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Awin vs Rakuten Advertising Comparison (2026)

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Awin

Rakuten Advertising

Overview

Awin is an affiliate marketing platform for businesses of all sizes to collaborate with publishers and advertisers to track affiliate program performance metrics. Features include a network of affiliate partners, click tracing and tracking, advertiser directory, reports and analytics, and more.

Rakuten Advertising is a cloud-based affiliate marketing tool that helps businesses search for advertisers and manage affiliate programs on a centralized platform. Supervisors can use the dashboard to discover advertisers based on specific categories and view their available offers with details, such as type, offer number and commission, start/end date and more.