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Floify vs Mortgage Automator Comparison (2026)

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Floify logo

Floify

Mortgage Automator logo

Mortgage Automator

Overview

Floify is a cloud-based loan origination solution and mortgage point of sale which helps mortgage professionals automate lending processes and improve communication between stakeholders. An online portal enables efficient collection and verification of documents, progress tracking, and more.

Mortgage Automator is a purpose-built loan origination and servicing platform for private and hard money lenders in the US and Canada. It manages the entire loan lifecycle, from application and underwriting through servicing, renewals, and fund management, in one centralized system.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

79

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.8

74

5

4

3

2

1

62

12

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.9

116

5

4

3

2

1

107

9

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

“How it notifies all borrowers and encourages them to complete the application and reminds them on submitting all paperwork in a timely manner.”
RR

Raymundo R.

System Administrator

“Ease of use great customer service .”
SL

Sophie L.

Broker Owner

“My customers report that it is super easy to use and the integration with Lending Pad works seamlessly”
AE

Alan E.

Broker/Owner

Pros

“It calculates TDS/GDS efficiently and allows us to have all of the information that we require in one spot.”
KP

Kate P.

Mortgage Underwriter

“Great tool for our business, it certainly makes it easer to review and document information with the volumes we deal with.”
CB

Catherine B.

Decision Maker

“We love how we have the ability to customize the platform to suit our needs. ”
KP

Kate P.

Mortgage Underwriter

Cons

“The idea that Floify tried to market insurance services to my clients without my knowledge or consent”
AE

Alan E.

Broker/Owner

Cons

“That said, I imagine its difficult for almost any system.”
Verified reviewer profile picture

Mark F.

Director of Lending

“Lack of control, such as who is able to alter information entered.”
ML

Mark L.

Controller

“limited customization and slowness at times”
EA

Erwin A.

Default Recovery Officer

  • Vendor responds to reviews
  • Last review3 years ago
  • Vendor responds to reviews
  • Last review4 months ago

Key features

  • Total features43
  • ACH Payment Processing
  • API
  • Accounting
  • Activity Tracking
  • Alerts/Notifications
  • Amortization Schedule
  • Approval Process Control
  • Audit Trail
  • Auto Loans
  • Automated Decisioning/Underwriting
  • Automatic Funds Distribution
  • Borrower Management
  • Business Loans
  • CRM
  • Cash Flow Management
  • Client Database
  • Client Management
  • Client Portal
  • Collateral Tracking
  • Commercial Mortgages
  • Communication Management
  • Compliance Management
  • Configurable Workflow
  • Construction Loans
  • Contact Management
  • Credit Reporting
  • Customer Database
  • Customer Management
  • Customer Statements
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Security
  • Digital Signature
  • Document Management
  • Document Storage
  • Document Templates
  • Electronic Applications
  • Electronic Payments
  • Electronic Signature
  • Escrow Management
  • Financial Analysis
  • Financial Management
  • For Borrowers
  • For Brokers
  • Government Loans
  • HUD Settlement Statements
  • Investor Management
  • Lead Management
  • Loan Management
  • Loan Origination
  • Loan Portfolio Management
  • Loan Processing
  • Loan Servicing
  • Marketing Automation
  • Mortgages
  • Multi-Branch
  • Multi-Channel Communication
  • Multi-Company
  • Multi-Currency
  • Online Applications
  • Outsource Processing
  • PCI Compliance
  • Payment Collection
  • Payment Reminders
  • Payment Tracking
  • Pipeline Management
  • Pre-Qualification
  • Pricing Management
  • Promissory Notes
  • Property Tax Management
  • Real-Time Reporting
  • Refinance Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Residential Mortgages
  • Risk Management
  • Role-Based Permissions
  • Rules-Based Workflow
  • Search/Filter
  • Secure Data Storage
  • Self Service Portal
  • Status Tracking
  • Student Loans
  • Task Management
  • Task Scheduling
  • Template Management
  • Third Party Loan Origination
  • Third-Party Integrations
  • Transaction History
  • Visual Presentation
  • Workflow Management
  • Total features95
  • ACH Payment Processing
  • API
  • Accounting
  • Activity Tracking
  • Alerts/Notifications
  • Amortization Schedule
  • Approval Process Control
  • Audit Trail
  • Auto Loans
  • Automated Decisioning/Underwriting
  • Automatic Funds Distribution
  • Borrower Management
  • Business Loans
  • CRM
  • Cash Flow Management
  • Client Database
  • Client Management
  • Client Portal
  • Collateral Tracking
  • Commercial Mortgages
  • Communication Management
  • Compliance Management
  • Configurable Workflow
  • Construction Loans
  • Contact Management
  • Credit Reporting
  • Customer Database
  • Customer Management
  • Customer Statements
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Security
  • Digital Signature
  • Document Management
  • Document Storage
  • Document Templates
  • Electronic Applications
  • Electronic Payments
  • Electronic Signature
  • Escrow Management
  • Financial Analysis
  • Financial Management
  • For Borrowers
  • For Brokers
  • Government Loans
  • HUD Settlement Statements
  • Investor Management
  • Lead Management
  • Loan Management
  • Loan Origination
  • Loan Portfolio Management
  • Loan Processing
  • Loan Servicing
  • Marketing Automation
  • Mortgages
  • Multi-Branch
  • Multi-Channel Communication
  • Multi-Company
  • Multi-Currency
  • Online Applications
  • Outsource Processing
  • PCI Compliance
  • Payment Collection
  • Payment Reminders
  • Payment Tracking
  • Pipeline Management
  • Pre-Qualification
  • Pricing Management
  • Promissory Notes
  • Property Tax Management
  • Real-Time Reporting
  • Refinance Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Residential Mortgages
  • Risk Management
  • Role-Based Permissions
  • Rules-Based Workflow
  • Search/Filter
  • Secure Data Storage
  • Self Service Portal
  • Status Tracking
  • Student Loans
  • Task Management
  • Task Scheduling
  • Template Management
  • Third Party Loan Origination
  • Third-Party Integrations
  • Transaction History
  • Visual Presentation
  • Workflow Management

Integrations

  • Total integrations14
  • 6sense Revenue Marketing
  • Box
  • Docusign
  • Dropbox
  • Google Drive
  • HubSpot CRM
  • HubSpot Sales Hub
  • Jira
  • Jungo
  • LendingPad
  • Luzmo
  • MeridianLink Mortgage
  • Microsoft Azure
  • Minerva
  • Payments Fraud
  • Pipedrive
  • Plaid
  • Salesforce Platform
  • Salesforce Sales Cloud
  • Slack
  • Surefire CRM
  • Twilio
  • Velocity
  • Zapier
  • Zum
  • eEndorsements.com
  • Total integrations14
  • 6sense Revenue Marketing
  • Box
  • Docusign
  • Dropbox
  • Google Drive
  • HubSpot CRM
  • HubSpot Sales Hub
  • Jira
  • Jungo
  • LendingPad
  • Luzmo
  • MeridianLink Mortgage
  • Microsoft Azure
  • Minerva
  • Payments Fraud
  • Pipedrive
  • Plaid
  • Salesforce Platform
  • Salesforce Sales Cloud
  • Slack
  • Surefire CRM
  • Twilio
  • Velocity
  • Zapier
  • Zum
  • eEndorsements.com