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Salesforce Platform Logo

Develop enterprise & customer-facing apps

Last updated: March 2025

Table of Contents

Salesforce Platform - 2025 Pricing, Features, Reviews & Alternatives

What is Salesforce Platform?

Salesforce App Cloud lets users build enterprise apps quickly that help connect employees, engage customers, track performance, and integrate everything. App Cloud is a single, unified ecosystem of tools and services including Force, Heroku Enterprise, and Lightning that adds up to the fastest, easiest way to take the lead in the app revolution. Even build Android apps and iOS apps.

Salesforce App Cloud offers an extensive feature set out of the box, which allows lines of business to develop enterprise apps without writing code. Visual tools allow administrators to build applications, create triggers and workflows, and manage the data architecture with a fully drag-and-drop interface. Best of all, applications built with Salesforce App Cloud are built once but run everywhere--on desktops, mobile phones, tablets, and even wearable devices. For custom solutions, Salesforce App Cloud allows developers to write code in any modern language, such as Node.js, PHP, Ruby, or Python (to name a few).

Benefits of using Salesforce Platform

Full PaaS (no hardware or underlying systems to manage)
Visual Development (Page Builder, Community Builder, App Builder, Process Builder, & Data Schema Builder)
Programmatic Development (Support for all Modern Languages, Team Administration, Access Controls, Logging)
Mobile Services (SDK, Push Notifications, Geolocation, Offline)
Integration (APIs, SOAP, REST, Point-and-Click Tools)

Starting from

25

/user

Per month

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Salesforce Platform’s pros and cons based on 349 verified reviews

To identify what users like and dislike about Salesforce Platform, our data scientists apply advanced modeling techniques to our proprietary reviews data. We've sorted the resulting list of pros and cons based on the percentage of users who expressed positive sentiment toward the given topic in their reviews.

Verified reviewer profile picture
Verified reviewer profile picture
Verified reviewer profile picture
To determine these pros and cons insights, we analyzed responses from 349 verified reviews

Versatile integration capabilities

91% of reviewers feel positive about Salesforce's integration capabilities. Reviewers appreciate the platform's ability to seamlessly connect with a wide range of third-party systems and applications. They find that the numerous out-of-the-box integrations and robust APIs facilitate the extension of Salesforce's functionalities. Users report that integrating tools like Heroku, Force.com, and AppExchange enhances their workflows and business processes. Some users say the integration with legacy systems and other enterprise applications allows for a cohesive and efficient operational environment.

See related user reviews

“It integrates various services including Heroku, Force.com, and AppExchange, making it versatile for different types of app development.”
“There are a ton of integrations out of the box (on their salesforce exchange) and their APIs allow savvy developers to build custom integrations that aren't available.”

Extensive customization options

90% of reviewers feel positive about Salesforce's customization options. Users think the platform's ability to tailor CRM solutions to specific business needs is invaluable. They appreciate the ease of creating custom objects, fields, and workflows, which allows for a highly personalized user experience. Reviewers indicate that the flexibility to integrate various software and the potential for extensive automation make Salesforce a powerful tool for enhancing business processes. Some users say the customization capabilities enable them to address unique requirements across different departments and industries.

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“Customisation: Salesforce provides advanced customisation, allowing companies to create CRM solutions tailored to their specific needs.”
“Salesforce presents an incredibly adaptable platform that can be personalized to address the unique requirements of businesses, regardless of their industry or scale.”

High Costs for Small Businesses

79% of reviewers feel negative about Salesforce Platform's value for money/pricing. Some reviewers feel that Salesforce offers a powerful and flexible CRM tool. Users appreciate the cost savings on ongoing product licensing. However, many users report that Salesforce can be expensive. They mention additional costs for consultants and developers.

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“It can be costly if you don't have an admin in house, or if you have a very complex business process you want to model in Salesforce.”
“The product is so embedded in all that we do and are and with a lack of comparable products to move to, we feel like we are trapped and forced into paying the new prices every year.”

Salesforce Platform's key features

Most critical features, based on insights from Salesforce Platform users:

Reporting/Analytics
Workflow Management
Workflow Configuration
Web/Mobile App Development
Integrations Management
Reporting & Statistics

All Salesforce Platform features

Features rating:

Debugging
Data Management
Code Development
Customizable Fields
Business Process Automation
Access Controls/Permissions
Task Progress Tracking
Integrated Development Environment
Task Management
Code Editing
Source Control
Configurable Workflow
Collaboration Tools
Deployment Management
Third-Party Integrations
Graphical User Interface
Alerts/Notifications
Activity Dashboard
API
Visual Modeling
Document Management
Approval Process Control
Drag & Drop
For Developers
No-Code
Geolocation
For No-Code Development
Iteration Management
Mobile Development
Performance Management
Software Development
ETL
Database Support
Data Modeling
Compatibility Testing
Web App Development

Salesforce Platform alternatives

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Per month

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Zoho CRM logo
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14

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Salesforce Platform pricing

Starting from

25

/user

Per month

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Salesforce Platform price and value

Value for money rating:

Of 47 reviews that provide robust commentary on Salesforce Platform's price and value, 21% mention it in a positive light.

Some reviewers feel that Salesforce Platform offers a powerful and flexible CRM tool with extensive integrations and customizations, making it a worthwhile investment despite its higher price. Users appreciate the cost savings on ongoing product licensing and the availability of free solutions on the app exchange. Nonprofits benefit from free licenses for up to 10 users. However, many users report that Salesforce can be expensive, especially for small businesses or those requiring significant customization. They mention additional costs for consultants, developers, and necessary customizations, which can make the platform less cost-effective for smaller operations.

Check .

To see what individual users think of Salesforce Platform's cost and value, check out the review excerpts below.

“For nonprofits, the nonprofit success pack is a great starter kit and you can't beat the price - free for up to 10 users.”
“Cost: Salesforce can be expensive for small businesses or startups, especially for advanced features such as supply chain management and production management.”
“The price is the main aspect of Salesforce that I find objectionable. Because it is fairly expensive and every additional license that you get only drives up the price, you should probably consult a more knowledgeable person before making a purchase.”

Salesforce Platform integrations (654)

Integrations rated by users

We looked through 349 user reviews, to identify which products are mentioned as Salesforce Platform integrations, and what is the users perception.

Slack logo
Slack

Integration rating: 4.5 (4)

Slack is our main hub for communications and Salesforce alerts/notifications are critical to getting our job done right and on time.

RF

Ritchie Filippi

Producer

Integration rating: 4.5 (2)

Pulling in email and other customer communications right into SalesForce without having to remember to sync is highly important.

JH

Jason Hilliard

Academic Advisor for Enrollment Partnerships

ServiceNow logo
ServiceNow

Integration rating: 5.0 (1)

Our content organisation uses serviceNow as a ticketing software purely because of high licensing costs for Salesforce. The integration of serviceNow with Salesforce was not easy but after 15 months of development time we currently have a pretty robust system and an integration between both of platforms

CT

Chetan Thaker

Director, customer experience

Gmail logo
Gmail

Integration rating: 5.0 (1)

We can add and share contacts from Gmail directly into Salesforce Platform.

RF

Ritchie Filippi

Producer

Integration rating: 4.0 (1)

We added field service in order to better track opened cases with multiple site visits. We were not able to accurately bill for multiple trips, or associate any equipment used per visit. We were leaving money on the table.

DW

Drew Wolf

CEO

Totango logo
Totango

Integration rating: 5.0 (1)

Updating automatically filled information in Totango is helping us to reduce the manual work and avoiding any human typing errors.

MF

Mostafa Fahmy

Senior Billing & Collection Specialist

Gainsight CS logo
Gainsight CS

Integration rating: 5.0 (1)

The CS tool communicates with Salesforce to collect clients' details and journey stage

Verified reviewer profile picture

Anonymous Reviewer

Director of Customer Success

Zapier logo
Zapier

Integration rating: 4.5 (2)

Docusign logo
Docusign

Integration rating: 4.5 (2)

Docusign CLM logo
Docusign CLM

Integration rating: 5.0 (1)

Integration rating: 4.0 (1)

Five9 logo
Five9

Integration rating: 5.0 (1)

Mosaic logo
Mosaic

Integration rating: 4.0 (1)

Integration rating: 4.0 (1)

Vagaro logo
Vagaro

Integration rating: 3.0 (1)

Freshdesk logo
Freshdesk

Integration rating: 5.0 (1)

Odoo  logo
Odoo

Integration rating: 4.0 (1)

BOARD logo
BOARD

Integration rating: 4.0 (1)

Showpad logo
Showpad

Integration rating: 4.0 (1)

Simpplr logo
Simpplr

Integration rating: 5.0 (1)

Enigma Vault logo
Enigma Vault

Integration rating: 4.0 (1)

Integration rating: 4.0 (1)

Integration rating: 5.0 (1)

Teach n Go logo
Teach n Go

Integration rating: 4.0 (1)

Airtable logo
Airtable

Integration rating: 5.0 (1)

Salesforce Platform support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Chat
FAQs/Forum
Phone Support
Knowledge Base

Training options

Webinars
In Person
Videos
Documentation
Live Online

Salesforce Platform reviews

Overall rating

4.3

/5

349

Positive reviews

88

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.06/10
Rating distribution

5

4

3

2

1

175

133

29

7

5

Pros
“I love it's customizability, the app exchange, and the Salesforce Community. The app exchange is great for free (or sometimes paid) solutions to add to your Salesforce instance and its capabilities.”
“It is very user friendly, offers great customization, and is great when it comes to keeping all tasks organized and on track.”
“The clear sections and adaptability of the platform is really amazing. Its hopeful that its shortcomings will be taken care of in the near-future releases.”
Cons
“Just after logging in, the wait time is considerably higher than Classic's and is very annoying to sit around while it loads with the latest update's mascot watching your frustration.”
“The only negative aspect of the platform is the cost. It can be restrictive for smaller projects and when I need to add more users/managers.”
“There are something things that I dislike about creating quotes.”

Salesforce Platform FAQs

Q. What type of pricing plans does Salesforce Platform offer?

Salesforce Platform has the following pricing plans:
Starting from: $25.00/month
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)

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Q. Who are the typical users of Salesforce Platform?

Salesforce Platform has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Public Administrations, Small Business


Q. What languages does Salesforce Platform support?

Salesforce Platform supports the following languages:
English, Spanish, German, Italian, Swedish, Dutch, Danish, French


Q. Does Salesforce Platform support mobile devices?

Salesforce Platform supports the following devices:
Android, iPad, iPhone


Q. Does Salesforce Platform offer an API?

No, Salesforce Platform does not have an API available.


Q. What other apps does Salesforce Platform integrate with?

Salesforce Platform integrates with the following applications:
QuickBooks Desktop, Marketo Sales Connect, Slack, Tableau, Google Cloud, ServiceNow, Salesforce Einstein, Microsoft Power BI, Xero, Shopify


Q. What level of support does Salesforce Platform offer?

Salesforce Platform offers the following support options:
Email/Help Desk, Chat, FAQs/Forum, Phone Support, Knowledge Base

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