Hootsuite vs mLabs

Buffer

Sprout Social

Later

ion Platform

RD Station

Etus

Compare Hootsuite and mLabs based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Later is a web-based marketing platform, designed to help businesses plan and schedule posts across social media platforms including Instagram, Facebook, Twitter, and Pinterest. The drag and drop calendar tool allows users to plan social posts for the week ahead and monitor engagement in real time.

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

@mentions

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Activity/News Feed

Advertising Management

Alerts/Escalation

Alerts/Notifications

Approval Process Control

Assignment Management

Audience Targeting

Automated Publishing

Automated Scheduling

Behavior Tracking

Benchmarking

Blogs

Brand Tracking

Calendar Management

Calendar/Reminder System

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Tracking

Categorization/Grouping

Chat/Messaging

Collaboration Tools

Commenting/Notes

Communication Management

Competitive Analysis

Competitor Monitoring

Compliance Management

Contact Database

Contact Management

Content Creation

Content Discovery

Content Library

Content Management

Conversion Tracking

Customer Database

Customer Engagement

Customer Experience Management

Customer History

Customer Segmentation

Customer Social Profiles

Customer Support

Customizable Branding

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Dashboard

Dashboard Creation

Data Import/Export

Data Security

Data Visualization

Drag & Drop

Editorial Calendar

Email Alerts

Employee Advocacy

Employee Database

Employee Engagement

Engagement Tracking

Event Triggered Actions

Feedback Management

File Sharing

Filtering

Group Management

Image Library

Impact Measurement

Influencer Tracking

Keyword Filtering

Keyword Tracking

KPI Monitoring

Lead Engagement

Live Chat

Marketing Automation

Media Library

Mobile Access

Mobile Alerts

Monitoring

Multi-Account Management

Multi-Campaign

Multi-Channel Campaigns

Multi-Channel Communication

Multi-Channel Data Collection

Multi-Channel Management

Multi-Channel Marketing

Multi-Channel Social Integration

Multi-Language

Performance Metrics

Post Scheduling

Pre-Approved Content Library

Predictive Analytics

Progress Tracking

Project Management

Publish Scheduling

Real Time Comparisons

Hootsuite

Android

Web-based

iPad

iPhone

Business Development

Overall its been pretty good. Im not a big social media fan so I like it to be as simple as possible to get my message across.

Manager

There are times that the software has been a little buggy for us. Sometimes images fail to upload or content fails to post due to errors.

marketing manager

I love that I can save drafts and schedule easily. This makes my social media strategy clear and streamlined with the ability to plan ahead.

Owner

I was excited to start using Hootsuite for the simple reason that I needed help managing my accounts. Like the very easy dashboard and functionality.

Team Manager

It is recommended for its great ability to integrate to instagram, linkedin, pinterest and Facebook.

Executive Director

Hootsuite is easy to use and helps us save a lot of time getting our messages to our supporters and constituents. The way it integrates all social media platforms really helps our entire team.

Hootsuite is a great software to use and have in your scheduling arsenal. However, I recommend using it as a supporting scheduling tool in combination with other systems.

REALTOR

I had an issue with integrating it with all my platforms. I forget which one, but I was missing one that I had to do separately.

Accountant 

Hoot suite is a great product for batch posting and saves time when you have multiple social media platforms. I appreciate the ability to set times and have the software send posts out for you.

Great tool that we used to help up our employee engagement and reach more customers through their Amplify platform.

ReachKCK Director

It may be user error, but it has proved an inconvenience at times.

Social Media Manager

The price is affordable compared to other tools - I would recommend this if you want to do basic post scheduling on a budget.

Marketing and communications 

I hate that you have to have a public page in order to schedule content for Instagram. M sure it’s something to do with Instagram settings itself but it still pisses me off.

Development Director

I would recommend it to others looking for an easy to use scheduling platform and those who would benefit from concise analytics.

owner

I am a youtuber so i use this software to post out to all my social  media it is so easy to use and love that i can post to different social medias at the same time.

Senior Account Manager

Easy to use and set up, great for community management of low-volume channels. A simple solution to aggregate social content.

Admin/Marketing

Hootsuite is great for small businesses, I used it when doing marketing for a non profit with no marketing budget.

Tier 2 Lead

I can manage all social media platforms using this tool. Its customer service is wonderful; it is quick to respond to doubt.

Hootsuite screenshot: Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.

Hootsuite screenshot: Scheduling: Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.

Hootsuite screenshot: Publishing: Create, publish and schedule engaging posts across your social channels.

Hootsuite screenshot: Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.

Hootsuite screenshot: Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Etus is a solution for the centralized management of social networks, which enables the complete scheduling of publications in multiple media, such as Instagram, Facebook, and Linkedin, and offers a mechanism for boosting posts, from pre-established segmentation strategies.

RD Station is a cloud-based marketing automation software designed to help businesses manage sales campaigns, handle leads, and streamline digital marketing processes. Supervisors can design campaigns using predefined templates for landing pages or emails and customize them according to requirements.

ion interactive is a cloud-based content marketing platform designed to help businesses enhance and analyze audience engagement through quizzes, assessments, infographics, or white papers and gain insights into consumer’s preferences or interests.

mLabs is a social media management solution that makes it possible to create professionally designed posts for Instagram, Facebook, Twitter, Youtube, LinkedIn, and other networks. It lets users set the day and time for each post to maximize engagement. Available in English, Portuguese, and Spanish.

Channel Management

Email Marketing

Landing Pages/Web Forms

Marketing Calendar

Reporting/Analytics

Review Monitoring

Sentiment Analysis

Social Listening

Social Marketing

Social Media Integration

Social Media Monitoring

Workflow Management

mLabs

I disliked the fact that many times I lost all work when trying to set up a post due to the need to make an adjustment and because of that the whole process had to be started over.

Web Developer 

Generally, it is a great app and has good stuffs in it which I would definitely recommend to family and friends to get and use.

Professor 

I like it a lot and I use it a lot because it is very easy to use and I recommend it to all my friends.

Review

I like it a lot, because it makes daily tasks easier and has everything to improve even more.

Transitioning our existing workflow was seamless, and our engagement has also increased as a result of this software.

Managing Partner

It is really easy to connect and to post on Facebook, Instagram, LinkedIn, google business, Pinterest and Twitter. It also connects with your site and shows the progress in each of these channels.

Treasury Analyst

The fact that the interface sometimes failed to respond properly, forcing one to start the post scheduling from scratch - especially when it comes to IG stories.

Designer

It has many features that are not found in other apps. Like integration with Google and Whatsapp.

I miss more suggestions or tracks to plan and reach this or that business objective.

Hootsuite vs mLabs Comparison (2026)

Hootsuite

mLabs

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives