Zapier Pricing, Features, Reviews & Comparison of Alternatives

Zapier

Integration platform to connect web apps

4.68/5 (1,506 reviews)

Zapier overview

What is Zapier?

Zapier provides an integration platform that allows you to automate daily tasks that involve using two or more applications. By creating a "Zap", you can define an action and set it up to be repeated when certain triggers happen. An example of a "trigger" that you could set up in Zapier might be receiving an email in Gmail from a certain address, an "action" might include receiving an SMS notification. The Zap is therefore to receive an SMS notification every time you receive an email from a certain client in your Gmail account.

You can use Zapier to create connections, or zaps, between over 300 applications. Once you have created a zap, Zapier will continue to run it automatically. Through the control dashboard you can turn zaps on and off as you wish. You can also manage multiple accounts from one dashboard. Along with creating your own zaps, you can choose among a range of zaps created by the community of Zapier users.
zapier.com

Pricing

Starting from
$25
Pricing options
Free
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia

Supported languages

English
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Zapier reviews

Value for money
Features
Ease of use
Customer support
  4.5
  4.6
  4.3
  4.4
Stephen Wittmaak

Zapier - Taking the extra steps out of extra steps.

Used daily for 2+ years
Reviewed 2019-10-08
Review Source: Capterra

Zapier has been a great product to use. The "Zaps" you can setup reply help save time. Right now I use it to automate our workflow for incoming marketing requests. Requests come in through a Google Form that synched the data input into a Google sheet form. Zapier takes all new data rows and parses them into an approval request e-mail, Trello board item, and a current project doc Google Sheet.

Pros
Zapier added extra functionality to existing software and apps we were already onboarded with and saved us time by streamlining our workflow.

Cons
There is a bit of a learning curve between setting up automation and testing it, in some cases it's difficult to determine where the error is.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Alexandra Gerwel

Switching to Zapier has saved us many headaches!

Used weekly for 1-2 years
Reviewed 2020-01-03
Review Source: Capterra

We've had an amazing experience switching to Zapier. Our previous vendor disconnected all the time and wasn't great about notifying us, and was considerably more expensive. Zapier is responsive, intuitive and exceeded our expectations. It's really helped us create value for our clients.

Pros
I love that Zapier is intuitive to setup and warns us of any disconnections, and has an amazing support staff, all features our previous vendor was seriously lacking. We initially made the switch to Zapier simply to link Facebook Lead Ads to email, but since have utilized many other "zaps" to create workflows for clients that our clients are thrilled about. We've linked Facebook Ads to CRMs and email marketing platforms, text messages, Google Sheets and auto-emails, and we've turned our internal marketing team and SEO and PPC teams onto the service. In my opinion, the best feature of Zapier is the ability to build out entire flows (e.g. Facebook Lead Ads submitted triggers adding it to an email list, updating a CRM and sending a text - you don't just have to choose one feature).

Cons
Facebook's API causes Zapier to disconnect frequently, but Zapier is quick to send an email letting us know our Zap isn't functioning correctly, I just wish they would tell us WHY it isn't functioning correctly. The emails should include more details so that we can isolate the particular part of the service that isn't functioning.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

The magic connection software!

Used monthly for 2+ years
Reviewed 2020-06-28
Review Source: Capterra

Zapier has been to great to get old and new software alike to cooperate effectively. We built an entire industrial-grade text messaging platform powered on the back end by Zapier.

Pros
Zapier makes it quick and easy to connect almost any two pieces of software in the cloud via webhooks, API calls, or web-accessible flat files!

Cons
rate limiting is probably the biggest issue to give this a real go, along with the inability to easily call in external modules, e.g., custom JS written externally, or to front an API.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Dianne Martz

I like Zapier, and appreciate its value. But when there's an issue, customer service is nonexistent

Used daily for 1-2 years
Reviewed 2018-01-03
Review Source: Capterra

Zaps help automate data flow from one software package to another, reducing the amount of redundant manual data entry.

Pros
I love that Zapier can automate data integration between the several software packages that I use as a small business owner (QBO, Shopify, Zoho, etc.).

Cons
I've had Zaps suddenly stop working (after functioning properly for months) for no discernible reason. Worse, customer service is woefully inadequate. You can't actually speak to anyone and walk through the issue and how to fix it. Instead, you're confined to sending an email -- wait for a reply -- see if the reply is helpful -- if not, send a second email and wait -- get a reply with advice that may or may not solve the problem -- try the suggested fix -- if it doesn't work (which it often doesn't), start the whole process over again. I currently have a Zap that hasn't been working for 4 months, and I have tried everything I can think of to fix it without success. The advice I've received doesn't help, and there is no way to actually work WITH someone to walk through potential solutions until it's resolved. As a result, I am not getting the benefit of having customers in QBO automatically set up in Zoho -- which means I'm not getting the benefit of sending those customers automated email campaigns. Extremely frustrating.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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David Hutchison

Zapier is a key part of our company workflow

Used weekly for 2+ years
Reviewed 2020-04-17
Review Source: Capterra

Outstanding...we use it to connect various data sources and ensure things transfer without loss or error. It is seamless and has saved us a tonne of time.

Pros
It connects apps that don't normally integrate - keeping our data at the forefront and reducing manual input - and potential errors.

Cons
For a beginner there is a small learning curve but if you have good technical skills you can get running quickly so it's not too significant.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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Zapier pricing

Starting from
$25
Pricing options
Free
Subscription
Free trial
View Pricing Plans

Free: $0 for 5 zaps
Starter: $20/month paid annually or $25/month paid monthly for 20 zaps
Professional: $50/month paid annually or $62.50/month paid monthly for 50 zaps
Professional Plus: $125/month paid annually or $156.25/month paid monthly for 125 zaps
Teams: $250/month paid annually or $312.50/month paid monthly for unlimited zaps

Zapier features

API
Third Party Integration

Access Control (154 other apps)
Activity Dashboard (208 other apps)
Activity Tracking (109 other apps)
Alerts / Escalation (110 other apps)
Auditing (109 other apps)
Automatic Notifications (156 other apps)
Collaboration Tools (107 other apps)
Compliance Management (113 other apps)
Data Import/Export (142 other apps)
Data Visualization (103 other apps)
Drag & Drop Interface (110 other apps)
Monitoring (254 other apps)
Permission Management (96 other apps)
Real Time Data (101 other apps)
Real Time Monitoring (128 other apps)
Reporting & Statistics (158 other apps)
Role-Based Permissions (96 other apps)
Workflow Management (132 other apps)

Videos and tutorials

Additional information for Zapier

Key features of Zapier

  • Sync with Google Calendar
  • Publically share apps
  • Set up triggers and actions
  • Updates on new apps
  • Automatic "Zap" running
  • Ongoing maintenance of all APIs
  • Activity Dashboard
  • Ongoing sync among apps
  • On/Off "Zap" control
  • Add 250+ integrations to apps
  • Connected accounts management
  • Online Zap templates
  • Automate repetitive tasks
  • Online user community
  • Connect over 300 applications
  • Online developer portal
  • Request apps to be added
  • No coding required
  • Add an app to Zapier
  • Try for free
View All Features

Benefits

- Connect over 300 web apps without the use of any code

- Zapier allows you to connect Gmail, Google Docs, Evernote, Google Calendar, Dropbox, Asana, Google Drive, Basecamp, Facebook Pages, MailChimp, Trello, Twitter, HipChat, GitHub, SalesForce, Podio, InfusionSoft, Wufoo, Box, LinkedIn, WordPress, Xer, Quickbooks, Zoho CRM and many more.

- Automate repetitive tasks, such as SMS notifications triggered by incoming emails, RSS feed posting to Facebook, Google Calendar event creation from Google Docs, Create Trello cards from Evernote cards, Save Wufoo entries to Google Docs.

- Choose among thousands of online templates that have been created and shared by other Zapier users

- Manage all your "Zaps" from one dashboard, connect all your accounts and switch Zaps on and off as you please.

- You can upload your own app to Zapier so users can integrate your app with others.