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Keyword Management for PPC vs Craft Comparison (2026)

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Keyword Management for PPC logo

Keyword Management for PPC

Craft logo

Craft

Overview

WordStream for PPC is a robust platform for managing pay-per-click marketing efforts involving large numbers of keywords. WordStream turns your private keyword data into profit-driving PPC campaigns.

Craft is a cloud-based user-friendly content management system designed to help businesses across a variety of industry verticals create, edit, and publish content according to individual requirements. It lets users choose and set up custom fields from built-in and plug-in supplied field types based on specific content needs.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No screenshots yet

Pricing

Starting from

299

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

299

One-time payment

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.0

2

5

4

3

2

1

1

0

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
50%
would recommend this app

4.5

19

5

4

3

2

1

10

8

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
78%
would recommend this app

Pros

Not enoughreviews yet

Pros

Not enoughreviews yet

Cons

Not enoughreviews yet

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last review3 years ago
  • Vendor responds to reviews
  • Last review2 years ago

Key features

  • Total features2
  • API
  • Access Controls/Permissions
  • Customizable Templates
  • Monitoring
  • Video Support
  • Total features3
  • API
  • Access Controls/Permissions
  • Customizable Templates
  • Monitoring
  • Video Support

Integrations

  • Total integrations1
  • Google Analytics 360
  • Total integrationsN/A
  • Google Analytics 360