Bitly vs Linkly

Rebrandly 

RocketLink

TinyURL

Cuttly

CampaignTracker

CampaignTrackly

Compare Bitly and Linkly based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Boost campaign performance with branded links that get 39% more clicks than generic URLs. Edit destinations after sending, add UTM parameters automatically, and route traffic based on device or location. Track campaign success across email, social, SMS, and paid channels with unified analytics.

TinyURL is a URL shortening and link management platform that helps users create short, permanent links and track performance with link analytics, branded domains, QR codes, and API access. It’s designed for individuals, teams, and businesses that need reliable link sharing at scale.

Cuttly is a URL shortener software designed to help businesses of all sizes shorten, track, and optimize links on a unified interface. The platform enables administrators to set up link expiration parameters based on the number of clicks and date.

Bitly is a link management software, which helps organizations create and manage custom URLs to support marketing campaigns, provide information, and establish brand identity with clients. Users can generate and share branded links for blogs, landing pages, webpages, social media, and more.

Access Controls/Permissions

Activity Dashboard

Campaign Analytics

Campaign Management

Custom Domains

Customizable Branding

Dashboard

Data Import/Export

For Marketing and Advertising

Link Analytics

Link Editing

Link Management

Link Sharing

Link Shortening

Multi-Channel Marketing

QR Codes

Tag Management

Third-Party Integrations

URL Customization

URL Shortener

User Management

Bitly

Android

Web-based

iPad

iPhone

Blogger/Digital Marketer/Graphic Designer

My experience with Bitly has been very positive and pleasant so far. I would definitely recommend Bitly.

Community Manager

I love this tool because it gives amazing facility and services to create short URL's with tracking feature to know how it has been performed and where it has been clicked mostly.

Content Coordinator

That was a bummer and I lost so many timings because I had to explain my client that I was "waiting for bit.ly to answer" - specially if you live abroad. Now, it seems that they changed this.

Communications Planner

It is also especially useful for brands who want to customize their shortened links. The feature for campaign analytics with ability to track organic shares is also great for marketing purposes.

Digital Communications Manager

Pleasant and quick to use - I love the ability to customise URLs and make them be in more plain language.

WordPress Consultant & Developer

I like it, I definitely like that I can create a custom URL that is easy for people to remember and use. I think it has great integrations.

This helps when you want to test effectiveness of any messaging and how users engage with your content.

Project Manager

I love the ease of use in the Bitly website, just copy-paste the URL and you will get the shortened URL. Also, the customized URL is really good.

Owner

I love billy to use to shorten my ever growing URL's on my website. It helps to disguise some of the links I use for affiliates as well which is more user friendly for my audience.

Analyst

It is a great way to make documents look better as well as share links with others. It allows for clean-looking reports and sharing information is easy and straightforward.

Engineer

So Bitly shortens them to a few characters to avoid these problems.

A quick and shorter is only Bitly

But there is one thing more, if it only uses for short things, then it will devastate by itself.

Senior Manager

Good software to search rare resources and complement major library. Community function is innovative to talk to people using similar resources.

Senior Data Analyst

I simply love the simplicity of bitly. I have subscriptions from several link shortening and tracking tool.

owner

The only thing I don't like about the software is the inability to change a link once it has been created.

Marketing Automation Manager

All of my end users were very quickly able to understand the general setup and our own internal usage. Available integrations are nice as well.

Deputy Director

Paste a web address in, get a shortened version out. Great for printing on flyers and other places where space is at a premium.

Marketing Manager

Fast connection, easy to use, good customer service.

Bitly screenshot: Bitly click metrics

Bitly screenshot: Bitly dashboard

Bitly screenshot: Bitly link performance analytics

Bitly screenshot: Bitly campaign management

Bitly screenshot: Bitly downloadable QR code

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Small Business

RocketLink is a URL shortening and link retargeting platform designed to help marketers, bloggers, and publishers add retargeting pixels and custom scripts to URL links. The application enables users to generate call to actions (CTAs), branded domain names, and customizable link thumbnails via a unified platform.

All-in-one automated UTM Builder and Link Management platform for Marketers We create your tagged links, short links and spreadsheets. For businesses using Google Analytics or Adobe Analytics.

CampaignTracker is a powerful Link Management Platform designed to help marketers shorten, track, and organize their URLs. Get the most accurate data with CampaignTracker. With its Clean URL feature, a copied link with UTM parameters becomes automatically stripped, so users get more accurate data.

Linkly is a cloud-based link management solution that allows enterprises to monitor website traffic and user engagement via click tracking. It enables users to customize generated links by adding domain names and track usage based on location, platform, destination, or referrer.

Backlink Management

Click Tracking

Geotargeting

Reporting/Analytics

Retargeting

Web Traffic Reporting

Website Analytics

Linkly

It meets all my expectations from tool of this kind. Robust, powerful, with a lot of features that, to my surprise, I didn't think of but found most useful.

Very nice product, was our favorite among several we tried. The developer/owner of Linkly is very responsive and developed helpful features quickly, following our request.

Game Designer

Super easy to use from the moment I landed on their site. Love all the options to track how links are utilized.

Freelancer

The metrics that this software provides is excellent for most users, I would imagine. It's also great that your links are fully branded.

Acquisition Manager

Overall really positive. Quick helpful support and a great product.

President

Powerful, Easy to use, and Best Customer Support of all the Link Trackers.

Business Development

I need to use it more often before I would be able to adequately communicate any complaints.

Marketing

Nothing I could see has made think it's missing.

I really like how simple it is to get started (custom domain, pricepoint).

Digital marketing apprentice

Download options are limited and should have a feature to use images hosted on your own server.

Not all data easily visible in-app in list mode, no rule enforcement or defaults for new link configuration.

Web Developer

I believe that for the price you pay, this sets them apart. In addition, I am specifically using them for their ability to shorten and enable "mailto:" links.

Bitly vs Linkly Comparison (2026)

Bitly

Linkly

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives