CallRail vs Phonexa

WhatConverts

Marchex

Invoca

Ringba

boberdoo

Compare CallRail and Phonexa based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

CTM provides conversation analytics software that helps businesses track which marketing campaigns drive conversions across calls, chats, forms, and texts. The platform features AI-driven insights that analyze customer conversations to uncover preferences and behaviors, while offering workflow automation tools to streamline sales pipelines through intelligent call routing and lead management capabilities.

Marchex Marketing Edge: Create more revenue-generating conversations by making better media buys

WhatConverts is an agency-level call and lead tracking solution offering dynamic number insertion, conversion tracking, call recording and real-time reporting

CallRail helps 200,000+ businesses turn more leads into better customers. Our software delivers real-time insights that help our customers market with confidence.

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Notifications

Archiving & Retention

Automatic Call Distribution

Call Center Management

Call Disposition

Call List Management

Call Monitoring

Call Recording

Call Reporting

Call Routing

Call Scoring

Call Scripting

Call Tagging

Call Tracking

Call Tracking Metrics

Call Transcription

Call Transfer

Caller ID

Campaign Analytics

Chat/Messaging

Computer Telephony Integration

Conversion Tracking

Customizable Fields

Customizable Reports

Dashboard

Data Import/Export

Event Triggered Actions

File Transfer

Interaction Tracking

Keyword Tracking

Lead Capture

Lead Distribution

Lead Generation

Lead Management

Lead Qualification

Lead Segmentation

Live Chat

Monitoring

Multi-Campaign

Multi-Channel Communication

On-Demand Recording

Performance Metrics

Predictive Analytics

Queue Management

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Recording

Reporting & Statistics

ROI Tracking

Source Tracking

Tagging

Third-Party Integrations

Voice Mail

VoIP Connection

Web Forms

Workflow Management

CallRail

Android

Web-based

iPad

iPhone

Marketing Manager

It is excellent for capturing calls related to the specific campaign so we can evaluate its effectiveness and quality of leads it sent our way.

Owner

I hope they upgrade and it turns out to be amazing. I'm willing to give them a chance to prove themselves.

Marketing

They are unethical, they added a charge to my account without me opining in for that additional service. They refuse to issue a refund for that.

So easy to setup clear to understand the metrics and customer service is super always there to help.

The service has been very easy to use and extremely reliable. The keyword call tracking gives us great feed back to share with our clients and allows us to optimize our campaigns.

Marketing Account Manager

Not having a contract was also a plus and the pricing was very reasonable. It has integration with both Google Analytics and Google Adwords which makes attribution super easy too.

The simplicity of use with the more than adequate capabilities.

I've only been using Call Rail for the last 3 weeks and it has been a great software and product to work with. I was able to set myself up without any need for support - very quick and easy.

Project Manager

Most of our clients who use CallRail are very happy with the results. Not only can they see how many calls are coming in and where they're coming from, but they can also record the calls.

Content Director

I like the ease of use of the program. It allows me to track calls for multiple clients and easily create reports to send to my clients.

Callrail is a great solution for generating tracking number to be use both in a online setting or offline marketing. They are very reasonable with their pricing structure.

VP of Marketing

With this software, you can finally find out what ads are driving the most calls. The integration is relatively simple and it is a great way to optimize your ads for calls, instead of for form-fills.

Franchise Owner

I really can not say we have ever had any problems with  this software. The biggest con is we do not use it enough for whatever reason.

Manager

The lack of assistance in completing tasks after the initial set up of the first project.

We've been able to track our leads perfectly with this software.

Digital Marketing Specialist

If you have any experience using digital software this tool is very easy to setup. It integrates with pretty much everything so you can track all your online marketing channels.

SEO Specialist

CallRail saves us a lot of time by presenting the data in Google Analytics where all of our other KPIs are housed. My team has also had very positive experiences with the customer service team.

Co-Founder & Director of Client Experience

Many clients do not want their phone number to be different on different communication channels. This can pose a problem when trying to implement.

CallRail screenshot: CallRail activity dashboard 

CallRail screenshot: CallRail attribution tool

CallRail screenshot: CallRail native integrations

CallRail screenshot: CallRail CallScribe automatically transcribes calls

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

boberdoo is a cloud based lead & call distribution solution that enables marketers in any vertical to automate the tracking, routing & billing of leads & calls

Invoca is the leading provider of AI-powered conversation intelligence, helping the world’s top brands get full attribution for every phone lead and AI-powered insight for every conversation so they can win more customers for less money.


Ringba is a cloud-based call tracking software designed to help businesses manage call attribution, recording and routing, marketing campaign, customer service, and other operational processes on a centralized platform. Managers can allocate local and on-demand toll-free phone numbers.

Phonexa is an all-in-one marketing software with a suite of eight products for calls, leads, clicks, email, SMS, and more. The company services D2C companies with high-volume consumer traffic. Industries include financial services, insurance, home services, legal, real estate, and Healthcare.

A/B Testing

Ad hoc Reporting

Affiliate Management

Automated Routing

Autoresponders

Behavior Analytics

Call Conferencing

Call Logging

Campaign Management

Campaign Planning

Campaign Tracking

CAN-SPAM Compliance

Channel Management

Click Tracking

Contact Database

Contact Management

Conversion Rate Optimization

Cross Channel Attribution

Customer Journey Mapping

Customer Surveys

Customization

Data Extraction

Data Visualization

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Marketing

Forms Creation & Design

Image Library

Landing Pages/Web Forms

Lead Engagement

Lead Notifications

Lead Nurturing

List Management

Marketing Automation

Mobile Optimization

Multi-Channel Attribution

Multi-Channel Data Collection

Multi-Touch Attribution

Multiple Scripts

Online Forms

Online Voice Transmission

Performance Management

Phone Key Input

Pipeline Management

Prospecting Tools

Reporting/Analytics

Scheduled Recording

SMS Marketing

Social Marketing

Template Management

Text to Speech

Visitor Tracking

Phonexa

Windows

Head of Marketing

They also ensure you're making the most of the products and are eager to help you improve and evolve the setup. After the initial learning period, the system is easy to use and is utilised daily.

Affiliate Marketer

We had a great experience, and I would recommend Phonexa to anyone that asked me if it was a good idea to use the service.

Director

Phonexa have been brilliant, onboarding was quick and easy, and support has been excellent.

Since then, I have been provided with over-the-top customer service from some truly great people. I cannot speak highly enough of how great the Phonexa team is, from the top down.

He is always attentive and you clean tell he cares. He goes above and beyond to make sure I am happy and understand.

I really enjoyed my time with Phonexa. As mentioned, my account manager was great and so was the supporting team members.

Every week I find a feature that ought to be built and every week I help their dev team grow their product. It has also perfectly fulfilled its core functions.

Media Manager 

Phonexa is easy to use and very customization. I am just starting to learn all the capabilities however the ones I am familiar with are easy to use and important in our day to day.

Helped improve analytical decision making and improved lead ROI within the first month. Well worth the investment, and has changed the way we do business.

Partner

Very helpful customer service. They actually care and want to get you all set up.

Thanks to Phonexa, we've experienced a significant boost in productivity and client satisfaction.

VP Business Development/Consultant

Very few stones left unturned from UI, Administration, Hierarchical detail, API integrations, technical integration. Top to bottom Phonexa has created a thoughtful product with end user at heart.

VP of Partnerships

This has saved us time and money as well as allowed us to shift budgets and help or monetization efforts.

Prior to being on Phonexa, I used to run direct with several networks and be frustrated at the multiple campaigns I would need for this.

Customer Support, onboarding process was overall good, integrations were done quickly.

If there is every anything that is slightly off, they are on it. Nothing in my experience with them so far has affected the functionality of the platform.

Lead Software Architect

Dashboard / Reporting perhaps a bit outdated - actually happens to suit me but that's the only negative I have heard from my team.

CallRail vs Phonexa Comparison (2026)

CallRail

Phonexa

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives