Tray.io vs Make

Zapier

IFTTT

Workato

n8n.io

Cognigy.AI

Coolfire Core

Compare Tray.io and Make based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Zapier connects the web apps SMBs use every day so you can save time, automate tedious tasks, and focus on what matters most. In just a few minutes, you can set up automated workflows using 6,000+ of the most popular web apps—no code required. 


Albato

A single platform for all business automations. You can connect any apps without code.

viaSocket

viaSocket is a cloud-based and AI-enabled workflow automation tool that enables users to create workflows with prompts. Key features include conditional logic, webhooks, custom APIs, and security.

Tray.io is an enterprise-scale integration platform that enables business professionals to connect their whole cloud software stack & automate complex processes

Access Controls/Permissions

Activity Dashboard

Activity Tracking

AI-assisted Development

AI/Machine Learning

Alerts/Notifications

Application Management

Business Process Automation

Business Process Control

Cloud Data Integration

Configurable Workflow

Custom Development

Customizable Dashboard

Customizable Fields

Customizable Forms

Customizable Templates

Dashboard

Data Connectors

Data Extraction

Data Import/Export

Data Integration

Data Management

Data Mapping

Data Quality Control

Data Security

Data Storage Management

Data Synchronization

Drag & Drop

ERP integration

Forms Management

Graphical Workflow Editor

Integration Management

Integrations Management

Iteration Management

Multiple Data Sources

Pre-built Connectors

Process Modeling & Designing

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Real-Time Updates

Reporting/Analytics

Reporting & Statistics

Role-Based Permissions

Rules-Based Workflow

Search/Filter

Template Management

Templates

Third-Party Integrations

User Management

Version Control

Web Services

Website Integration

Workflow Configuration

Workflow Management

Tray.io

Web-based

Windows

Linux

Copy of Basic 1

Mid-size Business

Large Enterprises

Integromat can connect to almost any cloud service to transfer and transform data to other cloud services. There are many prebuild connectors, as well as universal connectors that can be used to connect to almost any endpoint.

Calendar Management

Collaboration Tools

Data Visualization

Document Management

Email Management

Help Desk Management

Metadata Management

Mobile Access

Monitoring

No-Code

SMS Messaging

Task Management

Most reviewers indicate that Make delivers strong value for money, especially due to its flexible, affordable pricing and generous free plan. Some reviewers report that the operations-based pricing can be confusing and may result in unexpectedly high costs.

Value for money

The Make integrations most frequently cited by reviewers are: Google Sheets (a spreadsheet product rated 4.8 out of 5 for its integration with Make), Airtable (a project management product, 5.0), and Google Drive (a cloud storage product, 5.0).

Integrations

By industry, Make reviewers are most commonly professionals in marketing and advertising (16%). The most frequent use case for Make cited by reviewers is integration (75% of reviewers).

Make

Free

Core

Teams

 Enterprise

SEO Marketer

Apart from the hard to debug workflows, make.com does a good job at helping me develop simple workflows - between make.com, google sheets and social media.

Founder

If I had to pick a flaw, while the educational content is very good, there are "continuation" errors (I assume due to updates in the course content which is not back-checked and edited, or due to updates to the platform, so an image you see may not be the same as in the course).

Creative Content Creator and Adult Industry Influencer

Use It For Complex / Creative Workflows, Or Use It To Add Extra Security On Your iPhone To Track Your Phone If Ever Stolen… It Can Do Many Things.

BI and Automation Lead

Even within product teams, Make can be super useful for building and exploring new processes or solutions, refining all the features until satisfaction before putting it into regular code.

Performance Marketing Specialist

It's a very customizable platform for you to set up automated data transfer.

Overall, it's a great tool enabling all kinds of business functions to start automating their own processes, requiring fewer people to build processes.

Microservice-like scenario architectures can be quite helpful for managing bigger processes and ensuring maintainability.

Technical Support Engineer

They have many native connections as well as the option to connect via API which makes the use cases unlimited

Co-Founder

Thanks to the visual interface, creating unique scenarios that are different from the standard ones is as simple as a pie

IT Manager

It’s great that you can test each module step by step, that saves so much time when things break

To provides more automation options than the competitors which helps in no-coding more specific tasks

Owner

Also, auto save should be implemented because I've lost changes many times with this.

Software Architect

It is an excellent tool for small to medium businesses that need to automate light processes (like requesting feedback after an order was placed, or autoreplying); but it falls short when it is needed for integrating with other custom APIs; as an example: a JSON schema cannot be defined upfront, it can only be inferred from an actual endpoint call - meaning that the model that Make suggest, may not reflect the actual response that will be received in various scenarios.

The model definitions, are stored in a data store (which is also part of the platform), but the data store is extremely limited in terms of what it can store vs cost; so for custom solutions the costs will increase rapidly.

We use it mostly for more specific automations that are not integrated with Zapier

Business Data Analyst

Make's ability to integrate with a wide array of services and platforms that may or may not be integratabtle otherwise has really helped our org streamline the creation of some vital business processes as well as streamlining the actual processes themselves as well.

Web Developer

While make.com has a huge list of supported applications, I've faced some cases where I couldn't find the one that I wanted.

I use it regularly for my web projects and also for automating personal tasks.

Head of Business Intelligence

You have the possibility to select a plan based on the operations you estimate to use monthly. And there are a lot of options (eg. 10k, 20k, 40k etc.)

Consultant

It is sometimes trial and error how to create your workflow.

Business Operations Associate

I'm not sure there's a way to export historical data. If it could be exported, say to a CSV, it could make it much easier to understand that data (especially when the amount of operations being completed in a single scenario execution is very large).

Digital operations executive

The filters between each connection could use a bit of enhancement

Has pre-built integrations with almost every widely used SaaS tool.

Mainly how easy it is to integrate with external products, using direct connection or a webhook

Fantastic, moving away from Zapier, which can be quite messy and expensive, Make just works faster, more user friendly and easy to setup

Community Manager

Also hit the operation limit faster than I thought

Creative Director

I worked out how to do it a bit like with trial and error working out the bad things first but you get there.

Any drawbacks are seemingly outweighed by the amount of time and money saved by being able to quickly integrate and automate processes between various services and platforms.

The migration from Integromat was also a bit frustrating

It provides a friendly and easy-to-use interface for defining and maintaining simple flows - these are called scenarios and they are comprised of tasks.

Developer

Great, we have around 40+ scenarios running that make sure our data is on all the correct places at all time.

Systems Engineer

I love that Make is a product that is true to its endeavours to help information flow between apps that don't natively wish to communicate.

So even if you're a complete novice but have a desire to learn a new skill, it's very valuable.

Marketing Director

I created a marketing process where I put together: Google Sheets, Gmail, HubSpot, and Mailchimp. Since I implemented this, I have saved hundreds of hours; the process is automated, and it didn't take long to do it.

Recruiting Enablement Specialist

We use it for connecting our recruiting tools with our HRIS, and each other.

It has connectivity with a wide range of services (pretty much all mainstream social apps, chat apps and email apps)

Admin

Fairly easy to set up if you have someone with workflow knowledge and the pricing is solid

I would not recommend this service to anyone until they drastically improve their customer support.

Head of Customer Success

It was a game-changer when I joined an early-stage startup as it allowed us to automate all the manual workflows (involving lots of copy-pasting, file organizing and API calls) and therefore achieve more with our limited resources.

Tech Lead

As an online news outlet, we use this tool to automate the content moderation, image manipulation, and sharing of the news on social media channels, including WhatsApp, Telegram, Facebook, Instagram, Twitter, LinkedIn and so on.

Marketing

I only wish there were more lessons and tutorials.

Technical Support Specialist

I love how many options Make offers when setting up your own integrations through API - from filters to rules, etc. - I feel like I can customize my flow down to my needs without any coding skills.

Lawyer

It works with a huge number of different apps. When I started using it, I needed Zapier to fill in some of the gaps where Make could not complete the needed integration (at least natively). Since that time, Make has added nearly all of my required integrations.

Manager

Director

the most tedious flows like: complete forms, save documents in a specific place, insert pdf invoices from e-mail into our ERP without any manual step

Process Manager

What I like most about Make is how intuitive and flexible it is.

Desarrollo de nuevos negocios

The interface is very attractive, and the animations when you are creating a flow are really cool-Client onboarding, once I click to create my first scenario (Add a row in Google Sheets)

The visual interface of Make is a joy to use.

Also, the fact that this is provided as a SaaS solution made it appealing from a setup & configuration point of view.

Make is very versatile - You can adjust countless settings to match your business case.

Automation

Flow Creation

Bugs and Issues

Customer Support

Connections

Pricing

Module Building

Email and Webhooks

Time Saving

Challenging error handling and bugs

Director of Sales, Marketing, and Technology

Sometimes the error reporting just goes over my head and/or can take a while to troubleshoot.

62% of reviewers feel negative about bugs and issues in Make. Some users report that troubleshooting errors can be difficult, with error messages often lacking clarity or actionable information. Reviewers indicate that unexpected bugs, instability, and missing features sometimes disrupt workflows or cause data loss. They say that handling errors and resolving problems can be frustrating, especially for less technical users. Some reviewers find that the process of identifying and fixing issues is time-consuming, and they wish for more intuitive error reporting and recovery options.

Intuitive visual workflow builder

100% of reviewers feel positive about the visual workflow in Make. Reviewers appreciate how the drag-and-drop interface simplifies building and visualizing complex automation scenarios. They say the visual approach makes it easy to understand data flows and connections at a glance, helping them quickly assemble and manage workflows. Some users report that the colorful, intuitive design allows them to create unique and non-standard scenarios with minimal effort. Users think the visual aspect reduces the learning curve for setting up automations and makes ongoing management of workflows straightforward and accessible.

Versatile automation for professionals

96% of reviewers feel positive about Make’s suitability for professional use. Users indicate that the platform offers a wide range of tools for automating business processes, connecting various apps, and handling both simple and complex workflows. Some reviewers find that Make saves them significant time and reduces manual errors by automating repetitive tasks. They say the platform’s flexibility and advanced features enable them to address diverse business needs without requiring programming expertise. Reviewers appreciate the ability to streamline operations and enhance productivity across different professional contexts.

Freelancers

Small Business

Most reviewers indicate that Make offers strong value for money, especially when compared to competitors like Zapier. They appreciate the flexible and affordable pricing structure, noting that the free plan includes generous features and allows users to test and automate many actions before upgrading. Most users consider the ability to scale usage and only pay for what they need as a significant benefit, with some highlighting the option to buy extra operations as needed. Reviewers appreciate that advanced features and integrations are available even on lower-tier or free plans, making it accessible for startups and small businesses on a budget. They find that Make enables more complex automations at a lower cost, and many users say it is the most cost-effective solution they have found for their needs.

Some reviewers report drawbacks with the operations-based pricing model, mentioning that costs can increase quickly if workflows are not optimized or if scenarios use many operations. They indicate that the per-operation billing can be confusing and may lead to unexpectedly high expenses, especially for larger or poorly designed automations. Some users feel limited by the pricing scheme or find storage allocations stingy, and a few say that Make can be more expensive than certain competitors in specific use cases.

Tray.io vs Make Comparison (2026)

Tray.io

Make

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives