Brand24 Pricing, Features, Reviews & Comparison of Alternatives

Brand24

Track & engage online conversations relevant to your brand.

4.74/5 (136 reviews)

Brand24 overview

What is Brand24?

Brand24 is a reliable and easy-to-use media monitoring solution used by companies of all sizes to track, engage and analyse real time online conversations about their brands, products and competitors.

Brand24 provides a solution that allows users to instantly react to mentions about their company, follow up on positive comments from brand ambassadors, or respond to a dissatisfied customer before the situation escalates.

Nowadays the majority of consumers do online research before making a purchase decision. Brand24 gives businesses the tools to find these leads, identify where to promote products and get customer insights.
brand24.com

Pricing

Starting from
$49/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, Czech, Danish, Dutch, Finnish and 10 other languages, French, German, Indonesian, Italian, Norwegian, Polish, Portuguese, Spanish, Swedish, Turkish
Brand24 screenshot: Track and analyze all mentions and their stats in one dasboardEngage people talking about your companyBrand24 screenshot: Identify influencers and the most popular authors and analyze their statistics Brand24 screenshot: Group mentions by categoryBrand24 screenshot: Gain context into discussions surrounding the brandBrand24 screenshot: Find the most effective sources of mentionsBrand24 screenshot: Access quotes and testimonialsBrand24 screenshot: Access reports such as a comparison of two projectsBrand24 screenshot: Customize project settings including keywords, sources, notifications, and moreBrand24 screenshot: Get notifications for new mentions delivered via push notifications to mobile devicesBrand24 screenshot: With the mobile apps, users can configure their keyword settings from anywhereBrand24 screenshot: Track prospects from the native mobile apps and respond from any deviceWhy should you use social media monitoring? | Brand24Slack Integration | Brand24 - social listening tool

Brand24 reviews

Value for money
Features
Ease of use
Customer support
  4.6
  4.4
  4.6
  4.8
Kinga Odziemek

Social monitoring & listening at its finest.

Used daily for 1-2 years
Reviewed 2018-05-23
Review Source: GetApp

Pros
Brand24 not only can look into mentions of your brand and products but also can help you find new customers and business possibilities. Thanks to amazing customer service (really helpful support!) you can set up your own projects and monitor them in real-time. Notifications work perfect, e-mail alerts work great, reports in PDF are just so pretty that you want to send them further to your customers, without any corrections. Also, it provides with many interesting results you wouldn't find on your own.

Cons
It can be a bit complicated if you have never used it before - but onboarding process is great, customer support is really well-maintained and also there are many extra materials such as webinars and knowledge base to clarify some things for you.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Harish Jayakumar

Monitoring all the online mentions in just one platform!

Used daily for 2+ years
Reviewed 2018-09-18
Review Source: GetApp

Pros
Firstly, what I love the most about this application is its social monitoring capabilities. If someone mentions me, across any social media, I can get to them right away and respond. Not just keeping a close watch on our brands and products, it has also helped us explore business possibilities, insights and improve conversion rates. I found the customer service to be extremely responsive and helpful. Brand24 is very user-friendly, easy to navigate and intuitive, you don’t need a lot of technical knowledge to be a pro at using it! We can compose immense and crisp reports about our brands using this application.I have had very good experience with their customer support team.

Cons
The application is quite costly, it is not affordable for a small-scale business or for personal use. I found the mobile version too difficult to use as compared to the desktop version. The searchability and analytics features, if improved could make the application perfect. I hope they upgrade the sentiment recognition feature.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Brand24 is the backbone of my online reputation business

Used daily for 2+ years
Reviewed 2018-09-10
Review Source: Capterra

Brand24 provides us with the mentions and reports we analyze for our online reputation clients

Pros
The customer support is very fast and highly trained an very proactive. They hand hold you to customize your monitoring campaigns and projects.

Cons
A lot of spam results or mentions that are completely irrelevant. Their filters must be fixed and once in a while there are bugs (ex: word cloud goes offline frequently). A bit expensive

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Sia Pechlivanidou

It is one of the easiest and most effective social media listening tools I have used.

Used daily for 2+ years
Reviewed 2018-06-18
Review Source: Capterra

Fast results that are easy to comprehend, and customised reports that anyone could easily understand.

Pros
Easy of use, clear sections and way of operation. I like the way the summary is outlined. Also, it collects data from the past - not so many/but compared to others tools, it does a great job.

Cons
Maybe the fact that not so many user get it from the first time how to add more keywords, after their launch a project. Also, sentiment analysis not so operating in greek language.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Umang Shakya

Best online monitoring and tracking tool

Used daily for 2+ years
Reviewed 2018-06-14
Review Source: Capterra

Before we used lot of tools but with brand24 we just have to use one tool ie brand24.

Pros
When online tracking and monitoring comes to role you need best of the best because you either don't or you use the best. This Brand24 is the best as it provide all features which a tracking and monitoring tool should have.

Cons
Only drawback is lack of tracking Devanagari script. Maybe soon they will consider to have this feature too.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Brand24 pricing

Starting from
$49/month
Pricing options
Free trial
Subscription
View Pricing Plans

Plus - 5 keywords, 50k mentions, $49 / month
Premium - 10 keywords, 400k mentions, $99 / month
Max - 25 keywords, 1 million mentions, $399 / month

Brand24 features

Automatic Notifications
Data Import/Export
Engagement Analytics
Real Time Analytics
Third Party Integration

A/B Testing (202 other apps)
API (538 other apps)
Activity Dashboard (346 other apps)
Campaign Analysis (288 other apps)
Campaign Management (345 other apps)
Campaign Segmentation (203 other apps)
Content Management (263 other apps)
Customizable Branding (268 other apps)
Customizable Templates (279 other apps)
Drag & Drop Interface (253 other apps)
Email Marketing Management (199 other apps)
Monitoring (241 other apps)
Multi-Channel Marketing (241 other apps)
Reporting & Statistics (345 other apps)
Social Media Integration (311 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Brand24

Key features of Brand24

  • Online monitoring - social media, news, publishers, blogs
  • Social media listening
  • Identify influencers
  • Analyze positive and negative sentiments
  • Benchmarking - track you competitors
  • Interactions
  • Advanced analytics
  • Report and export tool
  • Access to mentions from mobile devices
  • Integration with Slack
  • Automatic notifications
  • Benchmarking
  • Data filtering
  • Market research
  • Message board
  • Real time analytics
  • Real time monitoring
  • Search functionality
  • Sentiment analysis
  • Third party integration
  • Feedback management
  • Visual analytics
  • Alerts / escalation
  • Data import/export
  • Filtered views
  • Prospecting tools
  • Sentiment scoring
  • Collaboration tools
  • Engagement analytics
  • Behavior tracking
  • @mentions
  • Customer experience management
  • Social performance management
View All Features

Benefits

Through Brand24 businesses can gain a better understanding of their customers and engage them online. This leads to higher customer satisfaction and growth in sales.

With Smart Analytics, Brand24 crunches the data in order to provide actionable insights that saves businesses hours of raw data analysis. Find the most important discussions and top influencers fast.

Brand24 collects data from all public sources including Facebook, Twitter, Instagram, Youtube, blogs, message boards, review sites, and more.

Get notified only if new mentions related to the company actually matter and meets the pre-defined criteria.