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CAKE

Performance Marketing Software

CAKE - 2025 Pricing, Features, Reviews & Alternatives

Table of Contents

What is CAKE?

CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing that enables advertisers, networks and publishers to manage, measure and optimize marketing performance in real-time.

Affiliate Marketing Solution: Manage and measure partner marketing programs, optimize performance for the highest profitability and attract valuable partners.

Lead Generation Solution: Maximize lead generation efforts through a holistic view into the management and optimization of traffic sources, lead buyers and lead quality, and determine routing across available lead buyers for the highest revenue, in real-time.

MultiChannel Marketing Solution: Measure true customer acquisition costs across channels against the customer lifetime value and enhance campaign performance and multichannel strategies along the customer journey.

Benefits of using CAKE

Elevate Performance through Smart Insights: Optimize your affiliate marketing program through real-time insights into partner and campaign performance, customizable alerts, granular data and unique commission structures to reward partners.

Maximize Traffic and Increase Profit Margins: Leverage custom targeting parameters such as location, device, browser, traffic caps and redirects for real-time monetization of traffic and ensure accurate measurement for each impression, click and conversion for proper revenue and payout attribution.

Safeguard Your Business with Intelligent Scaling and Enterprise Reliability: Protect your business and partner relationships with 99.9% uptime guarantees on our global infrastructure hosted by Amazon Web Services (AWS) and seamlessly grow your marketing program on CAKE with intelligent scaling across new verticals and flexible click volumes.

Ensure Success, Support Your Team with Ours: Gain access to industry-leading phone and email technical support; 24 hours a day, 7 days a week, in addition to a dedicated Client Success Manager and Implementation Specialist for best practices and industry advice.

Remove Risk and Maintain Affiliate Program Credibility: Take immediate action on revenue-impacting fraud with pixel whitelisting and custom alerts that recognize abnormal campaign behavior and unrealistic conversion timeframe thresholds.

Protect Data and Eliminate Privacy Concerns: Ensure data security and privacy with ongoing GDPR efforts in addition to a clear set of policies and procedures outlined in our Type 1 SOC 2 report to safeguard customer data.

Starting from

299

Alternatives with better value for money

CAKE's key features

Most critical features, based on insights from CAKE users:

Contact Management

1.0

(1)

Campaign Management

1.0

(1)

Multi-Campaign

1.0

(1)

Fraud Detection

1.0

(1)

Rewards Management

1.0

(1)

Commission Management

1.0

(1)

All CAKE features

Features rating:

4.4

(18)

Affiliate Management

1.0

(1)

Attribution Modeling

(0)

Banner Management

(0)

Channel Management

(0)

Contact Database

(0)

Conversion Tracking

1.0

(1)

Cross Channel Attribution

(0)

Dashboard

(0)

Email Marketing

(0)

Event Triggered Actions

(0)

Goal Setting/Tracking

(0)

Keyword Tracking

(0)

Lead Capture

(0)

Lead Distribution

(0)

Lead Engagement

(0)

Lead Management

(0)

Lead Verification/Validation

(0)

Multi-Touch Attribution

(0)

Multiple Site Management

(0)

Referral Tracking

(0)

Reporting/Analytics

(0)

ROI Tracking

(0)

Site Search Tracking

(0)

Source Tracking

(0)

User Interaction Tracking

(0)

CAKE alternatives

CAKE

4.3

(18)

Starting from

299

Free trial

Free version

Ease of Use

4.4

Features

4.4

Value for Money

4.3

Customer Support

4.5

PartnerStack

4.8

(89)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.8

Features

4.6

Value for Money

4.8

Customer Support

4.8

NiceJob

4.9

(195)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.9

Features

4.8

Value for Money

4.8

Customer Support

4.9

HubSpot Marketing Hub

4.5

(6.1K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.4

Value for Money

4.2

Customer Support

4.4

CAKE pricing

Value for money:

4.3

Starting from

299

Pricing details

Subscription

Free trial

Free plan

Pricing range

view pricing plans

CAKE integrations (16)

Top integrations

CAKE support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Phone Support

Email/Help Desk

Chat

24/7 (Live rep)

Knowledge Base

FAQs/Forum

Training options

Videos

Live Online

In Person

Documentation

Webinars

CAKE reviews

Overall rating

4.3

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend9.07/10

Rating distribution

Pros

The design is really good and the platform has some excellent features. Integration with other platforms is so easy which is great.

Verified reviewer

Anonymity request

I've been using the CAKE platform with prior companies for years, so I was ecstatic to be able to use it again. What I love most is the quick responses from all members of the Technical Support Team.

Laura F.

Operations Coordinator

Our account manager has always been there to help me and their ticket system has always been quick to resolve issues. Can't say enough good things about Cake support.

Spencer R.

Digital Marketing Specialist

Cons

I don't like that I can't get someone on the phone over the weekend. If there's a tracking issue in this business you can quickly loose thousands of dollars in minutes.

Lindsey R.

Founder

It just for online they need offline to use in a business with street address as part of the management program.