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HitPath vs CAKE Comparison

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Overview

HitPath provides data tracking and performance marketing software for advertisers and affiliate ad networks.

CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

1500

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

299

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

3

5

4

3

2

1

2

1

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

4.3

18

5

4

3

2

1

12

4

0

0

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

Not enoughreviews yet

Pros

The design is really good and the platform has some excellent features. Integration with other platforms is so easy which is great.
I've been using the CAKE platform with prior companies for years, so I was ecstatic to be able to use it again. What I love most is the quick responses from all members of the Technical Support Team.
Our account manager has always been there to help me and their ticket system has always been quick to resolve issues. Can't say enough good things about Cake support.

Cons

Not enoughreviews yet

Cons

I don't like that I can't get someone on the phone over the weekend. If there's a tracking issue in this business you can quickly loose thousands of dollars in minutes.
It just for online they need offline to use in a business with street address as part of the management program.
Not well localized for European date formats and number formats. No scheduling of payout changes in events.
  • Vendor responds to reviews
  • Last review3 years ago
  • Vendor responds to reviews
  • Last review7 months ago

Key features

  • Total features9
  • Activity Dashboard
  • Affiliate Management
  • Attribution Modeling
  • Banner Management
  • Campaign Analytics
  • Campaign Management
  • Channel Management
  • Commission Management
  • Contact Database
  • Contact Management
  • Conversion Tracking
  • Cross Channel Attribution
  • Dashboard
  • Email Marketing
  • Event Triggered Actions
  • Fraud Detection
  • Goal Setting/Tracking
  • Keyword Tracking
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Management
  • Lead Verification/Validation
  • Live Chat
  • Multi-Campaign
  • Multi-Touch Attribution
  • Multiple Site Management
  • ROI Tracking
  • Real-Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Rewards Management
  • Site Search Tracking
  • Source Tracking
  • Third-Party Integrations
  • User Interaction Tracking
  • User Management
  • Total features31
  • Activity Dashboard
  • Affiliate Management
  • Attribution Modeling
  • Banner Management
  • Campaign Analytics
  • Campaign Management
  • Channel Management
  • Commission Management
  • Contact Database
  • Contact Management
  • Conversion Tracking
  • Cross Channel Attribution
  • Dashboard
  • Email Marketing
  • Event Triggered Actions
  • Fraud Detection
  • Goal Setting/Tracking
  • Keyword Tracking
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Management
  • Lead Verification/Validation
  • Live Chat
  • Multi-Campaign
  • Multi-Touch Attribution
  • Multiple Site Management
  • ROI Tracking
  • Real-Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Rewards Management
  • Site Search Tracking
  • Source Tracking
  • Third-Party Integrations
  • User Interaction Tracking
  • User Management

Integrations

  • Total integrations4
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations15
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier