Google Ads vs ClickGuard

ClickCease

AdRoll

Taboola

Lunio

BidX

Microsoft Advertising

Compare Google Ads and ClickGuard based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Microsoft Advertising is a pay-per-click software designed to help businesses select searchable keywords to configure advertisements and manage campaigns. Administrators can define budgets, measure return on investment (ROI), and adjust spending on a unified interface.

AdRoll is an ad retargeting platform used by brands to retarget users with ads across social media, mobile, and the web. It offers solutions for both enterprises and agencies of all sizes, helping reach site visitors at the most optimal time with the most appropriate ad on any screen or device.

Taboola is a web-based content marketing platform for freelance content writers, publishers, and marketing agencies to drive traffic and monetize their content

Google Ads lets you create ads that appear in Google search results for certain keywords in certain regions, driving more qualified traffic to your website.

Activity Dashboard

Advertising Management

Alerts/Notifications

Budget Control

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Segmentation

Channel Management

Engagement Tracking

For PPC Campaigns

Geotargeting

Lead Generation

Monitoring

Multi-Campaign

ROI Tracking

Third-Party Integrations

Google Ads

Android

Web-based

Musician

Appalling customer service treatment after their own mistake. There have been 23 emails since Dec 2020 relating to Google Ads teams’ error incorrectly disapproving our ad.

BUSINESS MANAGER

The software is very easy to use, I loved the structuring of the software, very very easy to manage and love the fact you can make as many changes as you want.

Application Engineer

The Experience is Very Good, The functionality  of Google Ads is amazing and Easy to Understand. Even if you get any issues the customer support is quite good.

Accounts Payable Specialist 

But it also provides great means of reporting that information as to how successful the campaign was so you can adjust.

The reach of Adwords is awesome and the majority of the features are straightforward and easy to understand. The ad, size and placement is great as well.

Business Development Executive

I think there are some disadvantage for the audience/user because sometimes the audience me see unnecessary ads which may irritate users.

deputy ceo

Needs too much money which is very bad thing for startup companies and rips your budget badly.

Civil Aviation

The good thing is, you can advertise more precisely, this is very important in advertising that how much specific audience you could engage.

Manager

The software is very good overall I like the the presentation the Ads have and also the animation.

Pharmacist

It is definitely a great way to earn passive income only if you can prove that your website is up to the best standard required.

marketing

That's a Google product so it means it's robust, interconnected and easy to use. The ads are a great way to advertise on Google.

Power Engineer

This is the largest and most known company on the internet and the ads are one of the best things on there. They are easy to make, very intuitive and get seen by a lot of people.

Managing Director

The main problem is it is difficult to earn any real money with Google Ads on our website.

Google Grant Manager

The stats are also helpful, as well as the integration with other products like Google Analytics.

Digital Marketing Consultant

I dislike the new reporting tab features. I also don't like how the constantly change up the layout, which makes it hard to find features.

IT/SEO Consultant

Google ad is recommended for all small to large businesses. It is cost effective and ROI is measurable.

Founder

It is very easy to use and you can integrate it to any supported softwares out there since this platform is widely used.

web developer

It's great experience because i need the costumer who search for my service & products.

Google Ads screenshot: Google Ads

Google Ads screenshot: Search Ad

Google Ads screenshot: Display Ad

Google Ads screenshot: Maps Ad

Google Ads screenshot: Budget Settings

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Prevent click fraud on your Google, Meta or Bing Ads campaigns. Stop bots and competitors from clicking on your ads automatically. We only block bad bots

Automatically exclude bots and fake ad engagements across all your paid marketing channels including Google, Meta, TikTok, LinkedIn, and more.

BidX helps brands to grow and scale their business by automating ads on and off Amazon with their software. BidX is the only platform globally that automatically creates and optimizes full-funnel campaigns (PPC & DSP) with self service access. 

ClickGUARD is a fully automated, powerful protection tool that enables businesses to run secure & effective pay-per-click campaigns. The software eliminates unwanted clicks on your PPC ads, cleans up your traffic, and saves your budget for your real audience.

A/B Testing

Account Alerts

Activity Monitoring

Behavioral Analytics

Bot Detection

Bot Mitigation

Budget Management

Click Tracking

Conversion Rate Optimization

Conversion Tracking

Customizable Reports

Dashboard

Data Import/Export

Email Alerts

Fraud Detection

Geolocation

IP Address Monitoring

IP Blocking

Keyword Tracking

Performance Metrics

Real-Time Analytics

Real-Time Monitoring

Real-Time Reporting

Real-Time Updates

Refund Management

Reporting & Statistics

Threat Intelligence

Time on Site Tracking

Visitor Tracking

Visual Analytics

Vulnerability Scanning

Web Traffic Monitoring

Web Traffic Reporting

Website Analytics

ClickGuard

Windows

iPad

iPhone

Business Consultant 

Clickguard is such a thorough application. Not only does it detect and block harmful clicks, but it stops worthless clicks that affect your conversions and overall ad performance.

Facebook Ads Specialist

Anonymous clicks are such a pain because of the false data that they give and the fact that they were actually wasting our budget on essentially empty clicks.

Owner

I love the easily integrated app and how easily accessible everything is. They have so many features that you can utilize to get the best results for your campaigns.

User Engagement Specialist 

I just love how straight forward the app is and how it's so easy to use but still technical and effective.

Business Development Manager

My money was being wasted and there no returns. Had I not found Clickguard I'd have probably stopped doing these campaigns.

Commercial Property Tax Consultant

I love how good my conversations are looking. I am confident that I'm getting real clicks and not clicks from these robot apps which means that my apps are also effective.

Digital Content Coordinator

A very important part of any business's success is ensuring that they do not just offer a product or service but that they are able to effectively support their customers.

I can tell you that Clickguard is one such company that offers the kind of support that makes you confident in the fact that they know what they are doing and that they genuinely want to help.

Marketing Manager

Apart from having an outstanding software, I love the fact that the support team is so strong and willing to assist in any way they can.

Business Consultant

Your budget really suffers when you run google ad campaigns without the right protection. You leave yourself open to click fraud threats that cause inaccurate click data that you still are paying for.

The combination of easy deployment and a responsive team for trickier attacks was amazing.

Digital marketing specialist

Every since I installed it I could feel the protection. Going through the features I quickly saw that this is a solid product that would be a good fit for the company and it was.

Officer

You don't just get pay per click protection but this app helps you to target leads that are more promising. Not only that but it will help you to improve your  profitability.

Events Coordinator

I don't think any competitor can offer such level of security and ease of mind as ClickGUARD. Best Quality/Price ratio in the market.

The onboarding process was very easy with their support team. We noticed results in a couple of days and we are able to start seeing positive ROI in about 1 week.

Brand Intelligence Manager

Thanks to Clickguard we are making the most of our pay per click ads. They offer solid protection against low rated ad clicks to manage how much money we spend per click.

Independent Consultant

It is so effective that I've saved over 300 this month alone. Click guard is also compatible and can easily be integrated on so many platforms and not just WordPress.

Director Digital Marketing

Ease of use and quick support from the team on chat for any queries.

ClickGuard screenshot: Add and Manage Multiple Ad Accounts with Different Protection Plans

ClickGuard screenshot: Get bot probability assessment with every click

ClickGuard screenshot: Clicks tested for behavior (e.g. time spent on site, click speed) and non-behavior criteria (location, IP address, packet header details)

Google Ads vs ClickGuard Comparison (2026)

Google Ads

ClickGuard

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives