DealerCenter vs CDK Global

Carsforsale.com

Frazer

Dealertrack DMS

Auto/Mate

ERA-IGNITE

Connect CRM

Compare DealerCenter and CDK Global based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Carsforsale.com is an automotive shopping and dealer management software that helps vehicle dealers in listing their cars for sale, and offers reporting and analytics, dealer training and support, inventory distribution and inventory leads and exposure.

AutoManager

AutoManager is a dealer management suite that includes DeskManager, WebManager, & AutomotiveCRM.

Odoo 

Odoo is an all-in-one, open-source business platform covering CRM, Sales, Accounting, Inventory, Manufacturing, and Projects. It’s fully integrated, customizable, and scalable for companies of any size or budget.

DealerCenter is a dealer management system for independent car sales, with mobilized features for inventory tracking, desking, lending and document management

Accounting

Accounting Integration

Appointment Management

Barcode/Ticket Scanning

Buy Here, Pay Here

Client Management

Contact Database

Contact Management

Customer Database

Customizable Templates

Dashboard

Document Management

Financial Management

Financing Management

For Automotive Dealerships

For Small Businesses

Interaction Tracking

Inventory Management

Inventory Tracking

Invoice Processing

Lead Capture

Lead Management

Mobile Access

New Car Dealer

Payment Collection

Payment Processing

QuickBooks Integration

Reminders

Remote Access/Control

Reporting/Analytics

Sales Floor Management

Sales Pipeline Management

Sales Reports

Search/Filter

Third-Party Integrations

Used Car Dealer

Website Integration

Website Management

By industry, DealerCenter reviewers are most commonly professionals in automotive (92%). The most frequent use case for DealerCenter cited by reviewers is auto dealer (78% of reviewers).

Users and use cases

Most reviewers indicate DealerCenter offers strong value for money, especially due to its bundled features and competitive pricing. However, some users report high costs for smaller dealers, frustration with separate feature pricing, and occasional billing confusion.

Value for money

DealerCenter is an auto dealer program with key features that include website integration, inventory management, and more.

DealerCenter

Web-based

Android

iPhone

Buy Here Pay Here (BHPH)

QuickBooks

CRM Plus

CRM Pro

Group Vice president of Human resources.

The key features that has been lifesaving in our dealership management is that, it enables dealers to place new orders and that orders are processed accurately.

Owner

From managing my website to working directly with finance companies within the platform, it streamlines my daily operations.

Sales Mananger

I am able to keep track of all activity of me and my team.

It has multiple lenders in one place so you can send over finance applications to multiple lenders at one time.

Dealercenter allows us to pull our vehicle reports effortlessly.

Business Manager

Excellent because it allows all necessary info in one website from vehicle history to lender processing and funding

The software is unnecessarily complicated & even intimidating when simply attempting to make sense of it- offering a MUCH simpler version w/ needed items for a small/average dealership would be much more effective.

SECRETARY

You have the ability to control everything in one area, website, inventory, customers

owner

As a BHPH dealer is crucial to make it easy to collect monthly payments and offer autopay.

The programmers (who give themselves fancy names like "architect" or "engineer") likely pat themselves on the back for all that they have come up w/, but only they & other IT people actually like their product, they should attempt to sell for once & perhaps it would dawn on them that the rest of us aren't impressed w/ fancier, glorified calculators.

Car Guide

I like being able to set tasks and reminders that also link to my cellular device.

Sales and Finance Solutions Specialist

There's a bit of a learning curve, but that's to be expected I think when switching software companies.

We used USbank before  as our merchant provider and the  fees are way too high.

I have been working with [sensitive content hidden], she has been training me and asssisting me with all me set up.

auto check is fairly easy to use, and I love that Dealercenter has mobile app access which makes it easy at the auction.

Territory Manager

It puts it's users in command of all our customer activity and internet lead management process.

I especially want to highlight our reps, [sensitive content hidden], who have been outstanding.

It has streamlined operations, improved our customer management, and saved us countless hours of manual work.

Very bad experience I suppose to sign in for a $70 monthly and was paying $260 a month  without do anything because I have my provider I was waiting to sign in to Westlake and charge me a lot every month I cancelled the service

I love that I can check my vehicle history reports through dealercenter mobile.

With automation, alerts and built-in communication with SMS and emails.

finance manager

The platform is incredibly user-friendly and intuitive, making it easy for our team to adapt quickly and efficiently.

I wish it had more functions for servicing vehicles and bookkeeping for such

The only thing I would say I like least about DealerCenter is the fact that they didn’t have actually underwriters sending me the approvals from the banks.

need more support to integrate and eliminate redundant services that we have

integration potential to get rid of Fraser/separate website, cuddle being separate ect

Sales Representative

It's made things alot easier when following up with customers & making sure everyone is on the same page.

President

Also tracking my leads and where they are coming from.

He explained everything in detail and broke it down to my understanding so I think this is where I’m gonna go with Dealer center.

Customer service and the products- Derek Helped me out and would chose over frazer any day.

The inventory list doesn't pop up when I log in

sensitive content hidden] was great and a big help assisting me with my print packs.

Manager

We have integrated it with different systems and our website.

Just that you can see cars for sale around you and prices they go for

Finance Manager

KBB and AutoCheck are the only features we use at this time and they are great.

Salesman

They have successfully integrated everything you need to help you rin your dealer smoothly.

I dont like the whole process for adding inventory or the whole set up

It can be pricey as you grow but you have to spend money to prevent losing a lot more

Having to constantly log in again and the App login issues

General manager and finance manager

Integration with other platforms and or finance sources

they help you set up your website and show you how to work it.

Overseas tech support can be a little challenging at times... yet usually it works out fine.

Driver

That you upload a vehicle & it’s there immediately for everyone to see

Everything is easily accessed when submitting credit applications

However, DealerCenter provides excellent training resources to help.

DealerCenter has been a game-changer for our dealership.

Assistant

Help screens are a little tricky to navigate.

The features I like least would be the price I pay each month, but it is compatible to other DMS softwares which don't include all in one services, or cloud based software.

Lending Advisor

sometimes slow to process applications and communication

Dealership Management

Customer Support

Vehicle Management

Training and Learning Curve

Lender Integration

Reviewers indicate DealerCenter’s inventory management is organized, easy to use, and centralizes all vehicle information, including pictures, reports, and advertising options. Users report DealerCenter helps them track, price, and manage inventory from purchase to sale, replacing other inventory management software and simplifying operations. They say DealerCenter’s system is convenient for training new users and provides essential data for business decisions. Reviewers feel DealerCenter’s inventory management keeps everything running smoothly, though a few mention issues with CRM integration. Of the 21 DealerCenter users who gave detailed accounts of their use of Inventory Management, 86% rated this feature as important or highly important.

Pricing

Credit and Payment Processing

Mobile App

Slow performance and glitches

42% of reviewers feel negative about DealerCenter’s performance and speed. Some users report frequent slow load times, lag when switching screens, and delays caused by multiple pop-ups. Reviewers indicate that software glitches and occasional crashes disrupt their workflow and can be frustrating, especially during customer interactions. They say that the mobile app and certain browser experiences are particularly sluggish, and periodic system updates sometimes exacerbate these issues. Some reviewers find that these performance problems hinder efficiency and make routine tasks more time-consuming than expected.

Centralized business management

100% of reviewers feel positive about DealerCenter’s all-in-one platform. Reviewers appreciate being able to manage every aspect of their business from a single location, which they say reduces wasted time and increases productivity. They indicate that having all tools and information centralized makes daily operations more organized and convenient. Some users report that this consolidation streamlines their workflow, allowing them to access what they need quickly without switching between multiple systems. They find the platform’s comprehensive approach valuable for running their business efficiently from anywhere and on any device.

Intuitive and accessible interface

97% of reviewers feel positive about DealerCenter’s ease of use. Users think the platform is user-friendly and intuitive, making it easy for teams to adapt and manage tasks efficiently. Some reviewers find that clear instructions, helpful hints, and a clean layout simplify onboarding and daily operations. They say the ability to multitask, open multiple screens, and access the system remotely enhances their productivity. Reviewers indicate that the software’s design helps them stay organized and makes complex processes more manageable, even for those with limited technical experience.

11-50

201-500

501-1000

Self-Employed

Most reviewers indicate that DealerCenter offers strong value for money, especially when compared to other dealer management systems. They appreciate that the software bundles essential functionalities—such as DMS, CRM, website design, inventory management, marketing, and booking services—into competitively priced packages. Most users consider the all-in-one nature of DealerCenter cost-effective, noting that it helps them save both time and money by reducing the need for multiple vendors. Reviewers appreciate the flexibility to customize bundles to fit their budget and business size, and they find the ability to add features as needed keeps pricing manageable. Many users say DealerCenter’s pricing is more affordable than other major platforms, with some highlighting that the included features often surpass those of higher-priced competitors. However, some reviewers find the cost a bit high, especially for smaller dealers or when additional modules are required. Some users report frustration with separate pricing for individual features and occasional unexpected price increases. A few reviewers mention that billing can be confusing and that certain options feel overpriced compared to newer market alternatives.

Nowcom Corporation

CDK delivers unified, secure dealership software solutions for automotive dealerships that need to manage Sales, Service, Parts, Inventory, Accounting and customer engagement in one place. 

Forecasting

Lease Tracking

Service Department

CDK Global

Windows

iPad

Assistant Parts Manager

Just the other day I tried to find where I could delete something out of the system, vendor codes/sources, and it took me almost an hour to figure it out even with the "launch code search" function.

Collections Manager

We switched from Dealertrack DMS for our Powersports department and it has been a game changer with our customers, part management, invoicing, accounting, etc.

Outside sales

Way to navigate around the stystem to get the result your looking for

There are not a lot of great comprehensive choices for dealer management systems.  

HR Manager

They will create a case, assign someone to assist you, and they will not close the case until you are satisfied with the outcome.

Inventory control specialist

Great experience for the time I used CDK, it was a little difficult to learn the system at first, but once setup, it was a very smooth operation.

It gets the job done but with a disconnect on all sides.

The desktop tool and trend reporting functions are efficient.

General Manager

We had an issue where certain leads from our own website would come in based out of a Wisconsin address.

I do not have any issues utilizing CDK Global.

General manager

Their business model feels borderline criminal and was probably easier to execute when Reynolds and CDK were pretty much the only options.

SALES MANAGER

Integration with inventory cost sometimes isn't the best

Sales Manager

I like that CDK has many important functions that add value to our daily operations.

Our company has been with them for nearly 30 years and every time the contract comes due they treat us like a new customer.

ELead is an essential tool for our dealership.

There has been a work-around implemented to work out the issue however.

Service manager

Would be great to save paper and print right to archive.

Sales Associate

I feel the search capabilities for a salesperson to maximize their database and prospecting are not satisfactory.  

Ease of use and customizable options make this the obvious choice

There is a reason why the company net value is dropping like a rock.  

I feel most dealerships use Eleads as it can integrate with other systems fairly easily compared to other CRM's.

sales and leasing associate

Customer birthday calls since we can scan driver's licenses into the system.  

Parts Manager

About the only thing I like about this is creating credit memos but even this process needs some work.

Logistics

It also is buggy on computer and if you hit one wrong key it can make a bigger task than originally

President 

This software does not have a proper scheduler that functions for a service center.

DealerCenter vs CDK Global Comparison (2026)

DealerCenter

CDK Global

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives