Zapier vs Coupler.io

Make

Supermetrics

Pabbly Connect

Workato

Fivetran

Funnel

Compare Zapier and Coupler.io based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Make is a visual automation platform that lets you send information between [App Name] and thousands of apps with just a few clicks.

Pabbly Connect is a web-based platform designed for everyone, with no technical skills required. Connect multiple applications and automate your tasks with seamless ease. Businesses trust Pabbly because we take care of the technical details so you can focus on making an impact in your field.

Workato Enterprise MCP is a Message Control Protocol platform for agentic AI that connects AI agents to various business applications. Built on the Workato integration platform as a service, the platform enables organizations to construct secure and scalable agentic AI workflows capable of executing complex business processes across multiple systems.

Zapier connects the web apps SMBs use every day so you can save time, automate tedious tasks, and focus on what matters most. In just a few minutes, you can set up automated workflows using 6,000+ of the most popular web apps—no code required. 


Access Controls/Permissions

Accounting

Accounting Integration

Activity Dashboard

Application Management

Business Process Automation

Collaboration Tools

Compliance Management

Configurable Workflow

Dashboard

Data Import/Export

Data Integration

Data Management

Data Security

Database Support

Deployment Management

Drag & Drop

eCommerce Management

Email Management

ERP integration

For No-Code Development

Forms Automation

Integration Management

Integrations Management

Monitoring

Multiple Data Sources

No-Code

Payroll Management

Point of Sale (POS)

Pre-built Connectors

Process Modeling & Designing

Project Management

QuickBooks Integration

Real-Time Notifications

Rules-Based Workflow

Sales Management

Single Sign On

SMS Messaging

Social Media Integration

SSL Security

Task Management

Templates

Third-Party Integrations

Usage Tracking/Analytics

User Management

Visual Modeling

Web Services

Website Integration

Workflow Configuration

Workflow Management

Zapier

Web-based

Business Developer

It has been an excellent software for us to use. Our business model is focused on automating as many processes as possible and Zapier is integral to our success.

CEO/CMO

This is probably the greatest automation program in the whole game. The amount of integrations with other apps is amazing so automating tasks between softwares is incredibly easy.

Data Analyst

I have been using Zapier for years now and it has always worked great, their support is very responsive and kind and I would strongly recommend it for small automation projects.

Project Administrator

It is so simple to use and the benefits are awesome on the same tasks I had to do over and over again.

Senior Campaign Specialist

Overall, I would recommend Zapier. It has a tiered buying system so you can choose the amount of caps that work best for your business making it a great option for both small and large businesses.

This just one example we have a lot of useful automations like this one and we’re so happy with zapier.

Salesforce Admin

On going nightmare - ZAPs stop working by themselves, no support and here we have live API system not working.

Production Manager

Overall, I've been very happy with Zapier because of the ability it's given me to connect and integrate our clients' systems so easily and quickly, without a web developer's help.

HR Manager

It also has really great documentation available online so if you spend a little time with it (which is worth investing) you can save a lot of time in the future.

doctor

This is the best provider of API automation. It is so easy to use and so effective.

The connectors are great, helping a lot with the information required for the integration. Really huge set of connectors, from Twitter to Flokzu through Google Spreadsheets and Dropbox.

MARKETER

Of course, the explanation was unclear and so does the Manychat. Both sides would not be able to give me an answer to integrate them which is disappointing.

Freelance Web Developer

Overall an excellent product, and well worth considering if you have the budget.

Business Operations

We also use it for a few other software programs that do not connect directly. I like it because it's very easy to use and the UI acts like a guide that gives you step by step instructions.

customer support team manager

It sometimes stops without you knowing, and unless you login into the software everyday to check, you wouldn't know if there's an error or it just decided not to run.

Web designer 

Practically every web app is supported that we have ever needed to integrate. Customer support has been very helpful when needed.

Attorney

More importantly, the customer service is awful.

PAID MEDIA MANAGER

Perfect customer service and functionality with everything.

Zapier screenshot: Zapier AI power-ups

Zapier screenshot: Zapier Audit logs

Zapier screenshot: Zapier Multi-step Zaps

Zapier screenshot: Zapier Visual Editor

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions. 

Supermetrics is used by +700k marketers in over 120 countries.

Fivetran is a zero-maintenance data pipeline which enables businesses of all sizes to collect and analyze their business data by connecting applications and databases to a central data warehouse. Fivetran supports a range of data connectors, including Asana, Braintree, Shopify, Salesforce, and more.

Funnel is the leading marketing data hub. We power your reporting and analytics to give you incredible control over your performance.

Coupler.io is a no-code data analytics and reporting automation platform with AI-powered features. It allows you to collect data from various cloud sources, transform it, and load it into spreadsheets, BI tools, data warehouses, and AI agents.

Ad hoc Analysis

Ad hoc Query

Ad hoc Reporting

Alerts/Escalation

Alerts/Notifications

Auto Extraction

Automated Scheduling

Campaign Analytics

Campaign Tracking

Cloud Data Integration

Conversion Tracking

Customizable Dashboard

Customizable Fields

Customizable Reports

Customizable Templates

Data Aggregation and Publishing

Data Capture and Transfer

Data Connectors

Data Extraction

Data Source Connectors

Data Synchronization

Data Transformation

Data Visualization

Data Warehouse

Engagement Tracking

For Nonprofits

Job Scheduling

KPI Monitoring

Marketing Reports

Match & Merge

Multi-Campaign

Multi-Channel Data Collection

Performance Metrics

Real-Time Analytics

Real-Time Data

Real-Time Reporting

Real-Time Updates

Reporting & Statistics

Reporting/Analytics

ROI Tracking

Sales Reports

Scheduled/Automated Reports

Search/Filter

Website Analytics

Coupler.io

I.T. leader

At first, I had some questions about how to set up certain integrations. The support team was incredibly helpful and responsive, helping me get everything up and running quickly.

Bring data to a gsheet from Pipedrive and Mysql.its the best cost benefit if you looking to something like this. Its very easy to work in the tool.

Special Projects Manager

The pre-built connectors for popular services like Airtable, HubSpot, Google Sheets, and QuickBooks saved us significant development time.

Super easy to collect and analyze ad spend data across multiple sources. The interface makes it super easy to setup data pipelines.

Accounting Analyst

The biggest frustration I've had is that there is no way to edit multiple importers at once.

Operations Coordinator

Very easy to use and the best value for a system like this.

Marketing Director

When I discovered Coupler I was pleased with the numerous integration options as well as the opportunity to visualize every data set we needed to track KPIs at every level.

Creative Director

We wholeheartedly recommend Coupler.io to any business looking to streamline their data management processes effectively.

Great, easy to use, set up, update, I love the product.

account manager

Customer service is awesome, software is easy to use.

Coupler.io has addressed this need perfectly by providing us with a tool where we can easily share and access Excel sheets without compromising on data security.

Marketing Analyst

Perfect fit for anyone looking to create a lean data solution.

Founder and CEO

Great way to sync data to Google Sheet - would recommend.

Systems Facilitator

The biggest con with Coupler is it uses Hubspots internal labels, which may not be intuitive for some. However, this is likely a restriction with HubSpots API.

Technology Coordinator

Their customer service has been great and they've been able to provide us with the non-profit discount we need.

Finance Manager

Coupler.io has brought simplicity and efficiency to my data integration workflows, resulting in significant time and effort savings.

Chief of Staff

The pricing model requires you to staircase as your data set grows, which is understandable albeit quite frustrating.

I think the price increase was too high. I'm having problems because the rules of the plan I subscribed to reduced it to just 100 syncs a month.

Zapier vs Coupler.io Comparison (2026)

Zapier

Coupler.io

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

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