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Hootsuite

Social Media Management & Scheduling for SMBs and Enterprise

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Hootsuite Pricing, Features, Reviews and Alternatives

Hootsuite product overview

Price starts from

$

49

/momonth
Per Feature

What is Hootsuite?

With over 200,000 paid accounts and millions of users, Hootsuite powers social media for organizations around the world—from the smallest businesses to the largest enterprises. Build your brand, strengthen connections with customers, and drive business results business leaders care about by integrating social seamlessly across your whole organization.

Key benefits of using Hootsuite

  • Save time by crafting and scheduling posts for Instagram, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
  • Fine-tune how your teams collaborate by assigning tasks, managing approvals, and monitoring team performance.
  • Reach more customers and grow your engagement by automating your posts to reach your audience at the best times.
  • Turn real-time data into strategic insights by monitoring mentions of your brand, key industry topics, and your competitors.
  • Streamline how you deliver customer care and support by sending incoming messages across your social profiles to the right people in your organization.
  • Get a better understanding of what your customers want with analytics and easily gather those insights into customizable reports.
  • Reach beyond your dedicated followers and drive new customers to your brand by managing and reviewing your social advertising performance.
  • Level up your skills with industry leading certifications, training, and strategic coaching with our experts.
  • Seamlessly manage and maintain your social presence from anywhere, at any time, with the Hootsuite mobile app.
  • Discover new tools—or connect your existing technology—with 200+ best-of-breed technology partners and applications in our ecosystem.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Phone Support
    FAQs/Forum
    24/7 (Live rep)
    Knowledge Base
    Email/Help Desk
    Chat

    Training options

    Live Online
    Videos
    In Person
    Documentation
    Webinars

    Hootsuite pricing information

    Value for money

    4.2

    /5

    2.7K

    Price starts from

    $

    49

    /momonth
    Per Feature

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Hootsuite features

    Functionality

    4.2

    /5

    2.7K
    Total Features134 16 categories

    Most valued features by users

    Reporting/Analytics
    Campaign Management
    API
    Reporting & Statistics
    Activity Dashboard
    Third Party Integrations
    Data Import/Export
    Customizable Templates

    Hootsuite users reviews

    Overall rating

    4.3

    /5

    2.7K

    Positive reviews

    87%

    Write a review
    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.1/10
    Rating distribution

    5

    4

    3

    2

    1

    1,402

    1,018

    287

    44

    26

    Pros
    Overall its been pretty good. Im not a big social media fan so I like it to be as simple as possible to get my message across.

    Anthony J.

    I love that I can save drafts and schedule easily. This makes my social media strategy clear and streamlined with the ability to plan ahead.

    MS

    Maggie S.

    It is recommended for its great ability to integrate to instagram, linkedin, pinterest and Facebook.

    Laura L.

    Cons
    There are times that the software has been a little buggy for us. Sometimes images fail to upload or content fails to post due to errors.

    CS

    Claire S.

    I had an issue with integrating it with all my platforms. I forget which one, but I was missing one that I had to do separately.

    MH

    Michelamonè H.

    It may be user error, but it has proved an inconvenience at times.

    TH

    Tricia H.

    Overall Rating

    Good centralized tool for managing social media

    Reviewed 8 months ago

    Transcript

    Sean .: Hi, it's Sean. I'm a real estate agent and Hootsuite gets five out of five stars for me. For...

    Kelsey C.

    Marketing Specialist

    Government Administration, 51-200 employees

    Review source

    Overall Rating

    Hootsuite

    Reviewed a year ago

    Transcript

    Kelsey: Hi, I'm Kelsey. I'm a social media manager in the tourism industry, and I give Hootsuite four...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7/10

    Share this review:

    Impressive free plan

    Reviewed 2 years ago

    Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.

    Pros

    As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

    Cons

    "Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Almost perfect!

    Reviewed 24 days ago

    Overall, my experience with Hootsuite has been very positive. Scheduling posts across multiple platforms simultaneously works flawlessly, and it is easy to give multiple team members access under the business account. My only negative is the lack of alt text, which limits the usability for my organization.

    Pros

    I love Hootsuite's feed view, which allows me to see the social media feed for all of my organization's accounts in one place. The previews are effective and true to each social media platform. the scheduling features work very well, and it is easy to post simultaneously across various platforms. Having multiple team members schedule social media posts work flawlessly, and various types of media all post seamlessly.

    Cons

    As a public organization, we are required to include alternate text for all images posted to be in compliance with laws for accessibility. I have contacted customer support, and though they were very friendly and helpful, we were unfortunately unable to work it out, as it seemed alt text is not currently supported by all platforms.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend1/10

    Share this review:

    Used To Be Great...

    Reviewed 3 months ago
    Pros

    I've been using Hootsuite for a long time for multiple businesses/clients and I have loved the capability they offer for a reason able price, but unfortunately that recently changed. So I'll get to that in the cons section. I do still love how easy it is to schedule but that is about it. Everything else, I'm no longer a fan of.

    Cons

    1. When you schedule something if you need to go back and make an edit it is very time consuming and cumbersome. 2. You used to be able to have something like 5 profiles connected on the free plan and schedule out 20 posts but now you can only have 2 profiles and 5 posts. 3. The paid plans are way too expensive in my opinion for what you get compared to other platforms like Later. 4. The analytics are not that helpful in my opinion. I can get more information on Facebook directly than Hoostuite. 5. I have had a lot of technical problems lately. Getting a lot of random errors and having to redo a post or getting errors connecting a profile, etc. All making it pretty hard to use the software anymore.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend1/10

    Share this review:

    If you've got the budget, you can afford this mediocre service

    Reviewed 3 months ago

    Hootsuite was excellent back in the day, it was the industry standard, but I feel start-ups have easily surpassed them in just a matter of a few months! If you can afford their service feeds and you are happy with them, then stay with their mediocre service. If you have the option to change, there are definitely better platforms out there.

    Pros

    Hootsuite was fairly simple to setup and I was programming social media posts within a few minutes. It supported LinkedIn, Instagram, and Facebook, which are the three platforms I use the most.

    Cons

    The UI was way too busy on certain pages, but the calendar view as convenient and clean so I could visualize what we had planned for the coming weeks. The price went up a few months ago and it priced us out. It's not worth the new pro prices they have listed. Lacks support for Google My Business pages and Canva intergration, which means everyting takes a few extra steps.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Manage multiple social media accounts at reasonable prize, but analysis is over expensive

    Reviewed 8 months ago
    Pros

    The dashboard is great to monitor multiple accounts at once, you can view different hashtags, words, mentions, brands or whatever you want at once in a single tab. Very easy to use and learn just the basics. Integration to web browsers and multi browsers. Automated reports sent to email.

    Cons

    You need to pay to assemble the different charts, tables, graphs and parts of analysis by each report. Not affordable if you want more team members. Advanced features take a lot of effort to learn. Targeting while posting is limited.

    Hootsuite FAQs and common questions

    Hootsuite has the following pricing plans:
    Starting from: $49.00/month
    Pricing model: Free, Subscription
    Free Trial: Available


    Hootsuite has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


    Hootsuite supports the following languages:
    German, French, English, Dutch, Spanish, Japanese, Turkish, Portuguese, Italian, Polish


    Hootsuite supports the following devices:
    Android, iPhone, iPad


    Yes, Hootsuite has an API available for use.


    Hootsuite integrates with the following applications:
    SharePoint, Interact, HubSpot Marketing Hub, Constant Contact, Digimind, simplebooklet, Dropbox Business, Episerver, 123FormBuilder, Feedly, Audiense, MediaValet, Zapier, Tailwind, Gmail, Libris, ClickDesk, StoreYa, CMS Hub, Microsoft OneDrive, Airtable, SocialFlow, SnapEngage, Trello, Google Drive, Box, Uberflip, webCRM, Yammer, NetBase, Stackla, Chatfuel, Brandwatch, NetX, Wordpress, Tagboard, Freshdesk, LeadSift, Twitter, Get Satisfaction, Salesforce Sales Cloud, Mentionlytics, SugarCRM, Slack, Microsoft 365, Canva, TINT, Nimble, Issuu, Basecamp, Cloohawk, Simple Sales Tracking, Scoop.it, Bynder, Meltwater, PromoRepublic, Webdam, ReviewInc, LinkedIn, Vanilla Forums, Jira Service Management, Facebook, CELUM Digital Asset Management, Adobe Experience Manager, Mintent, Lucidya, Batchbook, Data Dwell Sales Enablement, Influitive, SurveyMonkey, pixx.io, Outgrow, Kapost, Google Calendar, Mailchimp, Instagram, Trustpilot, Vidyard, Marketo Engage, ReviewTrackers, HubSpot CRM, Zift Solutions, Blogger, Oracle Eloqua, Zendesk


    Hootsuite offers the following support options:
    Phone Support, FAQs/Forum, 24/7 (Live rep), Knowledge Base, Email/Help Desk, Chat

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