ADEX - 2026 Pricing, Features, Reviews & Alternatives

ADEX is an ad fraud and invalid traffic prevention platform designed to detect and mitigate digital threats across advertising ecosystems through real time traffic analysis, content moderation and threat intelligence capabilities. The platform serves advertising technology companies, media publishers, lead generation businesses, e-commerce platforms, software as a service providers and social media networks that require protection against non human traffic, policy violations, account abuse and deceptive advertising practices. ADEX processes over fifty billion monthly checks using more than two hundred detection signals to identify fraudulent activity and maintain data integrity across digital advertising operations. The platform emerged from hands-on experience in traffic quality and policy enforcement at scale within ADTECH HOLDING, a group building advertising technologies since two thousand eleven.

ADEX comprises four interconnected modules that operate independently or as an integrated defense system with shared intelligence. ADEX ProQuality focuses on traffic and inventory quality by identifying and filtering non human traffic through real time scoring of impressions, clicks and conversions, automated blocking and detailed reporting across traffic sources and campaigns. ADEX ProModeration handles content and ad campaign moderation by analyzing advertisements, landing pages and redirects using artificial intelligence to detect cloaking and conditional content, enforce custom policy rules and engage human review for complex cases. ADEX ProShield provides fraud and account abuse protection through multi-account and identity signals, affiliate and lead abuse detection, behavioral and device intelligence and network and link analysis. ADEX ProIntel delivers threat intelligence through custom threat feeds aligned to specific domains, monitoring of emerging abuse techniques, infrastructure and actor profiling and integration-ready application programming interfaces with analyst support.

The platform operates on a unified data backbone architecture that enables shared intelligence across all solutions, strengthening detection capabilities through cross-module data correlation. ADEX processes massive event streams with sub-fifty-millisecond latency while maintaining full data coverage to support real time decision making. The system provides transparent and explainable results with complete audit trails and granular reporting behind every detection decision. Detection models continuously adapt based on emerging threat data to respond to new abuse patterns as they develop. Flexible deployment options include cloud, on premises or hybrid configurations through an application programming interface-first architecture that integrates without disrupting existing workflows.

ADEX offers enterprise level support with dedicated account managers, custom service level agreements, onboarding assistance and ongoing optimisation reviews to ensure effective implementation and operation. The platform integrates with existing advertising technology stacks through application programming interfaces that enable data exchange and automated response actions based on detection results. Organisations can configure custom policy rules, adjust detection sensitivity thresholds and define automated blocking parameters to align system behaviour with specific business requirements and risk tolerance levels. The system retains detailed historical data for forensic analysis, trend identification and compliance documentation.