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Table of Contents
Bitly - 2025 Pricing, Features, Reviews & Alternatives
Starting from
35
Per month
Alternatives with better value for money
Bitly's key features
GetApp's analysis of 218 verified user reviews collected between July 2021 and July 2024 identified Bitly's most critical features and how it performs according to users.
Reviewers appreciate Bitly's link shortening feature for transforming long, cumbersome URLs into short, manageable links. They find it particularly useful for marketing, social media, and text messages where character limits are a concern. Users report that it enhances the aesthetic appeal of their content and makes links more memorable and professional. They also value the customization options and the ability to create branded links, which help maintain brand identity and trust. Many mention its ease of use and time-saving benefits. Of the 166 Bitly users who gave detailed accounts of their use of Link Shortening, 99% rated this feature as important or highly important.
Users find Bitly's link analytics highly valuable for tracking link performance. They appreciate the detailed insights into metrics such as click rates, geographic data, and referral sources. Reviewers indicate that this information helps optimize marketing strategies and understand audience engagement. They also highlight the real-time updates and the ability to merge Bitly's analytics with other platforms like Google Analytics. Some users note that older links may lose data visibility, but overall, they find the analytics capability comprehensive and essential for campaign tracking. Of the 120 Bitly users who gave detailed accounts of their use of Link Analytics, 92% rated this feature as important or highly important.

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Reviewers highlight Bitly's link editing feature for its flexibility and convenience. They appreciate being able to update and customize links even after they have been created, which helps maintain relevance and functionality. Users report that this capability allows them to correct errors without starting over and to personalize links for better organization and branding. They find it particularly useful for managing multiple links and ensuring that links remain professional and trustworthy. Some users mention the need for more editing options, but overall, they value this capability. Of the 95 Bitly users who gave detailed accounts of their use of Link Editing, 89% rated this feature as important or highly important.
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Users appreciate Bitly's custom domains feature for enhancing brand visibility and trust. They report that custom domains make links more recognizable and memorable, which can increase click-through rates. Reviewers find this capability particularly useful for branding initiatives and creating a professional online presence. They also mention that it helps avoid phishing scams and makes links look less suspicious. Some users note that custom domains are available only in the premium plan and can be complex to set up, but they still find it a valuable addition. Of the 93 Bitly users who gave detailed accounts of their use of Custom Domains, 78% rated this feature as important or highly important.
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All Bitly features
Features rating:
Bitly alternatives
Bitly pricing
Starting from
35
Per month
Flat Rate
User opinions about Bitly price and value
Value for money rating:
Of 266 reviews that provide robust commentary on Bitly's price and value, 72% mention it in a positive light.
Most reviewers indicate that Bitly offers good value for money, especially with its free version that includes essential features like URL shortening and basic analytics. They appreciate the ability to customize the back half of URLs even on the free plan and find the free version sufficient for basic needs. Users think the paid plans provide advanced features such as branded domains and more detailed analytics, which justify the cost for businesses needing these functionalities. Some users report that the variety of plans, from free to enterprise-level, caters to different needs and budgets.
However, some reviewers feel that the pricing for advanced features and higher-tier plans is high, making it less accessible for small businesses or individual users. They mention that the free version has limitations, such as a cap on the number of links and restricted access to analytics, which can be a drawback for those needing more robust features. Some users say that the upgrade process can be confusing and that the annual payment model feels misleading. They also note that certain features, like custom domains and QR code customization, are only available in the paid plans, which can be a downside for those using the free version.
Check .
To see what individual users think of Bitly's cost and value, check out the review excerpts below.
Bitly integrations (48)
Integrations rated by users
We looked through 1,292 user reviews, to identify which products are mentioned as Bitly integrations, and what is the users perception.
“Because I'm an animator, mostly create product animation that I use on Daraz, Amazon and on WordPress/WooCommerce based websites. Bitly makes it easy to shorten my product's url directly.”

Nadish Hussain
Senior Animator
“When using email to reach prospects and fans alike, a memorable or funny link is engaging and encourages a click. ”
Cynthia Maggard
Community Manager
“Whenever I am on Chrome browsing for other things, I can easily shorten any link on the go. It is so convenient and time saving”

Ibrahim Bawa
Internal Auditor
“UTM tracking allows us to do this seamlessly so we don't have to export the analytics out of Bitly. ”
Amy Curcio
Digital Marketing Manager
“Facebook will create a shorter link, but again, having a custom one takes your campaign to the next level.”
Cynthia Maggard
Community Manager
“Again, the website will create a shorter link for ease, but having your own is better. ”
Cynthia Maggard
Community Manager
“It allows me to see which social media posts are driving traffic much easier than having the same link on all posts ”
Cassandra Davis
CEO
Bitly support options
Typical customers
Platforms supported
Support options
Training options
Bitly reviews
Overall rating
4.8
/5
1.2K
Positive reviews
97
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend9.22/10
1K
205
26
4
6
Bitly FAQs
Bitly has the following pricing plans:
Starting from: $35.00/month
Pricing model: Free, Subscription
These products have better value for money
Q. Who are the typical users of Bitly?
Bitly has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business
Q. What languages does Bitly support?
Bitly supports the following languages:
English
Q. Does Bitly support mobile devices?
Bitly supports the following devices:
Android, iPad, iPhone
Q. Does Bitly offer an API?
Yes, Bitly has an API available for use.
Q. What other apps does Bitly integrate with?
Bitly integrates with the following applications:
Khoros Marketing, Sprinklr, Twilio
Q. What level of support does Bitly offer?
Bitly offers the following support options:
Phone Support, FAQs/Forum, Email/Help Desk, Chat, Knowledge Base