Hootsuite vs Facebook Apps and Tabs

Instagram

Buffer

Sprout Social

Later

Boardable

Oyster

Compare Hootsuite and Facebook Apps and Tabs based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Later is a web-based marketing platform, designed to help businesses plan and schedule posts across social media platforms including Instagram, Facebook, Twitter, and Pinterest. The drag and drop calendar tool allows users to plan social posts for the week ahead and monitor engagement in real time.

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

@mentions

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Activity/News Feed

Advertising Management

Alerts/Escalation

Alerts/Notifications

Approval Process Control

Assignment Management

Audience Targeting

Automated Publishing

Automated Scheduling

Behavior Tracking

Benchmarking

Blogs

Brand Tracking

Calendar Management

Calendar/Reminder System

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Tracking

Categorization/Grouping

Chat/Messaging

Collaboration Tools

Commenting/Notes

Communication Management

Competitive Analysis

Competitor Monitoring

Compliance Management

Contact Database

Contact Management

Content Creation

Content Discovery

Content Library

Content Management

Conversion Tracking

Customer Database

Customer Engagement

Customer Experience Management

Customer History

Customer Segmentation

Customer Social Profiles

Customer Support

Customizable Branding

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Dashboard

Dashboard Creation

Data Import/Export

Data Security

Data Visualization

Drag & Drop

Editorial Calendar

Email Alerts

Employee Advocacy

Employee Database

Employee Engagement

Engagement Tracking

Event Triggered Actions

Feedback Management

File Sharing

Filtering

Group Management

Image Library

Impact Measurement

Influencer Tracking

Keyword Filtering

Keyword Tracking

KPI Monitoring

Lead Engagement

Live Chat

Marketing Automation

Media Library

Mobile Access

Mobile Alerts

Monitoring

Multi-Account Management

Multi-Campaign

Multi-Channel Campaigns

Multi-Channel Communication

Multi-Channel Data Collection

Multi-Channel Management

Multi-Channel Marketing

Multi-Channel Social Integration

Multi-Language

Performance Metrics

Post Scheduling

Pre-Approved Content Library

Predictive Analytics

Progress Tracking

Project Management

Publish Scheduling

Real Time Comparisons

Hootsuite

Android

Web-based

iPad

iPhone

Business Development

Overall its been pretty good. Im not a big social media fan so I like it to be as simple as possible to get my message across.

Manager

There are times that the software has been a little buggy for us. Sometimes images fail to upload or content fails to post due to errors.

marketing manager

I love that I can save drafts and schedule easily. This makes my social media strategy clear and streamlined with the ability to plan ahead.

Owner

I was excited to start using Hootsuite for the simple reason that I needed help managing my accounts. Like the very easy dashboard and functionality.

Team Manager

It is recommended for its great ability to integrate to instagram, linkedin, pinterest and Facebook.

Executive Director

Hootsuite is easy to use and helps us save a lot of time getting our messages to our supporters and constituents. The way it integrates all social media platforms really helps our entire team.

Hootsuite is a great software to use and have in your scheduling arsenal. However, I recommend using it as a supporting scheduling tool in combination with other systems.

REALTOR

I had an issue with integrating it with all my platforms. I forget which one, but I was missing one that I had to do separately.

Accountant 

Hoot suite is a great product for batch posting and saves time when you have multiple social media platforms. I appreciate the ability to set times and have the software send posts out for you.

Great tool that we used to help up our employee engagement and reach more customers through their Amplify platform.

ReachKCK Director

It may be user error, but it has proved an inconvenience at times.

Social Media Manager

The price is affordable compared to other tools - I would recommend this if you want to do basic post scheduling on a budget.

Marketing and communications 

I hate that you have to have a public page in order to schedule content for Instagram. M sure it’s something to do with Instagram settings itself but it still pisses me off.

Development Director

I would recommend it to others looking for an easy to use scheduling platform and those who would benefit from concise analytics.

owner

I am a youtuber so i use this software to post out to all my social  media it is so easy to use and love that i can post to different social medias at the same time.

Senior Account Manager

Easy to use and set up, great for community management of low-volume channels. A simple solution to aggregate social content.

Admin/Marketing

Hootsuite is great for small businesses, I used it when doing marketing for a non profit with no marketing budget.

Tier 2 Lead

I can manage all social media platforms using this tool. Its customer service is wonderful; it is quick to respond to doubt.

Hootsuite screenshot: Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.

Hootsuite screenshot: Scheduling: Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.

Hootsuite screenshot: Publishing: Create, publish and schedule engaging posts across your social channels.

Hootsuite screenshot: Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.

Hootsuite screenshot: Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts, comment, send private messages, and more

Oyster is a comprehensive platform that simplifies the process of hiring, paying, and caring for talent. With Oyster, businesses can expand their operations globally without the need to establish a physical presence in each country or navigate complex local employment regulations.

Boardable streamlines nonprofit board meetings and governance so leaders stay organized, compliant, and focused on mission.

Facebook Apps and Tabs is a social media marketing software designed to help businesses increase reach and engagement across social media platforms. The solution helps managers create Facebook pages, applications, and tabs on a unified interface.

Reporting/Analytics

Video Chat

Video Conferencing

Facebook Apps and Tabs

Freelancing

Its helps you to connect with people in your community other states and around the world. Great service to help you grow your platform.

Diretor

The most impactful feature is the quality of the videos that we can record. The product is easy to use and can bring great benefits to my company.

Employee

It allows greater customization than is possible via regular facebook accounts, so that is useful. With those, you can more clearly differentiate yourself.

Facebook's products are the best and the apps are all good. My experience has been one of a kind because I can make capital using the apps.

freelancer

I think it is very unfair to those of us that are just starting off to have to pay for content that we ourselves have not made money from.

Freelance Writer

I enjoy the ease of use and the ability to better control and utilise my Facebook pages.

Dog blogger en La vida con Pancho 

I feel that Facebook is not the same as before. And with the passage of time, more and more followers are losing.

Docter

Some unnecessary post and fake details share and published. Fake accounts are dangerous for girls and as well as teen boys.

Administrative 

I loved the accessibility to current events, friends and family updates, and the ability to get your business out inexpensively to a large audience. I often placed ads that were effective.

I did find that ads were inexpensive and a good way to get your business out there in the public domain. I also have benefitted as a buyer and seller through their Marketplace.

student

Media files load quickly. A good media to have fun  when we are free.

Travel company owner 

Super easy to set up and now is a vital part of any business. The Facebook TABS also save time from having to constantly log in.

Owner/ Oper

Oh my we love everything I mean from how east it is use to there teamwork how up to date the app are to how friendly customer service it.

Software Data Analyst

One of the major disadvantage is not secure entirely. Some time it hang and crash it cause problem, also now days advertise show more.

Security Officer 

It is a very enjoyable free social media Ap with a large variety of entertainment opportunities and methods of sharing.

Founder

It can help me make more sales and help my customers understand my business more.

Customer Service Representative 

The feature that like the most about this software is that it makes it easy to actively communicate with people online.

Hootsuite vs Facebook Apps and Tabs Comparison (2026)

Hootsuite

Facebook Apps and Tabs

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives