CallRail Pricing, Features, Reviews & Comparison of Alternatives

CallRail

Call Tracking & Analytics

4.6/5 (125 reviews)

CallRail overview

What is CallRail?

Know what makes your phone ring - every click, every call, every channel.

CallRail is the leading provider of marketing software to businesses who want a single attribution platform to capture the journey from visitors to leads to customers. More than 100,000 companies and agencies use CallRail’s easy-to-use marketing attribution and conversation intelligence software to optimize lead generation and improve sales. From tracking calls to website form submissions, its all-in-one platform takes the hassle out of reporting with a single source of truth for marketing ROI.

CallRail tracks phone calls from online and offline marketing campaigns (such as print ads, radio ads, TV ads, referrals, SEO), analyzes which campaigns best convert into customers, and increases phone call conversion rates by recording calls for training to make sales reps more effective - all breaking the limitations of historical PPC tracking and redefining the way companies track, handle, and analyze phone calls. Contact us about our international plans offered in the United Kingdom, Australia, New Zealand and Brazil!

Instant Free Trial. No Credit Card Needed. Learn more at CallRail.com.
www.callrail.com

Pricing

Starting from
$45/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Australia, Brazil, Canada, Europe, Germany, United Kingdom

Supported languages

English
CallRail screenshot: The activity dashboard displays all the calls made, with sources, tags, lead status and more.What is CallRail?CallRail screenshot: Easy to use attribution tools let you see which sources are driving the most calls so you can effectively re-allocate marketing dollars to your top performing channels.CallRail screenshot: CallRail boasts 20+ native integrations and a host of 3rd party integrations as well.CallRail screenshot: CallScribe automatically transcribes calls into text so you can easily search for keywords that matter to your business.

CallRail reviews

Value for money
Features
Ease of use
Customer support
  4.5
  4.4
  4.5
  4.4
Chris Casseday

Easy to use and great data gained from all types of marketing campaigns.

Used daily for 2+ years
Reviewed 2018-03-16
Review Source: Capterra

Pros
Several years ago, call tracking used to be done by hardcoding the tracking number into your website and that is not ideal for SEO. However, when I stumbled upon CallRail I fell in love with the ease of use, SEO-friendliness, and call data. The dynamic number insertion is so clutch! I currently have over 100 websites using CallRail and it is crucial to proving the value of my marketing efforts.

Cons
The reporting takes a little time to get the hang of, but once you've got it down - it isn't too bad.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Jean Jones

Consistently Excellent User Experience

Used daily for 2+ years
Reviewed 2019-11-27
Review Source: Capterra

I am able to call on behalf of my companies in real time with a localized telephone number. I am able to provide accurate calling data to my companies that contributes to my success.

Pros
I appreciate the ease of use on a daily basis. There is no need to "stop & think" about what you are doing but instead the methodology is so user friendly it becomes second nature to you. Saving time on the phone is a special gift CallRail gives to me each day.

Cons
I can honestly say there is really nothing that I don't like about the product. When I run into any difficulties I am able to reach out to specialized customer service person who walks me through my issues in a kind and patient manner each time, with no exceptions.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

A must for proper attribution

Used daily for 2+ years
Reviewed 2020-05-05
Review Source: Capterra

CallRail has been a lifesaver for proper attribution of phone calls, leads, and sales. We have used it on our own website and for many of our clients. This has allowed us to move from "I feel like the phones are ringing more" to "You received X number of leads and X number of sales from this channel this month." With this information, we've been able to improve our targeting and improve ROI.

Pros
With CallRail, it is incredibly easy to set up dynamic tracking numbers that will help you see exactly where your phone calls are coming from. This is essential for anyone who cares about attribution. The reporting capabilities are nice - easily integrates with Google Analytics, Google Ads, and Google Data Studio.

Cons
I wish they would remove the minimum size of a number pool. We have some websites with very small traffic that don't need 4 phone numbers.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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Lloyd Co

Zero Customer Support

Used daily for 2+ years
Reviewed 2017-11-28
Review Source: Software Advice

I was on the pro plan and spent a very large amount of money a month use the service you would think the customer support would be better but it’s not the staff when you finally do get someone are rude condescending and sarcastic on the phone. I took my 30 phone numbers in my business and clients to a different company I would not recommend using this company if you feel you ever will need any support they don’t care about you or your company.

Pros
It’s cheap. That’s about it. Get what you pay for. They track your phone calls they track your numbers the plug-ins are easy they change their navigation so I that’s not easy anymore

Cons
Good luck getting any support. They literally don’t answer the phone, return calls and take days to reply to emails.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Emma Kowalkowski

High Quality and Reliable Call Tracking Software

Used daily for less than 6 months
Reviewed 2020-03-11
Review Source: Capterra

CallRail saves us a lot of time by presenting the data in Google Analytics where all of our other KPIs are housed. My team has also had very positive experiences with the customer service team.

Pros
The main reason we switched from another call tracking software is because of the fact that CallRail integrates directly with Google Analytics. I love that we are able to set up phone calls as a goal right in GA. This also then means it integrates directly with our GDS reporting software.

Cons
I wish that you could choose the timeframe in which two calls from the same number is deemed a unique call or not. The 30 day timeframe is a long time and if a user calls on the 1st and then again on the 27th of a month, for example, it could be for two separate sales/conversions.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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CallRail pricing

Starting from
$45/month
Pricing options
Free trial
Subscription
View Pricing Plans

Pricing begins at $45 per month, and includes 10 local phone numbers and 500 minutes. Every account includes session-level tracking, call recording, our top integrations, and unlimited clients & users.

CallRail features

API
Activity Dashboard
Automatic Notifications
Call Monitoring
Call Recording
Call Routing
Caller ID

CRM Integration (80 other apps)
Call Transfer (93 other apps)
Chat (123 other apps)
Communication Management (95 other apps)
Conferencing (104 other apps)
Contact Management (89 other apps)
Instant Messaging (108 other apps)
Real Time Notifications (79 other apps)
Real Time Reporting (83 other apps)
Reporting & Statistics (132 other apps)
Third Party Integration (158 other apps)
Video Conferencing (97 other apps)
Voice Mail (83 other apps)

Videos and tutorials

Additional information for CallRail

Key features of CallRail

  • API & Webhooks
  • Automatic Lead Classification
  • Block & Filter Callers
  • Call Recording
  • Dynamic Number Insertion
  • Easy Data Export
  • Full Caller ID Data
  • Google Adwords Integration
  • Google Analytics Integration
  • Instant Email Call Notifications
  • Instant Phone Number Setup
  • Keyword Call Tracking
  • Local Numbers: US & Canada
  • Low Monthly Cost
  • No Setup Fees & No Contracts
  • Real-Time Call Statistics
  • Toll Free Numbers: 888, 877, & 866
  • Transcriptions
  • Unlimited Company Accounts
  • Unlimited User Accounts
  • Whisper Messages
  • Wordpress Integration
  • form tracking
View All Features

Benefits

Integrations with existing platforms: With hundreds of integrations available, you can easily connect your CallRail account and activity to your existing tools for bid management, online analytics, CRM and more.

Agency Friendly: We work with agencies to help scale for the number of customers they are serving, provide volume discounts and allow agencies to white-label with ease.

14-Day Free Trial: Give us a shot for 14-days- we're sure you'll love the ease of use and user friendly interface of our powerful application.

No Contract, No Hidden Fees: We believe in being transparent in pricing and being the solution that works for your organization.

Call Reporting & Analytics: Know which campaigns and channels are driving calls to your sales desk.