Brand24 vs BigSpy

Trello

Sprout Social

Meltwater

Talkwalker

BrandBastion

Cosmic Data

Compare Brand24 and BigSpy based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Hootsuite

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Agorapulse

With Agorapulse, businesses can manage their social media messages, schedule & publish content, identify key influencers, monitor social channels, & create insightful reports. The platform integrates with Facebook, Twitter, TikTok, Instagram, YouTube, and LinkedIn, posting across multiple platforms.

YouScan

YouScan is a social listening platform powered by image recognition technology. It provides instant access to customer conversations happening online, enabling enterprises and agencies to listen, analyze and turn social data into action.

Brand24 is an easy-to-use social listening solution used by companies of all sizes to analyze real-time online conversations about their brands, products, and competitors.

Brand24 allows businesses to grow sales, get customer insights, find influencers or analyze the results of marketing campaigns.

Activity Dashboard

Alerts/Notifications

Article Author Database

Audience Targeting

Benchmarking

Brand Tracking

Campaign Analytics

Campaign Management

Collaboration Tools

Competitive Analysis

Competitor Monitoring

Contact Management

Customer Engagement

Customer Experience Management

Customizable Reports

Dashboard

Data Import/Export

Email Alerts

Engagement Tracking

Feedback Management

Filtering

Hashtag Tracking

Impact Measurement

Influencer Discovery

Influencer Tracking

Keyword Tracking

Media Monitoring

@mentions

Mobile Alerts

Monitoring

Multi-Channel Data Collection

Natural Language Processing

Performance Metrics

Press Monitoring

Project Management

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Reporting/Analytics

Reporting & Statistics

Reputation Management

Response Management

Review Monitoring

Review Notification

Search/Filter

Sentiment Analysis

Social Listening

Social Media Integration

Social Media Monitoring

Social Mentions Tracking

Social Performance Management

Third-Party Integrations

Trend Analysis

Visual Analytics

Some users report that Brand24 offers a strong price-to-quality ratio, and reviewers appreciate its cost-effectiveness compared to competitors. Some users say it is economical for small businesses, though some reviewers find the pricing less accessible for smaller organizations.

Value for money

By industry, Brand24 reviewers are most commonly professionals in marketing and advertising (23%). The most frequent use case for Brand24 cited by reviewers is social media monitoring (67% of reviewers).

Proprietary

Brand24

Chromebook

Linux

Windows

Web-based

iPad

Android

iPhone

Individual

Team

Business

Enterprise

Brand Manager

I also love how they provide valuable educational materials like eBooks and regularly host free webinars where you can ask questions live and learn how to make the most of all the features.

Senior Social Media Manager, Community

Thanks to Brand24, we were able to quickly launch our social listening initiative and start sharing real-time insights about brand conversations across the business.

Director of Operations

We particularly love the Influence Score feature, which helps us quickly filter noise and prioritize interactions with genuinely impactful authors.

What I like the least — though it’s really just nitpicking — is the sentiment feature. Since our brand provides medical services, mentions often include words related to health issues that may sound negative, even when the experience with our brand is positive.

Digital and Marketing Director

The platform also delivers useful data to visualize mentions in real time, identify conversation spikes, and spot key influencers in a very intuitive way.

While the overall sentiment analysis is good, the accuracy of the automated sentiment scoring for complex/nuanced language in non-English languages sometimes requires manual correction.

Creative Content Coordinator

It saves us countless hours each week and ensures we never miss a critical mention or opportunity. Whether we’re tracking the performance of a new campaign or responding to customer feedback, Brand24 delivers the data we need to act fast and stay informed.

Brand24’s real-time monitoring is incredibly powerful — we’re able to track every mention of our brand across the web, including social media, blogs, news sites, and forums.

Boolean search and sentiment filters sometimes need refinement to better exclude noise or unrelated mentions, but that's the case with virtually any tool, so not really a con.

We’ve been able to track brand conversations in real time, identify trends, and better understand our audience’s needs and perceptions.

The dashboard is clean, intuitive, and packed with useful features like automated reports, influencer scoring, and detailed analytics.

Manager

Value for money, Clean, Actionable Dashboard, Influencer & Source Insights, and Strong Reporting Features

I really appreciate the intuitive dashboard, insightful analytics, and the ability to filter noise, so I only focus on the most relevant updates.

The mobile app could be a bit more robust — while it offers the essentials, deeper filtering and analysis options would make on-the-go monitoring even better.

Director of Brand Marketing

I also really appreciate the integration with Slack, which is extremely helpful for getting real-time alerts and staying on top of brand mentions.

Sr Growth Manager

I do not see public Facebook profiles (only public pages are seen) and we were also to get mentions not related to the campaign (although this is very limited)

Marketing Manager

I don't see any negative aspects, the only thing which I can think of is the thing that I see the same articles sometimes after some time - as if the algorythm doesn't catch the article comes from the past

Senior Social Media Specialist

Fast and accurate monitoring, advanced analytics and reporting, mention filtering and tagging, user-friendly interface.

The real-time monitoring works seamlessly and the alerts feature helps us stay updated without constantly checking the dashboard.

Executive Data Analyst

The little variety of filters to segment the conversation since we only have {AND}, {OR} AND {NOT} (with more advanced filters such as authors, places, etc would be more functional).

It's not really a con but it's something that added a step to our community management. Although I would say, having Brand24 really made our Community Managers' jobs easier.

Brand24 is a great product to work with; it isn’t too heavy, and it delivers exactly what you need for brand monitoring and management.

Sentiment analysis accuracy issues, social media data limitations, lack of some channel integrations (TikTok or YouTube Shorts).

It’s especially useful for PR and marketing teams. While some advanced features are gated behind higher plans, the core functionality is reliable and impactful.

Head of Strategy and Client Services

One potential area for improvement could be refining the API or providing a direct connector to Looker Studio, as many clients are accustomed to using it.

I also love how they’re always ahead of the curve, using cutting-edge technology like AI and constantly adding new, genuinely useful features.

Responsive Customer Support and Fair Value. But the less are historical data limitations and source gaps

Markeing manager

I found the tool to be quite beneficial, as my primary reason for subscribing was to explore its functionalities in order to facilitate informed evaluations and recommendations for my managers within the company.

It would also be incredibly helpful to have the ability to combine reports from multiple projects into a single PDF file.

I'm sure it's somewhere in the help section... but the speed of the tracking and notification and the fact that the system does't read some news sources or reads them but only when certain conditions are met, are two things that a scared and panicked client because of its reputation issues needs.

The format of downloaded mentions in the PDF report looked weird and wasn't super user friendly.

AI tools are also a very good support to understand a very broad conversation, it is easy to use, which for more advanced users also represents a drawback because there are not many options to segment the conversation in a more specific way.

It’s especially useful for identifying trends, measuring brand awareness, and reacting to feedback.

I really like how easy it is to track mentions across the web and social media, and the sentiment analysis and influencer insights are super helpful.

Country Director

Not applicable, the team secures that our business needs are met as expected and requested.

Director of Marketing

The thing I would like to see most improved is the tagging feature and its organization within the platform--this would make sorting and reporting easier for our team

Managing Director

For us, some features were underused simply because we didn’t have the volume of mentions or the scale to fully exploit them.

Senior Advisor

positive and effective, additionally supported by professional assistance and understanding of the customer on the part of consultants—it couldn't be done any better

Accounts Team

Some of the metrics are unavailable when clicking into them and having the time to figure out why they don't always report.

Account Manager

This makes my search come up with a lot of junk and then I have to filter relevant results.

SMM Team Lead

The limitation applies to all projects combined, but in my opinion, it would be better to limit keywords per project

The thing I like least about Brand24 is that historical data access is limited unless you're on a higher-tier plan.

Department Head

I asked for a call to take me through certain aspects and the response i got was for a suggestion to have an email conversation instead which was not sufficient.

Brand24 is one of the best internet monitoring tools available, especially for Polish-language content.

the team secures that our business needs are met as expected and requested.

It's an indispensable tool for anyone serious about understanding their digital footprint.

Sometimes the amount of data can be a little overwhelming, especially with high-traffic topics.

Very quick reactions and replies to our questions and requests for support.

I like how Brand24 alerts you the moment someone mentions your brand online — super helpful for staying in the loop.

Director, Digital Campaigns

We have unique challenges when it comes to listening due to our federated model that has created fragmented naming conventions.

Filtering Mentions

Customer Support

Reporting

Joining Conversations

Social Mentions

Internet Monitoring

Data Collection

Alerts and Notifications

Brand Monitoring

Self-Employed

11-50

501-1000

201-500

Some users report that Brand24 offers a strong price-to-quality ratio, with fair pricing and essential features included even in lower tiers. Reviewers appreciate the cost-effectiveness compared to other tools and say the interface and functionality justify the expense. Some users say the tool is economical for small and medium businesses, though others feel the cost can be high for smaller companies or personal use, especially when only a few keywords are needed. Some reviewers find the pricing less accessible for small organizations and mention a desire for more affordable plans or more keywords per tier.

BigSpy is a web-based advertisement spy tool designed to help businesses and individuals draw creative inspirations for marketing campaigns. The platform comprises a database of a variety of ads, allowing teams to search ads using various filters.

Activity Tracking

Content Library

By industry, BigSpy reviewers are most commonly professionals in marketing and advertising (22%). The most frequent use case for BigSpy cited by reviewers is social media monitoring (100% of reviewers).

Users and use cases

Some users say BigSpy’s entry-level plan is affordable, but they find its features too limited. Reviewers appreciate the free trial for exploration, yet they report restrictions make evaluation difficult. Some reviewers feel advanced plans are costly, especially for small businesses, and they wish for more flexible pricing.

BigSpy is a social media monitoring solution offering key features such as an activity dashboard, content library, and monitoring, among others.

BigSpy

Basic

You can type in a brand name and see all the ads they’ve run — including creatives, copies, and duration.

HELP ME WITH MY BRAND in every apect specialy marketing , HAS EVERYTHING BUT GOOD CUSTOMER SERVICE and anszering in time

Digital Marketer

What I liked least is that some advanced features require a paid plan, and sometimes the number of daily searches is limited.

One of the standout features of BigSpy is its comprehensive database, which allows users to access a vast array of ads across multiple platforms.

Head of department

Ability to search and analyze ads using advanced filters to search for ads by keyword, industry, or specific target, helping to understand competitor strategies and find creative ideas

vent

One of the standout features is its ability to provide insights into competitors' ad strategies across various platforms like Facebook, Instagram, Twitter, and more.

The platform offers powerful ad spying tools that provide in-depth insights and comprehensive data, which help streamline marketing strategies.

The user interface is intuitive, making it easy to track trends and discover top-performing ads. Plus, the ability to filter by industry, region, and platform allows for precise analysis.

It saves us a tremendous amount of time by providing ready access to competitive insights, which allows us to craft more effective and targeted ad campaigns.

Its advanced search filters make it easy to find specific ads based on criteria like keywords, ad type, industry, and engagement metrics.

I would like the rates to be more affordable for freelancers. Because I need to provide high-quality competitor analysis.

Senior Media Buyer

Being able to see real-time ad trends across multiple platforms—like Facebook, Instagram, and TikTok—has been incredibly useful for tracking competitors and discovering creative strategies.

pricing a bit expensive, but they give the possibility to try the solution for free, for a few days so you can see if it is worth it for your business or not

Administrative Support

For my daily product research i use this tool to find trending products.

Brand24 vs BigSpy Comparison (2026)

Brand24

BigSpy

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

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