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Google Ads
Online advertising solution for businesses
(24)
Google Ads (formerly known as Google AdWords) is an online advertising solution used to manage PPC (pay per click) ad campaigns. With this solution, users can create a Google ad with your chosen company details, such as keywords, ad text, map, phone number, and company hours, or with simply some text and a link.
Typical customers
Platforms supported
Support options
Training options
Starting from
No pricing info
Starting from
129.95
Per month
Flat Rate
Functionality
4.5
/5
838
Total features
14
4 categories
Functionality contenders
Overall Rating
4.5
/5
838
Positive reviews
525
234
50
13
16
Overall rating contenders
Aaron E.
Digital Marketing Specialist
Computer Software, 51-200 employees
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Jennifer D.: Hi, I'm Jennifer. I'm a controller. I give Lightspeed a value of two out of five. For more...
Joe C.
Account Manager
Marketing and Advertising, 11-50 employees
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Joe: Hi, my name is Joe. I'm an account manager for a digital marketing agency. I'm giving Google Ads...
Pedro B.
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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I will report my experience with Google and be as emphatic and comprehensive as I always am when reviewing or commenting on something. Anyway, Google ads... I just have to thank this magnificent tool. I can strongly say that it was Google Ads that changed my life. I ventured into Digital Marketing 2 to 3 years ago and had a hard time trying to make my family better and get out of the tight spot we...
When it comes to quality as a whole. Google Ads surpasses itself, in my opinion it is a very powerful and very accurate tool. It's amazing how quickly the tool delivers a report to us. We raise some ad campaigns on a weekly basis. And every day we keep an eye on the segmentations and analyzing in real time how our campaigns are running, so we can more efficiently and accurately optimize our goals for...
When it comes to Google Ads, I have no complaints. However, for many inexperienced people who reach the tool, they end up with difficulties in handling it. Because there is a lot of information inside the platform. Lots of buttons and graphics. It ends up getting complicated to work alone in Google Ads. Therefore, it is viable to learn from someone who knows all the features and benefits of the platform. I think that's it, I don't have a problem with Google Ads, but it's too complex for someone who is starting to advertise their company online.
Soham A.
Health, Wellness and Fitness, 1-10 employees
Used daily for 1-2 years
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We have been using google ads for over a year and have spent quite a large amount during this time. After switching from facebook ads,quora ads and Microsoft ads, our CPA and quality of leads has never been higher!
Has a plethora of campaign type options PPC, Display, Video, etc. This along with the volume of searches and reach that google platforms have, google ads have changed our marketing strategy completely. Google ads lets us fine tune the parameters in the campaign to an unbelievable degree. This has allowed us to target a hyper niche audience.
In India it charges 18% GST. This eats up the budget very rapidly. It also gives very subpar recommendations which are sometimes optimized to google's own objectives to make money.
Verified reviewer
Retail, self-employed
Used monthly for less than 6 months
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I have been using Google ads for my business and I've got to say, it's been am experience. The part I like best in Goggle Ads is how easy it is to target specific audiences.
The user interface can be clumsy at times and has resulted in data loss on few occasions.
Victor S.
Apparel & Fashion, 501-1,000 employees
Used daily for 2+ years
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I think it really helps people getting into online marketing especially content creators
It allows people to market their products and services to make a nice sidehustle
There can be bugs when logging in and out and when managing your software
Saikat M.
Marketing and Advertising, 51-200 employees
Used daily for 6-12 months
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Beyond the first two months, when I wasn't sure how to achieve our objectives at the lowest cost, our Google Ads campaigns have had the most impact on our initiatives. With Google Maps coverage, our ads are not only informative, but also actionable, and have significantly improved patronage of our (before) least accessible sites.
"For all parties involved - the publisher, yourself, and, of course, Google Ads - this is a win-win-win situation. It's such a pleasure to have a website that Google Ads has recognized for ad placement." "I'm overjoyed since my ad may now reach the intended demographic, and I've noticed a significant improvement in my business. I'm quite pleased with Google Ads." "I've enjoyed using this software for years and will continue to do so in the future because it produces excellent results." "I like Google Advertising' statistics since they make it simple to set up and then see statistics on your ads to discover which ones are the most effective."
"Overall, it was a bad experience. Platform is quite unprofessional." "The user interface can be clumsy at times and has resulted in data loss on a few occasions." "It's incredibly deep, with a lot of confusing elements." "The most significant disadvantage of Google Adwords is the high cost of advertisements. This platform is by far the most expensive, which could be a concern in a lower-income country."