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Google Ads

4.5
(838)

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Online advertising solution for businesses

(24)

Google Ads Pricing, Features, Reviews and Alternatives

Google Ads FAQs

Q. Who are the typical users of Google Ads?

Google Ads has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

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Q. What languages does Google Ads support?

Google Ads supports the following languages:
Arabic, Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian (Bokmal), Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish, Ukrainian

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Q. Does Google Ads support mobile devices?

Google Ads supports the following devices:
Android

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Q. Does Google Ads offer an API?

No, Google Ads does not have an API available.

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Q. What other apps does Google Ads integrate with?

Google Ads integrates with the following applications:
Google Analytics 360

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Q. What level of support does Google Ads offer?

Google Ads offers the following support options:
Knowledge Base, Email/Help Desk, FAQs/Forum, Phone Support

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Google Ads product overview

What is Google Ads?

Google Ads (formerly known as Google AdWords) is an online advertising solution used to manage PPC (pay per click) ad campaigns. With this solution, users can create a Google ad with your chosen company details, such as keywords, ad text, map, phone number, and company hours, or with simply some text and a link.

Key benefits of using Google Ads

  • Create your own ads specifying your keywords, products you offer, links, telephone numbers, maps, opening hours and more.

  • Only pay when someone clicks on your ad or calls your phone number.

  • Track and monitor your ad performances, adjusting daily budgets and keyword bids to optimize results.

  • See how many users see your ads and what percentage have clicked on your website link or called your phone number. You can also see revenue generated from your ads.

  • Edit your ads whenever you wish, test new keywords, or pause and restart campaigns.

  • Define the cities, regions, or countries, or even specific radius where you want you ad to be seen.

  • Ads are compatible and responsive to all devices, laptop, desktop, mobile or tablet.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Knowledge Base
    Email/Help Desk
    FAQs/Forum
    Phone Support

    Training options

    Videos

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    Starting from

    129.95

    Per month

    Flat Rate

    Free plan
    Free trial
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    Ease of use
    Value for money
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    Ease of use
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    Why am I seeing this?

    Google Ads features

    Functionality

    4.5

    /5

    838

    Total features

    14

    4 categories

    Most valued features by users

    Activity Dashboard
    Third Party Integrations
    Campaign Management
    Campaign Analytics
    Alerts/Notifications
    Engagement Tracking
    Advertising Management
    Budget Control

    Google Ads users reviews

    Overall Rating

    4.5

    /5

    838

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.56/10
    Rating distribution

    5

    4

    3

    2

    1

    525

    234

    50

    13

    16

    Pros
    The software is very easy to use, I loved the structuring of the software, very very easy to manage and love the fact you can make as many changes as you want.
    The Experience is Very Good, The functionality of Google Ads is amazing and Easy to Understand. Even if you get any issues the customer support is quite good.
    But it also provides great means of reporting that information as to how successful the campaign was so you can adjust.
    Cons
    Appalling customer service treatment after their own mistake. There have been 23 emails since Dec 2020 relating to Google Ads teams’ error incorrectly disapproving our ad.
    I think there are some disadvantage for the audience/user because sometimes the audience me see unnecessary ads which may irritate users.
    Needs too much money which is very bad thing for startup companies and rips your budget badly.

    Overall rating contenders

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    Aaron E.

    Digital Marketing Specialist

    Computer Software, 51-200 employees

    Review source

    Overall Rating

    Google Ads User Review

    Reviewed 2 years ago

    Transcript

    Jennifer D.: Hi, I'm Jennifer. I'm a controller. I give Lightspeed a value of two out of five. For more...

    JC
    AvatarImg

    Joe C.

    Account Manager

    Marketing and Advertising, 11-50 employees

    Review source

    Overall Rating

    Another fantastic Google product

    Reviewed 2 years ago

    Transcript

    Joe: Hi, my name is Joe. I'm an account manager for a digital marketing agency. I'm giving Google Ads...

    AvatarImg
    AvatarImg

    Pedro B.

    Marketing and Advertising, 1-10 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    The Most Powerful and Precise Tool on the Internet, Whether for Small, Medium or Large Business

    Reviewed 2 years ago

    I will report my experience with Google and be as emphatic and comprehensive as I always am when reviewing or commenting on something. Anyway, Google ads... I just have to thank this magnificent tool. I can strongly say that it was Google Ads that changed my life. I ventured into Digital Marketing 2 to 3 years ago and had a hard time trying to make my family better and get out of the tight spot we...

    Pros

    When it comes to quality as a whole. Google Ads surpasses itself, in my opinion it is a very powerful and very accurate tool. It's amazing how quickly the tool delivers a report to us. We raise some ad campaigns on a weekly basis. And every day we keep an eye on the segmentations and analyzing in real time how our campaigns are running, so we can more efficiently and accurately optimize our goals for...

    Cons

    When it comes to Google Ads, I have no complaints. However, for many inexperienced people who reach the tool, they end up with difficulties in handling it. Because there is a lot of information inside the platform. Lots of buttons and graphics. It ends up getting complicated to work alone in Google Ads. Therefore, it is viable to learn from someone who knows all the features and benefits of the platform. I think that's it, I don't have a problem with Google Ads, but it's too complex for someone who is starting to advertise their company online.

    SA
    AvatarImg

    Soham A.

    Health, Wellness and Fitness, 1-10 employees

    Used daily for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    The best marketing channel we have!

    Reviewed 2 years ago

    We have been using google ads for over a year and have spent quite a large amount during this time. After switching from facebook ads,quora ads and Microsoft ads, our CPA and quality of leads has never been higher!

    Pros

    Has a plethora of campaign type options PPC, Display, Video, etc. This along with the volume of searches and reach that google platforms have, google ads have changed our marketing strategy completely. Google ads lets us fine tune the parameters in the campaign to an unbelievable degree. This has allowed us to target a hyper niche audience.

    Cons

    In India it charges 18% GST. This eats up the budget very rapidly. It also gives very subpar recommendations which are sometimes optimized to google's own objectives to make money.

    AR
    AvatarImg

    Verified reviewer

    Retail, self-employed

    Used monthly for less than 6 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Why use goggle ads

    Reviewed 2 months ago
    Pros

    I have been using Google ads for my business and I've got to say, it's been am experience. The part I like best in Goggle Ads is how easy it is to target specific audiences.

    Cons

    The user interface can be clumsy at times and has resulted in data loss on few occasions.

    VS
    AvatarImg

    Victor S.

    Apparel & Fashion, 501-1,000 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7/10

    Share this review:

    Google ads review

    Reviewed 4 months ago

    I think it really helps people getting into online marketing especially content creators

    Pros

    It allows people to market their products and services to make a nice sidehustle

    Cons

    There can be bugs when logging in and out and when managing your software

    SM
    AvatarImg

    Saikat M.

    Marketing and Advertising, 51-200 employees

    Used daily for 6-12 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    A must-have for any company any business

    Reviewed 2 years ago

    Beyond the first two months, when I wasn't sure how to achieve our objectives at the lowest cost, our Google Ads campaigns have had the most impact on our initiatives. With Google Maps coverage, our ads are not only informative, but also actionable, and have significantly improved patronage of our (before) least accessible sites.

    Pros

    "For all parties involved - the publisher, yourself, and, of course, Google Ads - this is a win-win-win situation. It's such a pleasure to have a website that Google Ads has recognized for ad placement." "I'm overjoyed since my ad may now reach the intended demographic, and I've noticed a significant improvement in my business. I'm quite pleased with Google Ads." "I've enjoyed using this software for years and will continue to do so in the future because it produces excellent results." "I like Google Advertising' statistics since they make it simple to set up and then see statistics on your ads to discover which ones are the most effective."

    Cons

    "Overall, it was a bad experience. Platform is quite unprofessional." "The user interface can be clumsy at times and has resulted in data loss on a few occasions." "It's incredibly deep, with a lot of confusing elements." "The most significant disadvantage of Google Adwords is the high cost of advertisements. This platform is by far the most expensive, which could be a concern in a lower-income country."

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