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Digital Link
The first conversational packaging platform.
Table of Contents
Digital Link - 2026 Pricing, Features, Reviews & Alternatives


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Last updated: March 2026
Digital Link overview
What is Digital Link?
Digital Link is a cloud platform that turns packaging into a communication channel using next-generation QR codes.
Designed for brands that need smarter product information, better compliance, and a direct connection with shoppers, Digital Link makes it easy to create GS1 Digital Link–compliant QR codes and manage all your product data in one place.
Instead of relying on static labels or multiple data carriers, Digital Link lets you use any product identifier to generate a single, intelligent QR code that works everywhere: on shelves, in supply chains, at point of sale, and on consumers’ smartphones. This unlocks a new level of agility—your packaging becomes dynamic, updateable, and personalized without reprints or production changes.
With Digital Link, every scan opens a digital product passport, a mobile-first landing designed specifically for products. These pages consolidate everything shoppers need—ingredients, usage instructions, allergens, sustainability info, safety data, promotional content, or after-sales support. Think of them as a “link in bio” for physical products, but fully customizable and connected to your brand identity.
Digital Link also supports full regulatory compliance for markets worldwide. Whether you need to meet EU Digital Product Passport requirements, prepare content for Australian SmartFacts, adapt information by region, or centralize e-labels for your category, the platform gives you a single source of truth for all product information across all markets. Content can be managed manually, in bulk, or automatically via API integrations with your ERP, PIM, or database.
For marketing teams, Digital Link transforms QR codes on packaging into a real engagement tool. You can build interactive mobile experiences, launch localized campaigns, connect to loyalty programs, run promotions, and update content in real time. Advanced analytics provide visibility into scan behavior, locations, traffic patterns, and consumer intent—offering insights traditional packaging could never deliver.
And now, Digital Link introduces Cleo, the AI product assistant that brings conversational packaging to life. Cleo can live behind any QR code and instantly answer consumer questions about a product—ingredients, safety, usage, sustainability, certifications, and more. This helps brands reduce support costs, increase transparency, and turn every scan into a meaningful, personalized experience.
Additional capabilities include custom domains, team collaboration, multi-language localization, QR design customization, bulk creation tools, resolver logic, and enterprise-grade security and uptime.
Digital Link gives brands a future-proof foundation for smart packaging, compliance, and consumer engagement—powered by intelligent QR codes and AI.
Key benefits of using Digital Link
Digital Link transforms traditional packaging into an interactive digital touchpoint. Each next-generation QR code becomes a gateway to product information, support, and rich brand experiences—available instantly, anywhere.
Create compliant QR codes effortlessly
Use any product identifier to generate GS1 Digital Link–compatible QR codes that work across markets. Stay prepared for Digital Product Passports, SmartFacts, category e-labels, and future regulatory updates without redesigning packaging.
Bring conversational packaging to life with Cleo
Cleo, Digital Link’s AI product assistant, answers consumer questions in real time—ingredients, safety, sustainability, certifications, usage, and more. This reduces support costs, increases transparency, and builds instant trust at the moment of scan.
Build Smart Pages with no-code tools
Create mobile-optimized landing pages for your products using an intuitive drag-and-drop builder. Add videos, tutorials, promotions, loyalty flows, sustainability content, and more without relying on developers.
Manage global content from one platform
Centralize product information and update it in real time. Adapt content by language or region automatically, ensuring accuracy and relevance across all markets your products reach.
Scale your operations with bulk tools
Upload thousands of products at once, create batch-level QR codes, update information in bulk, and streamline version control—ideal for large catalogs and enterprise needs.
Reduce packaging and printing costs
Replace multiple data carriers with a single intelligent QR code. Update information digitally instead of reprinting labels or packaging, minimizing waste and accelerating time-to-shelf.
Integrate with your existing systems
Digital Link connects with ERPs, PIMs, and databases via API or spreadsheet sync. Product data flows directly into your QR-driven landing pages, ensuring consistency and reducing manual work.
Strengthen shopper engagement
Deliver personalized content at scan time, launch region-specific campaigns, and turn post-purchase scans into opportunities for education, loyalty, or repeat purchases.
Access advanced analytics
Track where, when, and how consumers interact with your products. Learn which content performs best, understand market-level behavior, and optimize your packaging strategy with real insights.
Enhance brand trust and transparency
Provide transparent, verifiable information that consumers expect—ingredients, allergens, claims, sustainability details, recycling instructions, traceability, and more—all through a single scan.
Future-proof your product information strategy
Digital Link prepares your brand for the shift toward smart packaging, unified product data, and AI-powered product interactions, giving you a long-term foundation for compliance and innovation.
Enterprise-grade reliability and security
Dynamic QR codes run on a highly secure infrastructure with exceptional uptime and data protection. Perfect for brands that need stability at scale.
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Digital Link FAQs
Digital Link has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
These products have better value for money
Q. What languages does Digital Link support?
Digital Link supports the following languages:
English, Spanish
Q. Does Digital Link offer an API?
Yes, Digital Link has an API available for use.
Q. What level of support does Digital Link offer?
Digital Link offers the following support options:
Chat, Knowledge Base, Email/Help Desk, FAQs/Forum



