Smartlook Pricing, Features, Reviews & Comparison of Alternatives


Qualitative analytics for websites and mobile apps

4.72/5 (96 reviews)

Smartlook overview

What is Smartlook?

Smartlook is a qualitative analytics solution for web and mobile helping over 200,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.


Starting from
Pricing options
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, Czech, Danish, Dutch, French and 10 other languages, German, Hungarian, Italian, Japanese, Polish, Portuguese, Russian, Spanish, Turkish, Ukrainian
Smartlook screenshot: DashboardSmartlook - Free Session Replay Tool with Web, Mobile, & App RecordingsSmartlook screenshot: Event trackingSmartlook screenshot: FunnelsSmartlook screenshot: HeatmapsSmartlook screenshot: ScrollmapSmartlook screenshot: Visitor JourneySmartlook screenshot: Website Visitor Recordings PlayerSmartlook screenshot: Segments and Filter

Smartlook reviews

Value for money
Ease of use
Customer support
Cynthia Roland

Smartlooked for awhile now

Used daily for 1-2 years
Reviewed 2019-04-14
Review Source: Capterra

Smartlook has given time management a new definition. It allows us to save tremendous time and work more efficiently.

So we've been using Smartlook for some time now and I always thought it was a decent program. Having just gone through an entire tax season with almost every call utilizing this tool, it deserves a second view so to speak. Smartlook allows tech support or agents (in my company) to share screens with their customers. We can see their mouse movements, help them to navigate through the various options and features and troubleshoot errors by literally putting our eyes on it. It works by having the customer provide a code given on the website and this code allows access to their screen through Smartlook. Agents and customers alike have come to rely heavily on Smartlook to help get the support they need and get it in a timely manner. It makes a world of difference when you can see the screen, identify the issue and solve it all at once rather than take precious minutes and hours trying to describe what is going on and another hour trying to describe how to fix it.

The only thing I can say I least like about this software is that you can only screenshare within the website. Unlike another competition, you cannot screen the customers complete computer screen. If a customer wants to minimize a screen so you can see a document on their computer, for instance, you can't. In my line of work its not a deal breaker at all because the majority of the workflow is within the website.

Response from Smartlook

Thanks for your review!
This review is not related to Smartlook but more to Turbotax.
Please change this,

Rating breakdown

Ease of use

Likelihood to recommend: 10/10

Minimize review

Laura Van Doore

Perfect blend of qualitative & quantitative analysis for our measuring our product

Used daily for less than 6 months
Reviewed 2019-06-26
Review Source: GetApp

Smartlook is the perfect blend of qualitative & quantitative analysis for our product team. It's given us a new perspective on how users are experiencing our product — from how quickly users can achieve key goals, to what our product looks like on all kinds of weird and wonderful resolutions. The true power of Smartlook comes from how it captures every event that occurs, and then allows you to search seamlessly across all past events. You can also use these events in funnels and analyse where your users are dropping out of key workflows. Since the events are all automatically tracked, we can ask "I wonder how many users have used this feature since it launched?" and get instant answers by searching the pre-recorded events. It's truly mind-blowing! And last but not least, the support team at Smartlook was AMAZING! Our product uses a few layout attributes that the Smartlook recorder wasn't capturing correctly at first. The Smartlook team worked with us over 2 days to quickly resolve the issue to support our use case and now it's all working perfectly.

There's nothing I'm disliking about Smartlook, although I'm looking forward to more flexibility with pinning stacked event charts (where I'm comparing multiple events) as a single dashboard tile. This would make tracking our key metrics really slick. Mostly I'm just excited to see where they take the product!

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

Minimize review

Faheem Salik

Encountered issues often

Used daily for 6-12 months
Reviewed 2018-05-18
Review Source: Capterra

Found some issues in our application that our visitors were facing.

The idea is good to view your customer actions in a live way. The platform is easy to deploy without changing your code.

Will pay more than you get. Data will disappear any day, Application filters don't work. Check alternatives as well.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 3/10

Minimize review

Michal Pecánek

Great qualitative analytics tool

Used weekly for 2+ years
Reviewed 2019-05-28
Review Source: Capterra

Smartlook is a great addition to Google Analytics. It provides answers that you can't get from your quantitative data. A must-have for marketing analysts and UX designers.

Smartlook doesn't sample their recordings in comparison with most competitors. Their support and account management is top notch, wouldn't even consider a change because of them.

There are some bugs now and then but nothing too annoying. And I always get answers whenever I report them, it doesn't get unnoticed and they work on fixing them. User management is a bit clumsy at the moment but it should get better in the future.

Response from Smartlook

Hi Michal,

really thank you for your review.
Actually we are working on a new user management , to make it more clear.

Thanks for your review,

CMo at Smartlook

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

Minimize review

Freedom Doran


Used daily for free trial
Reviewed 2019-08-26
Review Source: Capterra

We are solving IT issues, abandoned carts, seeing heat maps. Smartlook should be a piece of software that every company has.

I absolutely love smart look not only for the amount of features that it packs into it but how good those features are, we generally use it for spotting technical issues or seeing the heat maps but its also allowed us to see the main points at which people abandon carts and although we can see that through GA, Smartlook allows us to see what they are looking at when the do it which helps us to narrow down why they left. All of the other features are phenomenal and I just cant fault the support and everything to do with them 😊

I had no issues with Smartlook at all 😊

Response from Smartlook

Hi Doran,

thank you for your review!

CMO at Smartlook

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

Minimize review

Smartlook pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Free package: 1,500 sessions/month
Starter package: €31/month for 7,500 sessions/month
Power package: €79/month for 25,000 sessions/month
Enterprise: contact Smartlook for more pricing information

Smartlook features

Activity Dashboard
Activity Tracking

Automatic Notifications (220 other apps)
CRM Integration (144 other apps)
Calendar Management (194 other apps)
Custom Fields (157 other apps)
Customer Database (174 other apps)
Customizable Branding (227 other apps)
Customizable Reporting (178 other apps)
Customizable Templates (194 other apps)
Data Import/Export (201 other apps)
Electronic Payments (153 other apps)
Email Integration (209 other apps)
Real Time Data (145 other apps)
Reminders (198 other apps)
Reporting & Statistics (274 other apps)
Social Media Integration (189 other apps)
Surveys & Feedback (163 other apps)
Third Party Integration (247 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Smartlook

Key features of Smartlook

  • Analytics
  • Conversion optimization tools
  • Website visitor recordings
  • Visitor journey
  • Tags & keywords
  • API availability
  • Activity tracking
  • Application integration
  • Content filtering
  • Conversion tracking
  • Customer analysis
  • Customer history
  • Incident management
  • Issue management
  • Multi-channel management
  • Multi-language
  • Multiple user accounts
  • Problem management
  • Tracking features
  • Video support
  • Visitor tracking
  • Activity dashboard
  • Web analytics
  • Heatmap
  • Visual analytics
  • Conversion rate optimization
  • Recurring issues
  • Data storage management
  • Issue tracking
  • Activity monitoring
  • Filtered views
  • Graphical data presentation
  • Click-through tracking
  • Record & playback ability
  • Customer activity reporting
  • Tagging
  • Engagement analytics
  • Behavior tracking
  • Customer experience management
  • Lead nurturing
  • Visitor targeting
  • Web traffic reporting
View All Features


1) UX specialists need to find out areas in your website that can be optimized to improve conversion rate of visitors.

CRO and UX specialists can use Smartlook to find friction in conversion paths by utilizing user recordings and funnels. For example by creating a funnel of a checkout process and filtering out customers that dropped off right before placing an order. Insights from these recordings provide information on what to improve on the website to increase conversion rate and UX.

Feature: Conversion funnels

2) Customer support team struggles to keep up with and verify reported issues.

Customer support representatives can take advantage of Smartlook by watching recordings of customers to validate reported issues. Thanks to user identification feature in Smartlook support reps can check what exactly was customer doing right before reporting an issue. This way they can quickly understand the problem and help the customer faster.

Feature: Always-on visitor recordings

3) IT group is on a bug hunt to find out what’s causing all those system hiccups and glitches in your application.

Quality assurance teams can use powerful Smartlook filters and find recordings with JavaScript errors. These recordings reveal bugs which users encountered without the need for complicated and lengthy bug reproduction. This saves the time of both developers and testers.

Feature: Automatic event tracking (JS errors)