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Muck Rack
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Public relations management software for journalists
Table of Contents
Muck Rack - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: December 2025
Muck Rack overview
What is Muck Rack?
Muck Rack is a public relations management software that helps businesses find verified journalists, share personalized pitches, track media coverage, and report on campaigns. It includes a media database, which allows PR professionals to gain insights into journalists’ profile information such as articles, beats, latest tweets, preferences, and contact details.
Businesses can create campaign-specific media lists with relevant journalists or import media lists into the platform and let Muck Rack automatically update job changes, beats, publications, and other information about media sources. It provides collaboration tools, which allows managers to track team activities including pitches, logs, notes, and more. Professionals can also utilize artificial intelligence and machine learning technologies to source new opportunities from across the web, social, TV, radio, and media outlets.
Journalists can also use Muck Rack to automatically create and showcase portfolios, track the performance of stories, and improve their digital footprints. Other features include alerts, reporting, portfolio management, charting, trending stories, and more.
Starting price
Alternatives
with better value for money
Muck Rack’s user interface
Muck Rack pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.1
Features
4.2
Ease of use
4.2
Customer support
4.1
Reviews sentiment
What do users say about Muck Rack?
The customer service is impeccable and has helped my team multiple times.
Who uses Muck Rack?
Based on 25 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Muck Rack's key features
Most critical features, based on insights from Muck Rack users:
All Muck Rack features
Features rating:
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Muck Rack pricing
Value for money rating:
Starting from
No pricing info
User opinions about Muck Rack price and value
Value for money rating:
To see what individual users think of Muck Rack's price and value, check out the review snippets below.
Adam D.
Digital Marketing Coordinator
Laura D.
Client Success Specialist
Muck Rack support options
Typical customers
Platforms supported
Training options
Muck Rack FAQs
Muck Rack has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business
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Q. What languages does Muck Rack support?
Muck Rack supports the following languages:
English
Q. Does Muck Rack offer an API?
No, Muck Rack does not have an API available.