Bitly Pricing, Features, Reviews & Comparison of Alternatives

Bitly

Link management software for managing marketing campaigns

4.75/5 (630 reviews)

Bitly overview

What is Bitly?

Bitly is a link management software, which helps organizations create and manage custom URLs to support marketing campaigns, provide information, and establish brand identity with clients. The platform assists businesses with generating and sharing branded links for blogs, landing pages, webpages, social media, and more to capture geographic and referral information, facilitating data-driven decision making across teams.

Bitly lets enterprises create short URLs for SMS communications, providing updates on customer support, service delays or changes, order statuses, fundraising, appointment reminders, and location-based promotions. Features include custom SSL certificates, domain finder, link filtering, webhooks, custom data streams, single sign-on (SSO), downloadable QR codes, and more. Administrators can also design, launch, and manage personalized marketing campaigns, group links, and import/export data in CSV format.

Bitly includes a data dashboard, which allows managers to gain insights into link history, click rate, campaign performance, geographical monitoring, app installations, and more via analytics and metrics. It supports integration with various SMS communication platforms and third-party applications such as Salesforce, Twilio, Khoros, Sprinklr, Adobe, and more via an API.
bitly.com

Pricing

Pricing options
Free
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States

Supported languages

English
Bitly screenshot: Bitly click metricsWhat is Bitly.com?Bitly screenshot: Bitly dashboard Bitly screenshot: Bitly link performance analyticsBitly screenshot: Bitly campaign management Bitly screenshot: Bitly downloadable QR code

Bitly user reviews

Value for money
Features
Ease of use
Customer support
  4.7
  4.6
  4.8
  4.5
Shivani Sharma

One click url shortner

Used daily for 2+ years
Reviewed 2019-07-18
Review Source: Capterra

Overall experience is good and I use bit.ly daily for productivity.

Pros
Not only URL shortner, it performs and gives analytics for each shortnened URL. Not only that, it gives the location of the click performed on the URL. Thus it is a complete suite for URL tracking. For example: you have a resume hosted on google drive, you can shorten the URL of the long google drive address for resume and share the shortened URL to employers. Thus you can track the click too.

Cons
BITly helps in achieving all the requirements you expect from a URL shortner. I don't have any dislikes for the same. Still they can update their android application opening time. It takes some time to load the application on smartphones.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Nathan W

Shorter the better

Used monthly for 1-2 years
Reviewed 2019-12-13
Review Source: Capterra

Excellent software tool. Simple, helpful, and a key tool for any savvy marketer.

Pros
We use bitly in all kinds of contexts. Putting long links in Youtube descriptions, for example, takes up way too much space, so using bitly is perfect--and a better experience for the user. We've also used it in the classroom when teaching and training. We give the students a bitly link on the white-board to go to for key online information or to review the training. Makes things easier for our clients and us!

Cons
The links seem to be case sensitive, which isn't made clear when you set the links up. Be aware of this when you create links people may need to type into their phone/laptop (like links you put on physical marketing materials). People will probably not type in the various capital letters you put in your link and your link may not work. All that said, it's very simple and works. And it's free!--for most of the basic stuff, anyway. Using "bitly" may not always be a great branding option for your link needs--but that's where the paid version will help you create branded links to your heart's content.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Anant Mantri

Your go to link shortening service!

Used daily for 2+ years
Reviewed 2020-12-04
Review Source: Capterra

Bitly is the best alternative to goo.gl that we have found. We have been using it regularly since over 2 years. I will surely recommend it to everyone. The free plan is mostly enough.

Pros
We used to have goo.gl as our link shortening service, and after its shut down, we moved over to Bitly. - Just put in your link and it will generate a new short link, its that easy. - Link customization! Its one of the best features of this service. - Top notch analytics provided by Bitly, organized and modern clean interface. - You can use your own short domain with Bitly, this is a very unique service that we surely will use in the near future.

Cons
There are a lot of limitations in the free plan. Even the basic plan is a little limiting. The cost is very high at $300 a month, the monthly Premium package is too expensive. There are often glitches here and there.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Gaurav Gour

Intuitive URL Shortening Tool with Analytics

Used monthly for 1-2 years
Reviewed 2020-06-20
Review Source: Capterra

I use Bitly software to solve the business problem of shortening the product or category landing page links, tracking their clicks and eventually, use those insights to optimize customer experience and drive higher sales by reducing user experience or content issues. For example: if a customer engages with our voice assistant tool to shop and is not able to find a product on our website, we want to help that customer using an auto generated link to that product and track if clicking that link made that customer more satisfied. So, benefit of Bitly is it improves customer engagement through shortened landing page links and allows us to track their experience on our site. Hence, helping us improve ROI of our online business.

Pros
I use Bitly software to shorten product and category links which have Google Analytics tracking tags appended to them. So, when the marketing team includes those links in chatbot, customers see a shortened version of the links with the tags hidden. This strategy ensures links are user friendly. And at the same time, enabled for tracking so I can report on which link drove the most clicks as well as who those engaged customers were. Ultimately, using Bitly allows my marketing team to improve customer engagement and retarget those customers to drive higher conversions - a simple recipe for success. I also use Bitly analytics if for some reason Google Analytics UTM tags don't work. So, a nice backup plan.

Cons
Couple of Bitly features are needing improvement. First, the ability to customize the landing page website link I am trying to shorten and include in chatbot. So, instead of showing a random string of characters in the shortened link, I would like to show a name of the page title clarifying what product or category that page is about. I feel this feature would drive higher click-through rate from customers who see that custom link. Secondly, the ability to integrate Bitly click analytics with UTM session activity and customer id. So, I can see an end-to-end experience of customers from link click to landing to buying a product or researching it. These holistic insights would help my marketing team to improve design and content.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Alberto Marini

URL shortener made it easy

Used daily for 2+ years
Reviewed 2020-12-21
Review Source: Capterra

My experience with Bitly has been good, but the pricing model has to be updated to satisfy small users' necessities.

Pros
Bitly is a powerful and easy tool to use. The free version is already enough for base users, but it doesn't offer flexibility like the premium one. I like the capability to personalize each link and have real-time analytics feedback in the premium version. Moreover, I can connect Bitly with third-party apps for boosting productivity.

Cons
One of the main cons of Bitly is the price for the basic premium version. Even the amount of links that can be created is limited to just 1.5k. It would be great to have a different pricing level based on the number of links that can be created.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Bitly pricing

Pricing options
Free
Subscription
Free trial
View Pricing Plans

Bitly offers a free version. Paid plans include monthly and annual subscriptions, details of which are outlined below:
Free - $0
Basic - $35/month or $29/month (billed annually)
Premium - $300/month or $199/month (billed annually)
Customized - details on request

Bitly features

API
Activity Dashboard
Campaign Analysis
Campaign Management
Customizable Branding
Data Import/Export
Multi-Channel Marketing
Reporting & Statistics
Third Party Integration

A/B Testing (224 other apps)
Automatic Notifications (241 other apps)
Campaign Segmentation (226 other apps)
Content Management (315 other apps)
Customizable Templates (332 other apps)
Drag & Drop Interface (273 other apps)
Engagement Analytics (292 other apps)
Monitoring (274 other apps)
Real Time Analytics (267 other apps)
Social Media Integration (340 other apps)
Template Management (223 other apps)

Videos and tutorials

Additional information for Bitly

Key features of Bitly

  • Brand Control
  • Channel Attribution
  • Link Analytics
  • URL Shortener
View All Features