Cision Pricing, Features, Reviews & Alternatives

Cision

PR, marketing and media relations software

3.85/5 (72 reviews)

Cision overview

What is Cision?

Cision offers a range of products for complete media management, covering both online and offline media. The software provides 4 core services - finding influencers; creating & distributing content; managing press releases; and analyzing the performance of your media. Through a global database of over a million contacts Cision connects you with the most influential people in print, broadcast and social media.

The PR management tool offered by Cision allows you to distribute press releases across major wire services around the world, including through traditional media such as newspapers, magazines and broadcast desks, along with business and trade journals, news bureaus and wire services.

Cision's content campaign management tools lets you create content and publish in in your own branded social newsroom. Your content is promoted through Cision's news feed, as well as on major sites such as CNN. Encourage your fans to promote your content across social media and measure the results of your campaign. Use the actionable insights provided by Cision's campaign results to further optimize future campaigns.
www.cision.com

Pricing

Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, Germany, United Kingdom

Supported languages

English
Cision - The Social Media Ref?

Cision user reviews

Value for money
Features
Ease of use
Customer support
  3.6
  3.9
  3.7
  3.9
Heather W.

One stop shop for PR professionals

Used daily for 2+ years
Reviewed 2019-11-06
Review Source: Capterra

Use it as a daily tool for media and influencer outreach.

Pros
You get contact info from journalist that you wouldn't be able to find online. And they all have opted in. Great search tool to find new outlets and great monitoring service.

Cons
Expensive software but you are purchasing a lot of contact information. Great if you have a big PR initiative, otherwise it's hard to validate the expense

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Scott M.

No longer the industry leader for media research

Used daily for 2+ years
Reviewed 2021-05-19
Review Source: Capterra

Every serious agency needs a media research tool in order to build and execute media relations campaigns; we're no exception. Media research is largely the only thing we've used from Cision. Our team has become disillusioned with how difficult it has become to create meaningful media lists. So much so that we're likely to transition away from Cision when our contract expires.

Pros
Cision has always been the gold standard for media research. The robust platform boasted hundreds of updates daily, and the media list output has been largely reliable.

Cons
Unfortunately, Cision either suffers from poor leadership, poor vision, a lack of care for its customers, or some combination of all the above. Aside from the fact that the results are no longer as reliable as they used to be, each and every update to the user interface has made the platform worse. The UX is not intuitive or easy to use. The customer service is not remarkable in any way. The technical support is a bit of a disaster.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 4/10

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Chris C.

Quality of information gathering seems to have gone down

Used daily for 2+ years
Reviewed 2020-07-10
Review Source: Capterra

We use Cision to monitor media mentions and for their media database

Pros
I've used Cision on and off throughout my (long) career. It has always been 'on top of things'. I always felt it was innovative and did a good job of gathering media data.

Cons
I've found that the database isn't as user friendly as some of the other databases that are out there. I also have a subscription to a competitor and have found that Cision does not pull in the same articles as this competitor.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Shantel C.

Cision Review

Used daily for 1-2 years
Reviewed 2021-04-12
Review Source: Capterra

We save research time and can build a contact list with ease.

Pros
Finding the perfect outlets with accurate contact information to build our media lists for the pitching team has been the most reliable.

Cons
The software is user-friendly and no technical complications have occurred. We use Cision every day.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Bruce F.

An integral tool for social media marketing

Used daily for 2+ years
Reviewed 2019-04-08
Review Source: Capterra

We have an opinion that this service is a great solution for social media marketing. It can help you to build new contacts, make researches and communicate with clients. Moreover, it is easy to use, so you need to try it for sure.

Pros
There is no doubt that Cision is a perfect tool for marketing. This service offers the easiest way to find a particular influencer. With a help of a special menu, you can choose a precise category and choose a proper category in order to get an exact outcome. Moreover, it offers to pick up a theme or a location in order to find a person that is connected with the same informational field as you do. Cision is a great service for social media marketing. It has a solid database, flexible and user-friendly interface and many useful tools for marketing. With its assistance, you can turn into reality different marketing strategies within a second.

Cons
Unfortunately, Cision isn’t perfect. An automated search doesn’t work properly, so you to rely only on your personal research. Despite the fact that Cision has a profound database, it still lacks the data itself. Sometimes, their researches can be a little bit slow and there is no chance to find a particular person that you really want to find. Moreover, if you don’t know the right name of the influencer, you won’t find him or her at all.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Cision pricing

Pricing options
Subscription
View Pricing Plans

Cision pricing is available upon request

Cision features

Analytics/ROI Tracking
Campaign Management
Contact Management
Performance Metrics
Reporting/Analytics

API (707 other apps)
Activity Dashboard (575 other apps)
Alerts/Notifications (443 other apps)
Campaign Analytics (458 other apps)
Content Management (477 other apps)
Customizable Branding (439 other apps)
Customizable Templates (474 other apps)
Data Import/Export (508 other apps)
Engagement Tracking (421 other apps)
Multi-Channel Marketing (418 other apps)
Reporting & Statistics (597 other apps)
Search/Filter (450 other apps)
Social Media Integration (416 other apps)
Template Management (445 other apps)
Third Party Integrations (551 other apps)

Videos and tutorials

Additional information for Cision

Benefits

Database of more than one million contacts, outlets and editorial calendars journalists, bloggers and social influencers

Publish your content to TIME, The New York Times, Fast Company and CNN

Find influencers in traditional media such as print and radio, as well as social and online.

Measure the results of campaigns such as impressions, clicks and geographic location of users. Also see social analytics and integrate with Google Analytics.

distribute press releases to newspapers, magazines, journals, news desks, news bureaus and wire services.

Get reports on your press releases including where they appeared, the impressions and other coverage summaries.