordings anonymously.

Read all reviews

Smartlook FAQs and common questions

Q. What type of pricing plans does Smartlook offer?

Smartlook has the following pricing plans:
Starting from: €31.00/month
Pricing model: Free, Subscription
Free Trial: Available

Q. Who are the typical users of Smartlook?

Smartlook has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

Q. What languages does Smartlook support?

Smartlook supports the following languages:
English, Czech, Danish, Russian, German, Spanish, Polish, Portuguese, Japanese, Hungarian, Turkish, Dutch, Ukrainian, Italian, French

Q. Does Smartlook offer an API?

Yes, Smartlook has an API available for use.

Q. What other apps does Smartlook integrate with?

Smartlook integrates with the following applications:
OpenCart, Shopify Plus, Drupal, Magento Commerce, Google Analytics, Piwik PRO, PrestaShop, Instapage, Unbounce, Wordpress, Jimdo, Squarespace, Sentry, Weebly, Mixpanel, Authoritas, Joomla, Intercom, BigCommerce, Shopify, Zendesk

Q. What level of support does Smartlook offer?

Smartlook offers the following support options:
Email/Help Desk, Chat, Phone Support, Knowledge Base, FAQs/Forum