BrightLocal vs Squirrly SEO

Semrush

Ahrefs

Yoast SEO

Yext

Rank Math

Moz Local

Compare BrightLocal and Squirrly SEO based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Yext is the leading digital presence platform for multi-location brands, powering the knowledge behind every customer engagement. With one central platform, brands can turn their digital presence into a differentiator by delivering consistent, accurate, and engaging experiences to customers.

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.

Enhance your visibility in local searches. Moz Local helps you maintain accurate business listings and manage your online reputation on Facebook, Google, and other sites.

BrightLocal is a dedicated platform to help marketing agencies and in-house marketers succeed at local SEO. Its powerful toolset includes local rank tracking, citation tracking, GMB auditing, local search auditing, and review management tools. Every report can be white-labeled.

Activity Dashboard

Alerts/Notifications

Audit Management

Backlink Monitoring

Competitive Analysis

Customizable Branding

Customizable Reports

Customizable Templates

Dashboard

Geo Rankings

Google Analytics Integration

Keyword Rank Tracking

Keyword Research Tools

Keyword Tracking

Listing Management

Localization Automation

Mobile Keywords

Monitoring

Multi-Location

Performance Metrics

Reporting & Statistics

Reporting/Analytics

Reputation Management

Reviews Management

Scheduled/Automated Reports

SEO Audit

SEO Management

Social Media Integration

Third-Party Integrations

User Management

Web Traffic Reporting

Website Analytics

BrightLocal

Web-based

Owner

It helps get a good baseline and measure the outcome of our SEO strategies against these baselines. Customer service is fantastic and their resources are fabulous.

Website Developer

I have been using BrightLocal for about a month now and so far I am very impressed with the kind of features it offers for local SEO and the kind of reports that are available.

Digital Marketing Consultant

BrightLocal has been just that and more for me. They provide excellent local marketing content on a number of topics with amazing SEO tools to back it up and help get the job done.

They have great tools, many of which include a lot of customization to fit a variety of use cases. Their pricing includes good options for solopreneurs, small businesses, and up to large agencies.

Founder

What we liked best about BrightLocal was all the features that come with the software.

Creative Director

Bright local gives you so much good data when it comes to local SEO and the citation builder is probably the best thing that's ever happened in my life. It's shaved HOURS off of my workload.

Flat Tire Change Near Me

The absolute best thing about the software is the staff that walks you through it honestly. When just looking at the surface it doesn't look like much, but when you really dive into it.

Director

Loads of helpful video tutorials, responsive customer support, helpful marketing collaterals.

Appreciate the ease of use of Bright Local and the support that the team provides.

Co-owner

Clearly we have no use for a reporting tool who's reporting is so aggressively wrong so we attempted to cancel our annual subscription.

Agency Owner

We buy $1,000's worth of credits at a time to reduce our cost even more. I also like how it allows you to click through to existing citations whether they created them or not.

I like that the software has so many features and benefits. Citation building to review management.

Good information on keyword searches and very easy to use.

Marketing Manager

Sometimes the wrong citations are chosen and you have to go in and manually adjust the citations.

Manager

Ease of use and integration. Clean looking dashboard reporting system.

manager

Not enough video tutorials. It's still a bit confusing when following the directions from knowledge base/videos.

Marketing Consultant

Intuitive dashboards and no fuss integrations make the Bright Local platform very easy to use but also highly effective too.

Given the number of reports available in the program, it can be a bit difficult to navigate.

BrightLocal screenshot: Location Summary: Get a summary overview of the most important local search data for each location that you manage. From here you can jump into separate reports to get even more detail.

BrightLocal screenshot: Local Search Rank Checker: See the complete picture of local rankings at city or zip code level. Uncover localized search volumes and benchmark performance vs the competition.

BrightLocal screenshot: Local Search Grid: Get a bird's-eye view of your location's rankings. Measure the share of search visibility across the map for your most important keywords, and find out which need attention.

BrightLocal screenshot: Local Search Audit: Uncover your biggest optimization opportunities and save countless hours lost to manual, repetitive audits.

BrightLocal screenshot: Citation Tracker: Track where your business's NAP (name, address, phone number) appears online, manage duplicate listings, and find inaccurate information that needs fixing.

BrightLocal screenshot: Google My Business Audit: A report that deep dives into your GMB metrics and uncovers the insights to help you leapfrog the competition.

BrightLocal screenshot: Reputation Manager: Use Reputation Manager to stay on top of all your reviews wherever your customers leave them. View and reply to Google and Facebook reviews directly within the platform, and generate more positive reviews with 'Get Reviews' campaigns.

Freelancers

Mid Size Business

Small Business

Yoast SEO is a search engine optimization solution that helps companies keep their search engine up to date.

Rank Math is a plugin for the WordPress content management system. It's designed for simple WordPress-based websites, but it can be scaled to hundreds of sophisticated websites. Rank Math is suitable for private websites and agency projects.

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Squirrly SEO is a WordPress plugin and SaaS that helps websites improve search engine optimization. With advanced features, AI guidance, and a user-friendly interface, it assists with achieving better search engine rankings, increasing traffic, and reaching new customers.

Campaign Analytics

Content Management

Customer Journey Mapping

Data Import/Export

Data Visualization

Goal Setting/Tracking

Link Management

Machine Learning

Multi-Channel Campaigns

Multiple Site Management

Natural Language Processing

Pageview Tracking

Time on Site Tracking

Virtual Personal Assistant (VPA)

Squirrly SEO

Very in depth though not overcomplicated, helpful support team, great roadmap, well designed user interface. Amazing value for money.

It's also good someone that's experienced as well - I know this because I asked a friend of mine who's a SEO Pro. And he told me to get this because it's super easy to get the basics up.

Content Editor

I found it very easy to use and the user-interface was very nice. The tool also helped me learn about SEO in general and I would highly recommend it to anyone who is just starting out with SEO.

Research Executive

My overall experience is very nice with this plugin to make my ecommerce wordpress website seo friendly. I really like Squirrly SEO plugin.

King of All Cosmos

There are plenty of reasons to like this software including: UI, ease of integration into WordPress, and the ability to add and sync keywords.

Daycare teacher

I absolutely love this software. It’s easy to use and hands down really useful.

Properietor

The AI factor is very good. It's live assistant and AI is great.

Commercial 

With my colleagues we so much use , squirrly seo than any other plugins, it is way faster and better. It also gives the best ranking.

English Teacher

Not only has it helped increase prospective students finding me via search engines (online English instructor), but it's also super easy to use.

Analyst

Easy to use, easy to explain and overall amazing.

Engineer

Despite this, based on my experience, I believe that the benefits of using Squirrly SEO are well worth the investment of time and effort.

Another thing I disliked was how after I choose a keyword, in the published article the keyword was highlighted in yellow, so my article had random yellow spots.

Community Manager

Their customer service, their efficiency, and especially, the plugin WORKS. It raises the traffic effectively and fast.

SEO Manager

While it may not be as feature-rich or effective as some other SEO plugins, it is still a good choice for those who are just getting started with SEO or are on a tight budget.

pharmacy technican trainee

It did have a small amount of lag when I was utilizing the website creation feature.

I just needed to do some of my own research when I got stuck.

Principal Attorney

It covers almost every aspect of SEO - from making improvements to your site and increase your ranking to social media integration. In other words, Squirrly is a complete SEO package.

That's the only thing I can think about at the moment. But the more I use and understand it, the less messy it gets.

BrightLocal vs Squirrly SEO Comparison (2026)

BrightLocal

Squirrly SEO

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

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