BrightLocal vs Scalenut

Semrush

Writesonic

Jasper

Frase

Yext

Moz Local

Compare BrightLocal and Scalenut based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Yext is the leading digital presence platform for multi-location brands, powering the knowledge behind every customer engagement. With one central platform, brands can turn their digital presence into a differentiator by delivering consistent, accurate, and engaging experiences to customers.

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.

Enhance your visibility in local searches. Moz Local helps you maintain accurate business listings and manage your online reputation on Facebook, Google, and other sites.

BrightLocal is a dedicated platform to help marketing agencies and in-house marketers succeed at local SEO. Its powerful toolset includes local rank tracking, citation tracking, GMB auditing, local search auditing, and review management tools. Every report can be white-labeled.

Activity Dashboard

Alerts/Notifications

Audit Management

Backlink Monitoring

Competitive Analysis

Customizable Branding

Customizable Reports

Customizable Templates

Dashboard

Geo Rankings

Google Analytics Integration

Keyword Rank Tracking

Keyword Research Tools

Keyword Tracking

Listing Management

Localization Automation

Mobile Keywords

Monitoring

Multi-Location

Performance Metrics

Reporting & Statistics

Reporting/Analytics

Reputation Management

Reviews Management

Scheduled/Automated Reports

SEO Audit

SEO Management

Social Media Integration

Third-Party Integrations

User Management

Web Traffic Reporting

Website Analytics

BrightLocal

Web-based

Owner

It helps get a good baseline and measure the outcome of our SEO strategies against these baselines. Customer service is fantastic and their resources are fabulous.

Website Developer

I have been using BrightLocal for about a month now and so far I am very impressed with the kind of features it offers for local SEO and the kind of reports that are available.

Digital Marketing Consultant

BrightLocal has been just that and more for me. They provide excellent local marketing content on a number of topics with amazing SEO tools to back it up and help get the job done.

They have great tools, many of which include a lot of customization to fit a variety of use cases. Their pricing includes good options for solopreneurs, small businesses, and up to large agencies.

Founder

What we liked best about BrightLocal was all the features that come with the software.

Creative Director

Bright local gives you so much good data when it comes to local SEO and the citation builder is probably the best thing that's ever happened in my life. It's shaved HOURS off of my workload.

Flat Tire Change Near Me

The absolute best thing about the software is the staff that walks you through it honestly. When just looking at the surface it doesn't look like much, but when you really dive into it.

Director

Loads of helpful video tutorials, responsive customer support, helpful marketing collaterals.

Appreciate the ease of use of Bright Local and the support that the team provides.

Co-owner

Clearly we have no use for a reporting tool who's reporting is so aggressively wrong so we attempted to cancel our annual subscription.

Agency Owner

We buy $1,000's worth of credits at a time to reduce our cost even more. I also like how it allows you to click through to existing citations whether they created them or not.

I like that the software has so many features and benefits. Citation building to review management.

Good information on keyword searches and very easy to use.

Marketing Manager

Sometimes the wrong citations are chosen and you have to go in and manually adjust the citations.

Manager

Ease of use and integration. Clean looking dashboard reporting system.

manager

Not enough video tutorials. It's still a bit confusing when following the directions from knowledge base/videos.

Marketing Consultant

Intuitive dashboards and no fuss integrations make the Bright Local platform very easy to use but also highly effective too.

Given the number of reports available in the program, it can be a bit difficult to navigate.

BrightLocal screenshot: Location Summary: Get a summary overview of the most important local search data for each location that you manage. From here you can jump into separate reports to get even more detail.

BrightLocal screenshot: Local Search Rank Checker: See the complete picture of local rankings at city or zip code level. Uncover localized search volumes and benchmark performance vs the competition.

BrightLocal screenshot: Local Search Grid: Get a bird's-eye view of your location's rankings. Measure the share of search visibility across the map for your most important keywords, and find out which need attention.

BrightLocal screenshot: Local Search Audit: Uncover your biggest optimization opportunities and save countless hours lost to manual, repetitive audits.

BrightLocal screenshot: Citation Tracker: Track where your business's NAP (name, address, phone number) appears online, manage duplicate listings, and find inaccurate information that needs fixing.

BrightLocal screenshot: Google My Business Audit: A report that deep dives into your GMB metrics and uncovers the insights to help you leapfrog the competition.

BrightLocal screenshot: Reputation Manager: Use Reputation Manager to stay on top of all your reviews wherever your customers leave them. View and reply to Google and Facebook reviews directly within the platform, and generate more positive reviews with 'Get Reviews' campaigns.

Freelancers

Mid Size Business

Small Business

Jasper is an artificial intelligence (AI)-based writing assistant designed to help businesses create content for social media websites, blogs, websites, and other channels. Teams can create folders to organize information for clients and projects.

Writesonic is an AI-powered writing assistant with a mission to empower everyone in the world to write anything and publish anywhere. It's like Canva for writing, with tools that simplify the process of creating, editing, and publishing articles, blog posts, ads, landing pages, and more.

Frase helps you create better SEO content, faster.

Scalenut is an all-in-one GEO platform to plan, create, audit, and optimize content while tracking AI-driven visibility in AI search.



Assisted Content Creation

Auto-Save

Autocomplete

Automated Text Generation

Collaboration Tools

Content Creation

Content Ideas

Content Management

Content Publishing Options

Content Sharing

Document Export

Document Management

Dynamic Content

File Sharing

For eCommerce

Full Text Search

Generative AI

Grammar Check

Long-Form Content

Machine Learning

Natural Language Processing

Plagiarism Detection

Preview Functionality

Productivity Tools

Real-Time Notifications

Real-Time Updates

Revision History

Rich Text Editor

Search

Search Marketing

Search/Filter

Social Marketing

Spell Check

Tagging

Template Management

Templates

Text Editing

Trend Analysis

Version Control

Video Support

Workflow Management

Scalenut

Windows

Proprietor

After trying a lot of new AI copywriting tools, I think Scalenut is the best one because it has a simple, clean UI and makes meaningful, accurate text. Was worth the money and very easy to use.

Digital Marketing

Everything is good and their help section and tutorials are wow, have you tried their customer support you'll love that.

Scalenut comes with lot of features write quality content for SEO & Social media. Among them, I like Topic Research, UI/UX,  Support is amazing, Great community, SEO tools & more.

SEO Specialist

I compared Scalenut to other competitives, I think it provides the best monthly credit with good quality.

Co-founder

Additionally, the NLP terms, competition report, and questions are good. UI & UX are superb, very tidy and clean.

Writer

It might be an AI tool, but it has a mind of its own, and you see that when it generates the best and most amazing content that boosts your conversions.

Digital Marketer

I really appreciate the long-form article writer, and how the AI learns from what you do. Pricing is fair and very competitive.

Content marketer

The software has a clean UX and is very responsive, presenting the results in a clear way. Easy to share the results with others.

Blogger

The report it generates is great, really helpful that it shows how many images, headers etc. the competitors are using. And it also show outgoing links which is really helpful for research.

SEO Manager

I love the way it helps me create and find content ideas for my website and social media pages. It's so easy to use, with simple drag-and-drop functionality that makes creating content easy as pie.

So far I am happy with the software. I do have a lot of content to manage and I have a assistant who needs to help me create and optimise content.

Web Designer and Digital Marketer

Lastly, I love the UI/UX, it is clean and modern + easy to use.

Marketing Director

The AI can sometimes be repetitive in its writing, but this is not unique to Scalenut. Jarvis has the same problem and is much more expensive.

Scalenut is a fantastic tool that can be used by everyone. You can rapidly create 100% plagiarism-free content for your blog or frequent social media posts, especially if you're a business owner.

Coach & Trainer

An amazing software to produce optimized content that can rank rapidly.

Some small features are still missing such as being able to specify content output size.

The one thing that I don't like about Scalenuts AI Writer is the fact that there isn't a way to customize any of the frameworks and templates.

My current output is short, some of it repetitive, and I have to switch back and forth between AI Connectors, Write with AI, and AI operators in order to write more.

Scalenut screenshot: Brand Monitor: Monitor how your brand appears across AI search engines and assistants. Track visibility, authority, and presence in AI-generated answers from a single, unified dashboard.

Scalenut screenshot: Prompts Insights: Understand how AI engines interpret your brand and content. Analyze prompts, generated responses, and source citations together to see exactly where and how you are mentioned.

Scalenut screenshot: AI Traffic Monitor: Measure how AI-driven search contributes to your visibility and influence. See performance trends that go beyond clicks to understand true AI discovery impact.

Scalenut screenshot: Article Writer: Scale content production with automatically generated, optimized outlines. Use top-ranking structures and gap insights to move faster without sacrificing quality.

Scalenut screenshot: Content Optimizer: Create and refine content with built-in research, optimization scoring, and gap analysis. Improve quality, relevance, and performance as you write.

Scalenut screenshot: Content Audit: Identify underperforming pages and uncover quick-win ranking opportunities. Review content scores, positions, traffic, impressions, and CTR in one place.

Scalenut screenshot: Keyword Planner: Plan smarter content with an AI-powered keyword and topic strategy. Identify high-intent keywords, performance data, and clustered rankings to guide what to create next.

Scalenut screenshot: Social UpReach: Track brand mentions and conversations across social platforms. Engage at the right moments by seeing where your brand is being discussed and why it matters.

Scalenut screenshot: Traffic Analyzer: Break down where your visibility is coming from across channels. Analyze traffic sources and trends to understand what is driving growth and engagement.

BrightLocal vs Scalenut Comparison (2026)

BrightLocal

Scalenut

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives