GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
How GetApp verifies reviews
GetApp carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.
Marketing Analytics Software (2025)
Last updated: March 2025
Get free expert advice+1 (888) 216-6745
Call now for a one-to-one consultation in under 15 mins.
487 software options
Sponsored
Adverity is the leading integrated data platform for connecting and managing all of the data you need to drive marketing performance.
• 600+ data connectors across marketing, advertising, sales and finance
• Automated data quality and management tools
• Customizable data visualizations
• 600+ data connectors across marketing, advertising, sales and finance
• Automated data quality and management tools
• Customizable data visualizations
Users also considered
Treasure Data helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences.
Users also considered
Build, execute, and measure your marketing plan and budget all in one cloud-based platform for better visibility, collaboration, and decision making. Plannuh is easy to use and quick to implement (live in a week).
Users also considered
Cint’s advanced measurement solutions give advertisers, media owners, and agencies the tools to track the effectiveness of cross-platform advertising campaigns in real-time to optimize performance while they’re running.
Users also considered
Users also considered
Bionic for Agencies gathers, standardizes, and delivers your media buying performance data. Build custom dashboards with Bionic Data Studio. Feed your marketing database with Bionic Data Pipe.
Users also considered
Funnel is the leading marketing data hub. We power your reporting and analytics to give you incredible control over your performance.
Users also considered
Agency Analytics is the all-in-one marketing analytics reporting dashboard that impresses clients and saves time. Connect with 50+ data sources to monitor & report all of your campaigns in one place.
Users also considered
Understand your customers with real-time insights and immediately trigger engagement campaigns based on user behavior through a single platform.
Users also considered
Jira is the leading issue and project tracking software for agile teams. It helps plan, track, and release world-class software by breaking down big ideas into achievable steps. Jira offers features like task organization, work alignment to goals, customizable workflows, and real-time data insights to optimize team performance.
Users also considered
Mediatool is a media planning tool that helps advertisers and marketing organizations plan, analyze and manage marketing activities & budgets across multiple campaigns. The platform includes a unified portal for marketers to receive feedback from clients and approve/reject media plans with comments.
Users also considered
Whatagraph is a fast and easy-to-use platform for monitoring and reporting on marketing performance. Consolidate data from all channels, organize it, and turn it into dashboards and reports for internal analysis or external sharing.
Users also considered
GivingDNA is a next-generation data analytics and wealth screening tool that helps nonprofits build super-targeted segments. Fundraisers and nonprofit marketers get insights that help you quickly profile and segment your donors and take the next steps toward custom donor experiences.
Users also considered
BL.INK is a link management software designed to help enterprises shorten, brand, track and control URLs. Teams can monitor and measure touchpoints across engagement journeys, edit vanity keywords and utilize graphs or charts to gain insights into clicks between date ranges based on geographical locations.
Users also considered
AnswerRocket is an AI-powered augmented analytics platform that enables business users to get instant answers and insights from their data. With AnswerRocket, customers can monitor key metrics, identify performance drivers and detect critical issues in seconds.
Users also considered
Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app
Users also considered
Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
Users also considered
monday.com is an intuitive Work OS where teams create their marketing & creative processes in minutes to run their projects and everyday work.
Users also considered
With HubSpot’s inbound marketing software platform, you have access to integrated metrics that span your contacts database, marketing content & website traffic.
Users also considered
Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement by scheduling unlimited posts, managing social networks, tracking conversations, and measuring performance from a single dashboard
Users also considered
Google Cloud Platform is a modular-based platform providing multiple build and scale services to businesses of any size within any industry. It offers tools for document storage, data warehousing, security key enforcement, app creation, API management, AI and machine learning, live chat, and more.
Users also considered
Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.
Users also considered
Users also considered
Get real-time insights and monitor your marketing performance with one powerful solution. Used by more than 20,000 companies worldwide, Wrike's features include publishing tools, proofing software, and custom reports. Boost your marketing management with our award-winning platform.
Users also considered
Omnisend’s all-in-one email marketing tool automates your marketing across the entire customer journey. Learn more about your audiences and optimize your marketing with our ecommerce reporting and analytics tools. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more.
Users also considered
