Cision vs Signal AI

Thryv

Yotpo

Meltwater

Djubo

Muck Rack

Talkwalker

Compare Cision and Signal AI based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Muck Rack is a public relations management software that helps businesses find verified journalists, share personalized pitches, track media coverage, and report on campaigns. It includes a media database, which allows PR professionals to gain insights into journalists’ profile information such as articles, beats, latest tweets, preferences, and contact details. 


Meltwater media intelligence tracks over 275,000 global online news sources, and has partnerships for print and broadcast monitoring. Social media listening covers Twitter, Facebook, Instagram, YouTube, comment, review sites, forums, message boards and over 300 million blogs.

Talkwalker is a cloud-based social media and analytics platform, which assists businesses with social listening and influencer marketing. Key features include team communications, channel management, content analysis, automated alerts, data intelligence, engagement tracking, and brand management.

Cision is a PR management platform that provides one of the most comprehensive global databases of media contacts and outlets and can be used for journalist and influencer identification and outreach, media monitoring and analytics, and press release distribution.

A/B Testing

Activity Dashboard

Activity Tracking

Ad hoc Reporting

Alerts/Notifications

Article Author Database

Audience Analytics

Audience Engagement

Auto Update

Brand Tracking

Campaign Analytics

Campaign Planning

Campaign Tracking

Clippings Management

Communication Management

Competitive Analysis

Competitor Monitoring

Contact Database

Contact Management

Content Discovery

Conversion Tracking

Customer Segmentation

Customizable Branding

Customizable Reports

Customizable Templates

Dashboard

Data Visualization

Digital Asset Management

Direct Mail Management

Email Alerts

Email Distribution

Email Marketing

Email Templates

Engagement Tracking

Event Marketing

Filtering

Hashtag Tracking

Influencer Tracking

Keyword Tracking

KPI Monitoring

Media Monitoring

Monitoring

Multi-Account Management

Multi-Channel Attribution

Multi-Channel Data Collection

Multi-Channel Distribution

Performance Metrics

Post Scheduling

Press Monitoring

Press Release Builder

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Reputation Management

ROI Tracking

Search/Filter

Sentiment Analysis

Social Media Integration

Social Media Monitoring

Social Performance Management

Template Management

Third-Party Integrations

Trend Analysis

User Management

Visual Analytics

Website Analytics

Cision

Web-based

Contractor 

I worked with Vocus for years and loved it. They had a massive, easy-to-search database, great integration and awesome customer service.

Director

We paid for 1 release double of what we paid the agent in a whole month and we absolutely regret joining this service. It might work for other areas but for Mexico it absolutely does not work.

PR & Community Manager

Ease of use is one of the biggest pros about this. Their customer support is also outstanding and anytime I had a questions or was curious about a certain feature I got an automatic response.

Sales & Marketing Manager

We have an opinion that this service is a great solution for social media marketing. It can help you to build new contacts, make researches and communicate with clients.

Account Manager

Our news feels seen - in the best way possible - and feels like we have a very effective partner in Cision.

Founder

Horrifically bad value for money - our worst software purchase of 2017.

Account Executive

I use Cision on a daily basis to reach out to the media with brand press releases. It is reliable and very user friendly.

Marketing Manager

I am only just beginning to use Cision but I like how easy it is to navigate through it. Learning the ins and outs is easy because the tool itself makes sense.

Your current editorial department is horrible.

Digital Marketing Manager

It does an amazing job to find media coverage worldwide and some stuff on social media.

Cision isn't always the most user-friendly/easy on the eyes. It can be awkward to fill out press releases, and they look different once they're published.

Sole Trader 

The interface is cheap and clunky, they don't monitor as many titles as you'll need them to, the press lists are far from definitive and their customer service is poor.

It's a great way to grow your list of media contacts from a very large database.

CEO, Founder

The outcome of my published Press Releases was satisfactory, with seamless image integration.

Digital marketing specialist

I found that it was too difficult and awkward to use effectively, it took ages to produce lists and filtering them was complicated.

Customer when it was Vocus, have since cancelled.

Associate Digital Strategist

Also, when searching for outlets its hard to navigate because the online version of news is considered a separate outlet from the paper or magazine version, when they're owned by the same entity.

Consequently, I have shifted to a different Press Release partner that better supports my clients' target audience and fits within my budget.

Cision screenshot: Media Monitoring, Advanced PR Analytics, and Media Relationship Management.

Cision screenshot: Track your brand mentions in real-time across millions of daily breaking news stories across the world, with unlimited clips and searches.

Cision screenshot: Tell the most complete story of your earned media outcomes. prove the value of PR coverage to your organization’s bottom line, develop a deeper understanding of the journalists and stories that have the greatest resonance.

Cision screenshot: Track your brand mentions and owned channel performance across major social channels and analyze results on the fly.

Cision screenshot: Improve the effectiveness of your earned media outreach with Cision’s largest and most complete media and influencer relationship management tools.

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Small Business

Thryv is an AI-powered CRM and marketing platform helping small businesses capture leads, automate follow-ups, and grow.

DJUBO is a mobile hotel management solution offering tools for sales, distribution, marketing, operations and intelligence on a single platform. The integrated software suite includes an integrated PMS, CRS, channel manager, reputation & review management, price intelligence, revenue manager & more

Yotpo is an eCommerce marketing platform that helps brands collect and showcase customer reviews, ratings, and photos throughout the buyer journey. The solution enables businesses to leverage user-generated content to build trust, increase social proof, and drive sales through strategic placement at key conversion points across their websites. Yotpo integrates with major eCommerce platforms and includes features like AI-optimized review requests and SEO enhancement tools.

Signal AI, the External Intelligence company, helps businesses make sense of the outside world.

Data Import/Export

Signal AI

Linux

Windows

Account Director

Signal is easy to use and provides us with valuable data. Their customer support team is outstanding and always quickly helps with any problems we encounter.

Executive

Signal's reach and ability to flag up coverage is impressive.

Head of External Comms 

The customer service is very responsive for any of my needs, both on the chat in the platform and via email. I also appreciate the webinars they hold for getting additional value out of the platform.

Marketing Specialist

Some of the larger publication who I typically rely on for news are not included in the database, which I find a little odd.

student

Signal is an excellent way of monitoring mentions in the press of our company, key stakeholders, the companies we invest in, and our competitors.

Media Relations Manager

The biggest problem was that Signal AI couldn't filter out irrelevant coverage from other parts of the world.

GB Communications Manager

There are sometimes glitches which I feel could be avoided - especially if another user is in the same data as you.

Certain relevant articles will be missed and certain irrelevant articles will be flagged. But considering Signal is scouring the whole internet, I'd say we can cut it some slack.

Cision vs Signal AI Comparison (2026)

Cision

Signal AI

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives