Hootsuite Pricing, Features, Reviews & Comparison of Alternatives


Social media management & scheduling

4.34/5 (2,561 reviews)

Hootsuite overview

What is Hootsuite?

Hootsuite helps organizations use social media to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels.

Using Hootsuite’s unique social media dashboard, teams can collaboratively schedule updates to various social networks, integrate their existing marketing tools to streamline workflow, and track campaign results and industry trends to rapidly adjust tactics.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Canada, United Kingdom, Australia, China and 5 other markets, India, Japan, Germany, Brazil, Mexico

Supported languages

English, Dutch, French, German, Italian and 5 other languages, Japanese, Polish, Portuguese, Spanish, Turkish
Hootsuite screenshot: Track and prove social ROIAn Overview of the Hootsuite DashboardHootsuite screenshot: Schedule posts automaticallyHootsuite screenshot: See a social content schedule at a glanceHootsuite screenshot: Search by keyword or locationHootsuite screenshot: Get an overview of key metricsHootsuite screenshot: Export reports as Adobe PDF, Microsoft PowerPoint, Microsoft Excel, or Comma-separated valuesHootsuite screenshot: Set custom permission levelsSOCIAL ADVANTAGE (External)

Hootsuite user reviews

Value for money
Ease of use
Customer support
Charity Rowell

Impressive free plan

Used weekly for 1-2 years
Reviewed 2019-12-12
Review Source: Capterra

Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.

As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

"Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

Rating breakdown

Value for money
Ease of use

Likelihood to recommend: 7/10

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Ben Ely

Getting Better with Time

Used daily for 2+ years
Reviewed 2020-10-01
Review Source: Capterra

Overall, Hootsuite provides a single place to monitor multiple social media platforms, create branded and consistent marketing campaigns, schedule content in advance with easy oversight, and get insights into content performance.

Hootsuite is a great way to set up a multi channel dashboard to have greater oversight of your social media channels. I appreciate that it covers all the major platforms, including Facebook, Twitter, and Instagram.

At this point in time, users can't directly publish content to the Facebook and Instagram stories, which are major marketing tools. Where as you can pre schedule traditional posts, it's not an option for stories.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Brie Sauve

Mediocre at best

Used daily for 6-12 months
Reviewed 2019-03-19
Review Source: Software Advice

Where is the competition in the social media management software space? There has to be a better option than this?

I run a modeling and acting agency and I was posting between SC, IG, FB, Twitter and YT on a daily basis. Making it very hard to be away from my phone and risk missing prime posting opportunities and viral trends. I was looking for something that would schedule pre-selected posts, videos, pictures and adds. The best option online seemed to be Hootsuite. It was well marketed and seemed very user-friendly... at first. It does indeed schedule your posts to various social media platforms, and it also allows for multiple streams of social media (i.e other business or personal accounts). That's a very handy feature!

The user interface is weak, it's not user-friendly nor is it practical or modern looking. It has a tendency to leg, it also isn't mobile friendly, they do have an app, but again it's not easy to navigate. Which is an absolute must when working on social media on the fly. When I created beautiful well-round posts and saved them to a posting schedule. I would check the posts after they had been released, via the online social media site, the posts would always turn out unformatted, with broken links and fuzzy low res images. I was overall very disappointed with this product. especially because it was so highly rated and not free. I felt like I kept putting in a lot of effort just to re-do all my work all the time.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 5/10

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Morgan Canady

Hootsuite Is Pretty Helpful

Used weekly for 6-12 months
Reviewed 2020-09-30
Review Source: Capterra

I’ve enjoyed using it - no cost at this time and simple enough to use.

I usually schedule about 3-4 social posts a week and Hootsuite has been the perfect fit for our company right now as we don’t have the budget to pay for software and it allows 30 posts/month at no cost.

The dashboard is a bit cluttered looking... I can sometimes be overwhelmed with so much to look at. I would prefer a simple, clean layout, but it gets the job done.

Rating breakdown

Ease of use

Likelihood to recommend: 8/10

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Nicholas Sasala

A Competitive Social Media Scheduler

Used weekly for 2+ years
Reviewed 2019-07-31
Review Source: Capterra

Hootsuite offers all the features a basic social media scheduler offers: auto-posting, media library, multiple social media accounts, etc. The amazing thing about this software is it has a free account so you can test out the features before going premium. Definitely a contender for researching a social media scheduler for your business.

The software can sometimes be finicky, and auto-publishing doesn't always work.

Rating breakdown

Ease of use

Likelihood to recommend: 5/10

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Hootsuite pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Professional: $29/mo

Team: $129/mo

Business: starting at $599/mo

Enterprise: contact for pricing (custom solutions)

Hootsuite features

A/B Testing
Activity Dashboard
Campaign Analysis
Content Management
Customizable Branding
Data Import/Export
Engagement Analytics
Real Time Analytics
Reporting & Statistics
Social Media Integration
Third Party Integration

Automatic Notifications (233 other apps)
Campaign Management (407 other apps)
Campaign Segmentation (225 other apps)
Customizable Templates (325 other apps)
Drag & Drop Interface (273 other apps)
Multi-Channel Marketing (261 other apps)
Template Management (220 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Hootsuite

Key features of Hootsuite

  • API
  • Access control
  • Activity dashboard
  • Activity monitoring
  • Approval process control
  • Assignment management
  • Automated scheduling
  • Automatic content scheduling
  • Behavior tracking
  • Bulk scheduling
  • Calendar management
  • Campaign analysis
  • Campaign scheduling
  • Channels performance
  • Cloud content management
  • Collaboration tools
  • Communications calendar
  • Compliance management
  • Contact history
  • Content filtering
  • Content library
  • Content management
  • Content repository
  • Custom analytics reports
  • Custom fields
  • Custom forms
  • Customizable branding
  • Dashboard creation
  • Data visualization
  • Demographic data
  • Employee advocacy
  • Engagement analytics
  • Gather intelligence by tracking mentions of your brand
  • HIPAA compliance
  • Image library
  • Import/export data
  • Interactive reporting
  • Keyword tracking
  • Location tracking
  • Manage multiple contributors
  • Mobile alerts
  • Mobile integration
  • Monitoring
  • Multi-campaign
  • Optimize delivery
  • Performance appraisal
  • Permission management
  • ROI analytics
  • RSS feeds
  • Real time analytics
  • Real time reporting
  • Reporting & statistics
  • Reputational risk
  • Risk alerts
  • Search functionality
  • Search stream creation
  • Security notifications
  • Social analytics reports
  • Social media integration
  • Social media metrics
  • Social network marketing
  • Tagging
  • Tags & keywords
  • Task management
  • Team performance analytics
  • Third party integration
  • Trend tracking
  • Two-factor authentication
  • Update multiple networks in one step
  • Usage tracking
  • User access controls
  • User management
  • Visual analytics
  • Web analytics
  • Web forms
  • Web traffic reporting
  • Workflow management
View All Features


Update multiple networks in one step, including Twitter, Facebook, LinkedIn, Instagram and Pinterest.

Manage multiple contributors and share data and access without sharing passwords.

Work efficiently with social streams, tabs, and columns.

Fine-tune team collaboration by delegating messages and monitoring responses and progress.

Optimize delivery by choosing the best time and date to reach audiences.

Gather intelligence by tracking mentions of brands, industries, or search terms.

Feel comfortable with language localization including Arabic, Chinese, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Thai and Turkish.

Additional protection for Enterprise teams when posting to corporate social profiles from both web and mobile accounts.

Build custom Social Analytics reports, or choose from a variety of pre-made templates.