Cision Pricing, Features, Reviews & Comparison of Alternatives

Cision Reviews

Cision

PR, marketing and media relations software

4.0/5 (5 reviews)
232,878     50,386

Cision offers a range of products for complete media management, covering both online and offline media. The software provides 4 core services - finding influencers; creating & distributing content; managing press releases; and analyzing the performance of your media. Through a global database of over a million contacts Cision connects you with the most influential people in print, broadcast and social media.

The PR management tool offered by Cision allows you to distribute press releases across major wire services around the world, including through traditional media such as newspapers, magazines and broadcast desks, along with business and trade journals, news bureaus and wire services.

Cision's content campaign management tools lets you create content and publish in in your own branded social newsroom. Your content is promoted through Cision's news feed, as well as on major sites such as CNN. Encourage your fans to promote your content across social media and measure the results of your campaign. Use the actionable insights provided by Cision's campaign results to further optimize future campaigns.
www.cision.com

Cision Overview

Pricing

Pricing model: Subscription
Read more

Devices

Web
Android
iOS

Business size

S
Small
M
Medium
L
Large
Compare App

Cision Reviews (5)

Latest reviews

 Great PR Tool for Big Businesses

Being able to create media lists and also being able to create reports to show upper management.

Read the full review
Reviewed 7th of June by Danielle Vincent

 

 Time saver boon for media database build-up

Read the full review
Reviewed 17th of May by Jessica Scopacasa

Read all reviews

Security and privacy

Encryption

Yes
Encryption of sensitive data at rest
Yes
HTTPS for all pages

Access control

No
Multi-factor authentication options

Data policy

No
Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn

Specifications

Intended Users
Large Enterprises, Mid Size Business, Non Profits
Devices Supported
Android, iPhone-iPad, iPhone, Web-based, Mobile Web App
Supported Countries
Canada, Germany, Middle-East and Africa, United Kingdom, United States
Supported Languages
English
Support Options
Knowledge Base, Online Support, Phone Support, Video Tutorials

Cision Pricing

Pricing model: Subscription

Cision pricing is available upon request

Competitors Pricing

Hootsuite

Starting from: $5.99
Pricing model: Freemium, Subscription
Free Trial: Available (No Credit Card required)

Curata

Free Trial: Available (No Credit Card required)

BuzzStream

Starting from: $29.00/month
Pricing model: Subscription
Free Trial: Available

Users who visited Cision also visited

Key Features of Cision

  • Influencer Identification
  • Press Release Distribution
  • Content Marketing
  • Media Monitoring
  • Media Analysis
  • Global database of media contacts
  • Deliver articles, photos, videos, and infographics
  • Publish on partner sites, including CNN
  • Converstaion listening and tracking
  • CRM Tools for PR Management
  • Content Creation
  • Campiagn Results Measurement
  • Monitoring for all media formats
  • Executive News Briefing
  • Social Media Analysis
  • Tailored Media Analysis
  • Advanced Analytics
  • Basic Analytics
  • Cision dashboard
  • Personalized demo

Benefits

Database of more than one million contacts, outlets and editorial calendars journalists, bloggers and social influencers

Publish your content to TIME, The New York Times, Fast Company and CNN

Find influencers in traditional media such as print and radio, as well as social and online.

Measure the results of campaigns such as impressions, clicks and geographic location of users. Also see social analytics and integrate with Google Analytics.

distribute press releases to newspapers, magazines, journals, news desks, news bureaus and wire services.

Get reports on your press releases including where they appeared, the impressions and other coverage summaries.

Alternatives to Cision

Videos

Danielle Vincent

Great PR Tool for Big Businesses

07/06/2017

Being able to create media lists and also being able to create reports to show upper management.

Pros

Ease of use is one of the biggest pros about this. Their customer support is also outstanding and anytime I had a questions or was curious about a certain feature I got an automatic response.

Cons

Not tailored for smaller businesses that don't have a huge budget. There was no way to reduce the number of features given as well which would have maybe changed a few things.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Frequency of use: Other

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Jessica  Scopacasa

Time saver boon for media database build-up

17/05/2017

Pros

Cision is an invaluable asset when it comes to building media databases quickly and effectively. I manage public relations across different countries, and this tool helps me save a considerable amount of time and resources. Not only it provides journalists' names, contact details, interests and social media accounts: Cision also offers outlet stats, including readership and ad rates, as well as editorial opportunities. A great aid when it comes to pitching the right story to the right journalist.

Cons

Cision's database is vast but it's not complete. Not all media contacts are actually working and updated, so there's a certain probability to get few bounce emails. Another minus is that it does not provide a list of the journalists' latest published articles - a functionality offered by Cision's competitors, which is extremely helpful when pitching to the media -.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Lauren Taylor

It's expensive but has up-to-date lists of hard-to-find contacts at major media outlets.

16/05/2017

Pros

The contact information and search features are extensive, so you can find exactly who you want to reach in the markets that you need. Even the pesky ones who purposely don't want their information published.

Cons

List-building can be confusing (or at least, it used to be before I had to cancel), and sometimes too much knowledge can be overwhelming--without knowing how PR works, you can easily blast your information to all the wrong people, and make a gigantic fool out of yourself. This is not for DIY-ers just getting started!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Other

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
K S

Customer when it was Vocus, have since cancelled

02/12/2016

Too expensive for our organization. We loved the PR capabilities and saw a lot of traction on our content, but it wasn't worth the high cost compared to how frequently we needed to use the software's capabilities. We've since canceled our PR subscription and now send emails via My Emma and HubSpot marketing software.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Katherine Mize

Great if you have time to learn to use it

21/11/2016

Cision is an incredibly powerful tool, but there is a significant amount of startup time. And while there are quite a few useful search parameters, it still takes a fair amount of culling by hand to get the right media lists. It's incredible for larger national and regional outlets, but we did find it to be a bit light on info for smaller ones. Overall could improve but I don't think there's anything better available.

Pros

It is an incredibly exhaustive list of media contacts with hard-to-find contact info

Cons

Sometimes you get oddball search results and the smaller regional media outlets are represented only very lightly in some cases.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more