Contentful vs Salsify

WordPress

Acquia DAM (Widen)

Webflow

Plytix

HubSpot Content Hub

Akeneo Product Cloud

Compare Contentful and Salsify based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Payload

An open-source, TypeScript headless CMS built to catapult your efficiency as a developer. From your config, Payload generates extensible REST, GraphQL, and Node APIs as well as a powerful React admin panel.

Kontent.ai

The industry’s first AI-powered CMS that helps the world’s leading organizations achieve an unparalleled return on their content.


Strapi

Strapi is the #1 open-source headless CMS. It's JavaScript-based, fully customizable and self-hosted.  

Strapi helps developers to build projects faster by providing a customizable API out of the box and giving them the freedom to use their favorite stack.

Contentful, the leading content platform for digital-first business. It enables greater speed and scale than traditional CMS solutions. Contentful unifies content in a single hub, structures it for use in any digital channel, and integrates seamlessly with hundreds of other tools through open APIs.

Access Controls/Permissions

Activity Tracking

Alerts/Notifications

Approval Process Control

Archiving & Retention

Asset Library

Asset Sharing

Audio File Management

Calendar Management

Categorization/Grouping

Collaboration Tools

Commenting/Notes

Configurable Workflow

Content Delivery

Content Library

Content Management

Content Publishing Options

Customizable Templates

Data Synchronization

De-Coupled Front & Back Ends

Digital Asset Management

Document Classification

Document Management

Document Storage

Drag & Drop

File Management

File Sharing

Filtering

For Developers

For Marketers

Full Text Search

Image Editing

Information Governance

Metadata Management

Mobile Access

Multi-Channel Distribution

Multi-Channel Marketing

Multi-Language

Offline Access

Personalization

Preview Functionality

Rich Text Editor

Role-Based Permissions

Rule Based Publishing

Scheduling

SDKs

Search/Filter

Single Sign On

Tagging

Template Management

Templates

Text Editing

Third-Party Integrations

Two-Factor Authentication

User Management

Version Control

Video Support

Workflow Management

Contentful

Web-based

Windows

Linux

Chromebook

Basic

Communications Manager

Our previous WordPress site no longer lived up to our demands for customisation and required quite a few work-arounds for the editors to structure content properly. Upon partnering up with the web consultancy, 1508, we were advised to try Contentful as our new platform.

The collaboration between content teams and developers, Contentful, helps pave the way for my stress-free day.

SEO manager

We have a lot of SEO modules and features in the platform which allow us to perform better in Google search results and our engineers don't seem to have any issues integrating these into the platform.

Contentful provides all the right tools for your workflow to turn into an awesome workday.

My organisation needed a complete rework of our website when our previous consultancy suspended their services.

All in all, we are satisfied with our new content platform, and are looking forward to exploring future developments and features.

SEO Manager

Software developer

I think it’s easy to get started as they have a lot of community to help you get started

Communication and Media Analyst

In addition, Contentful helps you organize content conveniently and can save time by preventing you from searching for content whenever you need to edit or add new content.

However, the benefits outweigh these challenges so far.

Was simple to use, SEO elements were easy to stay on top of too.

The benefits of using Contentful Content Platform are that, if you need it, you can save a lot of writing time and help the quality and quantity of the content you write.

Digital Marketing Specialist

We have thousands of pages in 20 languages and it's a great tool for organisation like ours.

The collaboration and workflow management tools have also been very helpful in keeping our content organized and ensuring that everything is reviewed and approved before it goes live.

I love how you can reuse different components across website.

I'm not a fan of customer service because once we had a severity 1 problem and their response was far from prompt.

Senior Frontend Architect

For instance, if you wish to port an existing design system on a 1:1 mapping and don't have the enterprise plan you'll quickly run out of components.

Principal Investigator

Publishing and editing content is also easy although it’s not clear why un-publishing still requires you to delete content from categories/buckets even though the content isn’t live.

It has proven to be a powerful and flexible platform that has helped us to create, manage, and publish our digital content more effectively.

Additionally, I've found the customization options to be somewhat limited. While I understand that Contentful is designed to be a general-purpose platform, I've had a few specific needs that the platform hasn't been able to accommodate.

This has made it much easier to manage our content across different channels and to track the performance of our content.

Software Engineer

The tool also has editing options available for published content and preview of the changes made.

The platform is pretty self-intuitive and easy for new users to pick up.

It is a platform that can help you if you need to write a lot of content over a long time.

Full Stack Developer

It enables migrating website frameworks to a rather painless procedure.

I recently started using Contentful as my company's content management system, and I have been extremely impressed with the platform's capabilities.

https://www.contentful.com/developers/docs/technical-limits/ Unless you're running the enterprise plan, chances are your team will quickly run out of content types.

One of the standout features for me has been the flexible content modeling.

In fact, I learned HTML coding through add and editing Staff bios.

On several occasions, I've had to wait a long time to get a response, and when I have received a response, it hasn't always been helpful.

Contentful Platform can help your business or website save money with the right plan.

It makes it easy to configure our content workflow to fit today's needs.

Using Contentful, duplicating pages has not been a problem.

The learning curve has been steep, and I've had to spend a lot of time trying to figure out how to use the various features and tools.

I like the fact that it is easy to use contentful.

Overall easy but I’d recommend a Webflow or Wordpress as a more elegant toral solution for content management.

It's a premium product, and it can be expensive compared to other content management systems on the market.

Consulting Team Lead

It's a breeze to keep tabs on your digital marketing efforts.

Content & Social Media Manager

Little coding experience is required compared to other platforms.

Thanks to their assistance, I needed help getting started with the program, and their ongoing support has been excellent.

We'll be able to save time and energy because it's all-inclusive.

As a beginner, learning the material can be challenging.

Information Technology Adviser

I like Single Sign-On for easy and secure access of team members,  It is also a great platform when you’ve got a lot of content and data for your organization and need a professional platform for categorizing your data in the shortest time.

I like how easy it is to update content using Contentful.

Finally, I've had some negative experiences with Contentful's customer support.

VP of Marketing 

Easy to use, updates quickly when edited.  

Contentful review

One thing which i want to highlight is when we want to copy one space to another space the locales should be same than only we can clone the data.

Digital Marketing Lead

It works great for static websites as well.

Website Development

Ease of Use

Team Collaboration

Page Components

Features

Customer Support

Customization

Page Editing

Content Preview

Small Business

Mid-size Business

Large Enterprises

Freelancers

On Page

On Page helps organizations manage, update, and publish products in real-time across paper documents, web pages and mobile applications. The platform enables businesses to store multilingual descriptions, videos, images, pricing details, and more in a centralized repository for future reference.

Sales Layer

Sales Layer is a product information management (PIM) solution designed to help companies manage and organize their product information, analyze the data quality, and then synchronize, update or publish automatically across multiple channels and platforms.

Kontainer

Kontainer is a user-friendly Digital Asset Management (DAM) and Product Information Management (PIM) system that helps companies organize all their digital assets, such as product data, images, videos, and size guides, in a professional way. The platform offers features like crop and export tools, Adobe and Office plugins, and integrations with webshops, CMS, and email marketing, allowing users to save time and optimize workflows.

Salsify's product experience management (PXM) platform combines PIM and DAM capabilities with a broad ecommerce ecosystem and actionable insights to grow sales.

Asset Categorization

Audit Management

Audit Trail

Catalog Creation

Catalog Management

Channel Analytics

Content Creation

Cross Selling Functionality

Database Publishing

Data Integration

Data Modeling

Data Quality Control

Inventory Management

Master Record Management

Merchandising

Multi-Store

Pricing Management

Product Catalog

Product Data Management

Product Lifecycle Management

Release Planning

Resource Management

Reviews Management

SEO Management

Surveys & Feedback

Salsify

E-Commerce Manager

I loved Salsify, but we recently switched to a different platform that provides the same services (with a few more features) at about 25% of the cost. If the price was more palatable, I would recommend Salsify to anyone needing a PIM/DAM.

Channel integration at source depends obviously in your data sources.

IT Manager

Lastly, I would say that Salsify is not worth the $35,000/year Minimum price tag that they want you to sign up for (Plus the required partner minimum of around $16k).

Contentful vs Salsify Comparison (2026)

Contentful

Salsify

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives