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CallRail Logo

Call Tracking & Analytics

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CallRail - 2026 Pricing, Features, Reviews & Alternatives

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

CallRail overview

Based on 173 verified user reviews

What is CallRail?

By industry, CallRail reviewers are most commonly professionals in marketing and advertising (48%). The most frequent use case for CallRail cited by reviewers is call tracking (86% of reviewers).

What do users say about CallRail pricing?

Reviewers appreciate CallRail's reasonable pricing, cost-effectiveness, and flexible plans, and they value the free trial. Some users report unclear pricing, unexpected billing changes, and say the service can be expensive or the trial too short.

Starting price

55usage based /
per month
view pricing plans
try for free

Pros & Cons

Lead Management

Call Tracking

Call Management

Reporting

Pricing

Mobile and Text

CallRail’s user interface

Ease of use rating:

CallRail review summaries overview

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(10)
3-4(43)
5(120)

What do users say about CallRail?

Reviewers feel CallRail is easy to set up and use, offering valuable call tracking, lead management, and campaign attribution features that help them measure marketing ROI and optimize client campaigns. They say it integrates well with popular platforms, provides actionable reporting, and allows for flexible call management with multiple numbers and routing options. They appreciate the user-friendly interface and responsive setup support.

Some indicate that pricing can be confusing or high, and they experience occasional issues with customer support responsiveness and billing practices. They note reporting and integrations could be more robust, and that complex setups may require additional learning or assistance.

Select to learn more


Who uses CallRail?

Based on 173 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Marketing and Advertising
Construction
Arts and Crafts
Financial Services
Others

Use cases

Call Tracking
Call Recording
Telephony
Predictive Lead Scoring
Lead Management

CallRail's key features

Most critical features, based on insights from CallRail users:

IVR
Call monitoring
Computer telephony integration
Conversion tracking
Call routing
Keyword tracking
Caller id
Call transcription

All CallRail features

Features rating:

Access controls/permissions
Activity dashboard
Activity tracking
Alerts/Notifications
API
Archiving & retention
Automatic call distribution
Call center management
Call disposition
Caller id
Call list management
Call monitoring
Call recording
Call reporting
Call routing
Call scoring
Call scripting
Call tagging
Call tracking
Call tracking metrics
Call transcription
Call transfer
Campaign analytics
Chat/Messaging
Computer telephony integration
Conversion tracking
Customizable fields
Customizable reports
Dashboard
Data import/export
Event triggered actions
File transfer
Interaction tracking
IVR
Keyword tracking
Lead capture
Lead distribution
Lead generation
Lead management
Lead qualification
Lead segmentation
Live chat
Monitoring
Multi-Campaign
Multi-Channel communication
On-Demand recording
Performance metrics
Predictive analytics
Queue management
Real-Time analytics
Real-Time data
Real-Time monitoring
Real-Time reporting
Recording
Reporting & statistics
ROI tracking
Source Tracking
Tagging
Third-Party integrations
Voice mail
VoIP connection
Web forms
Workflow management

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CallRail pricing

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Lead Tracking

55

Per month

Features included:

  • 5 local numbers
  • 250 local minutes
  • Call & text tracking and attribution
  • Call recording and routing
  • Call transcription and analysis
  • Automation rules

Lead Tracking Complete

105

Per month

Features included:

  • Call, text, and form tracking and attribution
  • Custom form builder
  • Multi-touch CPL reporting
  • Call recording and routing
  • Call transcription and analysis
  • Automation rules

Lead Conversion

165

Per month

Features included:

  • Call & text tracking and attribution
  • Call recording and routing
  • Call transcription and analysis
  • Automation rules
  • Call summaries & sentiment analysis
  • Conversation trend reports
  • Automatic conversion tagging
  • Coaching & conversion tools

Lead Conversion Complete

215

Per month

Features included:

  • Call, text, and form tracking and attribution
  • Call recording and routing
  • Call transcription and analysis
  • Automation rules
  • Custom form builder
  • Multi-touch CPL reporting
  • Call summaries & sentiment analysis
  • Conversation trend reports
  • Automatic conversion tagging
  • Coaching & conversion tools

User opinions about CallRail price and value

Value for money rating:

Of 26 reviews that provide robust commentary on CallRail's price and value, mention it in a positive light.

Reviewers indicate that CallRail offers reasonable and competitive pricing, especially appealing to small and medium-sized businesses, and they appreciate the absence of contracts and the availability of a 14-day free trial. Users think the service is cost-effective for the features provided, though some say it could be more affordable or that additional pricing tiers would be helpful. Some reviewers find the pricing structure unclear or confusing, and they report concerns about unexpected billing changes and high costs for certain features. Some users feel the free trial is too short to fully assess value.

, and

CallRail integrations (16)

Integrations rated by users

We looked at 173 user reviews to identify which products are mentioned as CallRail integrations and how users feel about them.

Integration rating: 4.7 (5)

The amount of data provided from Analytics 360 is insane.

Verified reviewer profile picture

Eric S.

CEO

Google Ads logo
Google Ads

Integration rating: 4.5 (5)

Wir nutzen die Software ausschließlich in Verbindung mit der Betreuung von G-Ads Kampagnen.

KW

Kim W.

Geschäftsführer

Zapier logo
Zapier

Integration rating: 5.0 (2)

While I love the tool. I wish there was more training on this. I'm now sure what this looks like but the current platform isn't very helpful.

JD

Josh D.

Business Manager

Integration rating: 4.0 (2)

We integrate our website with our google ads account for better data collection.

HG

Heldor G.

Marketing Manager

Integration rating: 4.5 (2)

Integration rating: 5.0 (1)

I frequently upload huge spreadsheets of audits containing thousands of bill rows. The device compares the data against CMS rules and collects billing errors from direct execution. I am saved several days from row by row checking.

TJ

Tami J.

Chief Compliance Officer

CallRail customer support

What do users say about CallRail customer support?

Customer support rating:

We analyzed verified user reviews to identify positive and negative aspects of CallRail customer support.

Widely noted by reviewers, CallRail's customer support is responsive, knowledgeable, and helpful during setup and ongoing use.

A significant portion of users appreciate the friendly support team and abundance of helpful articles and guided resources.

A limited number of users report difficulty reaching support, slow responses, and unresolved issues, especially regarding billing and refunds.

Support options

Phone support
Email/help desk
Chat
Faqs/forum
Knowledge base

Training options

Videos
Webinars
Documentation

To see what individual users say about CallRail's customer support, check out the review snippets below.

“I would go to Corporate for support and they could not figure it our either and went to CallRail support only to be told it was a function no longer available to "managers". ”

TY

Teresa Y.

Tech Support

“The biggest issues we have with this software is that our customers don't want to pay for it.”

JO

Jacob O.

Senior Paid Media Strategist

CallRail FAQs

Q. Who are the typical users of CallRail?

CallRail has the following typical customers:
Mid-size Business, Small Business, Freelancers, Large Enterprises

These products have better value for money


Q. What is CallRail used for?

CallRail makes it easy for businesses of all sizes to turn more leads into better customers. Serving more than 200,000 businesses worldwide, CallRail’s marketing analytics and business communications software delivers real-time insights that help customers market with confidence. Founded in 2011, CallRail has grown its award-winning platform from G2 top-rated inbound call tracking software to include form tracking, conversation intelligence, and business communications products. Fitting seamlessly into existing workflows, CallRail integrates with leading marketing and sales software including HubSpot, Facebook, Salesforce, and Google Ads and Analytics. Additionally, CallRail’s Partner Program offers affiliate, agency, and technology partnership opportunities, helping businesses earn, grow, and build with CallRail. CallRail makes it easier for its partners to expand services, attract customers with greater lifetime value, and share revenue from referral sales. CallRail has been featured on the Inc. 5000 fastest growing companies and Deloitte Tech Fast 500 lists for multiple consecutive years. The Atlanta-based company is powered by more than 300 employees committed to delivering incredible products. They’ve earned CallRail spots on Inc. Magazine’s 2018 and 2019 Best Places to Work list as well as the Forbes Best Startup Employers list in 2020. For more information or to view a demo of the platform, visit http://www.callrail.com


Q. Does CallRail support mobile devices?

CallRail supports the following devices:
iPad, Android, iPhone


Q. What level of support does CallRail offer?

CallRail offers the following support options:
Phone Support, Email/Help Desk, Chat, FAQs/Forum, Knowledge Base

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