What is ADWARY?ADWARY is a cloud-based fraud detection and prevention tool which assists businesses of all sizes with click monitoring and threat detection. Its key features include account alerts, IP blocking, keyword tracking, account sharing, data processing, reporting, and server side tracking.
The application comes with a module which detects Google Ad clicks and evaluates fraud probability in real-time. Network security teams can use the system to detect bots, analyze user behavior and recognize internet service providers. The system scans and tracks suspicious patterns and stores all click-related data for retrospective analysis. Teams can use ADWARY to block click farms used by customers and optimize their marketing budget.
ADWARY includes an IP address monitoring feature which enables regional attribution of clicks and helps network managers share fraud information across all created projects and domains. Its reporting tool highlights fraudulent activity, stores contextual information for each click and exports data as lists for further processing.