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Bitly Logo

Link management software for managing marketing campaigns

Last updated: January 2025

Table of Contents

Bitly - 2025 Pricing, Features, Reviews & Alternatives

What is Bitly?

Bitly is a link management software, which helps organizations create and manage custom URLs to support marketing campaigns, provide information, and establish brand identity with clients. The platform assists businesses with generating and sharing branded links for blogs, landing pages, webpages, social media, and more to capture geographic and referral information, facilitating data-driven decision making across teams.

Bitly lets enterprises create short URLs for SMS communications, providing updates on customer support, service delays or changes, order statuses, fundraising, appointment reminders, and location-based promotions. Features include custom SSL certificates, domain finder, link filtering, webhooks, custom data streams, single sign-on (SSO), downloadable QR codes, and more. Administrators can also design, launch, and manage personalized marketing campaigns, group links, and import/export data in CSV format.

Bitly includes a data dashboard, which allows managers to gain insights into link history, click rate, campaign performance, geographical monitoring, app installations, and more via analytics and metrics. It supports integration with various SMS communication platforms and third-party applications such as Salesforce, Twilio, Khoros, Sprinklr, Adobe, and more via an API.

Starting from

35

Per month

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Bitly's key features

GetApp's analysis of 218 verified user reviews collected between July 2021 and July 2024 identified Bitly's most critical features and how it performs according to users.

Link Shortening

Reviewers appreciate Bitly's link shortening feature for transforming long, cumbersome URLs into short, manageable links. They find it particularly useful for marketing, social media, and text messages where character limits are a concern. Users report that it enhances the aesthetic appeal of their content and makes links more memorable and professional. They also value the customization options and the ability to create branded links, which help maintain brand identity and trust. Many mention its ease of use and time-saving benefits. Of the 166 Bitly users who gave detailed accounts of their use of Link Shortening, 99% rated this feature as important or highly important.

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I like Bitly's link shortening for its ability to create easily shareable URLs while providing detailed analytics and customization options.
Bitly has a premium version to use custom domains for branding purposes, and redirection on Bitly's side is quite fast for the shortened links.

Link Analytics

Users find Bitly's link analytics highly valuable for tracking link performance. They appreciate the detailed insights into metrics such as click rates, geographic data, and referral sources. Reviewers indicate that this information helps optimize marketing strategies and understand audience engagement. They also highlight the real-time updates and the ability to merge Bitly's analytics with other platforms like Google Analytics. Some users note that older links may lose data visibility, but overall, they find the analytics capability comprehensive and essential for campaign tracking. Of the 120 Bitly users who gave detailed accounts of their use of Link Analytics, 92% rated this feature as important or highly important.

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Knowing how well my links are performing is crucial as I can track different metrics and merge that analysis with other platforms I use to track website performance like Google analytics and campaigns on Facebook.
One of the key features on Bitly is link analytics - being able to see how many people have clicked, what time they clicked, which platform they accessed it from - helps us to decide what is working and what needs improvement.

Link Editing

Reviewers highlight Bitly's link editing feature for its flexibility and convenience. They appreciate being able to update and customize links even after they have been created, which helps maintain relevance and functionality. Users report that this capability allows them to correct errors without starting over and to personalize links for better organization and branding. They find it particularly useful for managing multiple links and ensuring that links remain professional and trustworthy. Some users mention the need for more editing options, but overall, they value this capability. Of the 95 Bitly users who gave detailed accounts of their use of Link Editing, 89% rated this feature as important or highly important.

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I love this feature in particular so so much. This feature has helped us in our organization to modify an information even after the link has been sent out already. With this feature, if there's an error or omission on any project advert, it can be corrected through the link without the need to start over again. The fun part is that this can be done even after the link has been made public.
I love the ability to customize the links that I shorten. My team and I use Bit.ly for specific real estate properties, so it's amazing that we can customize our link to the property which lends to the credibility of the link as well as makes it easier to remember if someone needs to manually type it in into their browser.

Custom Domains

Users appreciate Bitly's custom domains feature for enhancing brand visibility and trust. They report that custom domains make links more recognizable and memorable, which can increase click-through rates. Reviewers find this capability particularly useful for branding initiatives and creating a professional online presence. They also mention that it helps avoid phishing scams and makes links look less suspicious. Some users note that custom domains are available only in the premium plan and can be complex to set up, but they still find it a valuable addition. Of the 93 Bitly users who gave detailed accounts of their use of Custom Domains, 78% rated this feature as important or highly important.

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Bitly provides the ability to use custom domains for shortened links, allowing users to create short links that are branded and memorable.
Also Bitly custom domains is important because it increases the possibility of my audience recognizing my links more and thus also increases the number of hits to these personalized links.

All Bitly features

Features rating:

Activity Dashboard
URL Shortener
URL Customization
For Marketing and Advertising
Customizable Branding
API
Campaign Management
Tag Management
Third-Party Integrations
Access Controls/Permissions
Data Import/Export
Multi-Channel Marketing
User Management

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Bitly pricing

Starting from

35

Per month

Flat Rate

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Bitly price and value

Value for money rating:

Of 266 reviews that provide robust commentary on Bitly's price and value, 72% mention it in a positive light.

Most reviewers indicate that Bitly offers good value for money, especially with its free version that includes essential features like URL shortening and basic analytics. They appreciate the ability to customize the back half of URLs even on the free plan and find the free version sufficient for basic needs. Users think the paid plans provide advanced features such as branded domains and more detailed analytics, which justify the cost for businesses needing these functionalities. Some users report that the variety of plans, from free to enterprise-level, caters to different needs and budgets.

However, some reviewers feel that the pricing for advanced features and higher-tier plans is high, making it less accessible for small businesses or individual users. They mention that the free version has limitations, such as a cap on the number of links and restricted access to analytics, which can be a drawback for those needing more robust features. Some users say that the upgrade process can be confusing and that the annual payment model feels misleading. They also note that certain features, like custom domains and QR code customization, are only available in the paid plans, which can be a downside for those using the free version.

Check .

To see what individual users think of Bitly's cost and value, check out the review excerpts below.

Using Bitly can also save you money on tracking software, as it tracks the unique clicks. If you pay to upgrade you will also get one free domain and up to 1500 branded links.
I love this product use it all the timeShortens long URLs into a more manageable and shareable formatOffers tracking and analytics for clicks on shortened linksIntegrates with various social media and marketing toolsOffers a free plan with basic features and affordable paid plans with advanced features
Bitly's free plan has limitations, such as a cap on the number of links that can be created and limited access to some analytics features and the paid plans are expensive.

Bitly integrations (48)

Integrations rated by users

We looked through 1,292 user reviews, to identify which products are mentioned as Bitly integrations, and what is the users perception.

WordPress logo
WordPress

Integration rating: 5.0 (2)

Because I'm an animator, mostly create product animation that I use on Daraz, Amazon and on WordPress/WooCommerce based websites. Bitly makes it easy to shorten my product's url directly.

AvatarImg

Nadish Hussain

Senior Animator

Mailchimp logo
Mailchimp

Integration rating: 4.5 (2)

When using email to reach prospects and fans alike, a memorable or funny link is engaging and encourages a click.

CM

Cynthia Maggard

Community Manager

Integration rating: 5.0 (2)

Whenever I am on Chrome browsing for other things, I can easily shorten any link on the go. It is so convenient and time saving

AvatarImg

Ibrahim Bawa

Internal Auditor

Integration rating: 5.0 (2)

UTM tracking allows us to do this seamlessly so we don't have to export the analytics out of Bitly.

AC

Amy Curcio

Digital Marketing Manager

Integration rating: 5.0 (2)

Facebook will create a shorter link, but again, having a custom one takes your campaign to the next level.

CM

Cynthia Maggard

Community Manager

Integration rating: 5.0 (1)

Again, the website will create a shorter link for ease, but having your own is better.

CM

Cynthia Maggard

Community Manager

SmarterQueue logo
SmarterQueue

Integration rating: 5.0 (1)

It allows me to see which social media posts are driving traffic much easier than having the same link on all posts

CD

Cassandra Davis

CEO

SocialFlow logo
SocialFlow

Integration rating: 4.0 (1)

Google Sites logo
Google Sites

Integration rating: 5.0 (1)

Canva logo
Canva

Integration rating: 5.0 (1)

EmailOctopus logo
EmailOctopus

Integration rating: 5.0 (1)

Integration rating: 5.0 (1)

Brevo logo
Brevo

Integration rating: 4.0 (1)

Integration rating: 5.0 (1)

Google Forms logo
Google Forms

Integration rating: 5.0 (1)

WhatsApp logo
WhatsApp

Integration rating: 5.0 (1)

Buffer logo
Buffer

Integration rating: 5.0 (1)

MailerLite logo
MailerLite

Integration rating: 5.0 (1)

Integration rating: 5.0 (1)

Bitly support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Phone Support
FAQs/Forum
Email/Help Desk
Chat
Knowledge Base

Training options

Documentation
Webinars
Videos

Bitly reviews

Overall rating

4.8

/5

1.2K

Positive reviews

97

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9.22/10
Rating distribution

5

4

3

2

1

1K

205

26

4

6

Pros
My experience with Bitly has been very positive and pleasant so far. I would definitely recommend Bitly.
I love this tool because it gives amazing facility and services to create short URL's with tracking feature to know how it has been performed and where it has been clicked mostly.
It is also especially useful for brands who want to customize their shortened links. The feature for campaign analytics with ability to track organic shares is also great for marketing purposes.
Cons
That was a bummer and I lost so many timings because I had to explain my client that I was "waiting for bit.ly to answer" - specially if you live abroad. Now, it seems that they changed this.
So Bitly shortens them to a few characters to avoid these problems.
But there is one thing more, if it only uses for short things, then it will devastate by itself.

Bitly FAQs

Q. What type of pricing plans does Bitly offer?

Bitly has the following pricing plans:
Starting from: $35.00/month
Pricing model: Free, Subscription

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Q. Who are the typical users of Bitly?

Bitly has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business


Q. What languages does Bitly support?

Bitly supports the following languages:
English


Q. Does Bitly support mobile devices?

Bitly supports the following devices:
Android, iPad, iPhone


Q. Does Bitly offer an API?

Yes, Bitly has an API available for use.


Q. What other apps does Bitly integrate with?

Bitly integrates with the following applications:
Khoros Marketing, Sprinklr, Twilio


Q. What level of support does Bitly offer?

Bitly offers the following support options:
Phone Support, FAQs/Forum, Email/Help Desk, Chat, Knowledge Base

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