Smartlook Pricing, Features, Reviews & Comparison of Alternatives


Qualitative analytics for websites and mobile apps

4.68/5 (79 reviews)

Smartlook overview

Smartlook is a qualitative analytics solution for web and mobile helping over 200,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

Czech, Danish, Dutch, English, French and 10 other languages, German, Hungarian, Italian, Japanese, Polish, Portuguese, Russian, Spanish, Turkish, Ukrainian
Smartlook screenshot: DashboardSmartlook - Free Session Replay Tool with Web, Mobile, & App RecordingsSmartlook screenshot: Event trackingSmartlook screenshot: FunnelsSmartlook screenshot: HeatmapsSmartlook screenshot: ScrollmapSmartlook screenshot: Visitor JourneySmartlook screenshot: Website Visitor Recordings PlayerSmartlook screenshot: Segments and Filter

Smartlook reviews

Value for money
Ease of use
Customer support
Márton Pósz

The idea to look how our customers use our websites is brilliant. I'm always very excited to replay.

Used daily for 6-12 months
Reviewed 2017-08-30
Review Source: Capterra

I have spotted out several typos and failures on my site just by looking what my visitors had seen. It provides the best insight as well regarding the customers behaviour, it is not comparable to anything else I was using (google analytics, path recording). I ve discovered a new world with Smartview and can't help spending hours playing back then recordings, and checking what and hiw the visitors were doing.

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Philip Ward

Smartlook helps me look smart

Used daily for 1-2 years
Reviewed 2018-08-21
Review Source: Capterra

Seriously this is a tool you should be using so you know how your website works for your customers, it's all about finding what works and where you may be going wrong. It's cheaper than a consultant and this online consultant works 27/7Smartlook is easy to use it helps me see how people interact with my website so I can improve user experience. I have also been able to make contact with customers who have had difficulty placing an order so this software has helped me in more ways than one.. It can also be used a a good anti fraud deterrent also.

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Kevin Senior

Clever software shame about the after sales service

Used daily for less than 6 months
Reviewed 2018-09-05
Review Source: Capterra

I found it very disappointing that I was only offered a credit and not a refund of the VAT that should not have been charged to a UK based business. After several emails to their support team they no longer even reply. BEWARE!The insight to offers to client on boarding is invaluable.

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Azad Habib

Really really easy to use and perfect to know how visitors use our store.

Used daily for 1-2 years
Reviewed 2018-07-26
Review Source: Capterra

Watching how i can make my site better for my visitorsThat it has a free version of the product. I wouldnt have tried it if it was paid at first. I was one of the first to try this product when it launched.

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Clifton Higgins

The modern decision for your company

Used weekly for 1-2 years
Reviewed 2018-05-12
Review Source: GetApp

I work in the analytical departments more than 11 years and had a chance to work and with and without digital analytics, however, those abilities that you get thanks to Smartlook on a step higher than all that I used to work with before. The analytics that I had in other companies is just the dry numbers without pictures and stuff like this, while here, you can even see a video record of your customers movements and get as much crucial information from this as needed!

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Smartlook pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Free package: 100,000 visitors/month
Starter package: €19/month for 5,000 visitors/month
Power package: €79/month for 25,000 visitors/month
Enterprise: contact Smartlook for more pricing information

Smartlook features

Activity Dashboard
Activity Tracking
Mobile Integration

Automatic Notifications (154 other apps)
Automatic Reminders (150 other apps)
CRM Integration (108 other apps)
Calendar Management (142 other apps)
Contact Database (105 other apps)
Custom Fields (124 other apps)
Customer Database (113 other apps)
Customizable Branding (144 other apps)
Customizable Reporting (125 other apps)
Customizable Templates (125 other apps)
Data Import/Export (141 other apps)
Electronic Payments (112 other apps)
Email Integration (142 other apps)
Reporting & Statistics (157 other apps)
Social Media Integration (123 other apps)
Third Party Integration (159 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options

Data policy

Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn

Additional information for Smartlook

Key features of Smartlook

  • Analytics
  • Activity monitoring
  • Web analytics
  • Visual analytics
  • Visitor tracking
  • Record & playback ability
  • Conversion rate optimization
  • Conversion optimization tools
  • Website visitor recordings
  • Visitor journey
  • Visitor targeting
  • Behavior tracking
  • Customer experience management
  • Conversion tracking
  • Lead nurturing
  • Video support
  • Click-through tracking
  • Customer activity reporting
  • Customer analysis
  • Customer history
  • Heatmap
  • Content filtering
  • Filtered views
  • Issue management
  • Issue tracking
  • Recurring issues
  • Incident management
  • Problem management
  • Multi-channel management
  • Multiple user accounts
  • Tags & keywords
  • Tracking features
  • Tagging
  • Activity tracking
  • API availability
  • Multi-language
  • Data storage management
  • Application integration
  • Engagement analytics
  • Graphical data presentation
  • Web traffic reporting
  • Activity dashboard
View All Features


1) UX specialists need to find out areas in your website that can be optimized to improve conversion rate of visitors.

CRO and UX specialists can use Smartlook to find friction in conversion paths by utilizing user recordings and funnels. For example by creating a funnel of a checkout process and filtering out customers that dropped off right before placing an order. Insights from these recordings provide information on what to improve on the website to increase conversion rate and UX.

Feature: Conversion funnels

2) Customer support team struggles to keep up with and verify reported issues.

Customer support representatives can take advantage of Smartlook by watching recordings of customers to validate reported issues. Thanks to user identification feature in Smartlook support reps can check what exactly was customer doing right before reporting an issue. This way they can quickly understand the problem and help the customer faster.

Feature: Always-on visitor recordings

3) IT group is on a bug hunt to find out what’s causing all those system hiccups and glitches in your application.

Quality assurance teams can use powerful Smartlook filters and find recordings with JavaScript errors. These recordings reveal bugs which users encountered without the need for complicated and lengthy bug reproduction. This saves the time of both developers and testers.

Feature: Automatic event tracking (JS errors)