CallRail Pricing, Features, Reviews & Comparison of Alternatives


Call Tracking & Analytics

4.77/5 (74 reviews)

CallRail overview

Know what makes your phone ring - every click, every call, every channel.

CallRail provides call analytics to data driven marketers, improving visibility into what advertising campaigns are driving inbound and outbound phone calls and allowing marketers to optimize campaigns to improve campaign ROI. Trusted by more than 75,000 businesses across North America, CallRail delivers intuitive self-service software to businesses that care about calls by enabling smart marketers to know what makes their phone ring. Contact us about our international plans now offered in the United Kingdom, Germany, France, Australia, New Zealand and Brazil!

CallRail tracks phone calls from online and offline marketing campaigns (such as print ads, radio ads, TV ads, referrals, SEO), analyzes which campaigns best convert into customers, and increases phone call conversion rates by recording calls for training to make sales reps more effective - all breaking the limitations of historical PPC tracking! Simply put, CallRail is a cloud based telephony redefining the way companies track, handle, and analyze phone calls.

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Starting from
Pricing options
Free trial
Value for money
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Business size



United States, Australia, Brazil, Canada, Europe, Germany, United Kingdom

Supported languages

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CallRail reviews

Value for money
Ease of use
Customer support
Mike Margol

Ultra-Powerful Call Tracking & Management

Used daily for 1-2 years
Reviewed 2018-03-14
Review Source: Software Advice

We really value CallRail for all that it has enabled us to do with our company numbers. It allows us to gain valuable insights every day and the options seem to keep expanding, which is great. Check it out if you need a high-level call and number management system. It's perfect for companies looking to understand their data and grow.CallRail is an immensely powerful platform from which to manage tracking numbers, get analytics about call volume and type, and so much more. It's actually hard to know where to begin in describing the positive elements because there are so many. We use the system to manage internal lines, as well as those for our clients, and we've greatly enjoyed our experience over the last couple of years. It's very easy to set up individual silos and see statistics on calls, texts, unique callers, and so forth, but the options go pretty far beyond those basics. There's a really nice reporting area that breaks the calls down into acquisition and behavior (each of which contain multiple additional segmentation options), for starters. CallRail also integrates with Facebook, Google Analytics / AdWords, Wordpress, and a bunch of others. There are tools to set up call forwarding based on time of day and other metrics, too. The overall feature set is immense and we've had a lot of success both internally and externally from using the system.

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Spencer Wade

We use this everyday, its a requirement for most clients.

Used daily for 2+ years
Reviewed 2017-06-08
Review Source: Capterra

Results....As an agency that's built its client list around Search Advertising expertise, we long struggled with ways to coach our small to medium-sized clients on the importance of lead scoring. When we discovered CallRail, it was almost like someone had purposefully designed a tool to permanently end our struggles. With CallRail, all of the minutiae of call tracking and scoring is handled by an easy and intuitive system. The options are right there for scoring and playback is as simple a process as could have been created. Seriously, the controls are large, pronounced, and impossible to misinterpret. That's good UX right there. Now, we have a system that allows our clients to exercise Quality Control and gives us the data we need to prove ROI to clients who have a hard time making the connection between lead generation and closing the deal. After all, as a Paid Search agency we can only deliver the leads, we can¿t close them. So, we recommend CallRail to every single client we have ¿ no matter what they sell.

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Blake Kendrick

Covers the gaps on attribution

Used daily for 6-12 months
Reviewed 2017-10-02
Review Source: Capterra

We've been able to automatically log our inbound call data and read between the lines on data like campaign sources to help justify sales and marketing spend. The marketing team sees benefit, the sales team catches more leads... CallRail is an all-around winning system.Lots of integrations that all work really well (we frequently utilize WebHooks/Slack to instantly alert sales teams, and the HubSpot integration to get new calls logged into our CRM in real-time). Generating unique ad extension numbers and tracked number pools for landing pages used for paid advertising campaigns has been crucial to assessing performance through those channels, as well. We've also gotten pretty creative with developing call flows, which can be built out alongside your existing auto-attendant setup and utilize custom menus, scheduling (particularly useful for bi-coastal companies), round robin call distribution, and more. As a sales and marketing outsourcing and consulting firm, we have an agency-like setup with access to multiple accounts, so we can easily serve and administer call tracking for our clients from a single login, and grant selective access to other users. If you're trying to patch holes in lead attribution for your marketing team or just want to ensure you're never missing out on an opportunity coming from the phones, CallRail is your solution.

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Lloyd Co

Zero Customer Support

Used daily for 2+ years
Reviewed 2017-11-28
Review Source: Software Advice

I was on the pro plan and spent a very large amount of money a month use the service you would think the customer support would be better but it’s not the staff when you finally do get someone are rude condescending and sarcastic on the phone. I took my 30 phone numbers in my business and clients to a different company I would not recommend using this company if you feel you ever will need any support they don’t care about you or your company. It’s cheap. That’s about it. Get what you pay for. They track your phone calls they track your numbers the plug-ins are easy they change their navigation so I that’s not easy anymore

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Uzair Ahmed

We're always looking for something better but unable to find it

Used daily for 2+ years
Reviewed 2018-03-13
Review Source: Capterra

Text messages and calling, plus all our calls are recorded and easy to find. We like that it has a text messaging and a calling functions, the multiple numbers and how easy it is to create call flows. The layout of the calls on the main dash board is intuitive as well.

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CallRail pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Pricing begins at $30 per month, and includes 10 local phone numbers and 500 minutes. Every account includes all of our great features, including keyword-level tracking, call recording, and unlimited clients & users.

CallRail features

Call Reporting

Activity Dashboard (49 other apps)
Automatic Notifications (40 other apps)
CRM Integration (54 other apps)
Call Monitoring (47 other apps)
Call Recording (71 other apps)
Call Routing (51 other apps)
Call Transfer (54 other apps)
Caller ID (51 other apps)
Chat (64 other apps)
Conferencing (61 other apps)
Instant Messaging (49 other apps)
Live / Video Conferencing (44 other apps)
Monitoring (44 other apps)
Receiving (40 other apps)
Reporting & Statistics (41 other apps)
SMS Integration (36 other apps)
Third Party Integration (59 other apps)
Voice Mail (47 other apps)

Additional information for CallRail

Key features of CallRail

  • Call Recording
  • Dynamic Number Insertion
  • Real-Time Call Statistics
  • Block & Filter Callers
  • Instant Email Call Notifications
  • Wordpress Integration
  • Whisper Messages
  • Keyword Call Tracking
  • Google Analytics Integration
  • Google Adwords Integration
  • Easy Data Export
  • API & Webhooks
  • No Setup Fees & No Contracts
  • Instant Phone Number Setup
  • Unlimited Company Accounts
  • Unlimited User Accounts
  • Local Numbers: US & Canada
  • Toll Free Numbers: 888, 877, & 866
  • Low Monthly Cost
  • Full Caller ID Data
  • Transcriptions
  • Automatic Lead Classification
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Integrations with existing platforms: With hundreds of integrations available, you can easily connect your CallRail account and activity to your existing tools for bid management, online analytics, CRM and more.

Agency Friendly: We work with agencies to help scale for the number of customers they are serving, provide volume discounts and allow agencies to white-label with ease.

14-Day Free Trial: Give us a shot for 14-days- we're sure you'll love the ease of use and user friendly interface of our powerful application.

No Contract, No Hidden Fees: We believe in being transparent in pricing and being the solution that works for your organization.

Call Reporting & Analytics: Know which campaigns and channels are driving calls to your sales desk.