Cake Pricing, Features, Reviews & Comparison of Alternatives


Digital marketing analytics

4.0/5 (6 reviews)

Cake overview

Cake digital marketing analytics software allows you to make changes through flexible internal automation tools and allow programmatic ingestion of data as well as streamline processes by viewing, editing and creating within a single screen. By utilizing Cake you can target any device, ISP Carrier, operating system or browser in real-time by leveraging a massive and continually updated mobile device database.

Go beyond location and device targeting with Cake with custom parameters using URL and referring affiliate for the most accurate results and setup alternate landing pages, rules and events by campaign with a single offer instead of setting up multiple individually managed offers. Cake provide price quotes upon request as well as whitepapers, webinars and testimonials.


Value for money
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Business size



United States, Canada

Supported languages

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Cake reviews

Value for money
Ease of use
Customer support

Very powerful affiliate tracking platform

Used daily for 2+ years
Reviewed 2018-12-12
Review Source: Capterra

CAKE has been a strong platform for our affiliate program for a number of years now. It allows us to efficiently manage our affliates.Tracking down to subid level Easy implementation of partner postbacks and pixels.

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Julie Katz

Cake is easy as pie to use

Used daily for 1-2 years
Reviewed 2018-10-04
Review Source: Capterra

I can integrate with 3rd parties and it is very easy to do, plus I can send my affiliates their tracking so I know that it matches up and there is no room for discrepancy. I like the ease of the reporting system. I like that it gives me stats in real time, I can check pixel fires, real time reporting, mobile tracking etc.

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Cake is running a lot of ad networks

Used monthly for 2+ years
Reviewed 2018-11-21
Review Source: Capterra

As an affiliate, Cake makes the process of selecting and running offers each. With so many ad networks using this platform, it also makes the learning curve and consistency quite nice as well.

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Bud Johansen

New user but so far so good

Used monthly for less than 6 months
Reviewed 2017-09-15
Review Source: Capterra

I do think this software is much easier to use than others, I really like the overall look and design as well as the end result.

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Cake pricing

Pricing available upon request

Cake features

Multi-Channel Marketing
Real Time Analytics

A/B Testing (152 other apps)
API (410 other apps)
Activity Dashboard (228 other apps)
Campaign Analysis (199 other apps)
Campaign Management (187 other apps)
Content Management (189 other apps)
Customizable Branding (191 other apps)
Customizable Templates (205 other apps)
Data Import/Export (155 other apps)
Drag & Drop Interface (214 other apps)
Engagement Analytics (179 other apps)
Real Time Data (147 other apps)
Reporting & Statistics (213 other apps)
Social Media Integration (233 other apps)
Social Network Marketing (143 other apps)
Tagging (145 other apps)
Third Party Integration (228 other apps)

Additional information for Cake

Key features of Cake

  • Digital marketing analytics
  • Advertisers and networks
  • Track and act in real-time.
  • Capture and monitor digital marketing
  • Enable optimum marketing impact
  • Clarity from your data
  • Identify top-performing channels
  • Use clear actionable data
  • Make intelligent decisions
  • Optimize marketing spend
  • Muliple integrations
  • Google, Intuit, Tipalti
  • Online support
  • Webinars
  • Whitepapers
  • Identify new sales channels
  • Download reports and export
  • Web based platform
  • Card-based system
  • Location tracking
View All Features


Digital marketing analytics for Advertisers and networks - Cake lets you track performance across multiple channels or manage multiple digital campaigns whether you are an affiliate or a network. Cake gives you real-time analytics which in turn identify your most profitable marketing channels as well as your under performers - which in turn you can reach out too.

Capture and monitor digital marketing - With Cake you can input your different marketing data feeds (platforms, websites etc.), create custom reports and dashboards to view what is most relevant to you and act on it. You can view historical data for assessment purposes and in turn identify trends which can be analyzed into insight predictions for future campaigns.

Online support and guidance - Cake offers 24/7 online support to help you from the initial analytics inception to ongoing support. Cake provide whitepapers, webinars, testimonials and success stories, tutorials and more to help you get started.

Cake integrations and support - Cake allows you to integrate your marketing analytics platform with, Ezepo, Bing pay-per-click, Google pay-per-click, Tealium, DoubleClick by Google, OpenX, Optizmo, Forensiq, RackSpace CDN, Quickbooks, Briteverify, Nuestar, Unsubcentral, Tipalti, Invoca and more.