Bitly vs GoLinks

Rebrandly 

TinyURL

Cuttly

Zaper

CampaignTracker

CampaignTrackly

Compare Bitly and GoLinks based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Boost campaign performance with branded links that get 39% more clicks than generic URLs. Edit destinations after sending, add UTM parameters automatically, and route traffic based on device or location. Track campaign success across email, social, SMS, and paid channels with unified analytics.

TinyURL is a URL shortening and link management platform that helps users create short, permanent links and track performance with link analytics, branded domains, QR codes, and API access. It’s designed for individuals, teams, and businesses that need reliable link sharing at scale.

Cuttly is a URL shortener software designed to help businesses of all sizes shorten, track, and optimize links on a unified interface. The platform enables administrators to set up link expiration parameters based on the number of clicks and date.

Bitly is a link management software, which helps organizations create and manage custom URLs to support marketing campaigns, provide information, and establish brand identity with clients. Users can generate and share branded links for blogs, landing pages, webpages, social media, and more.

Access Controls/Permissions

Activity Dashboard

Campaign Analytics

Campaign Management

Custom Domains

Customizable Branding

Dashboard

Data Import/Export

For Marketing and Advertising

Link Analytics

Link Editing

Link Management

Link Sharing

Link Shortening

Multi-Channel Marketing

QR Codes

Tag Management

Third-Party Integrations

URL Customization

URL Shortener

User Management

Bitly

Android

Web-based

iPad

iPhone

Blogger/Digital Marketer/Graphic Designer

My experience with Bitly has been very positive and pleasant so far. I would definitely recommend Bitly.

Community Manager

I love this tool because it gives amazing facility and services to create short URL's with tracking feature to know how it has been performed and where it has been clicked mostly.

Content Coordinator

That was a bummer and I lost so many timings because I had to explain my client that I was "waiting for bit.ly to answer" - specially if you live abroad. Now, it seems that they changed this.

Communications Planner

It is also especially useful for brands who want to customize their shortened links. The feature for campaign analytics with ability to track organic shares is also great for marketing purposes.

Digital Communications Manager

Pleasant and quick to use - I love the ability to customise URLs and make them be in more plain language.

WordPress Consultant & Developer

I like it, I definitely like that I can create a custom URL that is easy for people to remember and use. I think it has great integrations.

This helps when you want to test effectiveness of any messaging and how users engage with your content.

Project Manager

I love the ease of use in the Bitly website, just copy-paste the URL and you will get the shortened URL. Also, the customized URL is really good.

Owner

I love billy to use to shorten my ever growing URL's on my website. It helps to disguise some of the links I use for affiliates as well which is more user friendly for my audience.

Analyst

It is a great way to make documents look better as well as share links with others. It allows for clean-looking reports and sharing information is easy and straightforward.

Engineer

So Bitly shortens them to a few characters to avoid these problems.

A quick and shorter is only Bitly

But there is one thing more, if it only uses for short things, then it will devastate by itself.

Senior Manager

Good software to search rare resources and complement major library. Community function is innovative to talk to people using similar resources.

Senior Data Analyst

I simply love the simplicity of bitly. I have subscriptions from several link shortening and tracking tool.

owner

The only thing I don't like about the software is the inability to change a link once it has been created.

Marketing Automation Manager

All of my end users were very quickly able to understand the general setup and our own internal usage. Available integrations are nice as well.

Deputy Director

Paste a web address in, get a shortened version out. Great for printing on flyers and other places where space is at a premium.

Marketing Manager

Fast connection, easy to use, good customer service.

Bitly screenshot: Bitly click metrics

Bitly screenshot: Bitly dashboard

Bitly screenshot: Bitly link performance analytics

Bitly screenshot: Bitly campaign management

Bitly screenshot: Bitly downloadable QR code

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Small Business

All-in-one automated UTM Builder and Link Management platform for Marketers We create your tagged links, short links and spreadsheets. For businesses using Google Analytics or Adobe Analytics.

CampaignTracker is a powerful Link Management Platform designed to help marketers shorten, track, and organize their URLs. Get the most accurate data with CampaignTracker. With its Clean URL feature, a copied link with UTM parameters becomes automatically stripped, so users get more accurate data.

Zaper helps digital marketers and small/medium businesses manage their links to shorten, tag, track URLs and make the strategy smarter. With the platform users can create and edit links in paid/organic traffic campaigns and track their performance.

GoLinks, known as go links, golinks, go/links, or go-links, are intuitive, easy-to-remember short links, shared by teams. It is the best way to access and share information within companies; saving teams time every day by getting them to their resources instantly.

Broken Link Discovery

Engagement Tracking

Generative AI

Rank Tracking

Real-Time Analytics

Reporting/Analytics

Visual Analytics

GoLinks

Product Operations Manager

It's clean, easy to use, and fast. Most importantly very helpful to all employees.

Software Engineer

Super easy to integrate and teach people how to use. That's the biggest benefit to me.

Support Operations Lead

Eliminates the need for having to save a million bookmarks in my browser and allows me to easily share important docs and websites with my team.

Marketplace Operations

I enjoy seeing other popular go/links within the company and being able to manage my existing links. This tool has been such a time saver.

Growth

Love how easily I can get to any important link with an intuitive name.

Creating easy to remember short links is super valuable and helps the team stay efficient.

Senior Software Engineer

Overall, I really like GoLinks...there UI is very nice.

People Programs Specialist

I don't believe I have anything that I dislike about GoLinks.

Strategic Partnership Operations

GoLinks is a good way to increase staff efficiency.

Can't think of anything in particular that made my experience negative.

Growth Associate

Go links are easy to use and set up. It's pretty simple and intuitive.

Usually, I would switch tabs back and forth to get all three information from the source website, but the plugin would drop the first field when I came back copied with the second field.

sales representative

The software is easy to use and can integrate with other software such as google chrome. As a new user, you are offered a trial plan.

Customer Success

Say goodbye to long and hard to remember URLs.

GoLinks screenshot: Create a go link from your browser using our Browser extension or directly from our dashboard.  GoLinks has deep integrations with Google, Microsoft, Slack, Teams and many more. Search, access and share golinks across the company easily.

GoLinks screenshot: Create a short memorable and intuitive go/link directly from the Extension. Convert any web-based url into a short URL. No more bookmarks, just an easy way to access and share company information.

GoLinks screenshot: Generative AI-powered results. To find any information at work, just ask. GoAI Assistant, our generative AI powered by GPT-4, answers any query and delivers instant, AI recommendations to relevant resources.

GoLinks screenshot: Access workspace analytics to get insights on the applications and golinks that are used the most. Get insights into how much time you and your team is saving each week in productivity gains.

GoLinks screenshot: Access work resources on the go with the GoLinks app for iOS and Android. No matter where you're working, stay connected to all your company apps, find information, and share documents. GoLinks on mobile is the easiest way to stay productive remotely.

Bitly vs GoLinks Comparison (2026)

Bitly

GoLinks

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives