Contentful vs Kontent.ai

WordPress

Webflow

Bynder

Adobe Experience Manager

HubSpot CMS Hub

Contentstack

Compare Contentful and Kontent.ai based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

HubSpot CMS is a content management platform for marketers to manage, optimize, and track content performance on websites, blogs, and landing pages. Features include content insights, customized and pre-built templates, content personalization for each visitor, performance tracking, and more.

WordPress is a website and blog creation and publishing platform with tools for aesthetic designing, visitor tracking, content storage and upload, and more

Webflow is an integrated Website Experience Platform that lets Marketers, Designers, and Developers build, manage, and optimize your website —with the power of AI — so it can deliver real business impact.

Contentful, the leading content platform for digital-first business. It enables greater speed and scale than traditional CMS solutions. Contentful unifies content in a single hub, structures it for use in any digital channel, and integrates seamlessly with hundreds of other tools through open APIs.

Access Controls/Permissions

Activity Tracking

Alerts/Notifications

Approval Process Control

Archiving & Retention

Asset Library

Asset Sharing

Audio File Management

Calendar Management

Categorization/Grouping

Collaboration Tools

Commenting/Notes

Configurable Workflow

Content Delivery

Content Library

Content Management

Content Publishing Options

Customizable Templates

Data Synchronization

De-Coupled Front & Back Ends

Digital Asset Management

Document Classification

Document Management

Document Storage

Drag & Drop

File Management

File Sharing

Filtering

For Developers

For Marketers

Full Text Search

Image Editing

Information Governance

Metadata Management

Mobile Access

Multi-Channel Distribution

Multi-Channel Marketing

Multi-Language

Offline Access

Personalization

Preview Functionality

Rich Text Editor

Role-Based Permissions

Rule Based Publishing

Scheduling

SDKs

Search/Filter

Single Sign On

Tagging

Template Management

Templates

Text Editing

Third-Party Integrations

Two-Factor Authentication

User Management

Version Control

Video Support

Workflow Management

Contentful

Linux

Web-based

Windows

Project Coordinator

There are aspects that are difficult, and sometimes hard to keep tabs on what is active and hard to back track if something does go wrong.

Associate Development Director

It has a good balance of cost and features. Their API is feature rich allowing us to extend Contentful and tightly integrate it with our systems.

Frontend Developer

Once I integrated contentful in my project, it was really easy to use and I think it's very useful and powerful.

Project Manager

Once your projet is set up, all is easy to use and allow user to contribute without IT knowledge. All contents provided are really good for all type of projet.

Marketing Generalist

Frustrating, being treated like an imbecile with over simplified explanations of content types which still don't answer the question.

In addition to these core features, I've also appreciated the ability to integrate Contentful with other tools and platforms.

For now I almost use Contentful for small and static projet and Contentful provide me the best solution i needed for it.

Content & Social Media Manager

The features are super intuitive and the interface is user-friendly for beginners. Little coding experience is required compared to other platforms.

VP of Marketing 

Easy to use, updates quickly when edited. The CTA flexibility was the best.

Delivery Manager

Ease of use and seamless integration allows users to navigate the interface without much training.

Translator

We've started to use Contentful in the beginning of this year and it showed really useful with regard to this matter.

Software developer

I think it’s easy to get started as they have a lot of community to help you get started.

I like how easy it is to update content using Contentful.

IT Engineer

Easy to implement and powerful tool to manage content.

Web Developer and Designer

The worst negative could be that there are some cross sale situations where you may feel obliged to purchase a plugin to work with your content.

Director

The only negative I can think about with Contentful is the learning curve for the team.

Engineer 

Contentful made it really easy to spin up the CMS backend for our mobile app and website for our support staff.

Digital Marketing Lead

Contentful is a very cost-effective content management tool if you're not planning to add tons of content. It's easy to scale but can be pricy.

Contentful screenshot: Contentful Content Entry, nested entries

Contentful screenshot: Contentful Google Analytics sidebar Integration

Contentful screenshot: Contentful - Optimizely AB testing

Contentful screenshot: Contentful Personalization by audience & content type.

Contentful screenshot: Contentful Apps Installation & Marketplace

Contentful screenshot: Contentful ECommerce sneaker web Commertools picker

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Small Business

Contentstack is a headless CMS software designed to help businesses deliver personalized content experiences to audiences via multiple channels including mobile or web devices, augmented or virtual reality platforms, and more using a JSON architecture and content delivery network (CDN)-backed APIs.

Built on an AI-based foundation, Adobe Experience Manager is a comprehensive suite of composable content services that empowers teams to deliver the right content to customers when and where they need it, all at scale. Adobe Experience Manager includes content and asset management, digital forms and guides, and a learning management system.

Bynder's AI-powered Digital Asset Management (DAM) software is an industry-leading, cloud-based solution for organizations that want to easily manage all their digital content. DAM operates at the heart of your marketing ecosystem. A single source of truth for all your digital assets.

The industry’s first AI-powered CMS that helps the world’s leading organizations achieve an unparalleled return on their content.


Activity Dashboard

AI Copilot

Analytics

Asset Lifecycle Management

Audit Trail

Chatbot

Compliance Management

Document Review

Drag & Drop Editor

Generative AI

Historical Reporting

Indexing

Multi-Channel Management

Reporting & Statistics

Reporting/Analytics

Secure Data Storage

Secure Login

SEO Management

Social Media Integration

Task Management

Website Management

Website Publishing Options

Kontent.ai

Lead Developer

Best support I have ever had, super competitive team, instant replies. Feedback is very welcomed.

application owner

It's a stable CMS and our website is fast on the front-end, thanks to our static rendered pages. As we have chosen for MACH architecture, Kontent.ai is the perfect CMS system.

Software Engineer

Overall it has been a good experience, the platform is stable, customer support is very helpful, it's definitely a modern headless CMS, well crafted.

Marketing Director

From the moment we started talking to Kontent.ai we were thrilled with the support and assistance.

SEO 

This software is extremely user friendly for base users, but also has the ability to expand its features for a user that may want to do more with their content than just text and images.

Communications Manager

I have had problems uploading videos and photos to the site. I have also had problems inserting bullet points when necessary in my content.

In really complex scenarios admin UI is starting to be a little confusing. Admin UI is available only in the English language, which is sometimes a problem for our Czech clients.

Website Content Specialist

Their sales and customer support teams have been highly responsive to our issues and are overall a pleasure to work with.

Senior Frontend Developer

After initial set up, its is very developer friendly and gives you a lot of freedom to build what you want.

Director of Technology

Easy integration with a variety of back-ends using their SDK - we have used the Javascript SDK to integrate into Node.js projects very effortlessly. The API is feature rich, for example.

Solution Architect

Great support from the Kentico Kontent team is encouraging the team to put the platform as a genuine alternative to the traditional CMS route.

Head of Technology Solutions

What I like the most about Kentico is Ease of use and support it provides.

Director of Content

With Kontent.ai, we have greater control over our content workflows and processes, and we have streamlined many of them.

Key Partners Account

Example: Publishing/Unpublishing an item does not immediately reflect on the icons (need to refresh to visualise the correct status), which can be confusing sometimes.

Engineer BDS FSC Field Support

The GraphQL and REST APIs work effortlessly with the modern software stack. The Kontent team managed to create a simple but powerful user interface with a flat learning curve.

I can't think of anything I dislike about the product.

Kontent.ai screenshot: Create great content faster. AI assistance can bear the heavy workload of generating texts, summaries, translations, and variants. This enables human creators to deliver more strategic value and do their best work.


Kontent.ai screenshot: Total visibility into all operations. Mission Control supports efficient content production from start to finish. By tracking team progress and pace in one place, it’s easier to catch issues early and keep everything on track.

Kontent.ai screenshot: Governance built into every action. Governance is non-negotiable for delivering consistent content. User roles, permissions, and workflow management help organizations meet stringent compliance standards and mitigate risk.


Kontent.ai screenshot: On-the-fly content edits. Adjust content when you need to, without relying on developers. Fix typos, update key information, or issue corrections and deploy those changes everywhere in seconds.

Kontent.ai screenshot: Collaboration in one place. Close frustrating feedback loops, while making your message stronger. Easily action feedback by leveraging suggestions, auto-replace, versioning, tasks, and more. Easy, familiar, all in one place. 

Contentful vs Kontent.ai Comparison (2026)

Contentful

Kontent.ai

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

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