Grin vs Roster

Later Influence

Affise

Upfluence

InGo

SocialLadder

Aspire

Compare Grin and Roster based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Upfluence is a cloud-based influencer management solution designed to help businesses of all sizes manage social media marketing campaigns. The platform allows users to manage multiple campaigns, and includes an AI system, which assists you in creating personalised emails for creators.

Mavrck is an influencer marketing solution, which provides features such as influencer search and recruitment, customizable data points, collaborative content creation, influencer insights, influencer relationship management, customizable campaign workflow, content review, incentives, and reporting and analytics.

AspireIQ is an influencer marketing platform which enables users to identify key influencers, manage creative communities, produce branded creative content at scale, & make informed decisions with search & discovery tools, plus analytics, a content library, campaign tracking, & more

GRIN is built for DTC, ecommerce brands who run influencer marketing programs and are looking to scale their efforts with streamlined workflows and the flexibility of ecommerce integrations.

Activity Dashboard

Activity Tracking

Alerts/Notifications

Approval Process Control

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

Categorization/Grouping

Communication Management

Contact Database

Contact Management

Content Management

Conversion Tracking

Customizable Branding

Customizable Reports

Data Import/Export

Data Visualization

Demographic Data

Email Marketing

Engagement Tracking

Faceted Search/Filter

Filtering

Influencer Discovery

Influencer Relationship Management

Influencer Tracking

Keyword Tracking

Monitoring

Multi-Campaign

Multi-Channel Management

Multi-Channel Marketing

Payment Tracking

Performance Metrics

Predictive Analytics

Real-Time Analytics

Real-Time Reporting

Reporting & Statistics

Rewards Management

ROI Tracking

Search/Filter

Social Advertising

Social Media Integration

Social Media Monitoring

Social Performance Management

Social Promotion

Third-Party Integrations

Trend Analysis

Workflow Management

Grin

Web-based

Influencer Relations Manager

Customer support team is amazing - they are quick and responsive to help with any challenges that arise. Having millions of potential partners to vet are great.

Influencer Marketing Manager

It is incredible software, run by a team of amazing people. Everyone that we have met through GRIN is very friendly and always willing to help if an issue occurs.

Social Media/Influencer Manager

We have had a LOT of problems with affiliate codes not working. This in turn was terrible to our clients as the reporting and ROI's didn't show up for them.

Doing large campaigns with BIG revenue goals was awesome. We've worked with people all year, were able to reach out to them, and get them signed up to promote again for Black Friday.

Influencer Marketing Specialist

The GRIN support team and engineers are SO helpful and work so quickly to resolve any and every issue we mention. I am very satisfied with the service and attention we have received.

Marketing Associate 

Overall I have had a wonderful experience using grin and really love the platform.

GRIN has made it incredibly easy to find the perfect influencer and to create a seamless relationship with them.

Head of Partnerships

The integration was super easy and has saved our company dozens of hours in reporting on content, fulfilling product, and managing influencer workflows.

PR Assistant 

My overall experience has been great. Campaigns are a breeze and customer support it always on top of it whenever we have any questions.

Director of Marketing

GRIN's greatest quality is its organization. It's not just a platform to find influencers or keep track of them -- it's a full-on relationship manager that can track every detail of your process.

Director of Operations & Marketing

We are also looking to branch out to our international customers and being able to easily search for profiles that meet our requirements is incredibly fun and easy.

Social Media Marketing Manager

It makes it easy to track your budget, send influencers product, track their conversions, and monitor their deliverables. It is also great for discovering new influencers and reaching out to them.

I love the ease of use and being able to send out bulk emails to all of our ambassadors when I need to update them on new campaigns or upcoming product launches.

Operations Manager

User Friendly and great way to manage Influencers.

DIGITAL MARKETING MANAGER

I love the integration with Shopify. Working with many influencers for three brands under a single account, it makes order creation and commission tracking a breeze.

Sr. Digital Relational Organizer

It was a bit hard to keep track of communications with each influencer within the platform.

Influencer Marketing Associate

System updates sometime cause a delay. The system tends to slow down when multiple users are using it.

Cofounder & CEO

We are solving the problem of how to scale an influencer team while maintaining deep relationships.

Grin screenshot: GRIN: Influencer Search

Grin screenshot: GRIN: Email Outreach

Grin screenshot: GRIN: Campaign Management

Grin screenshot: GRIN: ROI Report

Large Enterprises

Mid Size Business

Small Business

InGo is an enterprise referral marketing platform that helps businesses acquire new prospects through the power of word-of-mouth while improving marketing ROI.

SocialLadder is a true end-to-end creator management solution for brands looking to take brand ambassadors, influencers, and affiliate marketing efforts to the next level.

Affise is an affiliate marketing and mobile attribution platform that helps businesses manage, attribute, and scale performance marketing across web and mobile channels. Trusted by 1,000+ companies since 2017, Affise combines precision tracking, partner management, and campaign analytics.

Roster (formerly Wooly) boosts awareness and revenue by converting brands customers into brand ambassadors.

Roster

Social Media Manager

We also see ambassadors becoming confused about signing up for an account vs signing in to an existing account, which leads to having to delete lost of extra/duplicate accounts.

Owner

It’s awesome to turn our loyal customers into ambassadors and reward them and see them raving about our brand.

Graphic Designer

Their team is super responsive and helpful. They are good at getting our ambassadors excited for different campaigns.

Digital & Social Media Manager

We all know how good word of mouth is, and we've had so many customers apply to be an ambassador. We love having a platform for them because they truly love our brand and want to promote it.

Founder

I send an email to my customer rep explaining that the tool is not working, despite many requests-11 days later I receive a message saying we should have a meeting to see what's wrong.

It's been a horrible experience since I signed on the dotted line. From there, they're very hard to get in touch with.

The customer service is excellent. Everytime I have a question about the software, I get a quick reply with a step by step guide for ease of use.

So far, the frustrating part for me has been that it doesn't always pull updated information for all contacts. Sometimes it is remedied by us refreshing the contact page, but not always.

Marketing Director 

We use wooly the most to manage our exclusive communities and influencers. Revenue they generate, managing their personal and shareable codes, campaign completion, etc.

It had most of the features we needed and at a very reasonable price, especially compared to other similar programs. We have been able to grow our program and easily keep track of everything.

Grin vs Roster Comparison (2026)

Grin

Roster

Overview

Video & Screenshots

Pricing

User reviews

Key features

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