Name: Salesforce Platform
Rating: 4.36734693877551 (392 reviews)

Salesforce Platform vs Amaka

Jira

viaSocket

Zapier

Jira is project tracking software that helps every team collaborate to plan, track, and release work by breaking down big ideas into achievable steps. Jira offers features like task organization, work alignment to goals, customizable workflows, and real-time data insights to optimize outcomes.

viaSocket is a cloud-based and AI-enabled workflow automation tool that enables users to create workflows with prompts. Key features include conditional logic, webhooks, custom APIs, and security.

Zapier connects the web apps SMBs use every day so you can save time, automate tedious tasks, and focus on what matters most. In just a few minutes, you can set up automated workflows using 6,000+ of the most popular web apps—no code required. 


Salesforce App Cloud’s Lightning Process Builder allows users to automate business workflows by building custom apps & integrations using point-and-click tools

Reporting/Analytics

Access Controls/Permissions

Third-Party Integrations

Collaboration Tools

Alerts/Notifications

Document Management

Drag & Drop

Approval Process Control

By industry, Salesforce Platform reviewers are most commonly professionals in computer software (18%). The most frequent use case cited by reviewers is workflow management (73%).

Users and use cases

Some users say Salesforce Platform provides good value for nonprofits with free licenses and no hardware fees. Reviewers appreciate its features, but they find high licensing costs, paid add-ons, and expensive consultants reduce overall value for money.

Value for money

The Salesforce Platform integration most frequently cited by reviewers is Slack, a team communication product rated 4.4 out of 5 for its integration with Salesforce Platform.

Integrations

Salesforce Platform is a workflow management solution offering key features such as customizable fields and reporting/analytics, among others.

Salesforce Platform

Web-based

Windows

iPhone

Linux

Android

iPad

Odoo 

Trello

Platform Starter

Platform Plus

High and increasing costs

Vice President, Fishbowl Partner Nation

The product is so embedded in all that we do and are and with a lack of comparable products to move to, we feel like we are trapped and forced into paying the new prices every year.

72% of reviewers feel negative about Salesforce’s pricing. Users think the product is expensive, with costs rising for additional licenses, plug-ins, and required customizations. Some reviewers report that setup and ongoing maintenance often demand outside consultants, which adds significant expense. They say the platform’s complexity can lead to high implementation and training costs, making it less accessible for small businesses or those with limited budgets. Many users feel frustrated by frequent price increases and the perception of being locked into costly annual commitments.

Comprehensive lead management tools

I love how this platform works and integrates with so many other tools, allowing for easy tracking and monitoring of leads, successes,etc in the client life cycle

92% of reviewers feel positive about Salesforce’s lead tracking capabilities. Users think the platform makes it easy to monitor leads, opportunities, and sales progress across departments. Reviewers appreciate being able to assign leads, automate follow-ups, and view detailed analytics for forecasting. Some users say the integration with other tools and the ability to organize and update lead information in bulk are particularly helpful. They find that tracking the entire client lifecycle and ensuring no leads are missed is crucial for their sales and marketing operations.

Highly adaptable CRM platform

89% of reviewers feel positive about Salesforce’s customization options. Users say the platform allows them to tailor workflows, fields, dashboards, and objects to fit their unique business needs. Reviewers appreciate the flexibility to personalize the system for different industries and scales, often mentioning the ease of creating custom solutions and integrating other essential products. Some users report that advanced customization enables them to improve efficiency and address specific requirements, making the platform valuable for diverse organizational processes.

Service Hub Representative

It’s a robust, flexible system that can transform how teams manage customer relationships, automate processes, and analyze data. Once you get past the initial learning curve, it becomes an incredibly valuable tool that supports efficiency and growth

Senior Marketing and Communications Specialist

From a marketing and communications perspective, Salesforce shines when it comes to data depth. When structured well, it enables meaningful insights into audiences, journeys, and long-term engagement that simpler tools just can’t provide.

Senior Account Executive

I benefit most from the ability to edit and track my sales pipeline (with great visual charts), create and track tasks to better structure my day, and it has great integrations with other systems I use.

Salesforce is incredibly powerful and flexible. If you need a CRM that can scale with your organization, handle complex data relationships, and adapt to highly customized workflows, it’s hard to beat.

Owner

I love utilizing the campaigns and reporting features for marketing to understand attribution and ROI for various different marketing campaigns.

Pharmacist

I only wish it would be customizable and have the ability to easily limit the amount of information on one page to limit scrolling and clicking.

Engagement Officer

I like how at both places I have used Salesforce, it is so customisable and adaptable to the organisational needs, it has customer data, sales, marketing but also a strong dashboard and pipeline tracker.

I really like working in Salesforce platform due to its versatility and ability to access ample amount of information in the same tab.

Safely stores all the data I need for my position and helps me better navigate my day to day tasks.

Account Executive

Love the system, as I mentioned it's a great tool and I use it everyday to put together all my notes, and keep my pipeline up-to date.

Records Specialist

Overall I enjoy using Salesforce, it has the capability of providing a great way to manage customer data for researching accounts while allowing you to add notes and process payments quickly.

Sr. Sales Enablement Specialist

The capabilities of Salesforce are unmatched in terms of the infinite number of tools that can be integrated, the customization flexibility, and the ability to create a variety of reports.

Manager, FPandA - Sales Compensation

The number of objects/tables can be a bit overwhelming when trying to build reports - this is partly just a learning curve issue, but it can be challenging to build a report without understand how all the objects connect.

Salesforce gets a lot of hate, but at the end of the day, it is a great platform with loads of functionality, and it is customizable to just about any organization.

Admin RD Consulting

Overall, the out of box experience is pretty simple and it has a great ability to scale to meet needs and exceed project management expectations.

Salesforce Consultant

In summary, despite some challenges, Salesforce’s robust customization, automation, and support resources make it a powerful tool for enhancing business processes and driving growth.

Software engineer

An all inclusive suite where we can manage data and create workflows all in one platform instead of using separate tools or platforms.

New Business Representative

I've used salesforce for over 3 years now and it has been one of the most useful tools I've had in my life when it comes to sales roles, with just a few caveats.

Although Salesforce is highly customizable, certain limitations within its framework can make it difficult to implement very specific or unique requirements without resorting to workarounds or third-party solutions.

Branch Office Administrator

There are different calendar views, where I might miss something on the calendar, I might catch on the day at a glance.

Salesforce allows my company to help provide the most efficient way to work with our customers.

Proposal Project Manager

I also love that just any user can't manipulate it and Salesforce truly tracks when things are done in the system, down to the exact time!

To get the most out of Salesforce, you need real investment—either in staff expertise, consultants, or both.

Contractor

Owner - Licensed Advisor

Its strong development for community support and regular updates further contribute to a positive user experience.

Salesforce Platform est a unique and very usefull tool for any company that needs to keep track of its business.

Membership Manager

We were also able to assist customers very easily with items such as account updates and reset.

Senior Manager, Information Technology

Salesforce is the complete CRM system that all companies need; its wide catalog of products works for any company's industry.

Clicking on any link can take me to the related records - I wish more SaaS tools I use worked the same way.

Sales Manager

I could be waiting for a few minutes at times just to load the next page.

I used salesforce in conjunction with SunRun, the platform was super smooth to use and train reps to use as well.

Without that, it’s easy for the system to feel overwhelming, slow, or underutilized.

Install technician

Makes jobs easier for Frontline employees to access client information and provide fast efficient response.

I also appreciated the amount of time our account rep spent with our group to ensure all of our training needs were met.

I would like there to be an option to mark an appointment as “rescheduled” instead of just “canceled”.

What I loved about using salesforce was that we could see a lot of information about the customer in one place.

Admin Consultant

I’ve worked with other similar platforms and nothing comes close to how intuitive Salesforce has been.

It is easy for us to make adjustments when we need to and seldom need help from their customer support folks.

Love the task managing, customer support and provides value for money.

Content Moderator

Somes a call would take place and a person's information didn't populate so I had to input it manually.

Co-Founder

Incredibly powerful tech to automate nearly every marketing channel in a large scale business. Once its built out, you'll never need another marketing tech product.

It’s nice being able to bounce back and forth between coworkers tasks in case I need to make a quick change.

I was able to locate customers when calls came through.

Engineer

All in one data capture tool to collaborate between teams and regions in an organization.

Contact Centre Agent

I love how we can open multiple pages on one page and we do not have to open a different tab.

Can track inventory, issues, cases, business opportunities all in one place.

What I didn't like, or probably had not learned, was how to integrate auto-assign by message types.

Parts Manager

You can report, and collect data to track down results, forcast and more.

My company is looking for a new CRM and I’m highly recommending Salesforce and their awesome automation.

Customer Marketing

Lead Tracking

Data Management

Reporting

Account Management

Customization

Information Management

Business Growth

Workflow Automation

Small Business

Freelancers

Large Enterprises

Mid-size Business

Some users say Salesforce Platform offers significant value for nonprofits, with free licenses for up to ten users, and appreciate cost savings from no hardware or maintenance fees. Reviewers appreciate the extensive features and customization options, but they find the high licensing costs, required paid add-ons, and frequent need for costly consultants or administrators to be major drawbacks. Some reviewers feel the platform’s complexity increases setup and maintenance expenses, making it less cost-effective for small businesses. Users think ongoing price increases and the cumulative cost of customization and integrations reduce its overall value for money.

Salesforce

Albato

A single platform for all business automations. You can connect any apps without code.

ZappySys SSIS PowerPack

SSIS PowerPack is an integration management solution that includes a collection of various high-performing, drag-and-drop connectors/tasks for Microsoft SQL Server Integration Services (SSIS). It is designed to boost your productivity using code-free components to connect many cloud as well as on-premises data sources such as REST API Services, Azure Cloud, Amazon AWS Cloud, MongoDB, JSON, XML, CSV, Excel, and Salesforce.

Amaka provides highly customizable accounting integrations to connect and automate the apps individuals use every day while ensuring data entry accuracy. It helps synchronize sales, payment, and transactional data with the Xero, Quickbooks, MYOB accounting software.

Dashboard

Web Services

Multiple Data Sources

The Amaka integration most frequently cited by reviewers is Xero, an accounting product rated 5.0 out of 5 for its integration with Amaka.

By industry, Amaka reviewers are most commonly professionals in accounting (21%). The most frequent use case for Amaka cited by reviewers is integration (99% of reviewers).

Amaka

Microsoft Power Automate

Link My Books

Commercient SYNC

Basic

Owner, Principle Practitioner

I had issues with an integration, reached out for assistance and was provided a timely respond with professional and excellent service.

Head Groomer of Dogs

You can't get a 1:1 consult on the day you find the issue BUT that's because they are so busy helping other people.

Director

A bit inconvenient that once I cancelled my premium subscription, I cannot revert back to free subscription automatically, but need to start a new integration, but unable to use original account name in Xero

Website Administrator

With minimal help from my client's accountant, I was able to set up the Amaka integration between Square and MYOB for my client's e-commerce store.

Perhaps the timeframe of booking a session but really this didn't pose too much of an issue.

I was so relieved when Lyle at Amaka could do a historical sync for me.

Not having a background in finance I was really overwhelmed (I just help my husband out by doing his business accounts but am in no way confident) and having the support of Amaka who not only identified the problem but fixed it for me, was such a huge relief.

Product Designer

Some of the tax & surcharge dropdown settings could have a little more info about what effect changing them has.

Chief Operations Officer

Lack of choice with how to customise the fee processing or the account codes that they were mapped against.

Business Owner

The limited time on the zoom of 30 minutes as somethings werent finalized over the call so had to rebook or follow up by email.

Senior Bookkeeper

They process surcharge as Tax and it creates the tax never exists in the real world, and it ruins tax calculation hence the POS becomes not possible to integrate with accounting system (as it counts Tax incorrectly as well as sales).

Founder

The most impactful feature is the minimal to no input required, to record each transaction/payment in MYOB, which allows your business to focus more on making sales and sending invoices, rather than recording payments or having to create duplicate invoices if you use account keeping software and invoice through Square.

Principal

Great service by customer support staff to assist with the complete configuration of the Xquare/Xero integration

Client Bookkeeper

She gave me clear instructions on how to reconnect Xero to Square and it solved my problem.

We also use Amaka for SQUARE x Xero integration.

Some data syncing has had glitches, but the team is always willing to find solutions.

Owner/Operator

She guided me through the integration and then volunteered to finish a part of the process that needed to be completed manually.

Barista/Business Owner of Cafe

Fast and effective integration management between Square & Xero.

System Architect

It's good solution for a set and go solution for revel and Amaka integrations

Some integration/mapping into MYOB is limited.

Amaka is good, however I have to wait a few days to book in a time to fix a problem which most of the time is urgent.

General Manager/Director 

sensitive content hidden] mentioned in our meetings about paying a monthly fee for up keep on the account but I didnt know that there was a monthly fee for this service.

Bookkeeper

I had an issue where someone had started to map the integration but must not have had the expertise anyway

Integrating Square transactions with Xero

We always manually entered the sales on our POS system (that time Chromis POS) to our accounting software (Xero) but as our business got bigger that task stole to much valuable time.

Highly recommend as I have learned a lot through this process of things that I have been doing wrong for years as well as diagnosing and completely fixing my Intergrations.

Physio

Very helpful, able to explain everything clearly.

Accountant

Not having access to the software myself and only being able to provide spreadhseet info

Partner

Proactive team, great communication and very efficient and reliable

Cloud support

It was really nice to receive an email from an actual person rather than having to go through an automated process.  

They are dedicated to finding resolutions that support my business.

Financial Controller

A link to reconnect the software from within the accounting package would be easier, than trying to remember the contact details for the integration.

Salesforce Platform vs Amaka Comparison (2026)

Salesforce Platform

Amaka

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives