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Semrush logo



SaaS solution for online content marketing

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Semrush is a leading online visibility management software-as-a-service platform.

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Website Design and eCommerce Solution

visit website is an online marketing service that equips small businesses with features such as website design, marketing to attract, convert qualified prospects and website traffic and marketing Results. It combines professional web design, on-demand website modifications and online marketing services.

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SE Ranking logo

SE Ranking


All-Inclusive cloud-based SEO software

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SE Ranking provides a complete set of tools for keyword rank tracking, comprehensive website audit, competitor analysis, keyword suggestion and much more

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HubSpot Marketing Hub logo

HubSpot Marketing Hub


All in one inbound marketing platform

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HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

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Serpstat logo



Cloud-based search engine optimization (SEO) software

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Serpstat helps businesses track, organize, and analyze data related to the performance of websites across various search engines. The keyword research functionality lets users gather and compare trending keywords based on search volume, cost-per-click (CPC), competition level, and other factors.

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CanIRank logo



SEO tool for small businesses and non-profit organizations

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CanIRank is a search engine optimization (SEO) software designed to help startups, small businesses, and non-government organizations (NGOs) identify high ranking keywords based on search volumes to improve website traffic. Key features include rank tracking, marketing audit, multi-country targeting, competitive analysis, white-label reports, and action recommendations.

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Uberall CoreX logo

Uberall CoreX


Reputation management software for retail businesses

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Our solution optimises individual points of sale for organic and paid search and our advanced analytics capabilities gives you the power to analyse the impact and ROI of your local marketing efforts. Manage local at the brand and local level, create a better customer experience.

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Raven Tools logo

Raven Tools


All in One SEO and SEM Tools

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More than just SEO tools, Raven provides you with in-depth SEM competitor insights to help you boost your conversions.. Conduct keyword & competitor research, manage link building and report on your progress. Our site audits evaluate 20+ different metrics.

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DataForSEO  logo



Search engine optimization solution for all enterprises

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DataForSEO is a cloud-based solution, which helps businesses gather search engine optimization (SEO) data through an application programming interface (API) for rank tracking, keyword analysis & more.

It lets users collect data from Google Shopping & Amazon to provide a market overview.

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iSpionage logo



Cloud-based competitor research and monitoring tool

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iSpionage is a cloud-based solution which helps small to large digital marketing enterprises manage processes related to competitive research & monitoring, letting businesses use landing page analytics & SEO rank tracking to improve overall marketing strategies & performance across search engines.

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Verbolia logo



SEO tool for creating and launching optimized landing pages

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Verbolia is a search engine optimization (SEO) software, which helps businesses create and launch optimized landing pages. It lets marketing teams access relevant keywords, add or remove existing keywords, and capture information related to monthly search volume and number of matching products.

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Wordtune logo



Proofreading platform with a Google Chrome extension

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Wordtune is a proofreading platform, which helps businesses, educational institutions, and other professionals leverage artificial intelligence (AI) technology to rewrite and edit sentences to improve written communication skills. It also helps students shorten or expand text's length according to required formats.

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Demandwell logo



Cloud-based SEO platform

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Demandwell is a cloud-based SEO tool that helps businesses track keywords, create optimized content, access reports, and more from a centralized platform. It lets users generate real-time keyword suggestions and view positioning, create SEO campaigns, generate content outlines, and monitor campaign progress over time.

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Website Speedy logo

Website Speedy


Instantly reduce website loading time by 3X

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Instantly reduce website loading time by 3X for Mobile and desktop devices. Fix core web vitals, resolve render blacking issues, and set up in less than 10 minutes.

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Wix logo



Website builder & publishing platform

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Wix is a website building & publishing platform which helps users create professional websites exactly the way they want, with a drag & drop website editor

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Marketing 360 logo

Marketing 360


#1 Marketing Platform For Small Business

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Team to turbocharge your marketing
Teamwork makes the dream work! Add a dedicated marketing team to your plan, so they can focus on growing your business while you focus on running it. Create your free account today to learn more and explore plans and pricing.

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Ahrefs logo



SEO toolset that helps you rank higher and get more traffic.

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Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

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Surfer logo



Cloud-based SEO management & content optimization software

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Surfer is a cloud-based SEO management software designed to help businesses create and optimize website content to improve rankings across search engines. Supervisors can create content strategies with relevant keywords, organize search terms into groups, and utilize machine learning capabilities to determine the search intent for specific topics.

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Scalenut logo



AI that powers your entire content lifecycle

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Scalenut reduces 90% of time and drives 10x organic traffic by 🛠️automating your entire content lifecycle with AI. Keyword planning, NLP powered topic research, AI writing, content optimization and publishing - all in under one app.

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Frase logo



Better SEO Content, Faster.

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Frase helps you create better SEO content, faster.

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AccuRanker logo



SERP rank tracker platform for enterprises & SEO agencies

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AccuRanker is a SERP rank tracker platform for enterprises & SEO agencies. We provide over 32,000 customers with SEO features that lets them do in-depth analytics. Combined with a powerful infrastructure, AccuRanker takes guesswork out of the equation by providing accurate, fast and up-to-date data.

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BrightLocal logo



Local SEO tools for agencies and in-house marketers.

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BrightLocal is a dedicated platform to help marketing agencies and in-house marketers succeed at local SEO. Its powerful toolset includes local rank tracking, citation tracking, GMB auditing, local search auditing, and review management tools. Every report can be white-labeled.

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Marketo Engage logo

Marketo Engage


Marketing automation for digital marketers

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Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers in complex buying journeys. It facilitates alignment between marketing and sales team to efficiently drive revenue and growth.

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Moz Pro logo

Moz Pro


Boost Your Rankings & Search Engine Visibility with Moz Pro.

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Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and gain more visibility in search results.

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WriterZen logo



Cloud-based SEO management and content optimization tool

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WriterZen is a cloud-based SEO management software designed to help businesses generate, analyze, and optimize website content. Supervisors can develop a structured knowledgebase or content architecture with various topics and access high-ranking topics or headlines from the web.

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Buyers Guide

SEO Software

What is SEO software?

Search engine optimization software, more commonly known as SEO software, offers tools to help businesses optimize websites and digital content for search engine rankings. It enables users to identify trending keywords, analyze competitor data, track keyword performance metrics over time, and generate reports that measure the effectiveness of their SEO campaigns. 

The tool also offers features such as link-building opportunity tracking, which assists users in creating more authoritative links from other websites to boost ranking on search engines. Additionally, SEO software provides real-time site audits for website owners to address any potential issues related to technical search engine optimization or page-speed improvements.

What are some common features of SEO software?

  • Backlink monitoring: Tracks website backlinks, also known as inbound or incoming links from other websites to your website, which are seen as a sign of trust and authority by search engines such as Google, to help SEO professionals identify new link opportunities, measure domain authority, detect broken or suspicious links, and audit competitors' backlinks for comparison.

  • Keyword rank tracking: Allows users to track the ranking of their website keywords on major search engines, such as Google and Bing. It helps marketers identify the most effective keywords for their target audience and measure performance against competitors.

  • Keyword research tools: Provides data on keyword volume, competition level, and estimated clicks/impressions to help users discover relevant keywords to target in their SEO campaigns.

  • Audit management: Helps SEO teams monitor websites, detect potential issues with content or technical elements, analyze user behavior patterns, and track search engine rankings. It offers insights into their SEO campaigns to help teams identify areas of improvement. 

  • Competitive analysis: Analyzes competitor websites and prepares competitive gap analysis reports to offer insights into keyword optimization and ranking, backlinks, domain authority score, and other SEO metrics.

What are the benefits of using SEO software?

  • Optimizes website content: SEO analysis software comprises a suite of tools to optimize website content for search engines. It lets users analyze keyword relevance, perform backlink analysis, identify broken links, generate meta tags, and more. Using this tool, SEO teams can perform competitive analysis and test different SEO strategies—helping businesses increase organic traffic and improving ranking on search engine result pages (SERPs).

  • Improves website visibility: An SEO tool allows websites to target specific geographic locations or demographics with tailored SEO strategies. It helps businesses reach the right audience and ensure their web pages are well-optimized to rank higher on SERPs. The increased visibility generated from SEO optimization leads to higher organic traffic rates on websites—ultimately translating into better conversions and revenue growth.

  • Facilitates keyword research: SEO software comprises a keyword research tool that helps users identify trending and the most relevant keywords for their website. Using this, SEO teams can improve their strategies by analyzing competitors' keywords, measuring the performance of existing SEO campaigns, and understanding consumer behavior trends.

What are the potential issues with SEO software?

  • Inaccurate keyword results: Inaccurate keyword results lead to inadequate SEO optimization, hampering your website visibility, ranking on SERPs, and website traffic. Besides that, an SEO tool relies on accurate data to track progress and measure the success of your SEO efforts. Inaccurate keyword data can make it difficult to determine whether your strategy is working and leads to incorrect conclusions.

  • Frequent algorithm updates: Search engines such as Google frequently update their algorithms to improve the relevance and quality of search results. It can cause issues with SEO software, as the software relies on parameters about how the algorithm works to provide website optimization recommendations. When the algorithm updates, these assumptions may be inaccurate, leading to ineffective recommendations for improving a website's ranking.

  • Black hat SEO practices: Black hat SEO practices, such as keyword stuffing and link manipulation, can be potential issues with SEO software. It may recommend these practices despite search engines detecting and penalizing them. Relying on unethical practices can also harm a website's reputation and credibility with its audience.

How much does SEO software cost?

Most SEO platforms are priced on a “per month” basis, and their entry-level pricing plan ranges from $10 to $129+* per month. An enterprise product that’s priced higher may include additional features such as social media optimization, Google mobile rank tracking, integration with Google search console, search volume estimates, white-label reports, content marketing, and lead generators.

*The pricing included is for the entry-level/lowest-priced offerings found on vendor websites as of March 22, 2023.

Key considerations when purchasing SEO software

  • Evaluate the suite of SEO tools offered. Most SEO software solutions have multiple pricing packages, offering different tools to optimize your website. Before making a choice, assess the suite of tools offered in each package and evaluate how they can support your business. Look for features such as keyword research capabilities, rank tracking, link analysis reports, competitor tracking analytics, and other on-page optimization components that could help boost your visibility in the search results.

  • Analyze keyword research accuracy. Assess the ability of your shortlisted tool to provide accurate keyword results, including search volume, competition level, and more. It will not just help you identify keywords relevant to your niche or industry but curate an SEO strategy that best aligns with your business requirements.

  • Determine the level of automation available. SEO software can automate several tasks, from keyword analysis and content optimization to link building. It helps reduce manual workload and improve efficiency while strategizing an SEO campaign. Determine the level of automation offered by your shortlisted SEO software tool to help you pick the right one for your requirements.


Products evaluated for the pricing calculation were taken from GetApp's SEO software directory. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in GetApp’s directory that offer them. 


This SEO software buyers guide was authored by GetApp's content team. We develop our guides using the author’s expertise, insights from 2M+ unique user reviews, and our proprietary data science algorithms to identify trends in user sentiment, preferences, and priorities. Some text was generated with assistance from AI tools.