Zapier Pricing, Features, Reviews & Comparison of Alternatives

Pros
Zapier added extra functionality to existing software and apps we were already onboarded with and saved us time by streamlining our workflow.

Cons
There is a bit of a learning curve between setting up automation and testing it, in some cases it's difficult to determine where the error is.

Rating breakdown

Likelihood to recommend: 10/10

Pros
I love that Zapier is intuitive to setup and warns us of any disconnections, and has an amazing support staff, all features our previous vendor was seriously lacking. We initially made the switch to Zapier simply to link Facebook Lead Ads to email, but since have utilized many other "zaps" to create workflows for clients that our clients are thrilled about. We've linked Facebook Ads to CRMs and email marketing platforms, text messages, Google Sheets and auto-emails, and we've turned our internal marketing team and SEO and PPC teams onto the service. In my opinion, the best feature of Zapier is the ability to build out entire flows (e.g. Facebook Lead Ads submitted triggers adding it to an email list, updating a CRM and sending a text - you don't just have to choose one feature).

Cons
Facebook's API causes Zapier to disconnect frequently, but Zapier is quick to send an email letting us know our Zap isn't functioning correctly, I just wish they would tell us WHY it isn't functioning correctly. The emails should include more details so that we can isolate the particular part of the service that isn't functioning.

Rating breakdown

Likelihood to recommend: 10/10

Pros
Zapier makes it quick and easy to connect almost any two pieces of software in the cloud via webhooks, API calls, or web-accessible flat files!

Cons
rate limiting is probably the biggest issue to give this a real go, along with the inability to easily call in external modules, e.g., custom JS written externally, or to front an API.

Rating breakdown

Likelihood to recommend: 9/10

Pros
I love that Zapier can automate data integration between the several software packages that I use as a small business owner (QBO, Shopify, Zoho, etc.).

Cons
I've had Zaps suddenly stop working (after functioning properly for months) for no discernible reason. Worse, customer service is woefully inadequate. You can't actually speak to anyone and walk through the issue and how to fix it. Instead, you're confined to sending an email -- wait for a reply -- see if the reply is helpful -- if not, send a second email and wait -- get a reply with advice that may or may not solve the problem -- try the suggested fix -- if it doesn't work (which it often doesn't), start the whole process over again. I currently have a Zap that hasn't been working for 4 months, and I have tried everything I can think of to fix it without success. The advice I've received doesn't help, and there is no way to actually work WITH someone to walk through potential solutions until it's resolved. As a result, I am not getting the benefit of having customers in QBO automatically set up in Zoho -- which means I'm not getting the benefit of sending those customers automated email campaigns. Extremely frustrating.

Rating breakdown

Likelihood to recommend: 7/10

Pros
It connects apps that don't normally integrate - keeping our data at the forefront and reducing manual input - and potential errors.

Cons
For a beginner there is a small learning curve but if you have good technical skills you can get running quickly so it's not too significant.

Rating breakdown

Likelihood to recommend: 9/10