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Cision Logo

Cision

3.8
(89)

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Public relations and earned media software and services

(11)

Cision Pricing, Features, Reviews and Alternatives

Cision FAQs

Q. What type of pricing plans does Cision offer?

Cision has the following pricing plans:
Pricing model: Subscription

These products have better value for money


Q. Who are the typical users of Cision?

Cision has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business


Q. What languages does Cision support?

Cision supports the following languages:
English


Q. Does Cision offer an API?

No, Cision does not have an API available.


Q. What level of support does Cision offer?

Cision offers the following support options:
Chat, Knowledge Base, Email/Help Desk, Phone Support

Cision product overview

What is Cision?

Cision is a comprehensive communications platform enabling more than 100,000 public relations and marketing professionals around the world to understand, influence and amplify their stories. As the market leader, Cision enables the next generation of communication professionals to strategically operate in the modern media landscape where company success is directly impacted by public opinion. Cision has offices in 24 countries through the Americas, EMEA and APAC, and offers a suite of best-in-class solutions, including PR Newswire, MultiVu, Brandwatch, Cision Communications Cloud® and Cision Insights.

Key benefits of using Cision

  • 850,000+ pitchable contacts, outlets and opportunities

  • Access to one billion social influencer profiles to seamlessly execute social campaigns

  • Measure the results of campaigns such as impressions, clicks and geographic location of users. Also see social analytics and integrate with Google Analytics.

  • distribute press releases to newspapers, magazines, journals, news desks, news bureaus and wire services.

  • Get reports on your press releases including where they appeared, the impressions and other coverage summaries.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Chat
    Knowledge Base
    Email/Help Desk
    Phone Support

    Training options

    Live Online
    Videos
    Documentation
    In Person
    Webinars

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    Cision pricing information

    Value for money

    3.5

    /5

    89

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    Free plan
    Subscription
    Free trial
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    Value for money contenders

    Cision features

    Functionality

    3.9

    /5

    89

    Total features

    78

    8 categories

    Most valued features by users

    Reporting/Analytics
    Activity Dashboard
    API
    Third Party Integrations
    Reporting & Statistics
    Customizable Templates
    Customizable Branding
    Campaign Analytics

    Functionality contenders

    Cision users reviews

    Overall Rating

    3.8

    /5

    89

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7.57/10
    Rating distribution

    5

    4

    3

    2

    1

    28

    35

    14

    6

    6

    Pros
    I worked with Vocus for years and loved it. They had a massive, easy-to-search database, great integration and awesome customer service.
    Customer service is great, and the price is worth it. I love using this product, and hopefully it will give me even more options in the future to get my company out there.
    Our news feels seen - in the best way possible - and feels like we have a very effective partner in Cision.
    Cons
    We paid for 1 release double of what we paid the agent in a whole month and we absolutely regret joining this service. It might work for other areas but for Mexico it absolutely does not work.
    Horrifically bad value for money - our worst software purchase of 2017.
    Your current editorial department is horrible.
    AvatarImg
    AvatarImg

    Heather W.

    Director Of Communications

    Consumer Electronics, 51-200 employees

    Review source

    Overall Rating

    One stop shop for PR professionals

    Reviewed 3 years ago

    Transcript

    Heather: My name is Heather, I'm the director of communications, and I give Cision a five. For more reviews...

    AR
    AvatarImg

    Verified reviewer

    Public Relations and Communications, 11-50 employees

    Used weekly for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    A solid tool

    Reviewed 4 years ago

    Would recommend Cision for capturing media coverage.

    Pros

    I use Cision at least on a weekly basis to search for media coverage for a multitude of clients. What a lifesaver. It does an amazing job to find media coverage worldwide and some stuff on social media.

    Cons

    It takes a while to set up for each client. Thank god that Cision support helps with this. Sometimes connecting with your Cision rep is difficult and takes time. Their social media coverage needs some work but they have made strides.

    AR
    AvatarImg

    Verified reviewer

    Marketing and Advertising, 11-50 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Still the Industry Leader

    Reviewed 5 years ago

    Again, Cision still rules the field. Having had experience with several other similar platforms I can say that it remains the most reliable product out there to get the job done.

    Pros

    While many will say that the platform is a bit dated, Cision remains the gold standard in its field. The reliability, usability, and overall data quality makes me an extremely satisfied customer. Cision certainly excels at obtaining contact information and list building.

    Cons

    Cision's data analysis could be better. I often find myself using a service like Netbase to get deeper data concerning "what" people are saying exactly.

    KA
    AvatarImg

    Katie A.

    Nonprofit Organization Management, 11-50 employees

    Used weekly for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend3/10

    Share this review:

    Clunky Compared to Competitors

    Reviewed a year ago

    Overall I would not recommend Cision because of the issues we experienced, but some of their tools are strong and it could be worthwhile depending on what you need. Our predecessors had chosen Cision, and while we did renew a couple of times due to the poor timing of making a transition, we eventually switched to Meltwater to consolidate our vendors and have a more user-friendly tool.

    Pros

    Cision's reporter database is much more robust than Meltwater's, as they have trade/niche publications and more complete staff listings. You could also do more customization with the e-blasts.

    Cons

    We had a terrible experience with the constant switching of reps, but even worse was that it took literal hours to pull metrics for our Board of Directors. I

    DC
    AvatarImg

    Dan C.

    Hospital & Health Care, 1,001-5,000 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Cision for your Media Needs

    Reviewed 5 years ago

    Have been using CISION for years, back when it was VOCUS. It's my go-to, use-every-day tool that helps me keep track of media placements and what I use for media distribution given that CISION is the only such tool that gives me access to both PRWeb and PRNewswire.

    Pros

    Great for doing research on publications, writers, etc., and superb tool for media release distribution.

    Cons

    Cost. It's a great tool, but not inexpensive.

    CR
    AvatarImg

    Courtney R.

    Marketing and Advertising, 11-50 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Cision review

    Reviewed 5 years ago

    My company can distribute materials in a broad and efficient manner thanks to Cision!

    Pros

    I like that Cision stores journalists information in a neat and efficient manner, making it easy to personally reach out and mass distribute public relations material.

    Cons

    I don't like that Cision's contact information can be outdated.

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