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Cision Logo

Cision

PR, marketing and media relations software

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Cision Pricing, Features, Reviews and Alternatives

Cision product overview

What is Cision?

Cision offers a range of products for complete media management, covering both online and offline media. The software provides 4 core services - finding influencers; creating & distributing content; managing press releases; and analyzing the performance of your media. Through a global database of over a million contacts Cision connects you with the most influential people in print, broadcast and social media.

Key benefits of using Cision

  • Database of more than one million contacts, outlets and editorial calendars journalists, bloggers and social influencers

  • Publish your content to TIME, The New York Times, Fast Company and CNN

  • Find influencers in traditional media such as print and radio, as well as social and online.

  • Measure the results of campaigns such as impressions, clicks and geographic location of users. Also see social analytics and integrate with Google Analytics.

  • distribute press releases to newspapers, magazines, journals, news desks, news bureaus and wire services.

  • Get reports on your press releases including where they appeared, the impressions and other coverage summaries.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Chat
    Knowledge Base
    Email/Help Desk
    Phone Support

    Training options

    Live Online
    Videos
    Documentation
    In Person
    Webinars

    Cision pricing information

    Value for money

    3.6

    /5

    78

    Starting from

    ic-pricetag

    No pricing info

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Cision features

    Functionality

    3.9

    /5

    78

    Total features

    21

    4 categories

    Most valued features by users

    Reporting/Analytics
    Campaign Management
    Contact Management
    Trend Analysis
    Auto Update
    Reputation Management
    Article Author Database
    Performance Metrics

    Functionality contenders

    Cision users reviews

    Overall Rating

    3.9

    /5

    78

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7.66/10
    Rating distribution

    5

    4

    3

    2

    1

    26

    32

    10

    6

    4

    Pros
    Our news feels seen - in the best way possible - and feels like we have a very effective partner in Cision.
    Finding the perfect outlets with accurate contact information to build our media lists for the pitching team has been the most reliable.
    I use Cision on a daily basis to reach out to the media with brand press releases. It is reliable and very user friendly.
    Cons
    We paid for 1 release double of what we paid the agent in a whole month and we absolutely regret joining this service. It might work for other areas but for Mexico it absolutely does not work.
    Horrifically bad value for money - our worst software purchase of 2017.
    Your current editorial department is horrible.

    Overall rating contenders

    Overall Rating

    One stop shop for PR professionals

    Reviewed a year ago

    Transcript

    Heather: My name is Heather, I'm the director of communications, and I give Cision a five. For more reviews...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

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    One stop shop for PR professionals

    Reviewed 3 years ago

    Use it as a daily tool for media and influencer outreach.

    Pros

    You get contact info from journalist that you wouldn't be able to find online. And they all have opted in. Great search tool to find new outlets and great monitoring service.

    Cons

    Expensive software but you are purchasing a lot of contact information. Great if you have a big PR initiative, otherwise it's hard to validate the expense

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend4/10

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    No longer the industry leader for media research

    Reviewed a year ago

    Every serious agency needs a media research tool in order to build and execute media relations campaigns; we're no exception. Media research is largely the only thing we've used from Cision. Our team has become disillusioned with how difficult it has become to create meaningful media lists. So much so that we're likely to transition away from Cision when our contract expires.

    Pros

    Cision has always been the gold standard for media research. The robust platform boasted hundreds of updates daily, and the media list output has been largely reliable.

    Cons

    Unfortunately, Cision either suffers from poor leadership, poor vision, a lack of care for its customers, or some combination of all the above. Aside from the fact that the results are no longer as reliable as they used to be, each and every update to the user interface has made the platform worse. The UX is not intuitive or easy to use. The customer service is not remarkable in any way. The technical support is a bit of a disaster.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend6/10

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    Quality of information gathering seems to have gone down

    Reviewed 2 years ago

    We use Cision to monitor media mentions and for their media database

    Pros

    I've used Cision on and off throughout my (long) career. It has always been 'on top of things'. I always felt it was innovative and did a good job of gathering media data.

    Cons

    I've found that the database isn't as user friendly as some of the other databases that are out there. I also have a subscription to a competitor and have found that Cision does not pull in the same articles as this competitor.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

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    Keeps Us Current!

    Reviewed 6 months ago

    Has really improved as our media presence has grown and have no reason to switch to another provider.

    Pros

    Cision allows us to know every time we are mentioned in the media, which gives us the opportunity to not only track where we are and what is said about us, but also share that media with our followers on social platforms. Cision is also crucial in our media outreach, especially when contacting local media where we may not have regular contacts.

    Cons

    A lot of the searches, you need help with their client relations folks, who are amazing, but it's an extra step we don't always have time for.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

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    An integral tool for social media marketing

    Reviewed 3 years ago

    We have an opinion that this service is a great solution for social media marketing. It can help you to build new contacts, make researches and communicate with clients. Moreover, it is easy to use, so you need to try it for sure.

    Pros

    There is no doubt that Cision is a perfect tool for marketing. This service offers the easiest way to find a particular influencer. With a help of a special menu, you can choose a precise category and choose a proper category in order to get an exact outcome. Moreover, it offers to pick up a theme or a location in order to find a person that is connected with the same informational field as you do. Cision is a great service for social media marketing. It has a solid database, flexible and user-friendly interface and many useful tools for marketing. With its assistance, you can turn into reality different marketing strategies within a second.

    Cons

    Unfortunately, Cision isn’t perfect. An automated search doesn’t work properly, so you to rely only on your personal research. Despite the fact that Cision has a profound database, it still lacks the data itself. Sometimes, their researches can be a little bit slow and there is no chance to find a particular person that you really want to find. Moreover, if you don’t know the right name of the influencer, you won’t find him or her at all.

    Cision FAQs and common questions

    Q. What type of pricing plans does Cision offer?

    Cision has the following pricing plans:
    Pricing model: Subscription


    Q. Who are the typical users of Cision?

    Cision has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business


    Q. What languages does Cision support?

    Cision supports the following languages:
    English


    Q. Does Cision support mobile devices?

    Cision supports the following devices:
    iPad, iPhone


    Q. Does Cision offer an API?

    No, Cision does not have an API available.


    Q. What level of support does Cision offer?

    Cision offers the following support options:
    Chat, Knowledge Base, Email/Help Desk, Phone Support

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