DealerCenter Pricing, Features, Reviews & Comparison of Alternatives


Dealer management software for independent auto dealerships

4.88/5 (1,103 reviews)

DealerCenter overview

DealerCenter is a cloud-based, centralized dealer management system designed to support the day-to-day operations of independent automobile dealerships - including both new and used car lots. Supported by mobile integration with native DealerCenter and DealerCenter mobile apps for iOS and Android platforms, staff can oversee car sales remotely from the forecourt or auction house. Key features include inventory management for recording and reviewing vehicle stocks, running reports and managing costs while querying car histories via AutoCheck, NMVTIS and Carfax integrations. The AutoStructure feature supports desking actions with automated loan calculations and deal structuring, leveraging dual-channel lender management tools and contract / documents management to centralize sales paperwork.

Accounting support is provided through direct QuickBooks integration that eliminates duplicate data entries and offers RFC management for Buy-Here-Pay-Here (BHPH), alongside scheduled reporting options. Coupled credit bureau services give access to consumer credit checks while promising compliance around every transaction, with fraud protection and authentication measures built in. Additional DealerCenter features span website promotion and marketing functions, inviting the customization of professionally-styled dealer websites from templates and the online posting of adverts listing inventory vehicles to third-party channels such as AutoTrader, eBay Motors, TRUECar and Craigslist.


Starting from
Pricing options
Value for money
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Business size



United States

Supported languages

DealerCenter screenshot: The DealerCenter home screen displays quick links and system summary widgets for an instant operational overview Technology that Aids the Entire Sale ProcessDealerCenter screenshot: The DealerCenter mobile app for iOS and Android incorporates inventory management and CRM integration, auction tool and the remote updates of deal resultsDealerCenter screenshot: Centralized inventory management features provide insight into every vehicle currently within the dealership's lot, with syncing between the DealerCenter mobile appDealerCenter screenshot: Digital marketing features include online ad posting for listing inventory to almost any third-party website, with optional Craigslist automation also availableDealerCenter screenshot: The DealerCenter native mobile app on iOS provides an overview of all scheduled appointmentsDealerCenter screenshot: An all-in-one solution for creating professionally styled, responsive dealer websites from customizable templates is also availableDealerCenter screenshot: Example Carfax vehicle history report as seen on the DealerCenter Mobile app for AndroidDealerCenter 2.0

DealerCenter reviews

Value for money
Ease of use
Customer support
Gary Settles

CRM review/suggestions

Used daily for 2+ years
Reviewed 2018-12-19
Review Source: Capterra

Should create a stage or bucket system for prospects... Buckets could consist of stages that a prospect may be in, and would be easier to manage from a perspective of buckets/stages - should have a graphic representing that particular stage or bucket and once clicked into, the data appears.. Also, should have preview/quick view available on hovering over a prospect without having to click into their file... time consuming to have to do that for each prospect Would be ideal to have the ability to attach 3 persons to a prospect, primary and then a couple of secondary persons that would be like a BCC email... easier to manage prospects assigned to a salesperson if I myself and my assistant could be "attached" to the prospect and remain in our planner, so to speak... sometimes when assigning to a salesperson, out of sight becomes out of mind... and the less digging one has to do to find the prospects that are of interest, the better. My advice, act as a potential client and preview some of the other CRM's on the market.... get someone from the car business on your development team or at least on your "board of directors" ... the insight into the business will be valuable. Also.... the smartest CRM on the market today, is Drive Centric.... would be great if ya'll could investigate their platform and glean some ideas... their more expensive, of course... but they are smarter, a lot like your company is. CRM needs too makes sales and follow up EASY EASY as possible :)> unlimited text > workflow > mobile app > inventory > call tracking > desking tool ( newly designed )

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David Brown


Used daily for 2+ years
Reviewed 2017-10-21
Review Source: Capterra

I stated everything is working right for me at this present time I have tech-support at my fingertips help me out with every case that I bring before themIThe thing that I really like about DealerCenter software is that you can maneuver around the whole application effortlessly the reason I say that is that I have used dealer track and everything you have to upload, book the car out there's so many different screens, but Dealer center has everything is at your fingertips. It's also integrates with our website and inventory. The online technical support is so great and easy to connect with the support center. Myself I've had the opportunity to work with Monica are delicious and the rep that has been very cordial very timely on returning calls and helping set up all applications. Thank you Monica this has been a great experience working with you and I'm looking forward to working with you in the future again thank you.

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Nima Shafiee

Dennis and DealerCenter are the BEST!!!!

Used daily for 1-2 years
Reviewed 2018-08-14
Review Source: Capterra

DealerCenter is an amazing tool. I used to work for some of the biggest franchise dealer groups in the country and their CRM system matches up right up there with the big names in the industry like DealerSocket, VinSolutions, etc. Not only is DealerCenter simple to use, their service is impeccable. Our customer service rep made a special in person visit to train me and my entire staff the ins and outs of how the CRM is supposed to work. He has had experience from Autotrader and he used to be my rep with them and he has brought a level of expertise that no one has ever delivered to our dealership in the past. Awesome products but even better service! I highly recommend DealerCenter!

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Brandon Michel Eckman

A product is as good as the people representing it. I've had a few DMS, DC's is the best why, Lina.

Used daily for 2+ years
Reviewed 2017-12-22
Review Source: Capterra

Anyone can set up a auto dealership and have it operational and effective in a week. Ease of use, and with out a doubt when it doubts call the customer rep. I have been Consulting for the Sports Car Group and suffered major set back with what I wanted to be the heart of the operation, a full spectrum lender, and as I was just at my point of turning negative which is a but rare for ME. Sunshine came through in the form of the rep who didn't allow to me harp but do what I knew to do and that looked past to see what was still there. She found me 5 sub prime and 4 prime options to offset my loss. I am grateful for her, she may never know how much that small act of kindness resignated with me.

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Jonathan Raggo

Great Customer Service & Customer Retention...!!!!

Used daily for 2+ years
Reviewed 2017-03-13
Review Source: Capterra

I have had a great customer experience working with Dealer Center. I have been provided with the tools to overcome day to day tasks. We have actually have moved all our business now to Dealer Center and aspire to keep on growing. Customer support representative is what you want to speak to whenever you have any questions or clarification on how the software works. I can say Customer support representative has the skills and knowledge to help you get on board. Not only that he will follow up with you and make sure that you are aware on how to use the system. Thank you very much for helping my business. Lets keep on moving forward. You can track your business on the day to day progress. Give access to my sales, finance, and General Manger so everyone can be on the same page.

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DealerCenter pricing

Starting from
Pricing options
Free trial
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Monthly priced subscription packages include:

Dealer Management System (DMS):
FAST DMS = $60.00
CRM = $65.00
Buy Here Pay Here = $ 50.00
Quickbooks = $40.00
(RouteOne and Dealertrack included with DMS)

Online Marketing:
Dealer Website = $75.00
Online Ad Post = $25.00

Booking Services:
NADA = $40.00
Kelley Blue Book (KBB) = $40.00
Black Book (BB) = $40.00

Pay-Per-Use products are also available, see website for full pricing details.

DealerCenter features

Accounting Integration
Inventory Tracking
Search Functionality
Third Party Integration

API (117 other apps)
Activity Dashboard (102 other apps)
Activity Tracking (64 other apps)
Automatic Notifications (86 other apps)
Automatic Reminders (74 other apps)
Billing & Invoicing (81 other apps)
Calendar Management (80 other apps)
Client Portal (61 other apps)
Customizable Reporting (75 other apps)
Data Import/Export (65 other apps)
Document Storage (62 other apps)
Electronic Payments (66 other apps)
Inventory Management (88 other apps)
Invoice Management (101 other apps)
Quote Management (61 other apps)
Reporting & Statistics (124 other apps)

Additional information for DealerCenter

Key features of DealerCenter

  • Accounting
  • Buy-here-pay-here
  • Credit reporting
  • Customer letters
  • F&I management
  • Financing management
  • Form printing
  • Lending service integration
  • Online inventory
  • Sales management
  • Sales performance tracking
  • Loan management
  • Special finance management
  • RFC management
  • Credit bureau services
  • Online ad posting
  • Lead management
  • Accounting integration
  • Barcode scanning
  • CRM integration
  • Customizable templates
  • Mobile integration
  • QuickBooks integration
  • Sales reporting
  • Search functionality
  • Third party integration
  • Website integration
  • Advertising management
  • Appointment management
  • Retail inventory management
  • Auction management
  • Online auction management
  • Remote access
  • Document management
View All Features


DealerCenter is a cloud and mobile-based dealer management system giving car lots and salesrooms access to centralized inventory and cost management, plus inventory and vehicle history reporting.

Desking capabilities support automated loan calculations, leveraging AutoStructure technology and iMAXX features to structure deals and maximize sales margins.

Lender management centralizes loan outlets with RouteOne and DealerTrack integration offering dual-channel applications, while contracts and document management digitizes sales paperwork.

Accounting features via QuickBooks integration are joined by website and marketing tools including dealer website design from custom templates and online ad posting to leading third-party sites.

The DealerCenter and DealerCenter Mobile apps for iOS and Android platforms respectively, enable remote access with a fast auction tool, VIN scanning for inventory management, CRM integration and mobile deal management.