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CAKE Pricing, Features, Reviews and Alternatives
CAKE FAQs
CAKE product overview
What is CAKE?
CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing that enables advertisers, networks and publishers to manage, measure and optimize marketing performance in real-time.
Key benefits of using CAKE
Maximize Traffic and Increase Profit Margins: Leverage custom targeting parameters such as location, device, browser, traffic caps and redirects for real-time monetization of traffic and ensure accurate measurement for each impression, click and conversion for proper revenue and payout attribution.
Safeguard Your Business with Intelligent Scaling and Enterprise Reliability: Protect your business and partner relationships with 99.9% uptime guarantees on our global infrastructure hosted by Amazon Web Services (AWS) and seamlessly grow your marketing program on CAKE with intelligent scaling across new verticals and flexible click volumes.
Ensure Success, Support Your Team with Ours: Gain access to industry-leading phone and email technical support; 24 hours a day, 7 days a week, in addition to a dedicated Client Success Manager and Implementation Specialist for best practices and industry advice.
Remove Risk and Maintain Affiliate Program Credibility: Take immediate action on revenue-impacting fraud with pixel whitelisting and custom alerts that recognize abnormal campaign behavior and unrealistic conversion timeframe thresholds.
Protect Data and Eliminate Privacy Concerns: Ensure data security and privacy with ongoing GDPR efforts in addition to a clear set of policies and procedures outlined in our Type 1 SOC 2 report to safeguard customer data.
Typical customers
Platforms supported
Support options
Training options
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Starting from
No pricing info
Starting from
14.99
/user
Per month
CAKE pricing information
Value for money
4.6
/5
17
Starting from
No pricing info
Pricing options
Value for money contenders
CAKE features
Functionality
4.6
/5
17
Total features
33
13 categories
Most valued features by users
Functionality contenders
CAKE users reviews
Overall Rating
4.5
/5
17
Positive reviews
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend9.07/10
12
4
0
0
1
samantha h.
Overall rating contenders
samantha h.
Financial Services, self-employed
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learning how to make landing page to lead pages and steps to do on own
i like the set up for conversions from lead page to management but the most of this product is the webinars to show you how to use
it just for online they need offline to use in a business with street address as part of the management program
Thank you for taking the time to review our product, we're so happy to hear that you've been successful on CAKE!
Brian B.
Marketing and Advertising, self-employed
Used daily for 2+ years
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Being the best platform in the industry doesn't always mean it is the easiest. But that can be said about any sophisticated SaaS platform. I think CAKE creates a good balance for inexperienced users to navigate and get things set up on a simplistic level. However, for those who are advanced users CAKE would not be complete without a killer support staff and client service team. These are the people that bring everything together and make for a great overall experience.
CAKE is by far the most intuitive, customizable and reliable tracking system in the marketplace. The UI is clean and easy to navigate. The setup and deployment of new campaigns is simple. The reporting granularity is amazing. CAKE is simply an all-around amazing tracking platform. There is not another system in the marketplace that comes close.
There are a few quirky things here and there, but nothing that disrupts our core business. Reporting visualization needs an upgrade.
Hello! Thank you for taking your time to review CAKE! We're pleased to hear that you're happy with your experience and would recommend our company to others. We hope to wow you with new reporting visualizations in the near future, be on the lookout for big changes at CAKE!
Lindsey R.
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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I made the best decision to work with CAKE when starting my business. Tracking and learning any platform can be overwhelming at times just because there's always a lot going on. Without the support I've received from each team member at CAKE. I may not be where I'm at today.
The platform provides every tracking tool I need to track my leads.
I don't like that I can't get someone on the phone over the weekend. If there's a tracking issue in this business you can quickly loose thousands of dollars in minutes. Submitting a ticket doesn't cut it when you need immediate help. Luckily, I have an AMAZING customer support manager who will go beyond the call of duty to help me if it's an urgent situation.
Hi there! Thank you for taking the time to review our product, we're so happy to hear about your success on CAKE! I'm sorry to hear about the challenge you've had with the limited phone support hours, but please know that we do have 24/7 technical phone support as an option to you! For more information about it, please let your Client Success Manager know! Thank you again for your review. CAKE
Spencer R.
Online Media, 51-200 employees
Used daily for 2+ years
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We spend a lot more money with companies like Google/Facebook/Microsoft and don't get half the support that Cake gives us. Our account manager has always been there to help me and their ticket system has always been quick to resolve issues. Can't say enough good things about Cake support.
Ease of use. I don't have as much time as I'd like to dedicate to our affiliate program so Cake makes things a lot simpler and quicker for me. Our affiliate program used to be an in-house hacked together solution. Cake has saved us so much time.
I'm still learning some of the technical aspects to affiliate marketing and feel some of their knowledge base articles aren't simple enough.
Thank you for your review, we're so happy to hear that you're pleased with our platform and your interaction with the client success team! Thank you also for letting us know about your need for simpler tutorials on the Knowledge Base, we will be sure to take a look at how we can improve that resource for our customers. Thank you again for taking the time to review CAKE!
Verified reviewer
Internet, 51-200 employees
Used daily for 2+ years
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CAKE has been a strong platform for our affiliate program for a number of years now. It allows us to efficiently manage our affliates.
Tracking down to subid level Easy implementation of partner postbacks and pixels.
Not well localized for European date formats and number formats No scheduling of payout changes in events
Hi there! Thank you for your review, we're glad to hear that you're happy with our product and would recommend it to others! In regards to the European date and number formats, is your platform currently configured to the wrong format for your business? If so, please reach out to your Client Success Manager or the support team who can assist you in getting this resolved. As for the payout changes on Events, though we do not have a scheduling feature for this currently, we would love to discuss the challenge you're facing and how we could help to resolve it, there are a few options that might help to alleviate the issue. Again, thank you for taking your time to review our product and providing us with feedback on how we could address the challenges you're currently facing.
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