Marketing 360 vs PayPal Commerce Platform

Brevo

Mailchimp

ActiveCampaign

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

owner

My overall experience and marketing 360 I feel like was great as far as customer service, but I did not sign up due to the fact that it was above my knee

Digital Marketing Manager

Customer support is responsive and helpful, making onboarding and issue resolution easier.

The chiropractic platform to align your practice
Acquire new patients, book revenue, get reviews and send patient reminders, all from one platform

2-Way Messaging

A/B Testing

Access Controls/Permissions

Accounting

Accounting Integration

ACH Payment Processing

Activity Dashboard

Activity Tracking

Advertising Management

Alerts/Notifications

Appointment Management

Appointment Scheduling

Approval Process Control

Archiving & Retention

Attendance Tracking

Audience Targeting

Audio File Management

Audit Management

Automated Publishing

Automated Responses

Automated Scheduling

Automatic Re-ordering

Autoresponders

Auto Update

Backlink Monitoring

Barcode/Ticket Scanning

Behavior Analytics

Behavior Tracking

Billing & Invoicing

Billing Portal

Booking Management

Booth Rental Management

Brand Tracking

Built-in Accounting

Buy Here, Pay Here

Calendar Management

Calendar Sync

Call Reminders

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Cash Management

Catalog Management

Channel Management

Click Tracking

Client Database

Client Management

Client Portal

Client Profiles

Collaboration Tools

Commenting/Notes

Commission Management

Communication Management

Competitive Analysis

Compliance Management

Confirmations/Reminders

Contact Database

Contact Management

Content Library

Content Management

Content Publishing Options

Contingency Billing

Contract/License Management

Conversion Rate Optimization

Conversion Tracking

Credit Card Processing

Customer Accounts

Customer Database

Customer Engagement

Customer History

Customer Journey Mapping

Customer Management

Customer Portal

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Invoices

Customizable Reports

Customizable Templates

Customization

Dashboard

Data Import/Export

Data Security

Data Visualization

Debit/Credit Card Processing

Design Management

Discount Management

Display Ad Management

Document Classification

Document Management

Document Storage

Drag & Drop

Some reviewers appreciate the flexible, cost-effective plans and transparent pricing, which they say suit various business sizes. However, some users report confusing pricing, escalating costs, and frustration with bundled features they do not use.

Value for money

Reviews for Marketing 360 come from a wide variety of industries, including construction (9% of reviewers), retail (9%), and health, wellness and fitness (7%). The most frequent use case for Marketing 360 cited by reviewers is social media marketing (52% of reviewers).

Marketing 360

Web-based

iPhone

iPad

Android

Zoho CRM

HubSpot Marketing Hub

Issues with call tracking and communication

manager

They stopped communicating and I did not get up to 5 calls after 4 months.

38% of reviewers feel negative about Marketing 360’s calls and phone-related features. Some users report problems with tracking incoming phone numbers accurately and express dissatisfaction with the responsiveness of phone support. Reviewers mention delays in returned calls, difficulty reaching the right contacts, and occasional communication breakdowns. They indicate that these issues can hinder their ability to resolve problems promptly or effectively monitor call-based leads, impacting their overall experience with the platform.

Concerns over value for money

63% of reviewers feel negative about Marketing 360’s handling of money and spending. Some users report feeling that the costs are high relative to the results achieved, with several mentioning a lack of transparency about where their budget is allocated. Reviewers indicate frustration with perceived poor returns on investment, describing experiences where significant spending did not yield expected outcomes. Some reviewers feel that the process of spending money with the platform is unclear or inefficient, leading to dissatisfaction and concerns about wasted resources.

High and non-transparent pricing

Owner

I felt that there was a distinct lack of transparency regarding costs, especially for content creation services.

doTERRA Diamond Wellness Advocate

They nickel and dime you for every little thing on your website, all set up costs thousands and takes MONTHS or longer to be up and running.  

45% of reviewers feel negative about Marketing 360’s pricing. Users think the service is expensive, especially for small businesses or startups with limited budgets. Reviewers mention frustration with additional charges for features or content creation, and some feel the pricing structure lacks transparency. They say recurring fees can be steep, and required package components may not align with their needs. Some users report that the cumulative costs make it difficult to justify the investment, particularly when compared to alternative solutions.

Comprehensive multi-channel integrations

94% of reviewers feel positive about Marketing 360’s integrations. Users think the platform’s ability to connect with a wide range of tools—such as CRM, analytics, ads, and social media—streamlines their marketing efforts. Reviewers appreciate managing multiple channels from one place, tracking leads and conversions in real time, and accessing integrated reporting. Some reviewers find that seamless integration with content management and campaign tools improves consistency and efficiency. They say the breadth of integrations saves time and enhances their ability to monitor and optimize marketing performance.

Highly responsive support and service

94% of reviewers feel positive about Marketing 360’s responsiveness. Users say the support team is quick to address questions, resolve issues, and provide helpful guidance. Reviewers appreciate the accessibility of account managers and staff, noting that they are attentive, professional, and willing to go above and beyond. Some reviewers find that responsive communication makes it easier to implement changes and adapt strategies. They indicate that the team’s promptness and willingness to assist contribute to a positive experience and help maintain business momentum.

Supportive and knowledgeable team

94% of reviewers feel positive about the team behind Marketing 360. Reviewers appreciate having access to a group of experts who provide ongoing support, guidance, and personalized attention. They say the team is proactive in addressing challenges, communicates effectively, and collaborates closely to help achieve business goals. Some users report that the team’s dedication and responsiveness make the onboarding process smoother and foster a sense of partnership. Users indicate that the team’s expertise and commitment contribute to business growth and make them feel supported throughout their journey.

Intuitive and accessible platform

92% of reviewers feel positive about Marketing 360’s ease of use. Reviewers indicate that the platform is user-friendly, with an intuitive interface that simplifies complex marketing tasks. Some users say the dashboard is organized and easy to navigate, making it suitable for those without technical expertise. They appreciate features like clear analytics, step-by-step instructions, and quick access to essential tools. Users think the platform’s all-in-one approach streamlines workflows and reduces the learning curve, allowing them to manage campaigns efficiently and focus on growing their business.

Design with me

It works well for managing campaigns, tracking leads, and coordinating team efforts in a single system. While it may not match the depth of specialized tools, it provides convenience and efficiency for general marketing needs.

management

I liked having many marketing tools all in one place, which made it easier to manage things like social media, websites, email campaigns, and advertising without switching between different platforms.

software testing

You get CRM, website management, social media scheduling, analytics, and campaign tracking without needing separate software.

Project Manager

I least liked: First, the platform is not optimized for mobile devices, which makes managing marketing campaigns and tracking analytics on a mobile device challenging.

Its customer relationship management (CRM) integration and marketing automation capabilities make it a powerful tool for managing customer relationships effectively.

Graphics designer

I love the all in one features of the app, it combines social media marketing, CRM, email marketing and analytics all in one package.

Staff Engineer

We use it daily for email marketing and social media scheduling, and the reporting dashboard is pretty solid.

He wanted me to build a page for people from out of state to fly in and work with me when they couldn't even do the local ads correctly.

Vp of sales

Everything we need—from visibility and branding to ongoing marketing support—is centralized in one place, which has made our marketing efforts far more streamlined and effective.

However, I would appreciate improvements in mobile optimization, customer support options, and pricing. Despite some areas of improvement, Marketing 360 remains a reliable choice for comprehensive marketing automation.

Second, the customer support options are limited, with only email and online ticket submission for resolving issues.

It’s rare to find a marketing company that combines a powerful all‑in‑one platform with real human support that actually cares—but Marketing 360 does exactly that.

It makes things easier by combining websites, social media, email marketing, and advertising into one system.

Operations

The Proof is in the Results: I paid Marketing 360 $2,300/month for 6 months ($13,800 total) and saw zero movement in local rankings.

Some features feel limited compared to specialized tools, and advanced customization options can be restrictive.

The mobile version takes a very long time to open at startup and also there are issues of crushing during the use of the app.

Marketing 360 provides an all-in-one solution for managing marketing, CRM, website design, and analytics, which simplifies business operations.

I told them at the beginning I need at least 30 leads a week and between the 3 main Ad places I couldn't even get 10 leads a week.

Some features feel less advanced compared to dedicated tools in each category (e.g., standalone social media platforms).

They hold bi-weekly meetings that are presented as marketing reviews, but in my experience, these felt more like upsell calls.

It can also be more expensive than using separate, simpler tools, which might not be ideal for small businesses with tight budgets.

Senior Marketing Officer

The cost of acquiring the platform can be expensive and confusing for new users. When you add a service, the price goes up.

These credits can only be used if we reactivate an account and spend more money with them.

They have a slick salesman up front to make you feel good but once you get turned over to the fulfillment team it turned into a crap show.

However, consideration should be given to small and medium scale enterprise so that the benefit does not result in profit drain on business.

Some parts of the platform may seem complicated if you only need a few basic marketing tools.

To be clear, the issue was not the business itself—we were generating strong, record-level sales on our own during that same period.

A company with actual skill earns your business monthly; Marketing 360 traps it.

Pricing may feel high for smaller businesses that do not use all features.

The interface can feel a bit busy sometimes, especially when you're first getting started.

In other words, we would need to spend additional funds just to access the refund.

What truly sets Marketing 360 apart, though, is the people, and our account manager [sensitive content hidden]

I think it's a good product just maybe better suited for companies with a very large staffing I'd say.

Come to find out someone forgot to hit a button so the ad wouldn't go out that far.

He uploaded my contacts for me because I was having technical difficulty.

Their main purpose was to run Google and Facebook ads.

Head Operations and Sales

It is a reliable email marketing tool that allows me to send automated email campaigns.

For the third company, we entered into a contract of just over $9,000 per month.

It is easy to use and well supported, though some advanced features and reporting could be more flexible.

The website was decent, and the advertising appeared to perform well.

School owner

This program enabled me to save time through tools, analytics and reporting data to measure campaign effectiveness, and enable data-driven decision making.

My overall experience with Marketing 360 has been positive, despite the few drawbacks and difficulties mentioned above.

Director Of Marketing And Advertising

I enjoy working here because of the positive business culture that is conveyed by every member of the team, the expertise available to assist me in setting up my marketing, and the additional software tools provided to aid in my time management.

One weekend I got 40 leads in 3 days so you think ok maybe we have something.

Nursing

This can affect the ability to assess the effectiveness of campaigns, effectively managing the platform may require significant time and resources, which can be a concern for small businesses or those with a limited number of marketing staff, Compatibility issues with existing systems or tools when integrating marketing 360 affecting workflow, complexity for basic needs.

My experience with Marketing 360 has been a textbook "bait and switch."

I also feel like they have the same recurring theme.

They don’t do anything and the responsible person usually calls with news about what happened all month and getting ready for the ads that were never done.  

Marketing 360 vs PayPal Commerce Platform Comparison (2026)

Marketing 360

PayPal Commerce Platform

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives