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Hootsuite Logo

Hootsuite

4.4
(3.3K)

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Social Media Management & Scheduling for SMBs and Enterprise

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(92)

Hootsuite Pricing, Features, Reviews and Alternatives

Hootsuite product overview

Price starts from

49

Per month

Flat Rate

What is Hootsuite?

Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place.

Key benefits of using Hootsuite

  • Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
  • Fine-tune how your teams collaborate by assigning tasks, managing approvals, and monitoring team performance.
  • Reach more customers, grow your engagement, and drive conversions by automating your posts to reach your audience at the best times.
  • Turn real-time data into strategic insights by monitoring mentions of your brand, key industry topics, and your competitors.
  • Streamline how you deliver customer care and support by sending incoming messages across your social profiles to the right people in your organization.
  • Get a better understanding of what your customers want with analytics and easily gather those insights into customizable reports.
  • Reach beyond your dedicated followers and drive new customers to your brand by managing and reviewing your social advertising performance.
  • Level up your skills with industry leading certifications, training, and strategic coaching with our experts.
  • Seamlessly manage and maintain your social presence from anywhere, at any time, with the Hootsuite mobile app.
  • Discover new tools—or connect your existing technology—with 200+ best-of-breed technology partners and applications in our ecosystem.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Knowledge Base
    Email/Help Desk
    Chat
    Phone Support
    FAQs/Forum
    24/7 (Live rep)

    Training options

    Live Online
    Videos
    In Person
    Documentation
    Webinars

    Hootsuite pricing information

    Value for money

    4.2

    /5

    3.3K

    Starting from

    49

    Per month

    Flat Rate

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Hootsuite features

    Functionality

    4.3

    /5

    3.3K

    Total features

    142

    16 categories

    Most valued features by users

    Reporting/Analytics
    Campaign Management
    Reporting & Statistics
    API
    Activity Dashboard
    Third Party Integrations
    Data Import/Export
    Campaign Analytics

    Hootsuite users reviews

    Overall Rating

    4.4

    /5

    3.3K

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.09/10
    Rating distribution

    5

    4

    3

    2

    1

    1.7K

    1.2K

    328

    46

    31

    Pros
    Overall its been pretty good. Im not a big social media fan so I like it to be as simple as possible to get my message across.
    I love that I can save drafts and schedule easily. This makes my social media strategy clear and streamlined with the ability to plan ahead.
    I was excited to start using Hootsuite for the simple reason that I needed help managing my accounts. Like the very easy dashboard and functionality.
    Cons
    There are times that the software has been a little buggy for us. Sometimes images fail to upload or content fails to post due to errors.
    I had an issue with integrating it with all my platforms. I forget which one, but I was missing one that I had to do separately.
    It may be user error, but it has proved an inconvenience at times.
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    Sean C.

    Property Specialist

    Real Estate, 51-200 employees

    Review source

    Overall Rating

    Good centralized tool for managing social media

    Reviewed 2 years ago

    Transcript

    Sean .: Hi, it's Sean. I'm a real estate agent and Hootsuite gets five out of five stars for me. For...

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    Kelsey C.

    Marketing Specialist

    Government Administration, 51-200 employees

    Review source

    Overall Rating

    Hootsuite

    Reviewed 2 years ago

    Transcript

    Kelsey: Hi, I'm Kelsey. I'm a social media manager in the tourism industry, and I give Hootsuite four...

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    Ernesto Alfonso O.

    Verified reviewer

    Religious Institutions, 11-50 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Herramienta imprescindible para ComunityManager

    Reviewed 7 months ago

    No puedes concebir tu trabajo de Comunity Manager sin esta herramienta, es necesaria.

    Pros

    La capacidad de integrar todas las redes sociales y administrarlas es impactante, su fácil organización, feeds y menciones es única. Por medio de ella puedes visualizar todas tus redes y administrarlas con rapidez y eficacia.

    Cons

    La versión gratuita es limitada pero la de paga vale cada centavo que puedas invertir. Fuera de ello no tiene contras.

    Showing original review in Spanish. See translation

    Rk
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    Rezaul k.

    Research, 201-500 employees

    Used daily for 6-12 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    It enables us to attract new clients and reach out to our devoted supporters.

    Reviewed a month ago

    By scheduling posts to go out at the most effective times, you may reach more customers, increase interaction, and increase conversions.

    Pros

    Hootsuite's first significant application was scheduling posts for times when I wasn't available to post them. Today, there are a ton of scheduling tools available, including automatic schedules that publish our posts at the same time every day regardless of when I compose them, eliminating the need for me to manually enter the information each time.Hootsuite has a ton of information to display, thus...

    Cons

    Sadly, the fundamental plan has certain flaws. If I want advanced features, I'll have to pay.There are some issues with the post creator's text editor.It is annoying to not be able to amend a planned post within five minutes of the scheduled publishing time.

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    Arsène T.

    Verified reviewer

    Health, Wellness and Fitness, self-employed

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend3/10

    Share this review:

    Powerful tool but not recommended if branding and visuals are important in your business

    Reviewed 19 days ago

    As a solopreneur who uses mostly Instagram, Hootsuite is NOT a tool I would recommend. Yes it's powerful, but I feel I am using a fraction of the tool (so am I really their target?) and it is mostly focus on content than images, while both are important for my business.

    Pros

    What I like about Hootsuite is how you can manage easily multiple social media account in one platform.

    Cons

    My biggest issue with Hootsuite is that it's very hard to keep an eye on branding when you are using social media like Instagram, where visual plays such a big role in attracting clients and sharing information. I couldn't keep an eye on the overall branding, which lead to some unfortunate mistakes like publishing similar pictures twice in a row and my branding was all over the place but it was hard to notice through Hootsuite. My second issue is that I need to click at so many places to either write content or publish it, that I get discouraged. I feel Hootsuite can be great for companies that have multiple channels and don't use Instagram, it seems very powerful but the features doesn't answer my needs.

    SB
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    Sunil B.

    Higher Education, 501-1,000 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend6/10

    Share this review:

    Social Media Management - Trust the Leader

    Reviewed 2 months ago

    It was good and it worked smoothly (on a self serving mode)

    Pros

    The ready to integrate plugin to add 3rd party services is a great feature to extend the usability.

    Cons

    Poor customer support and longer TAT on query resolution

    ST
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    Sarah T.

    Automotive, 11-50 employees

    Used monthly for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    An easy way to manage your social media content

    Reviewed 16 days ago

    Hootsuite is a massive time saver for social media management and content scheduling.

    Pros

    It is an easy, straight forward tool for scheduling content on multiple social platforms at once.

    Cons

    Now that Meta business suite has a scheduling tool, I am finding it hard to find the full value in this program. There are however features and platforms that Meta doesn't cater for.

    Hootsuite FAQs and common questions

    Is Hootsuite free?

    Yes, there is a free version of Hootsuite that includes two social accounts, five scheduled messages, and one user.


    What is the most popular feature of Hootsuite?

    Hootsuite’s most popular feature is the ability to schedule and publish content across multiple social media accounts from a single dashboard.


    How do I use Hootsuite?

    To use Hootsuite, create an account on Hootsuite’s website. Click on “Get Started” in the Social Dashboard to add your social network accounts. Learn more about how to use Hootsuite here: https://www.getapp.com/marketing-software/a/hootsuite/


    Does Hootsuite post to instagram?

    Yes, Hootsuite does post images, videos, stories, and carousels to Instagram.


    How do I retweet on Hootsuite?

    To retweet on Hootsuite, go to "Streams." Select the board hosting the Twitter stream. Then, select “Retweet” below a post to retweet it as is, or you can click the arrow icon to select from other retweeting options.


    How much is Hootsuite?

    Hootsuite offers a free plan with limited features. Paid plans start at $49/month. See all available plans and pricing details here: https://www.getapp.com/marketing-software/a/hootsuite/pricing/


    What is Hootsuite used for?

    Hootsuite is used for managing social media accounts and measuring social ad campaigns from a single platform. Users can schedule and publish multiple posts across social media networks at one time.

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