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Hootsuite Logo

Social Media Management & Scheduling for SMBs and Enterprise

Last updated: February 2025

Table of Contents

Hootsuite - 2025 Pricing, Features, Reviews & Alternatives

What is Hootsuite?

Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place.

With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, easily keep track of customer conversations, break down silos in how you collaborate with your organization, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard.

As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, and customer care. Push your results further and get more from social faster with Hootsuite.

Benefits of using Hootsuite

  • Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
  • Fine-tune how your teams collaborate by assigning tasks, managing approvals, and monitoring team performance.
  • Reach more customers, grow your engagement, and drive conversions by automating your posts to reach your audience at the best times.
  • Turn real-time data into strategic insights by monitoring mentions of your brand, key industry topics, and your competitors.
  • Streamline how you deliver customer care and support by sending incoming messages across your social profiles to the right people in your organization.
  • Get a better understanding of what your customers want with analytics and easily gather those insights into customizable reports.
  • Reach beyond your dedicated followers and drive new customers to your brand by managing and reviewing your social advertising performance.
  • Level up your skills with industry leading certifications, training, and strategic coaching with our experts.
  • Seamlessly manage and maintain your social presence from anywhere, at any time, with the Hootsuite mobile app.
  • Discover new tools—or connect your existing technology—with 200+ best-of-breed technology partners and applications in our ecosystem.
  • Starting from

    99

    Per month

    Alternatives with better value for money

    Hootsuite's key features

    GetApp's analysis of 326 verified user reviews collected between July 2021 and October 2024 identified Hootsuite's most critical features and how it performs according to users.

    Post Scheduling

    Reviewers appreciate Hootsuite's post scheduling capabilities. They find it helpful for planning and automating social media content across multiple platforms, ensuring a consistent online presence. Users report that it saves time, allows for future planning, and provides a visual calendar for easy management. They also mention the ability to edit scheduled posts and the convenience of suggested posting times. However, some users note limitations with Instagram multi-photo posts and occasional issues with the free version's post limits. Of the 185 Hootsuite users who gave detailed accounts of their use of Post Scheduling, 98% rated this feature as important or highly important.


    Social Media Integration

    Users report that Hootsuite's social media integration is valuable for managing multiple accounts from a unified dashboard. They appreciate the convenience of scheduling and managing posts across various platforms like Instagram, Twitter, and Facebook simultaneously. Reviewers indicate that this integration saves time and simplifies social media management. However, some users mention occasional reconnection issues with APIs and limitations with link-based networks like LinkTree on Instagram. Of the 76 Hootsuite users who gave detailed accounts of their use of Social Media Integration, 97% rated this feature as important or highly important.


    Automated Publishing

    Reviewers highlight the efficiency of Hootsuite's automated publishing feature. They appreciate the ability to schedule posts in advance, which helps maintain a consistent online presence and saves time. Users report that this capability allows for targeting specific audiences and optimizing posting times based on analytics. However, some users mention occasional issues with image publishing and the need for manual intervention for Instagram stories and multi-photo posts. Of the 139 Hootsuite users who gave detailed accounts of their use of Automated Publishing, 92% rated this feature as important or highly important.


    Multi-Account Management

    Users find Hootsuite's multi-account management capabilities helpful for overseeing multiple social media accounts from a single dashboard. They appreciate the ability to schedule content for various platforms with tailored messages and the convenience of managing multiple brands or clients. Reviewers indicate that this capability streamlines their workflow and enhances team collaboration. However, some users note limitations with the free version and occasional disconnection issues. Of the 126 Hootsuite users who gave detailed accounts of their use of Multi-Account Management, 89% rated this feature as important or highly important.


    Content Management

    Reviewers appreciate Hootsuite's content management tools for organizing and scheduling social media posts. They find it useful for maintaining a consistent posting schedule and accessing a content library for easy reuse of media assets. Users report that the platform helps them stay organized and provides a clear overview of their social media strategy. However, some users mention that updates can lag behind social media platforms' new capabilities, causing occasional disconnects. Of the 107 Hootsuite users who gave detailed accounts of their use of Content Management, 87% rated this feature as important or highly important.


    Reporting/Analytics

    Users value Hootsuite's reporting and analytics capabilities for tracking social media performance. They highlight the ability to measure engagement, reach, and audience growth, which helps optimize social media strategies. Reviewers appreciate the customizable reports and data-driven insights provided by the platform. However, some users feel that the data could be more detailed and precise, and note that the pricing structure for advanced analytics can be complicated. Of the 96 Hootsuite users who gave detailed accounts of their use of Reporting/Analytics, 86% rated this feature as important or highly important.


    All Hootsuite features

    Features rating:

    Real-Time Monitoring
    Real-Time Data
    Real-Time Analytics
    Real Time Editing
    Real Time Comparisons
    Publish Scheduling
    Progress Tracking
    Predictive Analytics
    Pre-Approved Content Library
    Multi-Channel Communication
    Customer Experience Management
    Media Library
    Marketing Automation
    KPI Monitoring
    Customizable Fields
    Customizable Forms
    File Sharing
    Feedback Management
    Employee Engagement
    Employee Database
    Digital Asset Management
    @mentions
    Calendar/Reminder System
    Web Traffic Reporting
    Visual Analytics
    Task Management
    Tagging
    Social Sharing
    Behavior Tracking
    Dashboard
    Multi-Channel Social Integration
    Activity/News Feed
    Performance Metrics
    Real-Time Notifications
    Multi-Channel Data Collection
    Automated Scheduling
    Competitive Analysis
    Multi-Channel Campaigns
    Project Management
    Activity Dashboard
    Editorial Calendar
    Review Monitoring
    Social Media Monitoring
    Activity Tracking
    Keyword Tracking
    Template Management
    Multi-Campaign
    Communication Management
    Lead Engagement
    Response Management
    Calendar Management
    Image Library
    Approval Process Control
    Campaign Analytics
    Chat/Messaging
    Access Controls/Permissions
    Workflow Management
    Content Library
    Engagement Tracking
    Mobile Access
    Categorization/Grouping
    Real-Time Reporting
    Search/Filter
    User Profiles
    Social Promotion
    Data Visualization
    Social Listening
    Campaign Scheduling
    Multi-Channel Marketing
    Campaign Management
    Customizable Branding
    Reporting & Statistics
    Trend Analysis
    Customer Support
    Data Import/Export
    Campaign Planning
    Customer Database
    A/B Testing
    Drag & Drop
    Conversion Tracking
    Third-Party Integrations
    Customer Engagement
    Customizable Templates
    Advertising Management
    Customer Social Profiles
    Data Security
    Real-Time Chat
    Collaboration Tools
    Surveys & Feedback
    Keyword Filtering
    Filtering
    Contact Management
    Customizable Reports
    Sentiment Analysis
    Audience Targeting
    Single Sign On
    Monitoring
    Alerts/Notifications
    Brand Tracking
    Customer Segmentation
    ROI Tracking
    API
    Competitor Monitoring
    Campaign Tracking
    Group Management
    Influencer Tracking
    Survey/Poll Management
    Multi-Channel Management
    Tag Management
    Assignment Management
    Impact Measurement
    Task Progress Tracking
    Mobile Alerts
    Text Analysis
    Live Chat
    Employee Advocacy
    User Management
    Email Alerts
    Alerts/Escalation
    Customer History
    Website Analytics
    Image Editing
    Real-Time Updates
    Compliance Management
    Reputation Management
    Contact Database
    Brand Guidelines
    Commenting/Notes
    Role-Based Permissions
    Dashboard Creation
    Content Creation
    Multi-Language
    Social Advertising
    Event Triggered Actions
    Benchmarking
    Social Mentions Tracking
    Social Performance Management
    Content Discovery

    Hootsuite awards

    Hootsuite alternatives

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    Hootsuite pricing

    Value for money rating:

    Starting from

    99

    Per month

    Flat Rate

    Pricing details
    Subscription
    Free trial
    Free plan
    Pricing range

    Hootsuite integrations (158)

    Integrations rated by users

    We looked through 3,790 user reviews, to identify which products are mentioned as Hootsuite integrations, and what is the users perception.

    Instagram logo
    Instagram

    Integration rating: 4.6 (22)

    The integration is essential where Instagram is one of the primary forms of social media. However, the lack of alt text support was an issue for us in ensuring posts were ADA-compliant.

    Having a 360 view of what's going on with your account, scheduling and posting content.

    SP

    Sal Pisciotta

    Academic Advisor

    1/2

    Integration rating: 4.6 (11)

    Hootsuite can be used to run advertisment content and promotions on Facebook platforms for increasing user reach.

    PJ

    Pawan Joshi

    Senior subject matter expert

    Google Drive logo
    Google Drive

    Integration rating: 4.0 (5)

    The Google integration allows us to export and import files, which streamlines the process of sharing content on social networks.

    FM

    Fernando M

    Telecommunications and Electronics Engineer

    Canva logo
    Canva

    Integration rating: 5.0 (5)

    Helpful and quick designs that can go out on socials quick - helps when you don't have a graphic designer on staff.

    HL

    Hollie Lyons

    Communications Coordinator

    Integration rating: 4.8 (4)

    important to be able to schedule posts out and to have them autopost. such a time saver!

    NW

    Nicole Watts

    personal trainer, ceo

    Integration rating: 3.5 (2)

    It is important because it allows us to manage personalized and automated emails to our customers, which saves us a lot of time.

    FM

    Fernando M

    Telecommunications and Electronics Engineer

    Integration rating: 4.0 (2)

    too many bugs, changing that not working and different layout for image video and general content

    VT

    Valerio Tramontano

    CEO

    OneDrive logo
    OneDrive

    Integration rating: 4.5 (2)

    It is important because it is easy to find and sort images from OneDrive and share them on our social networks.

    FM

    Fernando M

    Telecommunications and Electronics Engineer

    Brandwatch logo
    Brandwatch

    Integration rating: 5.0 (1)

    It is important because it allows us to monitor and analyze our products in order to make quicker decisions.

    FM

    Fernando M

    Telecommunications and Electronics Engineer

    Google Forms logo
    Google Forms

    Integration rating: 5.0 (1)

    I had the ability to have my forms close by while creating post. A few posts might be directing traffic to a sign up page.

    SC

    Seth Cawley

    Owner

    SurveyMonkey logo
    SurveyMonkey

    Integration rating: 5.0 (1)

    It is important because it allows us to send surveys to our social networks and see the results.

    FM

    Fernando M

    Telecommunications and Electronics Engineer

    Integration rating: 5.0 (1)

    It is important because it allows users to translate text from one language to another quickly and easily.

    FM

    Fernando M

    Telecommunications and Electronics Engineer

    Integration rating: 3.0 (1)

    Use facebook for hootsuite, although I find facebook less important than instagram

    RG

    Ruben Gomes

    Owner

    Integration rating: 5.0 (1)

    by far the best platform for content management, publication, planning, reporting on Facebook and Instagram. In fact, the supplier company is the same, Meta, and everything is perfectly integrated, functioning and with remarkable performances without requiring any subscription.

    AvatarImg

    Anonymous Reviewer

    Digital Marketing Manager

    Slack logo
    Slack

    Integration rating: 3.7 (3)

    Integration rating: 4.0 (2)

    Dropbox Sign logo
    Dropbox Sign

    Integration rating: 5.0 (1)

    Mailchimp logo
    Mailchimp

    Integration rating: 4.0 (1)

    Gmail logo
    Gmail

    Integration rating: 5.0 (1)

    Zoho CRM logo
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    Shopify

    Integration rating: 5.0 (1)

    Integration rating: 5.0 (1)

    Integration rating: 4.0 (1)

    Airtable logo
    Airtable

    Integration rating: 5.0 (1)

    Hootsuite support options

    Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Knowledge Base
    Email/Help Desk
    Chat
    Phone Support
    FAQs/Forum
    24/7 (Live rep)

    Training options

    Live Online
    Videos
    In Person
    Documentation
    Webinars

    Hootsuite reviews

    Overall rating

    4.4

    /5

    3.7K

    Positive reviews

    88

    %

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.08/10
    Rating distribution

    5

    4

    3

    2

    1

    1.9K

    1.3K

    368

    48

    36

    Pros
    Overall its been pretty good. Im not a big social media fan so I like it to be as simple as possible to get my message across.
    I love that I can save drafts and schedule easily. This makes my social media strategy clear and streamlined with the ability to plan ahead.
    I was excited to start using Hootsuite for the simple reason that I needed help managing my accounts. Like the very easy dashboard and functionality.
    Cons
    There are times that the software has been a little buggy for us. Sometimes images fail to upload or content fails to post due to errors.
    I had an issue with integrating it with all my platforms. I forget which one, but I was missing one that I had to do separately.
    It may be user error, but it has proved an inconvenience at times.

    Hootsuite FAQs

    Q. What type of pricing plans does Hootsuite offer?

    Hootsuite has the following pricing plans:
    Starting from: $99.00/month
    Pricing model: Subscription
    Free Trial: Available | (No Credit Card required)

    These products have better value for money


    Q. Who are the typical users of Hootsuite?

    Hootsuite has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


    Q. What languages does Hootsuite support?

    Hootsuite supports the following languages:
    German, French, English, Spanish, Portuguese, Italian


    Q. Does Hootsuite support mobile devices?

    Hootsuite supports the following devices:
    Android, iPad, iPhone


    Q. Does Hootsuite offer an API?

    Yes, Hootsuite has an API available for use.


    Q. What other apps does Hootsuite integrate with?

    Hootsuite integrates with the following applications:
    Microsoft SharePoint, Interact, HubSpot Marketing Hub, Constant Contact, Digimind, Adobe Commerce, Google Analytics 360, simplebooklet, Dropbox Business, 123FormBuilder, Feedly, Audiense, MediaValet, Zapier, Tailwind TMS, Gmail, PhotoShelter for Brands, ClickDesk, StoreYa, HubSpot CMS Hub, OneDrive, Airtable, SocialFlow, Trello, Google Drive, Box, Uberflip, webCRM, Microsoft Viva Engage, Microsoft Teams, Talkwalker, Quid, Stackla, Chatfuel, Brandwatch, NetX, Data Dwell Digital Asset Management, WordPress, Tagboard, Freshdesk, LeadSift, Twitter/X, Adobe Analytics, Google Translate, Get Satisfaction, Salesforce Sales Cloud, Mentionlytics, SugarCRM, Slack, Canva, TINT, Nimble, Issuu, Basecamp, Cloohawk, Simple Sales Tracking, Scoop.it, Bynder, Meltwater, PromoRepublic, Webdam, ReviewInc, LinkedIn for Business, Higher Logic Vanilla, JIRA Service Management, Meta for Business, CELUM, Adobe Experience Manager, Mintent, Lucidya, Batchbook, Data Dwell Sales Enablement, Influitive, SurveyMonkey, pixx.io, Outgrow, Kapost, Google Calendar, Mailchimp, Instagram, Trustpilot, Vidyard, Marketo Engage, ReviewTrackers, HubSpot CRM, Zift Solutions, Blogger, Oracle Eloqua Marketing Automation, Zendesk Suite


    Q. What level of support does Hootsuite offer?

    Hootsuite offers the following support options:
    Knowledge Base, Email/Help Desk, Chat, Phone Support, FAQs/Forum, 24/7 (Live rep)

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