Customer Operations Platform - 2026 Pricing, Features, Reviews & Alternatives

Makula Customer Operations Platform is a comprehensive software solution designed for industrial equipment manufacturers and distributors to manage the complete customer lifecycle. The platform centralizes all customer and asset information in the Asset Hub, storing equipment manuals, service histories, three-dimensional models, and product information in one accessible location. This integrated approach eliminates the need for organizations to piece together separate systems such as CRMs, help desks, field service applications, and customer portals, instead providing a unified system that streamlines operations and enhances service delivery.

The platform features advanced modules that address specific operational needs within industrial equipment businesses. The Field Service module digitizes help desk and field service operations, allowing organizations to capture service tickets from multiple sources, organize tasks visually with Kanban boards and maps, schedule technician visits, and collect service reports with electronic signatures via mobile devices. The Customer Self-Service Portal provides clients with secure access to asset documentation, product catalogs, and service request capabilities, all customized with company branding. Additionally, the three-dimensional Streams functionality enables machinery visualization for customers and technicians, facilitating easier spare part identification and technical support.

Industrial AI capabilities enhance the platform's functionality by providing an AI Copilot for the installed base, allowing technicians, customers, and partners to retrieve asset information more efficiently. The system preserves machinery knowledge through features like AI Voice Notes, which record and save critical information against specific assets, ensuring expertise remains accessible despite staff turnover. For maintenance operations, the platform includes asset management tools to increase equipment uptime and reliability, work order management for creating and tracking assignments, digital checklists for safety and compliance requirements, and preventive maintenance scheduling to reduce downtime.

The Makula platform extends beyond operational efficiency to create new revenue opportunities for industrial equipment businesses. Organizations can monetize digital access to machinery information through subscription models, transforming one-time equipment sales into sources of recurring income. The platform also strengthens distributor relationships by providing partners with structured access to product information, service procedures, and machine configurations, enabling them to sell and support equipment more effectively. Through these comprehensive capabilities, the Customer Operations Platform helps industrial equipment businesses streamline service delivery, enhance customer satisfaction, preserve institutional knowledge, and develop new revenue streams in the digital after-sales environment.